Economic indicators of the bowling club located on 700 sq. m and providing 10 playing tracks and a bar, subject to registration of the premises for rent.
Market analysis and competition
The bowling club is an entertainment facility for active rest population. Today, almost no one will be surprised by its purpose, especially in major cities, people quite often rush to diversify their weekday evenings and weekends by going to the bowling pins. With such demand, as well as the undersaturation of regional market segments, opening a bowling club can become a profitable and promising business.
According to scientific and economic research, it has been determined that today Russian market bowling is not rich enough. Thus, you can find many cities, especially small ones and settlements, on whose territory there is not a single bowling club. This situation contributes to the development of quite promising business in this industry.
The modern type of bowling developed quite recently, about 20 years ago. Previously, such institutions were intended only for the upper strata of the population. Today, anyone has the right to visit gaming clubs, but they are most focused on the population with an average income. Bowling alley visitors can be
- civil servants;
- office workers;
- university students and others.
Today, such gaming establishments are popular among young people along with nightclubs and cinemas. According to experts, the dynamics of development of this type of business is closely related to the growth of the population’s well-being.
As for competition in this type of business, it is high in large regions country and is practically absent in small settlements.
The first place in terms of the number of bowling centers is occupied by Moscow (about 250 establishments), and the second place by St. Petersburg (170 clubs). There are no players occupying a significant share in this market segment. Network participants are just beginning their development and today represent not specialized bowling clubs, but full-fledged entertainment centers with a large list of entertainment services.
Registration and organization of business
Any kind commercial activities subject to mandatory state registration V established by law ok. In order for the bowling alley to have the opportunity to work with corporate clients, when registering it, it is necessary to choose a form of ownership in the form of an LLC. To do this, constituent documents and authorized capital are formed, after which the corresponding application form is submitted to the local inspectorate of the Federal Tax Service. At the same time, you need to fill out a notification about the chosen taxation regime (STS at a rate of 6% of income), receive statistical codes and register with the Pension Fund and the Social Insurance Fund.
Required Documentation
- certificates of state registration of individual entrepreneurs or legal entities;
- certificate of registration with the Federal Tax Service;
- a lease agreement or other document defining the right of ownership of the premises;
- conclusions from the SES and State Fire Service;
- permits from local authorities;
- contracts for solid waste removal and hazardous waste disposal;
- agreements with an organization for disinfestation of ventilation and air conditioning systems;
- permissions from authorized establishments for the signboard and use of cash registers;
- permits from Rospotrebnadzor and local administrations for the sale of certain types of goods.
If desired, the bowling alley owner can issue a certificate of conformity. In addition, if a bar is planned to be organized on the territory of an entertainment establishment, then a license will be required giving the right to sell alcoholic products.
Premises, renovation and interior
The main criterion determining the choice of a suitable location for a future bowling club should be the presence of a residential area near the residential sector and the absence of competitors, not only of the same clubs, but also of other gambling establishments. It is considered optimal to locate bowling alleys near transport routes and metro stations. 
If we talk about renting premises, then it is most convenient to organize an establishment on the territory:
- upper floors of shopping or business centers;
- closed cinemas, cultural centers or warehouses.
The bowling alley building can be built from scratch. Despite the fact that this method of acquiring premises will require considerable capital and a lot of time, in addition, it will increase the payback period of the business, but the building itself will become the property of the entrepreneur and will help him in the future to significantly reduce current costs. One should not ignore the fact that the modern construction market is ready to offer a large number of inexpensive, but sufficiently high-quality materials.
To organize a bowling alley, you will need an area of at least 1000 square meters. m, it must meet the requirements of the fire service, SES and other authorized departments.
In addition to the service hall, it is necessary to provide rooms for organizing the machine department and technical department for storing various parts and equipment. The engine room is soundproofed to ensure customer comfort. But to create an interior that will allow visitors to feel comfortable, it is best to use the services of an experienced designer.
Equipment and equipment
In addition to choosing a suitable room, when drawing up a bowling alley project, it is important to take into account the gaming equipment. The main list of club equipment must include:
- pinspotter - a device that restores pins to their original position;
- ball return system;
- monitors;
- scoring system;
- paths equipped with a base.
The quantity of equipment depends on the planned volume of services provided, and its price depends on the selected manufacturer.
In addition to the actual gaming devices, you also need to take care of furniture sets, decorative panels, spare parts, accessories and other consumables.
Organization of the club's work
The main services of almost every bowling club are:
- Hourly rental of play tracks.
- Cafe or bar services.
When planning the club’s operating hours, it is important to take into account the preferences of potential clients, or rather the time at which they are most inclined to visit. So, on weekdays, such rest is in demand in the evening, since during the day most people are at work or school. At the same time, on weekends it is worth taking care of a continuous schedule, because on vacation people are ready to have fun at any time of the day. If there are no competing organizations nearby, then at this time you can expect a fairly saturated flow of customers, which allows entrepreneurs to raise prices.
The recommended opening hours for bowling alleys are from 12.00 to 6.00.
Registration is carried out by pre-booking a track by phone on the official website or by directly contacting the club administrator.
Staff
For the smooth operation of the bowling club, it is necessary to take care of the maintenance personnel. Thus, the most important specialist in such applications is a mechanic who monitors the operation of equipment and technical means, as well as their repair. In addition, the bowling alley staff will depend on the availability of additional services (cafe, etc.). When organizing a club with 5-10 playing tracks, the following personnel will be required:
- mechanics – 3 rates;
- administrators – 3 rates;
- instructors – 3 rates;
- security guards;
- waiters - 2-3 rates;
- bartender - 2-3 bets;
- cooks - 2-3 rates.
As a rule, due to the peculiarities of the organization of work of such gaming establishments, the staff is assigned a shift work schedule.
Marketing
- outdoor advertising in the form of a colorful sign;
- online advertising on social networks;
- official business card website;
- SEO website promotion in search engines;
- leaflets, booklets and business cards.
In addition, it is worth considering discounts in advance for certain social groups society (students, young families, etc.), as well as develop loyalty promotions (discounts for birthday people, corporate customers, etc.).
Financial component of business
The financial component of any business that requires 
large areas and special expensive equipment, including the opening of a bowling club, directly depends on significant amounts of investment. To determine the economic feasibility of implementing the idea of opening a gaming establishment, it is important to calculate as accurately as possible the cost of opening and maintaining the activity, as well as the amount of future income and the payback period. When making calculations, it is important to take into account the degree of influence of the characteristics of the regional market.
