For the successful operation of companies engaged in wholesale purchasing, it is very important to take into account the demand of the population. Therefore, every professional wholesaler should know which popular products from China will be the most in demand in 2017.
Top 10 most popular little things from China
The easiest way to find out which product from China is in demand is from the top sales section on large online trading platforms. For example, the Aliexpress website regularly monitors and publishes on its pages a list of the best-selling, and therefore most in-demand items among buyers.
The list of current popular Chinese products for one of the weeks of summer includes:
- Screen protector for iPhones.
- Cosmetic pencil.
- Lady's bag.
- Kitchen device for cutting vegetables and fruits.
- Colored leggings for girls under 14 years old.
- Acrylic emblems for clothing.
- Fluorescent luminous wall stickers.
- Nail polish gel.
- Sunglasses.
- Women's seamless spandex briefs.
After analyzing the list, you can see that the best-selling items are all kinds of little things. This is explained simply. Such products are sold at a very low price due to the purchase of large quantities. And since the product does not take up much space, transportation costs, if divided by the number of units, turn out to be quite small. As a result, popular Chinese goods This type is in demand due to its affordable low retail price.
But they involve some risks, so experienced businessmen prefer other channels for doing business with Chinese manufacturers. It is more profitable and reliable to find suppliers from China, bypassing online platforms. Who knows, the price when purchasing goods directly from the manufacturer is even lower. Fialan can help you with this. We are searching for manufacturers from China and further supplying wholesale quantities of goods to Russia to the buyer. Call!
The most popular products from China from different categories
For wholesalers supplying products of certain categories, a list of top sales can also be very useful.
Leading positions of the most popular products from China by category The following products occupy:
- for women – summer printed baseball caps, cardigans, light dresses;
- for men – wallet, glasses, T-shirts;
- for children – kangaroo bag, shorts, bodysuit;
- from the electronics section - cases for tablets and phones, computer mice, smartphones;
- from goods for sports and recreation - monofilament, flashlights, lures for fishing;
- health and beauty products – hearing aids, manicure sets, makeup brush sets.
Trends from China: replicas of famous brands
For many years now, and 2017 is no exception, Chinese manufacturers have been successfully selling products that imitate products of popular brands, that is, so-called replicas. Trendy goods from China are represented by replicas of such popular brands as Adidas, NIKE, Apple, Lacoste, etc.
Wholesale quantities of such products can be purchased from Chinese traders at a ridiculous price. Trends from China, contrary to popular belief, are of very good quality. The fact is that a large number of manufacturers with big names have their own production capacity in this country. And thanks to this, enterprising businessmen do not miss the opportunity to learn from professionals, and produce quite decent replicas at a price incomparably lower than the original.
Other popular Chinese products
Wholesale suppliers of products from China should also pay attention to product categories that are in constant demand among the population. The most popular products from China, which are always sold quickly and easily:
- Outerwear. Inexpensive models made of faux fur and pressed leather are very popular among a large number of buyers.
- Edible trifle. Nuts, dried Exotic fruits, salted seafood is most often purchased in huge quantities by weight, and packaged locally.
- Power tools. The Chinese are good at counterfeiting power tools. famous brands. And those who cannot afford to buy a real expensive instrument willingly purchase high-quality fakes (we recommend reading the article “”).
- Intimate goods . This specific category is best sold through a network of online stores. After all, in this way you can buy products for adults anonymously.
The Chinese market is so saturated with a variety of goods that any wholesaler can easily find a decent product at a low price. The main thing is to decide on the category, and do not forget to change the assortment according to the season and global fashion trends.
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The key step in creating an online store is choosing the most popular products or services. In 2016, the crisis affected the most different types industries that have seen a sharp decline in sales and production volumes. On the contrary, online commerce showed stable growth. What's the best-selling item on the Internet in 2016-2017?
