Barbershop business plan: open the hairdresser for wealthy and creative men. How to open Barbershop in a small town: plan with calculations

Description

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Content

1. Summary of the project
2. Registration and license
2.1. Organizational and legal form
2.2. List of documents for opening a beauty salon
2.3. Requirements and standards of the SES to hairdresser and beauty salons
3. Design and equipment Barbersopov
4. Conditions Franchis Barbershopov
5. Marketing Market Overview
5.1. Macroeconomic indicators 2003-2020
5.2. Overview of the Russian market of hairdressers
5.3. Overview of the Moscow Barbershop Market
5.3.1. The volume of the Moscow market of Barbershopov
5.3.2. Capacity of the Moscow Market Barbershop
5.3.3. Consumer segment Barbersopov
5.3.4. Number of barbershop in Moscow
5.4. Review of market leaders
5.4.2. Barbershop Borodach.
5.4.3. Barbershop Oldboy.
5.5. Pricing as a marketer policy element
5.6. Market development strategy
6. Production plan
6.1. Area and location of Barbershop
6.2. Trade software
6.3. Revenue and Sales Plan
6.4. Parameters of current costs
6.5. Plan of current costs
6.6. Parameters of direct costs
6.7. Plan direct costs
7. Project staff
7.1. Establishment of personnel and wage fund
8. Investment plan
8.1. Structure and scope of necessary investments
8.2. Calendar Financing and Project Implementation Plan
9. Risk assessment and ways to reduce them
9.1. Qualitative risk analysis
9.2. Breakeven point
9.3. NPV sensitivity analysis
10. Project Financial Plan
10.1. Basic assumptions for calculations
10.2. Cash flow plan (Cash Flow)
10.3. Profit and loss plan (OPU)
10.4. Taxation
10.5. Forecast calculations with an investor
10.6. Project owner revenue forecast
10.7. Financial analysis of the project
11. Appendices
11.1. Appendix 1. GOST R 51142-98 Household services. Services of hairdressers. General technical conditions
11.2. Sanpin 2.1.2.2631-10 for hairdressers
12. About the business plan developer

Ready Barbershop Business Plan (with Fin. Calculations) contains 137 pages 46 tables 24 graphics, 16 diagrams I. 3 drawing.

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Illustrations

List of graphs

Schedule 1. Barbershop revenue plan (rub.).

Chart 2. Dynamics of current costs (rub.).

Schedule 3. Dynamics of direct costs (rub.).

Chart 4. Receiving and returning investments (rub.).

Chart 5. Dynamics of net profit (rub.).

Chart 6. Dynamics of inflation and GDP of Russia, 2003-2020 (forecast),%.

Chart 7. Dynamics of the volume of the market of hairdressers and cosmetic services in the Russian Federation, 2011-2016, thousand rubles.

Graph 8. Volume of hairdressing and cosmetic services per capita, RF, 2010-2015, RUB.

Schedule 9. Dynamics of Barbershop market in Moscow, 2015-2018, rub.

Schedule 10. Plan for revenue (rub.).

Schedule 11. Barbershop loading plan,%.

Schedule 12. Barbershop download plan, people. and units. per month.

Schedule 13. The current cost plan.

Schedule 14. Dynamics of direct costs (rub.).

Schedule 15. Calculation of break-even point.

Schedule 16. Sensitivity NPV to changes in key project parameters.

Schedule 17. Proceeds, costs, profits.

Schedule 18. Dynamics of net profit.

Graph 19. Financial results.

Schedule 20. Getting and repayment of debt.

Schedule 21. Debt service (rub.).

Chart 22. NPV sensitivity to discount rate.

Schedule 23. NPV project and non-discontrolled cash flow.

Chart 24. Payments to the investor with a growing outcome.

List of diagrams

Chart 1. Distribution of the audience of Barbershop by age,%.

Chart 2. The level of income of visitors to Barbershop,%.

Chart 3. The frequency of visits to Barbershop,%.

Chart 4. Evaluation of the quality of work of the masters of Barbershop,%.

Diagram 5 Assessment of service level service,%.

Chart 6. Evaluation of the importance of criteria when choosing a cabin.

Chart 7. Expenditures on the hairdresser,%.

Chart 8. Ready to spend while improving the conditions and quality of service,%.

Chart 9. Network and bearing Barbershops of Moscow,%.

Chart 10. Distribution of market share between Top 3 and other participants,%.

Diagram 11. Barbershop revenue structure,%.

Chart 12. Structure of current costs.

Chart 13. Structure of direct costs.

Diagram 14. Initial investment structure (100%).

Diagram 15. The structure of tax deductions.

Chart 16. Cost structure in the 3 year implementation of the project.

List of drawings

Figure 1. Barbershops on the map of Moscow.

Figure 2. Barbers Topgun in Moscow.

Figure 3. Oldboy Barbershops in Moscow.

TOTAL 137 pages 46 tables 24 graphics, 16 diagrams I. 3 drawing.

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Tables

List of tables

Table 1. Barbershop bandwidth.

Table 2. Project efficiency indicators.

Table 3. Comparative franchise table from well-known brands Barbershop.