Cost of opening and maintaining
To open a bowling club with 10 playing lanes, taking into account the rental of premises with an area of 700 sq. m. and organizing a bar will require at least 16 million rubles. This amount will include expenses:
- to pay for the first month of rent - 400 thousand rubles;
- for repairs and preparation of the premises - 3 million rubles;
- for the purchase and installation of equipment - 11 million rubles;
- for the purchase of accessories and consumables – 1 million rubles;
- to pay for registration, advertising and other expenses - 600 thousand rubles.
The amount of current expenses of the club can reach 800 thousand rubles per month. Most of the costs will be rent about 400 thousand rubles and wage with deductions of approximately 300 thousand rubles.
Amount of future income
Depending on the effectiveness of the promotion of the establishment and the increase in the flow of customers, the bowling alley's revenue for the first two to three months of operation will not exceed 600 thousand rubles per month. Over the next three months, you can expect an average income of up to 1 million rubles, and by the end of the first year of operation, the financial indicator of the establishment may exceed 2 million rubles. As a result, the annual revenue will be about 17 million rubles.
Payback period
Considering that the bowling alley's annual expenses are 9,600 thousand rubles, the net profit for the year of operation will be 7.4 million rubles. As a result, the start-up capital invested in the business will be able to pay off after 2-2.5 years of continuous operation of the club.
Despite the huge amount of capital investment, with proper organization and a quality marketing policy, the business of running a bowling club can become profitable and pay for itself in almost one to two years of operation. Such gaming establishments use in great demand among modern population, which allows their owners to make a good profit and develop.
Bowling remains one of the most profitable and commercially successful species business in the entertainment industry for 100 years. Every day Russians leave in bowling clubs about 27 million rubles. Analysts claim that the market has not yet reached the point of saturation and its potential capacity is at least 12 billion rubles per year.
The amount of investment to enter the niche of entertainment services based on bowling starts from 2.5 million.
rubles, which, combined with low competition, makes the bowling club business an attractive option for private entrepreneurs. It is important to understand if you want to have a source passive income, then the bowling business is not your option. Why? Read more >
The target audience
The business plan of a bowling club involves the opening of a modern entertainment establishment, which allows you to receive a stable profit from the organization of gameplay and the sale of related services.
A properly planned bowling center will maintain high asset values for 20 years and have low fixed costs, which helps minimize business risks. The payback period of the project is from 2 to 4 years.
Our experience shows that the main target audience entertainment complex with bowling lanes are:
Families with children
Groups of adults aged 23 to 45 years
Corporate clients
Experts identify three main formats of bowling services:
Standards and creativity
For a bowling alley business plan to be effective, it is important to choose the right location for the premises.
This is a key element of planning an entertainment business. When assessing the premises, you can proceed from the estimated minimum area of 100 sq.m. x number of tracks. The bowling alley itself occupies 52 m2, including a run-up area and a rest area for bowlers. To accommodate related services and auxiliary areas, approximately the same amount will be required. The optimal configuration of the room is considered to be one in which the length of the hall is at least 40 meters.
It is formed due to the length of the canvas, the equipment service area, the player area and the service area.
There are no franchises in the bowling business. The reason is that each entertainment business project is largely individual.
Although there is general rules, approaches and solutions in organizing a bowling business, it is impossible to standardize (unify) the smile business completely. In my experience, my clients tend to be entrepreneurs with a creative streak. Such people are interested in doing the entertainment business every day, they are passionate about it. Buy ready business The bowling plan doesn't always work. The indicators and recommendations of one particular region require adjustment based on the realities of the business environment in which your new project is located.
On average, a bowling alley operates a long 12-hour shift per day.
Each track is busy from 5 to 9 hours a day, depending on the season and day of the week.
A maximum amount There are 8 guests on one lane. The more lanes, the higher the capacity of the establishment during peak hours. These indicators should be taken into account when architecturally planning a bowling alley. New bowling equipment costs over $45,000 per lane. Used bowling equipment will cost an entrepreneur from 395,000 rubles to 1.6 million rubles for each bowling lane.
Marketing strategy
We must stimulate demand for the next visit to the bowling club and increase the average bill.
If we simply lower prices, we will lose. We should sell our services with new content, creating package offers for a specific consumer.
The success of a marketing strategy largely depends on the correct choice of target audience and business concept.
The entertainment business is a retail business, a service business. This complex business. The difficulty is that we trust his people.
People who work in the hall. The financial success of the enterprise depends on the quality of our service delivery in the hall.
Therefore, staff motivation and training is an important component of success.
Bowling club income structure
The main source of income is bowling.
The bar brings in an additional 60 to 100% of the revenue from the bowling alley. The total income of gaming machines and billiard tables operating with a live queue increases the owner’s profit by a total of another 30%.
Organizing a pro-shop increases the recognition of the establishment and allows you to increase the profitability of the club by 2-5%. To load the club at night and increase the bar’s revenue, it is recommended to create an entertainment program with night discos. This approach allows you to replenish the cash register by an additional 7-10%.
Financial plan for a club with 2 tracks and a bar
So, the main expense items:
Investment costs, rubles
Total investment costs: 2.80 million rubles
Current expenses, rubles
Total current expenses: 2.7 million.
During the day, visitors spend at least 300 rubles per hour on the game, in the evening - 700 rubles per hour and more. Over the course of a year, two tracks will bring in 2.4 million.
rubles Additional bowling cafe services will bring in at least another 70% of the revenue from bowling.
Total current expenses: 2.7 million rubles
In this situation, the bowling club
will pay for itself in just over two years.
St. Petersburg has about 170 open skittle establishments. Experts note that there is an opportunity to open as many more entertainment centers.
Entertainment with skittles can compete with discos, cinemas and other entertainment venues.
Today, the Russian Federation has a leading position in the commissioning of entertainment centers with bowling alleys, and is ahead of the United States of America in this indicator.
One track can bring a profit of 3,000 to 4,000 conventional units.
Stage 1. Business concept
At the first stage, it is necessary to develop a concept for the establishment.
The development of the concept includes the following points:
- Location of the establishment;
- Business plan;
- Project;
To open a club, you need to prepare a certain package of documentation, register an enterprise, obtain a property certificate, etc.
A bowling club does not require a license and is not subject to special taxes.
Firms that produce equipment can help with the organization. In addition to equipment, companies provide concepts.
The main difficulty is choosing a location.
Not every room can be suitable for a bowling alley and placement of playing lanes in it. In practice, you may encounter redevelopment costs.
