Business plan wedding salon necessary to calculate investments for starting your own business, as well as its prospects further development. When organizing such a business, you need to take into account that its profitability largely depends on the economic situation in the country.
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Services
The main service of the wedding salon is the sale of the following goods:
- wedding dresses;
- veils;
- fur capes;
- costume jewelry;
- shoes;
- boutonniere;
- saucers for rings;
- other wedding attributes (rushniks, glasses, ribbons, cake figurines, etc.).
To make the business profitable, the entrepreneur must include less seasonal products in the assortment - evening dresses and children's elegant sets. Additionally, you can organize the sale of souvenirs - photo albums or individually designed invitations for guests.
The video provides a good overview of the contents and distribution of the wedding salon's assortment. Taken from the Business Support Center channel.
Relevance
The relevance of the business idea is due to the following factors:
- an increase in the number of couples registering marriage;
- growing demand for organizing a beautiful wedding ceremony;
- need for evening dresses for festive events in women and girls.
Market description and analysis
At the moment, the wedding services market in Russia is actively developing, with:
- There are more than 1,000 large wedding salons and 300 holiday organizing agencies open in the country.
- The capacity of the Moscow market (according to experts) is 90-230 million dollars, a third of which falls on the corresponding stores.
- Most salons close due to poor competitiveness or opening out of season.
- The maximum number of weddings occurs from June to October. The peak of marriages is observed in August.
- The most popular models dresses have a classic and Greek cut.
The target audience
The target audience of the wedding salon consists of the following categories of people:
- women aged 18-60 years;
- parents of girls from 24 months.
Competitive advantages
To increase the competitiveness of the chosen business, you can organize additional services, for example:
- rental of wedding and evening dresses;
- adjustment of selected models to the figure;
- restoration of existing wedding dresses;
- ironing before the ceremony;
- storage and delivery of the dress at a certain time to a specified place.
Advertising campaign
At the initial stage, it is advisable to use one or more of the following marketing steps:
- Invest in Digital marketing. First of all, develop your own website. You can order a service from specialists (cost from $300). Contextual or teaser advertising is suitable. You can use the services of bloggers.
- Mass media - a video on TV or a video block on a radio station.
- Print media - advertisement in a magazine or newspaper. You need to prepare in advance Business Cards and brochures. You can pay for the work of a promoter who will distribute leaflets near the wedding palace.
- You can enter into agreements with wedding agencies. You will need to deduct a percentage from each order, but the flow of customers will increase significantly.
- Hang a banner or streamer near the marriage registration house and/or shopping center.
Step-by-step opening instructions
In order to open a salon selling wedding dresses from scratch, you need to perform a number of steps:
- Analyze the sales market in a specific area.
- Write or purchase a ready-made business plan for a wedding salon with calculations. The cost of specialist services ranges from 18,000-90,000 rubles. You can download a sample document online.
- Prepare a package of documents for registration. You can contact specialists (legal offices), payment for services will cost 12,000-18,000 rubles.
- Find a room and carry out repairs on it.
- Decide on suppliers.
- Select staff.
Documentation
The salon owner can register as a private entrepreneur (IP) or LLC. To do this, you will need to contact the registration center and write an application. You must have a passport and a receipt for payment of the state duty with you.
For an individual entrepreneur, the tax is 800 rubles, for an LLC - 4000. If the registered business has several owners, you need to draw up the Minutes of the meeting of founders in advance and prepare the Charter.
Registration takes from 3 to 10 business days. After receiving the certificate, the owner must decide on the taxation system. The best option if there are hired workers - UTDV (single tax on temporary income).
Then you need to register with Pension Fund and Rosstat. This will take up to 3 business days.
Room and design
There are no regulatory requirements for the premises, but there are general recommendations that must be taken into account during planning:
- Location. It would be better to place the store in a shopping mall or mall. This is due to the large flow of people of different ages. Sleeping areas are not suitable for the location unless a lot of money is invested in promoting the salon.
- Availability of large showcases.
- Convenient parking.
- Good transport links.
Features of the design and layout of the room:
- classic pastel colors with photographs of brides;
- mini-podium with huge mirrors and bright lighting;
- zone with upholstered furniture for accompanying salon visitors.