When creating a group in in social networks For sales or an online store, special attention should be paid to the product range. You should not limit your choice to any one category of things. The best-selling products on the Internet are ordinary things that we purchase in ordinary stores. Sales will depend on how competently you create the structure of your store. Let's say you sell clothes or shoes. The buyer can additionally be offered various accessories: belts, gloves, glasses, watches, various jewelry for girls. For example, a girl comes to your online store to purchase a skirt or sweater. Of course, she will want to choose accessories for new clothes. This concept can significantly increase sales when a person enters a store to purchase one item, but leaves with several at once.
You can specialize in one product if you offer the buyer a wide and unique range of products that are difficult to find in other stores.
Best Selling Products on the Internet. TOP 13.
No. 1. Small household appliances
In the online store you can find many cheap offers for the sale of small household appliances, which will cost less than in a regular store. These are microwave swords, kettles, coffee machines, vacuum cleaners, etc. All this is in demand.
No. 2. Computer hardware
Computers, like phones, quickly become obsolete. A computer that was purchased 5-6 years ago can already be called technically old. Every year new advanced video cards, processors, etc. are released. All this forces people to regularly update their hardware for games or work due to the release of hardware-intensive programs, games, etc. An online store with computer hardware and various components (keyboards, wireless mice, etc.) will be in demand.
No. 3. Phones and accessories
This category of goods includes smartphones, iPhones, tablets, headsets, phones, etc. Smartphones and tablets become obsolete quite quickly, which forces buyers to switch to new models. People usually change their phone every 2-3 years.
No. 4. Store with women's clothes and accessories
Statistics show that women prefer to order many things on the Internet, since online stores offer a wider range of offers compared to traditional stores. You can sell anything: bags, jewelry, shoes, shoes, scarves, watches, etc.
No. 5. Cheap spare parts for vehicles
During the crisis, sales of new Vehicle. And many large automobile dealerships left the Russian market due to low sales and unprofitability. People are forced to buy used cars and spend a lot of money to keep them in working condition. If you sell cheap spare parts from different manufacturers, the crisis will not affect your profits.
No. 6. Car accessories
Advantageous products for an online store include car accessories. These are floor mats, seat covers, steering wheel covers, navigators, additional mirrors, radars, video recorders, driving glasses, fragrances, phone holders and much more.
No. 7. Store with cheap clothes and shoes
In 2016, when choosing clothes and shoes, the vast majority of buyers pay attention to prices. The ratio of low price and quality is one of the main criteria for successful trading during a crisis. In this case, you need to look for those suppliers who offer stylish items at below market prices.
No. 8. Online store selling cheap used items and goods.
Particularly affected during the crisis middle class population. Many people cannot afford to buy new things. In this case, you can create an online store selling used goods, clothing, etc.
No. 9. Furniture from domestic manufacturers
Many people cannot afford imported furniture. The way out of this situation will be cooperation with domestic furniture manufacturers.
A few more products for the online store:
- Books
- Perfumes and cosmetics
- Gifts and soft toys
- Pet Products
How to choose a markup for a product?
In a crisis, high markups should be abandoned. It is desirable that the price be 20-30% lower compared to regular stores. After all, many people buy things in online stores for the reason that it is profitable. The Internet is an excellent tool where you can go to different online stores, look at prices of goods, compare and decide on the optimal markup. Based on 2015, we can conclude that the best-selling products were electronics (cheap gadgets and accessories), cosmetics, small household appliances and clothing.
Product selection is the first component of a profitable business. Demand will depend on the demand for the product in your region. Assessing whether your 2019 online store sales idea will bring you profit will require basic knowledge in marketing. We will talk about the basic requirements for successful online trading.
The right start to online trading - 50% success
Analysis consumer market showed that the possibilities of the idea of selling in an online store are limitless. You can sell ammunition for sled dogs, but will they buy it for Sharik? The Wordstat system will help you figure out what is profitable to sell in an online store in 2019. It works like this: you enter in a search engine keywords, which will be in the site content. From this we can draw conclusions about the level of product competition on the Internet. High level sentences, similar keywords (names of goods or services) will indicate that you will not be able to sell this product profitably in an online store.
Over time, the cost of website promotion will become expensive. Greater originality will be required to attract customers. For example, costume jewelry (including self made), jewelry, leather goods, shoes, tights, umbrellas, knitting yarn - these are things that are not worth selling in an online store in 2019 - the niche was occupied earlier.