The concept of a bowling club plays an important role.
Stage 2. Premises
The main criteria for premises and placement are the proximity of the residential sector and the absence of competition in the form of other gambling and other establishments.
It is good for the club to be adjacent to transport route, metro station.
It would be nice to organize parking spaces near the club for about 20 vehicles. The concept of a club that does not provide parking may be rejected by the city administration.
Websites of component manufacturers allow you to create a bowling alley plan, analyze investments and estimate the level of future income.
To locate the club, you need to select a building with an area of 1,000 square meters. This area can accommodate a number of bowling alleys, a cafe, a warehouse, utility rooms, and sanitary facilities (for visitors and staff).
The main locations are:
- Upper tiers of shopping or business centers;
- Former cultural centers;
- Former cinema premises;
- Former warehouse premises;
You can also resort to building your own premises.
The cost of building a premises of 1,000 square meters will range from 500 to 700 thousand conventional units. The construction process will take about 6 months. Construction costs pay off only after 18-24 months.
All premises are subject to a standard set of requirements from the fire inspectorate, sanitary and epidemiological service, and other departments. When the club is located on the upper floors, the design must comply with safe standards.
The customer area must be able to withstand a weight of up to 300 kilograms per 1 square meter, the area where the equipment is installed - 500 kilograms per 1 square meter.
Also, to place paths, you need to take into account that load-bearing columns must be installed in the room, and, if possible, as far apart as possible from each other.
Bowling center equipment:
- Exhaust ventilation;
- Sewerage;
- Carrying cold and hot water;
It is also necessary to create a room for the engine department and technical department; they are designed to store additional spare parts and other equipment.
It is also necessary to create soundproofing walls if the building being used contains a shopping center or office premises.
Particular attention should be paid to sound insulation in the engine room. This will provide customers with maximum comfort. The light in the club should be even and calm. The light should be located from above.
A few facts about entertainment venues.
Price of the game in various establishments:
- Network of clubs "Almak" - from 260 to 650 rubles. in 60 minutes;
- Leader clubs - from 290 to 790 rubles. in 60 minutes;
- Bowling City - from 300 to 900 rubles. in 60 minutes;
320,000 conventional units – the profitability of the club if there are 8 game roads.
The number of establishments in St. Petersburg is 14.
The number of establishments in Moscow is 74.
When choosing a premises, you must be guided by the norms and rules of the inspection authorities.
Stage 3. Equipment
In the price of equipment if purchased from official representative will include:
- Delivery plan and installation of equipment;
- Warranty support;
Club owners prefer to purchase equipment that is manufactured in the United States of America.
Equipment manufacturing companies include companies such as: AMF, Brunswick. There is also equipment on the market from Chinese manufacturers Via and Xima. Representatives of all of the above companies can be found in the capital.
The bowling alley will be able to receive its first profit 4 months after the initial injection of funds. Installation of all equipment occurs within 14-40 days. The equipment can last from 30 to 50 years. Equipment is directly ordered from manufacturing countries.
To install the equipment, a rectangular platform is required.
The dimensions of the site are determined based on the required cash playing place and places for visitors.
An example would be a site with 10 play areas.
In this case, you will need an area of about 700 square meters.
This area will allow you to place:
- Place for player acceleration;
- Throwing area (lanes);
- Equipment that sets the pins;
Opposite the acceleration zone, a platform is installed on which seats for customers are located.
To create the effect of space (lighting paths in a dimly lit room), special lighting devices (fluorescent lamps) are attached to the paths.
Equipment for a bowling club is supplied directly from the country of origin (service life - from 30 to 50 years; installation - from 2 to 5 weeks).
Stage 4. Personnel
The most important employee of a bowling alley is the mechanic. All operation of equipment and technical means will depend on his work and professionalism.
Bowling club staff:
- Locksmiths (3 positions);
- Administrator (3 positions);
- Instructor (3 positions);
- Security officer;
Service staff:
- Waiter;
- Bartender;
- Cook (2-3 positions);
The equipment supplier can train and advise personnel.
This cost item is already specified in the contract for the supply of equipment.
The main employee of a bowling club is a mechanic.
Stage 5. Features
Additional sources of income:
- Buffet (minibar);
- Cooking;
- Slot machine;
Bowling in many European countries, as well as in the United States of America, is considered a sport. Therefore, in European countries, in bowling clubs you can rarely find a bar, kitchen, slot machines, etc.
In the Russian Federation, the visitor comes to relax, eat food, listen to music, play, and keep the children busy.
Therefore, it would be advisable to equip a children's room and other necessary rooms.
The bowling club's profit is divided into:
- 75% of the profit is from bowling;
- 25% of profit – sales in the bar;
While creating your image, you might want to consider hiring a bowling team. A team can even consist of several people. Such a move would be unnecessary advertising for the establishment.
It will also help attract more experienced people who play bowling and treat it as a sport.
Among other things, visitors can be surprised by a spectacular throw from a professional.
The most profitable time is Friday (evening) and weekends. These days have the most visitors, and also during this time there is an increase in prices.
Bowling is also a family sport; often in clubs you can meet entire families just relaxing. There is also children's bowling equipment available for children.
Costs associated with opening a bowling alley, which provides 10 playing areas for a premises of 1000 square meters.
Bottom line - minimum costs for the opening of a bowling club will amount to about 600,000 conventional units.
The entertainment business is very lucrative, but he will invest heavily in it. Opening a bowling club requires at least 30 million rubles of initial capital (in the amount of 30-50 thousand rubles per square meter).
The return period depends on the type of establishment: a small bowling club will pay for 2-3 years and a large entertainment center with additional services- for 3-5 years.
If we look at profitability, we can assume that one line brings in about 1.3 million rubles in annual income.
Selecting a space
The space in which the bowling alley is located has some requirements that need to be taken into account during the initial planning stage.
Its length must be at least 40 meters, and the ceiling height must be at least 3 meters. The width is calculated according to the number of lines, each of which measures 3.51 meters.
The location of the bowl is chosen in accordance with the wishes of a particular region. In Moscow, entertainment venues are traditionally located in the area of shopping centers, while in the regions there is a more popular form of independent buildings.
There are no particular advantages or disadvantages to any of the above options, but according to some traditions, it will be easier for visitors to find their establishment, which will force them to respond quickly.
Profitability calculation
Statistics show that a track is occupied on average for 6-8 hours essentially. During popular times (Friday, Saturday and Sunday nights) one song is $25 per hour. On everyday and unpopular days, it is customary to organize various campaigns and give decent discounts.