Table 4. The volume of the market for hairdressers and cosmetic services in the regions of the Russian Federation, 2011-2016, thousand rubles.

Table 5. Medium consumer haircut prices by region, 2013-2017, rub.

Table 6. Barbershops in Moscow.

Table 7. Topgun Barbershop addresses in Moscow.

Table 8. Prices for Barbershop services Topgun.

Table 9. Borbershop addresses Borodach in Moscow.

Table 10. Prices for Barbershop Borodach services.

Table 11. Addresses of Oldboy Barbershop in Moscow.

Table 12. Prices for OLDBOY Barbershop services.

Table 13. Trade equipment, furniture, office equipment, outdoor sign.

Table 14. EXTRACTION FOR COSMETIC REPAIR.

Table 15. Barbershop sales scheduled parameters.

Table 17. Sales plan Monthly, 2018-2020.

Table 18. Sales plan for years.

Table 19. Structure of current costs.

Table 20. The current cost plan is monthly, 2018-2020.

Table 21. Plan of current costs for years.

Table 22. Parameters of direct costs.

Table 23. Direct cost plan monthly, 2018-2020.

Table 24. Direct cost plan for years.

Table 25. Staff and Fot.

Table 26. Dynamics of the wage foundation.

Table 27. Structure and scope of necessary investments.

Table 28. Calendar financing plan and project implementation.

Table 30. Quality risks on the project.

Table 31. Calculation of break-even point.

Table 32. Sensitivity NPV to changes in key project parameters.

Table 33. Money motion plan for months, 2018-2020.

Table 34. Forecast of cash flow over the years.

Table 35. Profit and loss plan Monthly, 2018-2020.

Table 36. Profit and loss plan by year.

Table 37. Key indicators of OKU.

Table 38. Taxation is monthly, 2018-2020.

Table 39. Plan for receiving and returning investments.

Table 40. Investment efficiency indicators.

Table 41. Calculation of the NPV project.

Table 42. Financial analysis of the project (3rd year).

Table 43. The list of requirements for performing hairdressing services in accordance with their category.

Table 44. Parameters of the microclimate of the premises of organizations of public utilities that provide hairdressers and cosmetic services.

Table 45. Principles of the implementation and multiplicity of air exchange, depending on the purpose of the premises of the organizations of public utilities, providing hairdressers and cosmetic services.

Table 46. Levels of artificial illumination in the main and auxiliary premises of the organizations of public utilities, providing hairdressers and cosmetic services.

TOTAL 137 pages 46 tables 24 graphics, 16 diagrams I. 3 drawing.

In accordance with the data of statistics, one men's hairdresser is needed for every 50,000 residents of the city. In 2019, the Russian market was filled with salons by only 15%, so the Barbershop franchise can be a profitable acquisition for its owner.

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Advantages and disadvantages of franchising Barbershopov

Buying a franchise package of a male hairdresser has the following advantages:

1. Getting a customer competent business concept.
2. Acquaintance of the franchisee with the subtleties of the case, based on the personal experience of the franchisor. This will help to avoid typical mistakes to a novice entrepreneur.
3. Getting a ready-made popular business model.
4. The absence of the need for spending marketing activities, since the well-known brand itself is a beautiful advertising.
5. Receiving the franchisee of the customer base of the owner of the franchise.
6. Ability to use corporate development strategy.

Business related to the opening of Barbershop is focused on customers with income above average. Therefore, a disadvantage of the purchase of such a franchise in a small town is the presence of a risk of unclaiming a male hairdressing among the population.

How to choose a franchise?

When searching for a franchiser, it is necessary to pay attention not only to the financial benefits of proposals, but also on the contents of the franchise package.

It is better to buy a business from such a franchisor that provides franchisees:

• help in finding the room in which the salon will be equipped;
• thoughtful design of a male hairdresser;
• branded audio materials;
• modern and high-quality equipment, as well as worker inventory;
• verified cosmetics for men and other consumables;
• assistance in the selection and training of workers;
• special Software;
• legal and accounting services.

Top 10 Franchises Barbershopov

In 2019, the most popular franchises are:

• Borodach;
• Oldboy;
• TOPGUN;
• Boy Cut;
• Chop chop;
• Firma;
• "Lesorb";
• "OFFICE";
• Big Bro;
• Britva.

Borodach.

The first barbershop network was opened in 2015. Currently there are more than 20 male hairdressers brand throughout Russia.

The first Franchise Barbershop was offered to customers three years after the founding of the network. The franchisor provides the franchisee of its branded professional cosmetics line, past certification, as well as materials to work from the Borodach brand. Pro. Business on the franchise helps to receive income not only from the provision of basic services, but also from the sale of related goods.

Pros of cooperation with the Borodach network:

1. The franchisor is developing a Barbershop personal business plan, based on the features of the local market.
2. Salon can be discovered in the shortest possible time (three weeks from the date of signing the franchise agreement).
3. The owner of the franchise provides contacts of suppliers who sell equipment and materials at optimal prices.
4. Powered payment can be paid in three stages.
5. The buyer of the franchise receives consultation professionals on workers at any convenient time.
6. The franchisor holds the solemn discovery of Barbershop and staff training.
7. The franchisee gets a corporate set of promotional materials.
8. To pay royalties to the buyer franchise will have only from next month after the opening of the male hairdresser. The amount of remuneration is minimal compared to the rest of the sentences.
9. The franchisor promotes the franchisee in the selection of premises and the best specialists.