Equipment and inventory
To organize your own store selling wedding dresses, you will need to invest in the following equipment and inventory:
Photo gallery
Mannequins for a wedding salon Mirror option for a wedding salon Accessory stand Shoe racks
Staff
The following employees must be hired:
| Employee | Number of persons | Requirements for a candidate | Job responsibilities | Salary |
| Administrator | 1 |
|
| 30 000 |
| Salesman-cashier | 2 |
|
| 15 000 |
| Accountant | 1 |
|
| 30 000 |
| Seamstress | 1 |
|
| 15 000 |
| Total | 5 | 105 000 |
Financial plan
Financial calculations were made based on the following data:
- long-term rental of premises in a shopping center;
- self-registration of LLC;
- advertising campaign on television and through print media;
- own website;
- Work schedule: shifts 7 days a week, without lunch break, from 8 to 21.00.
How much does it cost to open a bridal salon?
To open the salon you will need to distribute start-up capital in the following way:
Regular expenses
The salon's monthly expenses look like this:
Income
average cost dresses cost 10,000 rubles. On average, one order costs a client 30,000 rubles. The number of sales per month varies from 10 (at the start without effective emergence on the market), then up to 50.
We assume that there are 30 orders per month and we get the following data:
- monthly income is 900,000 rubles;
- net profit - 670,000 rubles.
Calendar plan
By month, the business organization looks like this:
| Stage | 1 month | 2 months | 3 months | 4 months | 5 months | 6 months | 7 months | 8 months |
| Market analysis | + | + | ||||||
| Preparation of a business plan | + | |||||||
| Preparation of a package of documents | + | |||||||
| Obtaining additional permissions | + | |||||||
| Construction/rental of premises | + | |||||||
| Repair work | + | |||||||
| Purchasing and completing inventory | + | |||||||
| Recruitment | + | + | ||||||
| Opening | + |
Risks and payback
The payback period for the project will be 2 months (beginning-mid season).
A distinctive feature of any successful business– presence of demand for a service or product. The bridal salon is almost ideal for the first entry into the world own business, and often, due to the lack of competition, also brings huge profits. The wedding salon covers many types and services: sale of a dress or suit, accompanying services, car rental and honeymoon trips.
Clients of a wedding salon are easily suggestible, are very susceptible to the influence of advertising, various principles, and in most cases bring in considerable income.
At the same time, a wedding salon, like no other, needs large quantities advertising and is accompanied by additional costs for designers and personnel.
So, how to open a wedding salon? A business plan will provide a detailed answer.
Market and competitor research
The potential of a wedding salon in many cities is very, very good, but there is much more competition here than in any other areas. How bigger city, the more opportunities, even regardless of the number of marriages performed in this region. One thing to keep in mind is neighboring towns and accessibility. Usually, through proper advertising, you can expand your customer base from other smaller cities.
Competitor analysis will first begin with their advertising methods. By looking through newspapers and outdoor advertising, you can determine what budgets a particular wedding salon has and adjust expenses. In addition, an advertising search will reveal strong and weak sides competitors.
Depending on the location of competitors depends on where it is best to rent a room.
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To register you need:
- statement;
- a set of constituent documents;
- BTI passport;
- permission to use outdoor advertising;
- permission from the fire department;
- premises rental agreement;
- a copy of the registration card.
A detailed list of documents required for registering an LLC can be obtained from the tax office.
It is also worth remembering the numerous tax returns and timely submission of reports. You can hire an accountant or contact an office that specializes in providing accounting services for legal entities.
Advertising for a wedding salon
Before you start opening a wedding salon, you need to come up with a beautiful and relevant initial advertisement. This is necessary so that people come to the opening, which entails profit from the first days. This is very important, first of all, for the quick return on investment of the salon.
To create high-quality advertising, you need to either study a lot of literature or hire a designer who will create the attributes necessary for the salon and emphasize the style of advertising.
You can buy advertising in a variety of newspapers and magazines that are popular or published only in your regions, as well as advertise on TV. It is necessary to find those crowded places where advertising of wedding salons is most profitable. Or find those information platforms, which do not contain advertising from competitors.
How much does it cost to open a bridal salon?