If at such a moment that at least it is reduced to 5-10 US dollars per hour, the offer is enjoyed by students.
Given the average popularity of an establishment, one song generates approximately $25,000 per year during popular times (156 points for the most successful days) and about half that amount on weekdays (with the right promotions). The total annual income from one line is 37.5 thousand dollars.
In an area of 1000 square meters, you can host 15 songs, with a total annual income of 650 thousand dollars.
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Form extension
Important improvement financial indicators can be achieved by adding additional services.
Great for bowling:
- slot machines(not gambling);
- bowling school for young people;
- bar or restaurant;
- billiards;
- disco or karaoke.
To attract attention, you can organize various events, sports tournaments or fun clubs.
The most profitable activities are deservedly taken into account by "business clients", but for their organization it is necessary to provide a separate space for 5-7 songs. When a company's team wants to relax and have fun, they need a situation in which no one interferes.
It is advisable to meet foreigners, even when visiting the toilet.
Choice of concept
The first stage of design for this company should be the choice of concept.
Experts say that the most promising multi-purpose entertainment centers are. The return from them is much higher, they are less prone to seasonal decline in popularity, but will require much more investment in opening a multifunctional bowling center.
In addition, the large size of the establishment on the outskirts small town wouldn't be particularly suitable.
In addition, you must immediately choose which target group to create your bowling alley. If it is true middle class people, It's better to get it "through" where there is a constant flow of people. But elite organization for wealthy clients, they come on cars, you can place them anywhere - advertising in shiny publications will do the job anyway.
The space for a private club may be smaller since there is no point in adjusting the number of game packages in it. But a small restaurant with a good chef doesn't hurt. More attention should be paid to safety.
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If you are guided about family visitors, It is advisable to organize children's playgrounds and attractions.
It’s very good if you find special children’s balls; they can play bowling just like adults.
If the bowling alley is installed as a sports facility, then lockers with storage and showers must be provided. Additional profit can be made in a store that sells professional sports equipment.
Selected as Primary Audience the youth, Establishment may take approximately 24 hours. It is also important to ensure inventory and special prices for unpopular times. Be sure to visit the disco club with a fashion DJ, as well as the bar with a good selection of youth cocktails and other alcoholic drinks.
You can add an arsenal of fun climbing walls, American billiards or laser tag.
However, one of the above concepts does not need to be taken into account. You can combine several options. In the afternoon the foundation can be a youth bowling school, but in the evening it can be transformed into Closed club or place for business. And in the evening you can always embrace the calm of youth.
Today, bowling in Russia is one of the prestigious and rapidly growing types of active leisure time. In the process of conducting a population survey, there were almost no respondents who did not know about the existence of such a form of entertainment as bowling. A certain part of the respondents even have some experience in bowling, acquired in bowling centers in Moscow, St. Petersburg, other cities of Russia or abroad.
The market size (number of service consumers) of the Bowling Center was determined to be 28.5-30.5 thousand people or about 8 - 10% of consumers (adult residents) of leisure services.
Based on the results of calculating the potential number of visits to each service on average in the city, and data on the volume of leisure services provided, we obtained the following results of the technical equipment of the bowling center
- 16 bowling lanes;
- bar with 200 seats;
- restaurant with 100 seats;
- 10 Russian billiard tables;
- 10 roog tables;
- disco for 200 visitors (with an average occupancy of −100 people per day);
- 10 slot machines with cash winnings;
- 10 gaming entertainment machines and complexes;
- children's room for 10 visitors;
- 4 VIP rooms for 6 visitors each.
2. Description of the business, product or service
Based on a study of the leisure services market, leisure services were ranked according to their degree of attractiveness. The integral indicator of attractiveness allows us to judge the degree of demand by potential consumers for specific types of leisure services.
Attractiveness of leisure services
Name of service | Integral indicator of attractiveness, points |
Restaurant | |
Disco | |
Russian billiards | |
Gym | |
Shopping arcades | |
Rent of premises for offices | |
Massage room | |
Slot machines | |
Video room (with digital equipment) | |
Children's room | |
Internet cafe | |
The table clearly shows that in terms of attractiveness, the bar (1047 points) and the restaurant (938 points) are far ahead of other services.
The second group of services in terms of degree of attractiveness with a slight difference in points are: disco, bowling and Russian billiards (781, 765 and 758 points, respectively).
Slot machines, both with cash winnings, and entertainment machines and complexes without cash winnings, despite not high place in the general rating of the attractiveness of leisure services, they have a fairly stable demand and their target group of consumers. Thus, based on the basic concept of the Bowling Center at Alfa Center LLC, we believe that the main services in the Bowling Center should include: bowling, billiards, slot machines, disco, bar and restaurant. In this case, Gym, sauna, massage room, swimming pool and table tennis can be organized in a separate complex. It should be noted that the flows of visitors to the group of services associated with bowling and the flows of visitors to the group of services associated with the gym should, if possible, not intersect.
The group of services related to bowling should be supplemented with a children's room and a VIP room, which will best affect the image of the Bowling Center and its competitiveness.
As additional services for visitors, we recommend introducing into the activities of the Bowling Center: individual training with specially trained and certified instructors, holding tournaments, business parties and corporate parties, birthdays, presentations, banquets, a system of discounts and incentives for good game, club discount cards for regular club members, card index of players and their victories, Pro-Shop (sporting accessories store for bowling, billiards - sportswear, shoes, balls, sports bags, glue and oil for balls, ball remover, cues, chalk for billiards, etc.), a convenient and large 24-hour guarded parking lot, a car wash, your own vehicle for meeting important guests, etc.
Calculation of attendance at leisure services
As a result of in-depth interviews with different segments of the population, we obtained data that allowed us to calculate the expected attendance of the types of leisure services identified in the previous section, in the context of target groups of visitors. The calculation results are shown in the table.
Estimated attendance of various types of services
Attendance rate individual species services characterizes the demand for leisure services identified during the survey and is expressed as the number of visits to each service per month, broken down by target groups of potential visitors.
As can be seen from table. 6, the most visited service is the bar (5.11 times per month). The attendance of the bar is far ahead of the attendance of other services, and the bar is almost equally in demand by all categories and age groups of potential visitors to the Bowling Center.
Unlike a bar, restaurant attendance (2.48 times per month) depends much more on the age of potential visitors to the Bowling Center. Thus, people aged 24 years and older are almost one and a half times more likely to visit a restaurant than young people under the age of 24.