The franchise package contains:

1. Designer project of premises and brandbook.
2. A set of finished legal decisions on the opening and work of Barbershop.
3. An individual business plan with an analysis of the income level of the population and the existing competition in the market.
4. Strategy of marketing events.
5. Set of promotional materials.
6. Access to ERP and CRM systems, as well as a special mobile application for an online record.
7. Business promotion strategy.
8. A complex of exclusive events for increasing the profit of the cabin.

Initial investments are sent to:

• rental payments;
• purchase of inventory and equipment;
• marketing events;
• working materials;
• wages to masters;
• payments for utilities.

Requirements for the room:

• area at least 30 square meters. m.;
• the presence of sewage;
• restored water supply.

Interior Design Borbershop Borodach:

Oldboy.

The company was founded in 2014 and is Russia's largest network. Currently, a franchise employs 107 Barbershop, including in other countries, for example, in Cyprus and in Spain.

The franchise package includes:

1. Unlimited work under the Oldboy brand.
2. Constantly updated printing set.
3. Designer shop salon.
4. Contacts of proven suppliers implementing products with discounts.
5. Search and selection of personnel.
6. Departure of the best Barbera owner of the franchise a few days before the discovery of the salon and holding the master class.
7. Royal Shaving Technology from Trueffit & Hill Brand.
8. Education to the possibilities of interactive customer recording through a mobile application supported by IOS and Android platforms.
9. The Barbershop's polyfunction site, which franchisor promotes in search engines for a personal account.
10. Model promotion in the city of Franchisi.
11. CRM system of accounting of visitors and entrepreneurial business.
12. Support for lawyers and accountants for work issues at each stage of activity.

Starting attachments are sent to:

• rental of premises;
• repair and finishing work;
• procurement of materials and inventory;
• acquisition of professional cosmetics;
• barbershop equipment with TVs and consoles;
• advertising expenses for promotion in social networks.

Requirements for the room:

• area from 35 to 90 square meters. m. (depending on whether the tattoo zone will be located);
• the height of the ceilings is at least 2.8 m;
• subordinate electricity with a capacity of 15 kW;
• first floor of a building or any level of the shopping center;
• the presence of sewage and water supply.

OLDBOY Barbershop interior design:

Topgun.

The network was founded in 2014, and at the same time the brand released the first franchise offer. Currently, more than 50 barbershops are functioning in 19 cities of Russia.

Topgun franchise package includes:

• ready business model;
• openBook;
• brandBook;
• posting information about the franchisee salon on the company's website and in the mobile application of the owner of the franchise;
• discounts from suppliers for key products;
• set of documents;
• design project design;
• technological standards of work;
• assistance in the selection of qualified masters and their vocational training;
• constant support for franchisor.

Initial investments are spent on:

• rental of premises;
• finishing work;
• purchase of furniture and equipment;
• primary acquisition of professional cosmetics and other consumables;
• advertising events.

Requirements for the room:

• area from 40 to 70 square meters. m.;
• availability of water supply;
• electricity subordinate.

Interior Design Barbershop Topgun:

Boy Cut.

The first barbershop network opened in 2013. Boy Cut salons are among the first workshops opened in Russia, and their interior is made in the British style.

Barbers work in such cities of the Russian Federation and the world, as:

• Moscow;
• St. Petersburg;
• Samara;
• Krasnodar;
• Voronezh;
• Kazan;
• Yekaterinburg;
• Novosibirsk;
• Permian;
• Tyumen;
• Baku.

Package Franchise Boy Cut includes:

• branded development strategy;
• detailed financial calculations for the individual business plan;
• discounts and special conditions for consumables and equipment for partner providers;
• help in the selection of premises;
• brandbook;
• designer project of the cabin;
• training of administrators and masters;
• personal site with an online record function;
• corporate mobile application;
• model promotion through popular social networks.

Interior Design Barbershop Boy Cut:

Chop Chop.

The company was founded in 2011, and for 7 years of activity, the number of brand salons has increased to 63. Chop chop owns its own Barbell Academy and has a positive reputation among customers and franchisees.

Chop Chop Franchise Package Includes:

• brandbook;
• organizational and legal documents for the opening of the cabin;
• personal support manager;
• the possibility of visiting masters and franchisee on a specialized training site;
• graphic design of posters and business cards;
• SMM-Promotion in search results;
• equipment of the cabin by branded professional cosmetics;
• annual paid meetings of the franchisee;
• mobile application on iOS and Android platforms for customer recording;
• exclusive to the city.

Starting investments are sent to:

• rental payments;
• repair work;
• purchase of equipment and inventory;
• marketing costs.

Interior Design Barbershop Chop Chop:

Firma.

The company was founded in 2013, and currently employs 54 Barbershop, of which 46 work on a franchise. According to the franchisor, the salon can be opened in just 45 days.