We strongly advise you to explore the new website from Yandex “Internet Inflation”. Experts in the field of economics provide detailed analytics of production, sales, turnover and indices over time. The graph will help determine the popularity of product categories that were sold in online stores in 2019.
We sell books
Enough profitable business. There are good inexpensive online bookstore sites. They will buy printed publications, because comfort is created in the rustle of paper pages. Market analysis shows that in 2019 it is profitable to sell children’s literature in an online store. It’s too early for kids to use e-books, so parents often order educational and educational literature online. You can provide a function for purchasing electronic versions of publications. For downloading, the buyer pays money. This feature is popular for glossy magazines and handicraft publications. Another advantage of an online bookstore is that there are no warranty requirements. If you can write your own reviews, that's great. There will be no need to pay a copywriter.Provincial online store
The province can be a lucrative place to develop an online business. In fact, online trading does not have clear territorial boundaries. If you are ready to overcome the difficulties of delivering products, then the location of the store will not play a significant role. What is best sold in an online store located in the province is underwear and bed linen. According to the law, returns and exchanges of this category of goods are not carried out. You have one less problem. If you decide to create a store selling household appliances, then be prepared not only for delivery costs, but also for returning the goods, and for complying with warranties.
This will be shown by an analysis of the volume of consumption of certain goods, the level of income of the population and the age category of potential buyers. In small populated areas The niche for selling household appliances, phones, tablets, and computers has not been filled.
Please note:
- Delivery of oversized goods costs more;
- You will be required to accept the return;
- If the product does not suit the buyer, then that’s half the problem - sell it to someone else. But in a situation where equipment fails during the warranty period, you will have to contact the company;
- Work with trusted suppliers;
- The business will not prosper because the idea of selling household appliances and electronics in an online store works in the absence of a large supermarket in the area of 300 km. Otherwise, it is easier for the client to get to a regular store and see the product in person;
- Don't expect profit in provincial town with wages slightly above the minimum from the sale jewelry. The 2019 idea of selling something from the collections of sexy underwear or evening dresses in an online store will fail where average age population over 50 years old. Small towns are attractive in this business only at first glance. What is sold in an online store can be sold in a regular store. This is where the provincial man in the street will definitely go. Therefore, it is better to have both.
Second-hand in an online store
Pay attention to how 30% of the population of your city is dressed now. Be careful!!! You read that right - this is second-hand. Second-hand items are what are profitable to sell in an online store. The product can be ordered online at second-hand wholesale stores. Purchases are made by weight. You sort through it, wash it, iron it, make it look presentable and put it on the website. There is “elite” second-hand - these are branded items that have been worn once or twice, as well as stock clothes and shoes in packaging and with tags.For our little brothers
Having examined the graphs of the best-selling products online, we came to the conclusion that people buy food, clothing, and medicine for their pets just as much as for themselves. Such a store will be a success. You can take large packages of food from wholesalers and offer the buyer independently packaged goods in the required portions.
Buy groceries online? Rather yes than no
Having analyzed the market, we can confidently answer the question of what is better to sell in an online store in conditions of a protracted crisis. These are food products. Many argue that this type of business is doomed to fail. We can argue with that. Naturally, you won’t be able to sell pies, buns or eggs online. What is profitable to sell in an online store in 2019 from food products:
- Alcoholic and non-alcoholic drinks, water;
- Candies;
- All kinds of canned food;
- Packaged pasta;
- Flour and cereals (also in packaging);
- Tea and coffee of elite varieties.
The niche in this type of sales has not yet been filled, since it is believed that the average person would rather go to a regular store to buy products. But in the metropolis things are different. People spend a lot of time traveling to and from work. The rhythm of life there is much higher than in the provinces. Many people don’t want to spend their day off shopping for groceries at the supermarket. Ordering the necessary supplies from the online store with home delivery is very convenient and the prices are lower.