Russian billiards is slightly more visited than Pool (2.86 and 2.18 times per month, respectively). It should be noted that while pool is mostly visited by young people under the age of 24, Russian billiards is more often visited by people aged 25 and older.
When analyzing disco attendance (2.27 times a month), it is necessary to take into account the fact that practically the main visitors to the disco are young people under the age of 24, i.e. Visitors in this age group visit discotheques approximately 4-5 times more often than people aged 25 years and older.
The assessment of their expected bowling attendance (2.03 times per month) by various categories of potential visitors to the Bowling Center depends little on their age. At the same time, many potential visitors are wary of a new and, for some, unfamiliar type of sports and entertainment services. In our opinion, the bowling alley attendance indicator does not fully reflect the potential attendance at the time of the opening of the Bowling Center, because... by that time many potential consumers will already have time to “get acquainted” with bowling at the Universal center, which will increase the interest and demand for bowling.
Attendance at slot machines, both with and without cash winnings (1.09 and 0.93 times per month, respectively), is practically independent of the age of consumers. The low attendance rate indicates limited demand for this type of service, which at the same time does not exclude the installation of gaming machines for a certain category of players who have a stable demand for gaming machines.
Children's room and VIP room (0.86 and 0.77 times per month, respectively), although they are at the bottom of the table. 6, however, these services also have their own specific category of consumers, and since these services do not require significant expenses, we recommend that they be provided at the Bowling Center. It is also necessary to take into account that the presence of a children's room and a VIP room will have a rather beneficial effect on the image of the Bowling Center.
Using the indicator of expected traffic of individual types in the context of target segments, as well as the size of the target segments themselves, we can calculate the average number of visits to the services we analyze.
Potential number of visits to leisure services
Services | Number of visits per month | Number of visits per day |
Russian billiards | ||
Restaurant | ||
Disco | ||
Slot machines with cash winnings | ||
Slot entertainment machines | ||
Children's room | ||
3. Description of the sales market
Today, bowling is one of the most popular and mass species sports leisure. Bowling centers in one form or another exist in almost a hundred countries around the world.
Nowadays, bowling on a global scale has acquired a huge number of fans, but along with fans of this game there are professional players. Various championships are held for them in different countries.
Currently, the growth rate of bowling services in Russia is developing at a rapid pace. So, if at the end of 1997 in Moscow there was only one bowling alley in the Cosmos Hotel, then just a year later there were already 15 bowling centers in the capital. Today bowling centers are open in more than 30 cities of Russia. Today in Russia as a whole there are about 70 bowling centers, including: in Moscow - 25 bowling centers, in St. Petersburg - 8, in the Moscow region - 5, in Yekaterinburg - 6, Magnitogorsk - 2. The number of bowling alleys installed throughout Russia has already exceeded 400, and in Moscow alone there are about 200 alleys.
Firstly, the benefits of this entertainment concept are quite obvious. Any bowling club has several paid gaming lanes, slot machines and, if desired, a dance floor, bar or restaurant, i.e. the whole complex complementary mini-enterprises, each of which generates income.
The second reason why the number of bowling centers will continue to grow is the change in demand in the service industry market. New bowling alleys with their powerful marketing support are gaining recognition among different segments of the population, who are already tired of the monotonous entertainment in nightclubs, restaurants and pubs, and the broad Russian soul persistently demands new entertainment.
Taking into account the obvious benefits of bowling as a new niche of sports leisure, many representatives of the financial elite in the field of entrepreneurship are becoming increasingly enthusiastic about organizing projects to create bowling centers.
As noted above, all the basics of bowling have long been standardized. This applies to the rules of keeping score, the size of the court, and the gaming accessories used.
All these standards are embedded in a wide variety of equipment offered by many foreign manufacturers. The most well-known developers and suppliers of turnkey bowling alleys include three companies: AMF Bowling Inc; Brunswick Bowling & Billiards Co; Dacos. They can easily be called “trend setters” in the world of bowling. All of these companies have extensive experience in installing equipment around the world. In addition to selling equipment and turnkey equipping a bowling center, equipment manufacturers offer a wide range of services: pre-sale consultations, after-sales service, assistance in organizing and holding tournaments, training for bowling alley staff.
Typical bowling alley maintenance equipment includes the following interconnected modules: an automated pin placement system - a pinsetter, an automated system for returning balls to their original position, an automatic scoring system and, finally, a host computer that monitors and processes information about the processes at all play paths. The equipment set also includes a gaming stand with seats, where a hanging or stationary terminal is usually mounted, displaying information about the current score and the progress of the game.
There are two types of playing path surfaces; wooden (maple) and synthetic. Due to lower cost and lower maintenance costs, synthetic turf paths are now increasingly being used. The most famous manufacturer of synthetic and wooden lanes is the American company Brunswik Bowling & Billiards Co, which provides a lifetime guarantee on its synthetic playing lanes.
To create players comfortable conditions a special rest area with several seats is installed. Here the participants of the game are located, waiting for their turn to throw the ball. This area is where the scoring system terminal is located, and for better review An additional monitor can also be hung to display the game score.
Currently, many foreign companies are ready to offer installation of used bowling equipment. Purchasing refurbished equipment can save up to 50% in financial costs. However, the coin also has a flip side. Excessive savings at the initial stage can lead to increased costs for Maintenance in the future, which in turn will slow down the payback of the entire bowling center.
In general, the maximum possible number of lanes in a bowling alley is limited only by the available usable area premises and the budget allocated for the project. For example, the most modern bowling complex is located in Japan and has 147 playing lanes.
In developed countries, the payback period for equipment is only −8-12 months. In Russian conditions, this indicator is estimated in the range from two to three years. To speed up the payback of bowling alleys, it makes sense to develop a marketing mix based on the richest global experience in the bowling industry. Among other marketing measures, it is worth paying great attention to the quality of service and professional training of service personnel; you can apply a flexible system of discounts and introduce club cards; it makes sense to set aside an area for guarded parking for cars.
4. Sales and marketing
The base market of a bowling center is the entire adult population, amounting to 340 thousand people). Thus, in the process of segmentation, the adult population of the city (consumers of leisure services) was divided into homogeneous groups of consumers. Segmentation of the base market of the Bowling Center was carried out on the basis of the following socio-demographic characteristics: age, occupation, per capita income and gender.