Firma Franchise Package Includes:

• individual step-by-step business plan;
• corporate identity consisting of 17 elements, including business cards and external signs;
• marketing tools, such as one-page site and configured contextual advertising;
• master classes for staff from professional barberrs;
• a discount of 15% on exclusive products of Wahl;
• constant bonuses when ordering cosmetics from suppliers;
• provision of equipment;
• learning masters in the two academies of Firma;
• business management tools, including a mobile application for online recording and control of loading of craftsmen;
• barbershop opening plan;
• designer shop salon.

Starting investments are spent on:

• rental of premises;
• repair and finishing work;
• procurement of cosmetics;
• advertising.

Interior Design Barbershop Firma:

Lesorb

The first barbershop network was opened in 2015, and currently has 6 salons in 5 cities of Russia. The motto of the company - "The basis of business is not money, real estate or technology, people - the main asset."

The franchise package "Lesorb" includes:

• assistance in the opening of the cabin;
• internship masters in their own bubber school;
• designer project and finishing turnkey interior;
• round-the-clock business support and consulting specialists on any working issues;
• a set of activities aimed at the development of Barbershop;
• cosmetics and tools from the company's warehouse;
• free visitor recording application.

Capital investments are sent to:

• payment of rental payments;
• procurement of consumables;
• acquisition of furniture and equipment;
• carrying out repair work.

Interior Design Barbershop "Lesorb":

OFFICE

The first interior of the network began work in June 2013 in Yekaterinburg. During the existence of the company, 3 Barbershop opened. The "office" owns its own professional School of Barber Manufactura, which has become the first such institution in the Urals.

Franchise Package "Office" includes:

• a set of documents for the opening of the Barbershop;
• help in finding and educating employees;
• instructions for opening and doing business;
• brandbook;
• a set of marketing events;
• design project design;
• CRM system;
• solving turnkey working issues.

Interior Design Barbershop "Offer":

Big Bro.

The first Barbershop Big Bro was opened in March 2015. Currently, more than 100 network salons.

The Big Bro franchise package includes:

• barbershop opening activities;
• assistance in finding the premises;
• salon design project;
• instructions for the selection of specialists;
• deliveries of furniture and equipment at low prices;
• legal and accounting consultations;
• brandbook;
• printing materials;
• franchisee and masters training;
• website with online write capabilities;
• branded mobile application;
• corporate online radio;
• instructions for promoting in popular social networks;
• CRM system with automation of workflows;
• end-to-end business analytics;
• cases for work and promotion developed by other franchisees;
• annual meetings and webinars for customers of franchises and masters;
• a set of video tutorials for the use of cosmetics for workers and visitors.

Requirements for the room:

• area at least 45 square meters. m.;
• location on the first or second line in a residential or administrative building, but not in the mall;
• separate entrance group;
• accommodation on the first floor;
• availability of parking.

Barbershop Interior Design Big Bro:

The video tells how to buy a Big Bro franchise. Removed by the Biboss channel.

Britva.

The Britva franchise package includes:

• primary learning of bubbers and administrative staff;
• round-the-clock support for any working issues;
• set of marketing tools;
• barbershop corporate identity;
• help in finding the room;
• technology launch and development of the cabin;
• CRP and ER systems;
• trainings and master classes;
• preferential conditions for the purchase of equipment and consumables;
• 3D project Barbershop;
• verified search and customer retaining system.

The relationship in this type of business is quite warm, the franchisor is beneficial for your barbershop to be profitable, since your benefit is and its benefit. You can safely rely on the team of specialists provided to you in support and do not wait for the trick. You will only need to control the process in place and give a special landmark on the features of your region.

There are cases when the proposed Barbershop business plan does not suit the future partner or lacking funds.

Franchise provides some flexibility in terms of brand style and by mutual agreement can be changed. It is also possible to get a friendly loan for the insufficient part of the initial capital, which is quenched from the profits of the institution.

Barbershop business plan with franchise calculations.

Actually carry out some specific familiarization calculations on the franchise is meaningless, since for each region of the country they will be their own. Therefore, take the upper and lower possible planks rates.

Perhaps only Moscow will be the exception, since it is, a country in the country, and it needs to make a separate Barbershop business plan with calculations.

• ✂ lease payment from 30 to 100 t. R. (40 m2) depending on the area and the building in which the Barbershop is located.
• ✂ State duty on the opening of LLC 4 000 rubles.
• ✂ Account in the bank - free, but for the opening of LLC it should lie 10,000 rubles.
• ✂ Payment and opening Ltd. Now you can spend online through the service FTS, provided that you are the only owner.
• ✂ Production of unique Barbershop style elements from 50 to 500 tons. and more. It is clear that there is no top plank, and it all depends on the Barbershop style according to the franchise and your personal preferences.
• ✂ Furniture and equipment for the hairdresser from 300 to 600 tons. Depending on the manufacturer, based on 3 seats.
• ✂ Acquisition of consumables (cosmetics, zip tools, check tape, etc.) from 100 to 300 tons.
• ✂ Cash register from 10,000 rubles.
• PC for accounting and accounting from 30,000 rubles.
• ✂ Naim designer and repair of the room from 650 to 1,500 tons.
• ✂ Preliminary advertising from 30,000.