Average monthly revenue is from 3 million rubles. This is standard income for small bridal shops, provided they have excellent advertising and a variety of products.
The cost of services and goods ranges from 1,500,000 to two million rubles per month.
Costs for employees – 200-300 thousand rubles. This includes accounting work.
Unforeseen and administrative expenses - from 100 thousand rubles.
Total expenses – from 1,200,000 rubles.
Is it profitable to open a wedding salon? Net profit will be from 300 thousand rubles.
Net profit is confirmed various sources and average payback figures for such a business. Typically, profitability rarely exceeds 9-15% per month.
Summary
Bridal salon - quite good view business with good profitability. It mainly depends on the season and advertising, as well as various crisis moments. Opening a wedding salon is a rather difficult option for a beginner, but if you understand each issue in detail, then profits and profitability can be significantly increased. A well-drafted ready-made business plan for a wedding salon will significantly help you succeed in this.
- How much money do you need to invest to open a small wedding salon?
- Description of products and services
- Selecting a room
- Product range
- Personnel search
- Advertising for a wedding salon
- Financial plan
- How much can you earn by opening a wedding salon?
We present to your attention short business a plan for organizing a small wedding salon with an investment capital of up to 2 million rubles.
How much money do you need to invest to open a small wedding salon?
According to the business plan, organizing a small wedding salon may require at least 1.95 million rubles:
- Deposit for renting premises (50 sq. m.) - 100 thousand rubles.
- Repair and design of the premises - from 300 thousand rubles.
- Purchase of trade and exhibition equipment - from 200 thousand rubles.
- Creation of an assortment of goods - from 900 thousand rubles.
- Advertising budget (website creation, outdoor advertising, sign above the entrance) - from 200 thousand rubles.
- Business registration (IP) and other organizational expenses - from 50 thousand rubles.
- Reserve fund - from 200 thousand rubles.
Description of products and services
Our salon will receive income from the sale of wedding dresses and wedding men's suits, and also plans to provide whole line additional services. Among which:
- Sewing dresses according to individual sketches and catalogs of wedding and evening dresses;
- Makeup (evening, daytime, wedding);
- Eyelash extensions (RUB 200/piece);
- Styling and hairstyles (from 800 to 1600 rubles);
- Steaming wedding dresses and men's suits at home (RUB 2,500/dress);
- Rental of wedding and evening dresses (from RUB 2,000);
- Decoration with balloons.
The average bill for new wedding dresses will be 21,000 rubles. The average trade margin will be 100%. It is expected that the organization's monthly turnover will be about 800 - 900 thousand rubles. The salon's operating hours are planned to be from 10:00 to 20:00.
Selecting a room
To accommodate the salon, it is advisable to use a room with an area of 50 square meters. m. The room should be bright, mainly with open display cases. The most favorable location is in busy parts of the city with high pedestrian and vehicular traffic. Despite the serious rental costs, it is high traffic that can provide the salon with acceptable sales figures.
Product range
Next important step- elaboration general concept salon and creation of a product range. You should know that the wider the wedding collection and the greater the range of models offered, the higher the chances of business success. The list of goods and services of the organization may include: sale of wedding dresses and accessories, sale of evening dresses, sale of men's wedding suits, sale of wedding shoes, tailoring of items to order, rental of wedding dresses, paraphernalia and decorations for cars. Big choice models must be accompanied by the quality of the products, good service and competent pricing policy.
Download business plan for a wedding salon
Selecting product suppliers is an equally significant step in organizing a business. When choosing a supplier, you should thoroughly study its history, conduct comparative analysis prices and quality of goods from different suppliers. It is important that the organization provides a full package of accompanying documentation: contracts, invoices, delivery certificates. It is also important to pay attention to the frequency of updating the supplier’s collection, following the general fashion trend.
Personnel search
The final stage in organizing a wedding business is the search for competent and responsible sales consultants. The wedding salon requires at least 4 workers to work in shifts (2/2). Requirements for personnel: impeccable knowledge of the collection of goods, dress models and fabrics used in the production of wedding dresses. Sellers must be able to communicate with clients and freely select a dress according to the bride’s silhouette. Be able to work with objections. Average wage a good employee - about $900 a month (salary plus a percentage of sales).