Those who start selling food products online should remember:
- The target audience of customers should be working people in a metropolis or regional center;
- That it is more profitable to sell products with a long shelf life in an online store;
- You will have to establish clear cooperation with the delivery service;
- Constantly monitor incoming orders on the website;
- You won't be able to create a website yourself. Trust the professionals.
Internet business from the Celestial Empire
China has the cheapest labor. Therefore, the cost of goods is several times lower than in Europe. Some may argue about quality, but 60% of the countries' population former union tend to buy cheap clothes. So it’s better to sell in an online store from China, no matter how much equipment or clothing. These are the categories of goods on the sale of which you can get 100% profitability. The purchase price of electronic gadgets is much cheaper than in Russia, Ukraine or Belarus. The most popular product category is clothing for babies. It's inexpensive and bright.Start with something that doesn't require capital investment:
- Go to Aliexpress. Choose goods from China;
- Register on Avito. Post photos of products to test which product will be the most popular. You answer customers: “The product is out of stock at the warehouse. Will be there in a couple of days";
- Order a one-pager. The creation of such a site takes up to two days. This is the same online store, only designed for a narrow target audience;
- Add social networks to help - this is the creation of groups and pages with goods for sale.
Video on the topic Video on the topic
conclusions
You can sell anything in an online store, the main thing is to find your buyer, and also:
- The chosen sales niche should allow for business expansion in the future;
- In order to be successful in sales in an online store in 2019, you should choose a product that is difficult to find and is often compared by customers;
- Research the market in your area of residence. Maybe car service shops are opening in need of spare parts. So much for business.
Any trading involves risks that must be calculated.
What to sell in an online store: TOP 5 product categories in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.
Internet popularity in last years it’s just off the charts! We spend a lot of time in front of the computer monitor and other gadgets.
Most people simply relax: watch movies, listen to music, chat with friends.
For others, the World Wide Web has become a place of work that brings excellent income.
There are many options, but the majority of people on the Internet are engaged in sales.
What to sell in an online store to receive real income? And how to build a successful business on this?
What to sell in an online store: rating of popular products
The first step is to study the statistics of products that are most often purchased in online stores.
Statistics show that the most popular are companies selling real estate, as well as clothing, footwear and children's accessories stores.
Of course, working with real estate is an area for specialists and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with the Internet.
When you are just starting to “explore” the field of online stores, it is best to start selling one type of product.
It will be easier and more interesting if you choose an industry that is closer to your type of activity or lifestyle. For example, young mothers will be interested in selling children's clothing or toys.
What categories of goods are more profitable to sell in an online store?
A novice businessman should direct sales to hometown and region.
Think about what people are missing. You may not have a good sportswear or sportswear store in your area. active rest.
Walk through supermarkets, study the assortment, interview people (and at least your neighbors), listen to their opinions.
The products you want to sell to customers must be in demand, be relevant today, and have a target audience in your region.
Let's say you decide to sell souvenirs, but there is already a similar store in the city. It is unlikely that in this case they will order products from you. After all, in an online store it is impossible to touch a thing or study its advantages and disadvantages.
On the other hand, if the price is an order of magnitude lower, then buyers may make a choice in your favor.
So what to sell in an online store?
- Real estate.
- Clothes and shoes.
- Childen's goods.
- Digital and household appliances.
- Recreation and sports.
These are the most popular product groups today throughout Russia.
In order to decide what exactly you want to do, you need to consider each option separately.
No. 1. Property For Sale.
A very profitable idea is to create a website about real estate. This category includes the sale of cars, apartments, houses, land plots etc.
Of course, for this type of employment it is good to have experience as a realtor or at least a basic understanding of this profession.
Since the price is this category goods is high, then the income of the owner of such an Internet project will be considerable.
A real estate office that operates online places all advertisements for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of related products, and most importantly, from completed transactions.
You can increase your profit if you hire 1-2 realtors in your mini-staff, who will be able to visit real estate sites and sell real estate.
In addition to the website, you can also create pages on social networks to increase your reach potential clients.
No. 2. Online store of clothes and shoes.