All highlights took into account and perhaps summarize our Barbershop business plan with calculations. Minimum investments 1,264,000 rubles, a maximum of 3,214,000 rubles.

Barbersop Business Concept

The basis of any concept is the idea. The idea of \u200b\u200bthe Barbershop business is to receive profits from the usual haircut submitted in a special chic style with sacks on exclusivity. In the field of women's fashion, this trend is already tested and works well, it's time to try it out and on men.

We structure and bring the main provisions of the Barbershop business.

• ✂ Free market niche, small competition in the regions and as a result of high profitability.
• ✂ Main contingent, men ready to spend on their appearance (employees of firms, secondary and higher links engaged in working with people; young informals who want to stand out; wealthy men for 40, etc)
• ✂ Wide selection of finishing style and indoor furniture.
• ✂ The needs of men in communicating with themselves a similar circle of people, the main principle of building a Barbershop business.
• ✂ Strict contingent line (you should not be mixed in the waiting room of informals and wealthy men).

In the second half of the twentieth century, the beauty industry captured women. Manicure, pedicure, hair removal, haircut and hair coloring - most image-based services are focused on fair sex representatives. The housewives turned into emancipated women, began to actively work, go to people, and, as a result, to follow their appearance much more carefully.

Where to go a real man in the century of ubiquitous glamor and lackers? In the VIP-salon, the main clientele of which are secular lions on "Labuthen"? In a family hairdresser, where a single-two chairs are allocated for men in a common room, and the master wagon owns two or three basic male haircuts technique? Where to emphasize your harsh beauty if the atmosphere itself in salons is saturated with femininity - from advertising posters on the walls to the musical background and furniture colors?

Barbershop is the revival of traditions of the old good "male hairdresser", walking roots at the time when men's masters are marching and brand - they were much more in demand than masters for women. It is a special style, in the root different from the female halls. The spirit of true masculinity reigns here: Men's smells - strong cologne and shave foam, men's accessories - Pomaze from natural bristles and, of course, dangerous razors, the male interior is a concise, semi-long, without frills and unnecessary accessories. On TV here - not boning "soap operas", but sports channels.

Such "islets of masculinity" in Russian cities is still a little. In Moscow and St. Petersburg, the popularity of Barbersopov rapidly increases, however, in general, this niche is still practically free. Therefore, with competent marketing and good quality of the services offered, the hairdresser for real men can be a highly profitable project.

Before you start

The concept of Barbershop, as mentioned above, assumes simplicity and conciseness. Finding here, the client should immediately feel that the protagonist and the expected guest here is he, and not a middle-aged woman with a foil on her hair or glamorous girls. The appropriate mood should be created from the threshold, that is, from the waiting area, and continue in the hairdresser. The overall interior style is understandable, but this does not mean that in this case there is no space for fantasy. Some Barbershop owners choose the "garage style", others draw up an institution in the style of pre-revolutionary turbulent, when a visit to Brand-Commission was the privilege of wealthy Lords, others are focused on youth subcultures (the most famous of whom - Hipsters famous for their love of well-groomed beards).

If you are fine with fantasy - think out the details of the interior design yourself. If you do not feel confidence - it makes sense to order a design project, where all the nuances will be prescribed in detail - from building materials required for repair, before the color of the chairs. The price tag for the interior designer services begins with 1,500 rubles per square meter - thus, the design of the cabin area of \u200b\u200b60 square meters will cost you 90,000 rubles. Such expenses are justified if they are going to open a not relatively democratic barbershop, but a salon, designed for wealthy customers, equally picky and to designing the institution, and to the qualities of the services provided.

Documents and licenses

As in the case of any beauty salon, the Barbershop makes sense in the form of an IP or LLC. Individual Entrepreneurship is less strict requirements for reporting and a simpler and cheap registration procedure (receipt of payment of state duty at 800 rubles, the application in the form of P21001 and passport). To register a legal entity, in addition to the payment of state duty (4 000 rubles), the decision to establish a Ltd. and the Charter of the Company, constituent documents and a statement of sample P1101 are also required. A legal entity in the form of LLC has the right to use a simplified taxation system (15% of operating profit or 6% of total income).

The Barbershop premises should also check for Rospotrebnadzor and fire protection to obtain a discovery license.

Location

Despite the growing popularity, the contingent of "male salons" is relatively limited. Firstly, these are people with nonsense not lower than the average, since the average check in Barbershops (about 1,200 rubles per haircut or 500 rubles for the design of the beard) an order of magnitude exceeds the amount that men usually leave in universal hairdressers. Secondly, Barbershop clients are distinguished by a certain sense of style - "clear boys" from the bedroom areas are unlikely to become regular visitors to your institution.

The averaged portrait of the Barbershop visitor is a progressive young man of 20-35 years old. Based on this, and you need to select location for opening a business. For the start, it is worth a bet on the central areas and lively streets with a fairly high passability, it is best - not far from popular youth institutions and other "places of power". If the business becomes profitable, and the trademark is recognizable, then you can open branches in more remote areas.