Advertising for a wedding salon
The most effective advertising tools for promoting a wedding salon are TV, radio and outdoor advertising. But there is one problem here - the high cost of these advertising channels. Therefore, such methods are not affordable for newly created salons. Placing information about the salon in specialized magazines and catalogues, distributing booklets and promoting the website on the Internet can be no less effective. The latter can be very effective in major cities, where the rate of new clients coming through the World Wide Web is traditionally high. In Moscow alone, over 8 million people find goods and services through the World Wide Web. The website allows you not only to attract new clients to the salon, but also to increase overall confidence in the organization. For the creation and promotion of a website in search engines it could cost about 70-100 thousand rubles. In parallel with website promotion, you can run advertising in Yandex Direct.
Financial plan
Let's move on to calculating indicators economic efficiency wedding salon. Fixed monthly expenses, according to the business plan, are:
- Rent (50 sq. m.) - 80 thousand rubles
- Salary + insurance contributions - 130 thousand rubles.
- Utility costs - 15 thousand rubles.
- Outsourcing of services (accounting, cleaning) - 15 thousand rubles.
- Taxes (UTII) - 10 thousand rubles.
- Other expenses - 30 thousand rubles.
Total - 280 thousand rubles. The cost structure of the wedding salon is as follows:
Income (only from selling dresses):
- Average trade margin - 100%
- Average check minus trade margin— 8,000 rub.
- Number of sales per month - 55
- Income per month - 440,000 rubles.
How much can you earn by opening a wedding salon?
Net profit: 440,000 - 280,000 = 160,000 rubles. Return on sales is 36%. With such indicators, the project pays for itself within 13 months of the salon’s operation. However, it is worth taking into account the seasonality of activity. Bridal salons receive their main income from high season(July - October), the rest of the time the profit is much lower. Therefore, depending on the period of opening a business, the payback can vary from 12 to 24 months.
We recommend download business plan for a wedding salon, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
Regardless of the economic situation in the country, most people want to beautifully celebrate their key events. A wedding is one of the most important celebrations in the life of almost every person. With the right approach, you can open a wedding salon from scratch in every region. You can make good money in this market segment if you take into account the pitfalls, properly launch and organize a business, and also objectively assess competitive advantages.
Is it worth opening a wedding salon?
Opening a wedding salon is a profitable and promising business idea. It certainly deserves detailed analysis and competent financial calculations, but at the same time it requires investment, certain entrepreneurial experience and knowledge of the specifics of the selected segment. Moreover, creating such a business, especially for a beginner, is not always profitable and not in every city. If in a small locality There are already several entrepreneurs who have established their work and formed their client base, it will be difficult for a novice businessman to win competition and occupy its niche in the regional market. But in a situation where there is a shortage of assortment in the city and there is no flexible pricing policy among competitors, it’s definitely worth trying your hand.
How to open a wedding salon from scratch?
The wedding business requires considerable investment, so before starting your own business you need to objectively assess your financial capabilities and take into account the risks. But an easy start cannot yet be considered a guarantee of success. It is necessary to find profitable and reliable suppliers of goods, organize operational logistics, and also gain trust potential clients. It is important at the initial stage to pay attention to competent marketing and advertising of services and to approach the issue of personnel selection responsibly. It is advisable for a novice entrepreneur to constantly study business trends in the wedding industry. If you successfully run your business and expand its scale, it is quite possible without additional investments.
Business registration
Before starting a business, you must register your entrepreneurial activity. The procedure follows a standard algorithm:
- we write a corresponding application to the tax service (you can also start the process via the Internet, using the State Services information and reference portal or by mail);
- choose a taxation system;
- We provide a package of documents to the Federal Tax Service;
- We pay a state fee of 800 rubles. (when opening an individual entrepreneur), and if you do it non-cash through State Services, you can save 30%;
- we notify Rospotrebnadzor (you need to obtain a sanitary and epidemiological conclusion, a letter of permission to locate the facility entrepreneurial activity and agree with federal body production control program);
- register with the Pension Fund, Fund social insurance and Rosstat.
At the final stage, the entrepreneur needs to make a stamp and open a current account.