Increasingly, people began to order clothes and shoes via the Internet. You can find many on the Internet various models at a lower cost than in regular retail outlets.
There is a risk of making a mistake with the size or encountering poor quality service in the online store. However, people continue to buy new things online.
If you decide to start selling clothes, then decide on your target group. You may want to sell men's clothing or clothing for curvy women.
The next step is to conclude a deal with the supplier. During the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.
We remind you! Analyze the pricing policy of other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.
No. 3. Childen's goods.
Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. They turn to the same online stores for help.
If you have children, you can sell your baby’s used items along with new products. Online thrift stores have become especially popular in recent years due to the crisis in the country.
You can recruit friends and relatives to sales, who in this way can help themselves and you (for example, on the condition of selling “at a percentage”).
No. 4. Digital and household appliances.
On the Internet you can find many offers for the sale of digital and household appliances. There is a lot of competition, but the profits will also be high.
To become a leader in equipment sales, you need to spend a lot of time and your own resources.
Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of equipment sales and understands technical innovations.
He must always be in touch and be able to answer all customer questions.
Due to the oversaturated market of digital and household appliances, it is unrealistic to quickly become a successful entrepreneur.
No. 5. Recreation and sports.
Products for active recreation and sports are popular. As a rule, products of this category are much cheaper on the Internet than in ordinary stores.
As for provincial cities, they often lack high-quality sporting goods and recreational products.
In such an area, if potential buyers have the opportunity to purchase similar products, opening a specialized online store will be very useful.
Where to start selling online?
Typically the work flow looks like this:
- You are looking for a good supplier who will supply products in bulk at the lowest price.
- Create your own online store based on social networks, trading platforms, or as a separate website.
- Next, you will display the product on the website with a “inflated” price. This difference in cost will be the store's income.
- After your business begins to develop, you can add some more product categories to your assortment (for example, women's clothing accessories will be a good “party”).
Note! Before increasing the price, study the policies of your competitors.
To attract buyers, it is important that your price for the same product is slightly lower than that of your “rivals”.
Reducing the cost even by 5-10 rubles can make a difference.
Often people, dreaming of how much money they will make, open a business without a business plan. This is a big mistake!
A well-drafted business development plan is the key to success, even if you just want to sell jewelry online.
The approximate structure of creating a business plan looks like this:
If after several months of operation the business is not profitable, think about where you made a mistake. Perhaps there was a bad advertising campaign or your product range is simply not suitable for sale in a particular region.
To draw up a business plan, as well as determine the vector of development of your online store, answer yourself the following questions:
| Question | Answer |
|---|---|
| How much will you have to invest in the project? | Decide how much money you have. You won't be able to open a store without any money. You need to spend the first months purchasing products + creating and promoting a website. Only after “things are going well” will you be able to make a profit and use it to develop your business. |
| Where do you plan to sell your products? | Decide for yourself which regions of the country or perhaps the world you hope to cooperate with. It’s better to start with your city and regional center, and then expand and sell products throughout the Russian Federation + abroad. |
| Do you have experience in sales or website promotion? | If you're new to this, don't worry. There are many useful lessons and seminars on the Internet that will help you understand the basics of online trading. |
| Will there be demand for the product? | Analyze the ratings of products that are sold through the World Wide Web. It’s better not to take risks, but to follow a proven path (at least when this is your first business and there are no unique ideas). |
| What about delivery? | Decide how you will send packages to customers. This is one of the most important moments for any online store. |
What to sell in an online store to make your business profitable?
When choosing products that are profitable for sale, let’s turn to 5 tips from successful online store owners:
If you have a limited budget, it is better to sell inexpensive products.
It requires less + they will be cheap to ship to the buyer.
It is worth comparing the pricing policies of online stores and markets in your region.
Every seller understands: a customer on the Internet is looking for something that is cheaper than in a regular store.
During a crisis, it is worth selling mid-price products in an online store.
After all, those who have money will buy anything in an expensive boutique. People of average income (there are many more of them in our country) will look for where to buy cheaper.
It is best to sell products that you understand.
If you can easily provide advice to your customer, this will be a significant competitive advantage.