The rental rate per square meter is approximately 40,000 rubles per month (in megalopolises this figure, of course, may be much higher - from 80 thousand, and in small cities, on the contrary, seeks to decrease). The middle cabin for two or three jobs with a small waiting area covers an area of \u200b\u200babout 30 square meters, more spacious to five jobs - in the area of \u200b\u200b60 squares.

Equipment

The list of equipment for Barbershop, in principle, is not much different from the same list necessary for any other beauty salon. So, you will need an administrator rack, jobs for jobs (client chair, table, mirror and washing), expectation zone furniture, cabinets for inventory, racks, showcases, additional devices (TV and \\ or music player, water coolers , Lighting, etc.). Specificity here is expressed in design - the workplace must be extremely ergonomic and concise, and the furniture is simple, but good, with the calculation that the real man will always prefer comfort and the quality of the outer gloss.

A very average price of the design of one workstation is about 300,000 rubles. Additional costs will require repair of premises and conducting sewage to workplaces (approximately 200,000 and 50,000 rubles, respectively). You can save, buying furniture of little-known firms (or at all buying used salon furniture in good condition, that with a certain design of the interior will even add to your institution of a brutal charm). Another way to reduce the initial investments can be a refusal to buy ready-made elements and their independent erection - so, the cost of buying an administrator rack is three times higher than the cost of its manufacture of manufacturers.

As for the set of tools and consumables, its main highlight is, of course, dangerous razors. A dangerous razor and loving is, in essence, alpha and Omega pre-revolutionary tag, the symbol of the real male hairdresser's art. Shaving such a device is not a mechanical procedure, but a lively action that connivers connoisseurs aesthetic and tactile pleasure.

Frames

Since Barbershop is a specialized institution, your masters must have a fairly high qualification in the field of men's hairstyles and have a couple of dozens of fashionable and classic haircuts, several variants of breeds and, as a good bonus (and for some salons - and defining Condition) - the ability to work a dangerous razor. In addition to the qualification of the master, it is also worth paying attention to his style of working with clients (the ability to support an interesting conversation is welcome, but excessive obsessivity is clearly unability), maintaining hygiene in the workplace and even an external appearance - too much a metrosexual hairdresser with stacking and in bright clothes will not fit The overall concept of the territory free of women.

The traditional wage system provides for a percentage of a total check - on average, the master receives from 25% to 50% of the order depending on its qualifications. If you find specialized masters, it does not work (or there is no desire to pay them a higher percentage of the total amount of the services rendered - specialists with extensive experience and high levels sometimes take even more than 50% of each check), that is, the option to take on its command of novice hairdresters and In a short time to train their specificity of male art beauty. Capable masters usually comprehend the basics of the browobracecake of business for a period of two weeks to a month.

In addition to the Masters, the institution will also require an accountant for reporting and a cleaner to maintain the desired level of purity. However, you do not need to hurry to include rates on the staff - it will be more expedient to withdraw them to outsourcing. It is not necessary to hire a separate person and to fulfill the duties of the administrator - the seat of the cabin can take place behind the rack of the reception. By the way, many Barbershop owners are often not only businessmen, but also to the enthusiasts of the Bragobra art, so also willingly take the scissors and a razor, thereby applying an example to their masters and saving on the wage fund.

Marketing

The average amount that will be required to promote Barbershop, according to expert estimates is 50,000 rubles. As a rule, Internet advertising in this case is enough. Website creation (again, with a concise brutal design), online draws of the permanent visitors' cards, discount coupons and coupons for free services, posting ads in thematic men's communities and local groups dedicated to your city's life - in a word, many opportunities for Virtual Promotion of Real Business.

If you decide to open a barbershop premium class, it makes sense to "make friends" with recognizable persons or famous bloggers whose appearance or lifestyle fit into the concept of your business. Of course, it will require additional costs for advertising, but will pay off by the influx of customers who wish to keep up with the latest male fashion trends.

Profitability

The amount of investment in the opening of the average size of Barbershop is about 2,000,000 rubles. Monthly rental premises for the salon will cost from 100,000 to 450,000 rubles per month. Monthly spent also need to add utility payments and the purchase of consumables - 25-30,000 rubles. At the wage fund, masters can be saved if you do not enter the bustling part, and stick to the traditional "percentage from each service" scheme.

If the institution serves about 200 clients per month with an average check of 1,000 rubles (half of which will go to the wage of the wizard), then this will make it possible to quickly cover the costs of opening Barbershop and in fairly short time to bring institution to the level of profitability in 400 -550 000 rubles per month.

Franchise

In the franchise market, we found Franchise Barbershop- ""

Barbershop is not just a hairdresser, it is a closed male club. The staff is predominantly men, procedures - only for men. Smells of good perfume and dangerous razors. Strict concise interior. Or, on the contrary, loft with brick masonry and graffiti. The kingdom of true masculinity. But is it profitable to invest in this business? We learn from the owners themselves.

Barbershop is always a special style: in the interior, concepts and details. Photo: Barbershop-graz.at.