As a result of population segmentation, the following segments of consumers of leisure services were identified:
- “Golden Youth” (students and working youth);
- "Blue collar" (working elite);
- Businessmen and white collar workers;
- Housewives;
- Business elite;
- Business travelers
Homogeneous group of consumers - a group of consumers with similar characteristics, requirements and consumption habits.
In the course of analyzing segments of consumers of leisure services, so-called “niches” were identified and described, i.e. groups of consumers (parts of segments) who, for one reason or another, do not visit leisure establishments in Magnitogorsk.
Indicators of the attractiveness of a niche for a Bowling Center are its size and capacity (as the difference between the sizes and capacities of the city and Bowling Center segments).
The result of the comparative analysis was a brief description of the structure of each niche and the characteristics of the demand of consumers of these niches.
It should be noted that in the analysis of the segments of housewives and the business elite, the error is maximum due to the small sample size (due to the small number and difficulty of reaching the segment). In addition, it is important to take into account that in these segments, consumers of high age groups (pensioners) were not included in the sample due to the fact that they rarely visit leisure establishments, and visitors under 16 years of age visit leisure establishments mainly with adult visitors.
The “Golden Youth” segment includes students from 16 to 24 years old and workers from 16 to 19 years old.
The student body includes:
- senior secondary school students
- students of higher, technical and special educational institutions.
The majority of consumers of leisure services do not have their own income and live with their parents
Among consumers of leisure services in this segment, 52% are women, 93% are students, 70% of consumers are young people under the age of 20. 13% of consumers in the segment live independently (alone or in young families without children). 52% of the segment’s consumers live in families with minor children, including 10% in young families with children. About 15% of the segment are young people living with parents and dependent pensioners, constituting the least affluent part of the segment. Potential visitors with an average per capita income of 5 thousand rubles or more were considered as the bowling center segment of this target group. and higher. The number of such visitors is about 6.5-7 thousand people, or about 2.1% of the total adult population.
Visitors to this target group are characterized by the following indicators:
- average attendance - 2.27 times per month;
- average costs for 1 visit - 600 rubles.
According to the survey results, the most popular for this target group are a bar, a disco, a bowling alley and, to a lesser extent, darts and a VIP room.
The “blue collar” segment includes workers over 20 years of age (highly skilled workers, shift supervisors, shop foremen).
Men make up 80% of the segment size, the majority of women (7% of the segment size or about 40% of all segment women) are aged 25-34 years. 89% of the segment is evenly distributed between 25 and 54 years old.
This segment is classified as highly profitable. The bowling center segment of this target group included visitors with an average per capita income of 5 thousand rubles and above. The number of such visitors is about 2.3% of the total adult population of Moscow.
Bowling center visitors of this target group are characterized by the following indicators:
- average attendance - 1.91 times per month;
- average costs for 1 visit - 80 rubles;
For this target group, the most popular are restaurants, bars and bowling alleys, and the least popular are Internet cafes and darts.
Businessmen and white-collar workers consist of highly qualified specialists and managers of medium and large commercial enterprises. Most of consumers in this segment is the main source of income in the family.
Women make up 53% of consumers in this segment. A third of the segment size is women aged 35-54. Young men aged 20-34 make up over 26% of the segment size.
This segment is formed by consumers with high level income. Potential visitors with an average per capita income of 5 to 10 thousand rubles were considered as a segment of the Bowling Center for this target group. The number of such visitors is about 3% of the total adult population of Magnitogorsk.
The business elite are senior managers of the Magnitogorsk Iron and Steel Works, senior managers and owners of large commercial enterprises.
Among consumers in this segment, about 100% are men. The bulk of the segment is men under 44 years of age, and only about 5% are over 54 years of age. Moreover, more than 60% of the segment size are men aged 35-44 years.
Income in this segment is highly differentiated (ranges from 10,000 rubles to a maximum of 100,000 rubles per month identified during surveys).
5. Production plan
Volume of services provided, thousand $
Services list | 10 sq. | 11 sq. | 12 sq. | 13 sq. | 14 sq. |
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Russian billiards | ||||||
American billiards | ||||||
Slot machines | ||||||
Disco | ||||||
Restaurant | ||||||
6. Organizational structure
Alleged organizational form enterprises - Closed Joint-Stock Company. Size Authorized capital- 10 thousand $. The recruitment schedule for specialists and their pay levels are presented in the table.
Recruitment schedule
Name | Unit change | |||||||||||
Gene. Director, deputies, accounting | ||||||||||||
Gene. Managers | ||||||||||||
Managers | ||||||||||||
Mechanics | ||||||||||||
Cashier | ||||||||||||
Bartender and cooks | ||||||||||||
Waitresses | ||||||||||||
Drivers, cleaners | ||||||||||||
Electricians, plumbers and other specialists | ||||||||||||
* - coefficient applied to the salary that will be paid to the employee after reaching full capacity
7. Financial plan
The initial data when estimating costs are taken into account the specifics of implementation of this project at the level of currently prevailing average prices.
At the same time, the structure of investment costs (as a whole for the complex) is presented in the table.
Efficiency of complete investment costs characterized by the indicator of net cash flow. After 3.4 years, the accumulated net cash flow becomes positive. Based on the results of the 20th quarter, its value reaches 106,470,000 rubles.
These indicators become positive value already since the start of operation of the Bowling Center - 9 quarters.
Return on assets will be 8% per quarter
Sales profitability will be 50% per quarter
Return on invested capital 8-10% per quarter
All indicators are calculated based on net profit
Results of calculations of project performance indicators
Revenues from sales | ||||||||||
Revenue (excluding VAT) | ||||||||||
Russian billiards | ||||||||||
Revenue (excluding VAT) | ||||||||||
Revenue (excluding VAT) | ||||||||||
Slot machines | ||||||||||
Revenue (excluding VAT) | ||||||||||
Disco | ||||||||||
Revenue (excluding VAT) | ||||||||||
Restaurant | ||||||||||
Revenue (excluding VAT) | ||||||||||
Revenue (excluding VAT) | ||||||||||
Revenue (excluding VAT) | ||||||||||
Total revenue |
Revenues from sales |
More recently, such entertainment as bowling in our country was considered elite. The unavailability of this game was due to the high cost of equipment. But today a lot has changed, so entrepreneurs are confident in investing in this profitable business. We are offering to you step by step instructions how to open a bowling alley small town.
Registration of documents
If you are interested in such an activity, ask the experts how to open a bowling club in a small town, and what documents need to be prepared for this. You can register as an individual entrepreneur. But if you plan to expand your business in the future, immediately open an LLC. For paperwork, you need to pay a state fee of 4 thousand rubles.