If your online store sells only in a specific region, then conduct a survey on the topic: “What can’t be bought in our city?”
Based on the results of a survey of people, add to your product range those products that many potential customers in your city are looking for.
If you decide to open a store on the Internet, then feel free to take action. Don't be afraid that there are already a ton of projects online.
Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.
How much can you earn from sales through an online store?
It is difficult to name a specific figure that you will receive from your online store.
Income depends on the following factors:
Project scale.
The larger the assortment, the higher the income.
Contribution of own funds to the business.
Owning your own business is always a risk. It happens that an entrepreneur invests a large sum, but the business idea “burns out”.
It is better not to act so rashly at the initial stage of opening an online store. Develop the project gradually.
Site traffic.
Unfortunately, many are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visited the site, 1-2 people make a purchase.
It's one thing to answer the question what to sell in an online store, and another thing is to make buyers appear.
What is better to sell in an online store?
Find out what's in demand right now:
At the initial stage, on average, earnings will be 5,000-7,000 rubles. Successful projects that have been working for years can already generate profits in the millions, but this requires a lot of work and investment of effort and money.
Today, budding businessmen face difficult questions: “What is interesting to the consumer? In what direction should we start acting? Really, modern market ready to offer “everything and a little more.” To entrepreneurial activity brought not only pleasure, but also profit, it is necessary to know what people will always need, regardless of the financial situation. In-demand products in Russia in 2017 are the topic of our article, because they are the ones that influence economic structure countries.
What is it - the most popular product in Russia
To begin with, you should pay attention to food products - these are the goods that will always be bought:
-
"pasta";
vegetables and fruits.
meat, fish, sausage;
milk and products made from it;
In addition, popular goods in Russia are personal hygiene items and household chemicals. They are needed in any case, no matter what this moment economic situation in the country. No matter what income buyers have, they will always allocate funds for the purchase of:
toothpaste, shampoo and soap;
washing powder, detergents and cleaning products;
creams and cosmetics.
Products, chemicals and hygiene products are always included in the composition consumer basket, so experts recommend that aspiring entrepreneurs start with them, paying special attention to the product range.
When thinking about what goods are in demand in Russia, you should not discount alcoholic products and tobacco products.
Considerable profit can be made from the production or sale of seasonal goods: clothing and shoes, ice cream, etc.
When working on your business model, do not forget about the so-called impulse products: candies, chewing gum and chocolates. Quite often, buyers do not perceive such a trifle as significant acquisition– this is a fairly large advantage that can turn into a good profit.
Analyzing last year, which, by the way, was quite difficult economically, we can determine the most popular goods in Russia in 2016, and this list will not be limited to one or two items. So, there was good demand for the following products:
Technology and electronics. Mobile phones, tablets, laptops, digital video cameras took the leading place in sales via the Internet in the crisis year of 2016. Of course, working with such a product will require certain financial resources and knowledge.
Products. Opening a grocery store in a good location can bring good regular income to its owner.
Clothes and shoes. Pay attention to the combination of price and quality. Make wholesale purchases of good inexpensive products and sell them at retail at affordable prices.
Stationery. At first school year This is the most popular product.
Products for maintaining a healthy lifestyle. Today we can safely say that these are popular goods in Russia, since now everything more people tend towards a healthy lifestyle and purchase exercise equipment, sports equipment and clothing.
Fabrics. During the crisis, many people began to replenish their wardrobe with things they sewed themselves. Naturally, the demand for quality fabrics has increased.
Flowers. No crisis can cancel the celebration of a wedding, anniversary or other special occasions, which, according to established tradition, are accompanied by the presentation of a bouquet of flowers. Quite often, the price of a bouquet is much higher than the cost of its components (flowers and decorative items), so this business is able to provide a comfortable existence for its owner.
Goods for children. As a rule, parents want to give their children everything they need and try to satisfy their desires. Therefore, diapers, toys, strollers, cribs and other products for children bring a stable and fairly decent income.