What do Barbershop owners say

"The opening of the Barbershop without experience in the beauty industry is not the most profitable investment. It seems that you have 3-4 million, and everything - it remains only to make a profit. This business is hellish work, especially now when competition is incredibly high.

We opened Barbershop together with a friend. Both - hairdressers. We have a huge work experience: in aggregate - more than 30 years. Therefore, it is easier for us to open Barbershop yourself - they have invested a little more than 2 million rubles, but they did it very much with their own hands. So the real figure is higher - 3-4 million, "said Stepan Acenthev, the Barbers Co. co-founder Moscow and Rowdy Berlin.

As for the discovery, there are such expenses here. Powered fee - from 250,000 rubles. Plus it will be necessary from 1,100,000 rubles on the Opening itself: the amount of investment depends on the number of jobs, the purchase of equipment, the desired interior and lease. Total investments - from 1,350,000 rubles.

"It is necessary to understand that the 100% loadability of the Barbershop is impossible. There is always some kind of drawdown: someone from customers fell ill, someone - just did not come for some reason. You need to take into account all these nuances. In fact, you must calculate how much you will spend on the content of Barbershop per hour. And then add the desired margin to this number.

On average, not only to recoup, but also make a profit, you must earn 600 rubles per hour. But this is only an average value, it is not necessary to equal on it, "says Stepan Aknetyev.

"I did not make a business plan. Before buying a franchise I did not have experience in this area, I can not judge that it is more profitable: buying a franchise or an independent discovery. Franchise - ready experience. No problem - open your business right away, "Andrei Karavanov, Big Bro Khabarovsk ✂ Men's Hairdresser.

The size of the average check is different from different firms, but also within the same network. It depends on the city in which the franchisee works. It is worth navigating the cost of male haircuts from 1,000 to 2,000 rubles.

Type of ownership

To open the barbershop, register IP or LLC. To register an individual entrepreneur, a passport is needed, payment of state duty and a statement on a special form P21001. If you want to open oh, the decision to establish LLC and the Charter of the Company, state duty, constituent documents and statement of sample P1101 are required.

Renting and repairing the premises

Barbershop - space for recreation. The first thing you should think about is the interior. He is part of the Philosophy of Barbershop. The most popular options are minimalism, loft, Scandinavian design.

Minimalism in the interior. Photo: Pinterest.com. Loft in the interior. Photo: Pinterest.com. Scandinavian style in the interior. Photo: Gallivant.com.

In addition to design, you must remember the sanitary requirements. Sanpine standards for the opening of hairdressers and beauty salons are constantly changing - be sure to specify all changes before opening. One working chair should account for at least 4.5 square meters. m. The utility room is at least 6 square meters. m per 5 employees. Over - at least 1.5 square meters. m for each employee. On average, 40-60 square meters is enough. M is the total Salon Square.

It is not so important if you were opened on the first line or in a less passable place, the main thing is the quality of the services provided and your reputation. But when choosing a room for renting, it is important to understand, whether the client can easily park the car and get to you, are there competitors nearby, how developed infrastructure is - is there a bus stop, cafe.

The monthly cost of renting premises in Moscow - on average from 3,000 rubles. For 1 square. m. in the cities million of millionics should be focused on the price tag of 1,000-2,000 rubles. For 1 square. m rental.

When buying a franchise, the design project of the premises will be free. If you open the barbershop yourself, it will have to be ordered: from 1500 to 3,000 rubles. per square. m (with a total area of \u200b\u200b60 square meters. m) - average cost in Moscow. In the cities of million pictures - about 500-1500 rubles. For 1 square. M Here, everything completely depends on the designer you choose, consider the level of its expenses and fame in the market.

The repair "turnkey" in Moscow will permanently cost 1 million rubles, in the millionth cities - at 500,000-700,000 rubles, for premises at 50-60 square meters. m.

Rental of premises 60 sq.m	60 000-180 000 ₽ per month
Design project	30 000-180 000 ₽
Repairs	500 000-1 000 000 ₽

Equipment and furniture

Masters will need a heat cabinet for equipment processing, alamineol for sterilizing tools and UV lamp.

Fire cabinet for equipment processing. Photo: Men "S Club & Barbershop, Voronezh

Provide personnel with disposable blades, gloves and towels.

The rest of the equipment depends on the chosen barbershop policy. Some owners provide hair dryers and haircut machines. But in most cases, the masters work with personal instruments.

If you acquire a franchise, a 20-25% discount on equipment and furniture is available - the network will always buy cheaper at the expense of volumes.

"We work with suppliers for a long time, take the organization of procurement on yourself, and after the opening we give you the contacts of all suppliers, you become our representative and already working directly with them from the face" Firma ", - Ivan Asanov, Men's Hairdresser Firma - Stringing and Sham .

"Purchase equipment on a franchise is really more profitable. For example, our franchises can buy a Barber chair (Brand Belgrano, BK038 model) for 105 thousand rubles, while on the market it costs from 200 thousand rubles. ", Alexey Lokontev, founder and general director of the network of men's hairdressers And Barbershop Topgun.