After you register your activity and register with tax office, you need to obtain permission from Rospotrebnadzor and other regulatory authorities. The premises in which the bowling club is located are considered to be complexly equipped, designed for a large number of visitors. But there are no provisions for it special requirements. Therefore, obtaining all permits will not be very difficult.
Selecting a location
Beginners always have many questions: how much money do you need to open a bowling alley, where to start your business and how to choose a premises? Technical requirements requirements for a bowling center business premises are quite simple. There is no need for windows or any special utilities here. In principle, you can build a room yourself. But in this case, investments in a bowling club business will be exorbitant. In addition, the payback period will significantly increase.If you want to rent a room, certain problems may arise in finding a suitable option. This is a serious factor hindering the development of bowling in our country. Large businessmen do not want to invest money in the construction of such establishments, and novice entrepreneurs do not have such a large starting capital. The only salvation in this situation is loans. In principle, if you take out a loan, you don’t have to start construction, but buy a ready-made bowling alley business. It all depends on your financial capabilities.
In addition to treadmills, you need to arrange a wardrobe, bar, kitchen, etc. Therefore, first of all, you need to calculate how many square meters you will need. To arrange one path you need to allocate 100 square meters. meters, while the length of the room must be at least 35 meters. This is ideal. In practice, most bowling clubs do not meet these parameters. If you can properly place the equipment, 50–70 square meters is enough for one track. meters. But in this case, you will not be able to hold competitions, since professionals will not visit an establishment that does not meet the established standards.
It is best to open your own bowling club in a shopping and entertainment center. Of course, the cost of rent in such a place will be high, but since you will have a constant flow of customers, all expenses will be more than recouped. If you want to open a bowling business in a separate room, it is advisable that it be located in the center or in a walk-through area.
Institution format
So, you have firmly decided that I want to open my own bowling alley, but you cannot decide on the format of the establishment. Let's consider the most popular concepts of bowling centers:
- Sport Club. Such establishments are opened at sports complexes. They are most often visited by professionals or fairly advanced amateurs. An alcohol bar in such an establishment will not bring you much revenue, but oxygen cocktails and healthy food you can earn good money. You can open an accessories store on the basis of a sports bowling club. You also need to hire trainers who, for a fee, will help newcomers. To attract visitors to your establishment, hold sports competitions with a decent prize fund;
- Family club. In such a club, in addition to bowling, other types of entertainment should be provided. Visitors come to a family bowling club with children, so special playgrounds must be equipped here. Additional profit can be received from corporate events and birthdays. In a family establishment good income brings a bar, slot machines, billiards and various attractions;
- Bowling in the entertainment center. Are you thinking? We advise you to open a multidisciplinary establishment for mass youth recreation in a local entertainment center. There should be a lot of additional entertainment here, for example, a computer club, a climbing wall, slot machines for children and adults, etc. This establishment sells a variety of snacks, sweets, alcoholic and soft drinks. Discos can be held on weekends and holidays;
- Closed club. This format is aimed at VIP clients. Such establishments charge high prices. The number of lanes does not matter here, since bowling is a pleasant addition to the communication of wealthy people belonging to high society. All expenses in this business format are covered by the annual subscription fee.
Interior
Bowling is a meeting place different people, so in such an establishment you need to create a special atmosphere. If there are no irritating factors here, visitors will come to your club again and bring their friends or relatives.
The level of service has a great influence on customer loyalty. Even the most luxurious interior and expensive equipment will not be able to deter a person if one of the staff is rude to him. The popularity of the establishment consists of small details that need to be taken into account in the business plan of a bowling club.
If you are renting a room not in a separate building, you need to take care of sound insulation. This is especially true in the engine room. Such clubs use artificial lighting. These can be pendant chandeliers or built-in lamps.
Equipment
Before opening a bowling alley, you need to decide on the choice of equipment and accessories:
Lanes and everything that is necessary for their operation - pinspotters, ball return systems, etc. At first, you can open a bowling alley with 4 lanes. If this is not enough, you can gradually increase their number. It all depends on how many people will visit your club. For example, in a large metropolis you can install 20-30 tracks, but in a small city provincial town installing such equipment is pointless.
- Reading equipment. When ordering five or more tracks, many manufacturers offer these systems free of charge;
- Tables and chairs should be placed near the paths so that players can rest a little while playing.
The main element in bowling equipment is the pinspotter. This is a rather complex mechanism that collects and arranges sold pins. Previously, this difficult and sometimes even dangerous work was performed by maintenance personnel. This device consists of 3 thousand parts, so it must be reliable and durable. The complete set of equipment also includes automatic system for returning balls and scoring system. The paths are covered with wood or artificial materials. Wood looks more solid, but it is short-lived, so experts recommend using synthetic coating.
Equipment for bowling centers is produced in America and China. Its price includes space planning, installation and service. The size of the area on which bowling lanes will be installed depends on their number. For 10 tracks you will need a minimum of 700–800 sq. meters. This area will be equipped with a run-up area, pinsetters and the tracks themselves. In addition, you need to put tables and chairs so that the players can take a break.
Staff
To work in a bowling club you need to hire the following specialists:- Mechanic;
- Administrator;
- Trainers;
- Bartender;
- Waiters;
- Security guard.
The number of employees depends on the size of your establishment. You can hire people with no experience as equipment suppliers offer free training.
The bowling club has its own kitchen and bar. Sales of food and drinks account for a quarter of the establishment's profit, as people come here to relax rather than exercise. Try to hire an experienced chef who will prepare simple, tasty dishes.
Financial investments
Now let's calculate how much it costs to open a bowling alley. Speaking in round numbers, you will need at least 5 million rubles. The final amount depends on the scale of the establishment and the quality of the equipment. To find out exact figure, you need to make detailed business bowling club plan with calculations.
The biggest expense in this business is the purchase of gaming equipment. One track with installation will cost you at least 1 million rubles. To reduce startup costs, you can try looking for used equipment. In this case, you will save about 40% of the total cost of new equipment. A set of American-made equipment for arranging one path will cost you 1 million rubles. Chinese technology it's cheaper, but it's no different good quality. When purchasing equipment, be sure to check its functionality.
To attract customers to your business, you will need good advertising. You will have to shell out 150 thousand rubles per month to rent advertising space. Be sure to include these expenses in your bowling alley business plan.