In order to understand which product is most in demand in Russia, you need to carry out some analytical work, paying attention to some the most important factors ,capable of influencing the demand for the product:
Price. Agree, this is usually the first thing the buyer is interested in. If the quality and price indicators coincide, the purchase is carried out. To form the “correct” price, the following must be taken into account: the cost and purchase price of the product, the pricing strategy and the markup percentage. In order to pay attention to the uniqueness of the products offered, you can start selling at the highest possible cost and get a solid profit, but after that you will need to set a price that corresponds to the market price. This step is only applicable if you are completely sure that this product is in demand. In addition, you can reduce the price as much as possible. But this should be done quite carefully. This move requires explanation, for example: “I sell cheaply in order to attract a buyer and give them the opportunity to be convinced of the high quality of the product.”
Competitors' prices. One of key factors affecting demand. Clients do not trust “price extremes.” And it doesn’t matter: it’s too expensive or too cheap – both of them arouse suspicion. Therefore, it is imperative to determine the golden mean, which will require knowledge of the market, familiarity with the experience and pricing strategy of competitors.
Preferences of potential clients. To begin with, it is important to find out what products are in demand in Russia during a period of economic stability, to understand what products are “selling” directly in your region (if they prefer and buy beef well, then there is no point in offering pork or lamb). Only after this can customer demand be correctly generated.
So what product is the most in demand in Russia?
The leading place in the Russian commodity market has been taken by Chinese-made products that imitate clothing and footwear from popular global manufacturers.
The target audience is young people who follow fashion trends and those who want to look in accordance with her trends. Quite often, guys and girls are simply not able to pay a significant amount for an original item, so Chinese analogues are the most popular goods in Russia. Moreover, the range of products is so wide that everyone will be able to find something that they like and can afford.
Market analysis showed that Nike Air Max sneakers made in Chinese workshops are especially popular in Russia. In addition, the following goods from the Celestial Empire have become in demand:
- Louboutin - women's shoes with red soles and high stiletto heels.
- Converse is a very popular sneaker, both for men and women. This product has been in the TOP 10 for more than one season.
- Chanel, Birkin from Hermes, Louis Vuitton, Michael Kors– women's bags (naturally, “almost” original production).
- T-shirts with Ralph Lauren, Tommy Hilfiger, Lacoste logos (mostly for men).
- Sneakers Christian Dior- very comfortable women's shoes, which quickly found its customers in Russia. The originality, convenience and beauty of the model allowed it to become one of the most popular in the 2015–2016 season.
Please note that China is different from China. Many branded imitations can be of quite decent quality. It all depends on the material and fittings used by the manufacturers of the “brand”.
An accurately imitated product made from high-quality material will have a higher purchase price.
Low-quality copies will not only cost less, but also differ greatly from their original ( appearance, inscription, etc.).
Products for children are no less popular on the domestic market. And this applies not only to clothes and shoes. Products in demand in Russia include baby hygiene products, strollers, tables, and much more.
Third place is rightfully given to small household appliances: electric kettles, vacuum cleaners, coffee machines and irons, along with curling irons and straightening combs, are firmly established on Russian market. Typically, these devices have a price that is quite acceptable for the average consumer, so they the target audience is quite extensive, which gives entrepreneurs the opportunity to attract a fairly large number of buyers.
Below we will talk in more detail about the products in demand on the Russian market in 2017. By working with them, it is quite possible to successfully organize and successfully develop your business.
The most popular Chinese goods in Russia
High-margin goods are goods that are purchased cheaply and sold at a high price. It is no secret that this approach is the basis of trading profits. Chinese products are the most bright that example.
We would like to present to you the TOP popular goods in Russia, imported in order to obtain the highest profits or not losing their popularity among consumers.
Disposable items – the most popular goods in Russia in 2017. We put this type of product in first place, because if you look a little more closely at the market for Chinese retail small items: disposable tableware, hygiene products, kitchen utensils, stationery and much more, you will see that they You can buy it in bulk for 10 or even 1000 times cheaper. The wholesale price of the product is simply “penny”, but there will definitely be income from it.