According to the business plans of two major networks of Barbershop - Firma - Stringing and Share and Oldboy, the costs of furniture and household appliances on average range from 210,000 rubles, from 310,000 rubles.

At a minimum will need to purchase:

• Barber-armchairs - from 52,000 to 250 000 ₽ / piece
• Heat cabinet - from 10 000 ₽ / piece
• UV lamps - from 1 500 ₽ / piece
• Hair dryers - from 2 000 ₽ / piece
• Washing - from 30 000 ₽ / piece
• Heat Wardrobe Towels - from 6 000 ₽ / piece
• Hair clipper - from 7 000 ₽ / piece
• Reception Rack - from 8 000 ₽ / piece
• Masters chairs - from 2 500 ₽ / piece
• Mirrors - from 11 000 ₽ / piece
• Tool Tables - from 14 000 ₽ / piece
• Hairdressers Carts - from 2 900 ₽ / piece
• Sofa - from 20 000 ₽ / piece

Staff

"The most important thing in the beauty industry is good masters. Most of them are trying to let dust in the eyes: I studied in England, in America, I have golden hands - everything is in such a spirit. And they work, often, mediocre, "Stepan Acthev.

Professionals are extremely small. Therefore, be sure to lay personnel training in the expense article - most often internships, trainings and master classes are held on the basis of the flagship stores of Moscow and St. Petersburg. Many franchisors have Barbell schools.

To send employees to training can both those who opened the Barbershop independently. Two-day express courses - from 10,000 rubles, full-term training from scratch - on average from 80,000 rubles.

The wizard receives 25-50% of the order - depending on the qualifications and experience of the work. As a rule, the salary pay only during the trial period. Administrators work shifting - 2/2 or 5/2. The average salary in Moscow is from 30,000 rubles, in the cities of millionth - from 20,000 rubles.

Do not rush to hire a cleaning lady, accountant and content manager for social networks / marketers - more expedient outsourcing.

Franchisors help hire hairdressers. They share their experience and can take part in the selection of Barbers - in part of the networks it is in support of the franchisee.

Marketing

28 thousand people signed 28 thousand people on the Barbershop Account in Instagram. Photo: instagram.com/toporbarber

How much is it worth opening the barbershop

How much money brings Barbershop

Income shape only two articles - services (haircuts, shaving) and sale of cosmetics. As the owners of Barbershop assure, on average net profit is 25-30% of revenue. The main factor is the number of customers per day. Consider three options for Barbershop with 4 armchairs. Count, for what time payback can you count on what pure profit? Consider that such indicators cannot be achieved from the first month of the work of Barbershop.
* According to payback calculations Topgun and Chop-Chop at the perfect landing

But if you put only one task - earnings - how long your barbershop will not live.

The main thing is quality and respect for the client. Often, the salons are putting with beautiful administrators girls, treat alcohol or give high discounts. This does not work. Or works only for a period of discounts. You come not to drink Bourbon or lay out Selfie - men want to having a beautifully trim.

After you get the database, it will start to work "sarafined radio". Men are less likely to change masters than women, and more often Barbells are recommended to friends and acquaintances.

"The beauty industry is not the sphere that brings a fabulous profit. Nineties have already passed when people have sharply appeared. Then the financial coup in the heads took place - the salons opened endlessly. The haircut of one master in one cabin could cost 300 rubles, and in the cabin across the road - 6,000 rubles. What is interesting, and the one and the other salon were loaded. Now is not the case. Of course, it all depends on investments, but if the Barbershop is small, in principle, your business will pay off for 1.5-2 years, "Stepan Actentiev.

"Newbies I would warn from working with new franchises. If there are no 5-10 consistently working branches, at least throughout the year, I would not advise you to buy a franchise. Plus, it is necessary to chat with the franchisee - after communication, you can make an objective picture. Also, communicate with those who have already opened. Learn all the pros and cons. Then make a decision regarding the purchase, "Andrei Karavanov.

Franchise Barbershop in Russia

What gives the Opening of Barbershop by Franchise:

• network corporate identity: ranging from interior design and ending with music that will play in the cabin - some networks regulate all to the smallest detail;
• The CRM system will help keep accounting customers and see the statistics on the main indicators;
• contacts of suppliers - save on the purchase of equipment;
• title, logo, brandbook and site - most often a single site for all cities of the network;
• online store with related products - For example, cufflinks or special comb;
• own Academies and Barber Schools at the Barbershop Network - you can quickly find a professional master or send to your training;
• marketing Plan - describes what kind of advertising works and how to configure it.

Remember

Without work experience in the beauty industry, it is much more difficult: you may not know the underwater stones of this business. Options are two - hire a barbera to the position of the manager or buy a franchise.

Competed not only with Barbers, but also with beauty salons - there are customers who go after the master, the place itself is not fundamentally.

For self-opening, Barbershop in the millionth city will need 3 million rubles, which will pay no earlier than in a year and a half.

Picking up the staff, ask to add to the portfolio of links to social networks: no one will upload the worst works, and you will immediately understand the overall level of preparation of the wizard.

Barbershops are unlikely to face a serious crisis - men will always cut hair and beard.