If the area of the room allows you to install several billiard tables, you should not miss this opportunity. One game set will cost you 60 thousand rubles. In addition, you need to allocate 100 thousand rubles to purchase food and drinks for the bar.
If you want a bowling club to generate good income, you should not skimp on opening it. Remember, the most important thing in this business is style, reputation and quality. Of course, every aspiring entrepreneur wants to get a good return from a minimal investment. This business requires serious financial investments, but it has a quick payback. Bowling equipment from different manufacturers differs in price and functionality. It's important to find the one best option, which is ideal for your club. If you plan to hold tournaments, you need to make a pair of lanes. You should also know that to maintain both two and six tracks you will have to hire the same number of employees. This is an important nuance that will help you correctly calculate all expenses. In order for the business to quickly pay off, you need to equip at least 10 tracks. At the same time, try to keep them busy for at least 8 hours a day. This can be achieved in any establishment if you offer good discounts on daytime gaming.
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Profit
After you determine how much it costs to open a bowling club, you can try to calculate how much profit it will bring. As can be seen from practice, one track is occupied 6-8 hours a day. One hour of play costs approximately 800 rubles on weekends and holidays. Since the number of visitors decreases significantly on weekdays, many clubs hold special promotions. To attract customers, operators offer tracks for 200–300 rubles per hour.
Experts have calculated that during weekends and holidays one track brings in approximately 750 thousand rubles in profit per year. Another 350 thousand rubles in revenue can be received from the same track on weekdays. That is, for the year the profit from one track will be 1.1 million rubles. Based on these calculations, it can be understood that bowling as a business is characterized by high profitability and high profitability.
When developing a business plan for opening a bowling alley, you need to take into account that such clubs are mainly visited by sober groups. On weekends, such establishments are often visited by families with children, so the bar menu should include various sweets. Most often, parents spare no expense for their children and buy whatever they want.
Offer your clients club memberships. Many people believe that bowling is a healthy and at the same time very fun sport. They constantly go to the club, invite their friends there and hold competitions. The club management should support such visitors, for example, by awarding symbolic prizes or gifts to the winners.
Profitability
IN Lately The bowling alley business idea attracts the attention of many aspiring entrepreneurs. This entertainment is gaining popularity every year, which means that the profitability of such an establishment will constantly grow. Before opening a bowling alley from scratch, you need to think about what kind of visitors it will be designed for. These can be elite clients or ordinary youth. You can place a bowling club in a large mall or in some separate room. The biggest profit comes from an establishment focused on middle class with payment of 500 rubles per track per hour.
If we talk about the profitability of such a business, this figure fluctuates between 25–30%. In our country, this market segment is not yet oversaturated, so we can safely begin implementing such a profitable project.
30-40 years ago, only every 10th person in Russia knew what the word “bowling” meant. Now things are completely different. According to statistics, every third city resident is ready to go to a bowling club several times a week, not regretting paying 400-700 rubles per hour to rent a lane. Opening such a club requires huge financial investments, but, as practice shows, you can recoup the money invested in a fairly short period of time - about a year. Let's look at a profitable business plan for our club.
Profitability of a bowling club
This profitable entertainment is becoming a business project more and more often these days. When opening a bowling club, you need to first think about the visitors. The club can be intended for elite clients or for the general public. It can be in a public place (a large shopping center) or in your personal estate, which can be rented out for the holidays.
It is easier and more profitable to open a bowling club aimed at the middle class, with an hourly wage of about 500-700 rubles per lane.
It is about 25-30%, the market in Russia is far from oversaturated. If we consider the most prestigious ones, then bowling takes an honorable third place, after gambling and oil. If you also dream of creating your own business that will bring in constantly growing income, then start opening a bowling club.
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What pitfalls are hidden in a bowling club business plan?
The main problem that businessmen face when opening such clubs is the lack of premises of the appropriate size. To successfully run such a business, you will need about 10 tracks. Therefore, 1500 sq. m - the area of the room that will suit you. If there are no old abandoned buildings in your city that can be repaired and put in order, then try to find a room that is for rent. Of course, give preference to buildings in the city center, located next to or together with hotels, restaurants, casinos, etc. In this case, you will be able to significantly save money on “promotion” of your establishment.
Speaking of advertising, it is worth noting that leaflets in newspapers and magazines have almost zero effect. Local methods of attracting visitors will be much more effective: signs on the road, billboards, standards and other signs near the establishment itself.
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Standards and regulations for the premises
A bowling alley must meet all standards. The complex of one droshky, which includes a pinspotter and a run-up area, should be 25.41 m. It is not recommended to reduce the distance of the tracks; it is also worth considering the required passage of 1-1.5 m for servicing those same pinspotters (machines for setting pins). Don’t forget about a comfortable seating area for visitors, 3-5 m. A small table, sofas or comfortable poufs should fit there. Undoubtedly, you will get more profit if a decent bar with a good assortment of both weak and strong alcohol is organized behind the paths.
The width of the hall also depends on the number of tracks; for one track, 1.8 m is enough. Accordingly, for 10 tracks - 18 m. According to the standard, the height of the room should reach 4 m.
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Let's calculate the costs of implementation
In round numbers, to open a bowling club you will need from $300 thousand to $3 million. The final amount depends on the quality of the equipment and the number of tracks.
A set of equipment for one track generally costs $25-27 thousand (Chinese production), $38-40 thousand (American production). If you still want to save a little money, you can purchase refurbished equipment, but be careful when purchasing and checking the integrity and functionality of the product.
If the space allows for pool tables, don't miss this opportunity. Moreover, billiards equipment costs much less; one table with a game set costs about $10 thousand. You will need about $15 thousand to purchase products for the bar. For staff salaries - $10 thousand.
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It’s more pleasant to talk about bowling income
Speaking of income, we can cite the example of a famous Moscow businessman who once decided to open his own bowling club. “I never thought that bowling would be so interesting to our Russian people, who at that time did not know a better joy than just getting drunk in a tavern...” says Andrei I.
And this is true, the majority of visitors to such clubs are sober groups. Many bowling alley workers notice that on weekends parents with small children often like to relax there. Children also enjoy being in such an “adult” and at the same time playful environment. By the way, don’t forget to take into account children’s delicacies on the menu; often parents in such establishments are quite generous and are ready to spend a lot of money on their child so that he behaves calmly and enjoys life.
Returning to the Moscow businessman, let us pay attention to the fact that the profit of the club with 14 lanes per month is about 2 million rubles, while the same bowling club operates on the next street.
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