Food. A product that is always relevant. Bulk products, which are packaged in small bags, are quite in demand in Russia. These include dried squid and other seafood, nuts, dried fruits and other snacks, which the Chinese sell by the container at very competitive prices for wholesalers. After packaging, the cost of the products increases significantly, so profit is guaranteed.
Car accessories. Electronics for cars, auto and motorcycle parts, and tuning items have become quite popular among Russians. Demand for this market segment is increasing with enviable consistency. DVRs and rear view cameras, radio tape recorders, lighting - that’s far from full list goods that domestic producers cannot yet compete with (if we exclude Chinese products manufactured under the Russian brand). If you continue the list, adding various little things that can personalize a car (stickers, chrome, etc.), then you will understand why car accessories occupy such a place. high place in our TOP.
Electronics. What is meant here is not a cheap Chinese counterfeit, but electronics that have occupied a worthy niche of Hi-Fi and Hi-End; as a rule, this refers to analogues of products from the world's leading manufacturers. Photo and video accessories, plasma panels, projectors, tools mobile communications, printers and much, much more - this is not a complete list of this market segment. It can be continued with goods that are accessories to products famous brands(headphones, safety glass and films, etc.). In China they are 3–40 times cheaper than in Russia. Agree, quite a wide scope of activity.
Fur - popular goods in Russia, especially since there are many popular brands moved their enterprises to China. Cloth High Quality It’s not cheap, but it can be sold for many times more.
Furniture. For China, furniture is a significant product. Especially if local solid wood is used in production (there is much less of it in Russia). Despite the rather high cost of furniture on the Chinese market, it is profitable to purchase it - it is still cheaper than furniture from a Russian manufacturer. Naturally, the furniture business is becoming increasingly popular.
Shoes and accessories. Same as manufacturing plants outerwear, shoe production workshops and factories moved to China. Now Chinese shoes are not only affordable, but also completely replicate all the features of their branded counterpart. The same can be said about accessories (belts, bags, gloves), which are cheap but incredibly popular.
Goods for children - clothes and shoes, toys and hygiene products, slings and backpacks for carrying children and much more (there is room to “unfold”).
Household products - incredibly popular products in Russia. Moreover, the list is simply huge, ranging from bedspreads and curtains to air conditioners and gas stoves. However, despite the wide range of products, demand for products is unstable.
Machines and equipment Chinese-made ones, of course, cannot be compared with European, Japanese or American ones in terms of quality, but their price is appropriate. And, as a result, enterprises that are just starting their activities or are modernizing purchase analogues made in China. Of course, the service life of such equipment is usually limited to two to three years, but during this time it is quite possible to earn enough to afford to replace machines and equipment with high-quality units or, at a minimum, to repair broken devices.
To identify the most in-demand products, an organization needs a large amount of market information, which it often does not have. Therefore, it is worth turning to professionals. Our information and analytical company “VVS” is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal departments. The company has 19 years of experience in providing product market statistics as information for strategic decisions, identifying market demand. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B services business.
commercial vehicles and special equipment;
glass industry;
chemical and petrochemical industry;
production of animal feed;
electrical engineering and others.
Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, incorrect, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is reliable? You can check this! And we will provide you with this opportunity.
The main competitive advantages of our company are:
Data accuracy. A preliminary selection of foreign trade supplies, the analysis of which is carried out in the report, clearly coincides with the topic of the customer’s request. Nothing superfluous and nothing missing. As a result, the output we get is exact calculations market indicators and market shares of participants.
Preparation of turnkey reports and ease of working with them. Information is quickly perceived, since the tables and graphs are simple and understandable. Aggregated data on market participants is compiled into ratings of participants, and market shares are calculated. As a result, the time spent studying information is reduced and it is possible to immediately move on to making decisions that are “on the surface.”
The customer has the opportunity to receive part of the data free of charge in the form of a preliminary express assessment of the market niche. This helps to navigate specific situation and decide whether it's worth exploring further.
We not only talk about the customer’s market niche, but also suggest which niches are considered close. We give you the opportunity to adjust your business strategy in a timely manner - not to focus on your product, but to discover profitable new niches.
Professional advice with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.
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