Advice: When filling out an application for registration of a business activity at the tax service, it is important to correctly indicate OKVED - the code that is assigned to a certain type of activity for accounting, otherwise the paper will be returned and you will have to start the procedure all over again. If you open a wedding salon, choose the value 47.71.1 “Retail trade in men's, women's and children's clothing in specialized stores.”
Selection of premises
Renting premises in central regions city is not yet a guarantee of success. A place with good traffic can make doing business much easier and speed up the pace of business development, but it will not eliminate risks and possible difficulties. Wedding Dress and accessories are chosen purposefully, and not just under the influence of a skillful person on the sales floor, so an interested client will find a new salon himself, you just need to motivate him. But at the same time, you should not choose semi-basement, unpresentable buildings in remote areas where travel is long and inconvenient. For a successful start, 40-50 m² will be enough, 30 of which should be allocated to the sales area. The interior of a wedding salon should be unobtrusive and comfortable for the visitor. When performing repair work, it is always necessary to document the oral agreement, including the conclusion.
Selection of assortment
Before forming an assortment, it is important to clearly determine the format of work: rental or sale of new products. This will allow you to better formulate an offer, as well as take into account the needs and wishes of customers. It is necessary to take into account the seasonality of this business. The peak of sales occurs in the warm season, and in winter and spring they decrease significantly. But a properly formed assortment will help avoid a sharp drop in profitability. For example, it is expanded evening dresses, accessories for celebrations, outfits for children, shoes, accessories (garters, gloves, boleros, hair ornaments, veils, tiaras, combs, car decor, decorative candles, glasses, sky lanterns, etc.). Some even decide to organize lingerie sales.
Experienced entrepreneurs working in the wedding business advise beginners to purchase at least 30 models of different price categories. It is desirable that the assortment includes several unusual samples that can set the salon apart from its competitors, for example, dresses made of expensive fabrics, trimmed with Swarovski crystals. By providing individual orders to the master, the entrepreneur will provide him and save money without having to register him as a staff member.
Advice: if desired, the salon can establish business cooperation with one or more holiday agencies, offering their services to its clients. This will bring additional profit - at least 15% of the order value. When the business has firmly established its niche in the market, it is quite possible to organize your own agency or provide professional services of a designer, toastmaster, organize fireworks, salutes, etc.
Equipment purchase
In order to equip a room, make it functional and convenient for visitors, purchasing mandatory equipment, such as a cash register, computers, shelving, mannequins, mirrors, hangers and display cases, will not be enough. You will need to select sofas, a coffee table, poufs, video and audio devices, and organize fitting rooms for the comfort of clients. If there is an investment, it is advisable to install a security system. If it is possible to purchase a custom-made dress in a wedding salon, the entrepreneur will need to purchase special equipment: a sewing machine, embroidery machine, preferably with an overlock function, and a steam generator.
Recruiting staff
Often, beginning entrepreneurs decide to combine all personnel functions in one person. But this is very difficult; this approach will not allow you to properly organize your business, achieve the desired profitability and dynamically develop your business. For the successful operation of a small wedding salon, a sales consultant and a cleaning lady will be enough; if necessary, you can hire a security guard, an accountant and a dressmaker (if a custom tailoring service is provided). At the stage of business expansion, staff are increased by hiring an administrator and a senior sales manager.
Advertising for a wedding salon
Competent advertising of a wedding salon will help to establish sales at the initial stage and satisfy the needs of customers by providing them with a quality product at an affordable price. In addition to traditional advertising methods (regular posts on social networks, posting ads on specialized platforms, banners, banners on busy streets, distributing flyers, etc.), you can directly interest the client with a gift or bonus. For example, after the salon opens for several promotional days, each client can receive a gift (jewelry, decorative candle, garter, etc.) or take part in a drawing, where the main prize will be the services of a makeup artist, hairdresser or bridal bouquet. During the advertising campaign, it is important not to forget, because this marketing tool, when used correctly, has quite high efficiency. To actively promote services, the owner needs to create his own website or at least thematic group in different social networks, develop them and attract new people.
Wedding salon design
It is quite possible to create a beautiful wedding salon design without the help of professionals. You can find ideas for inspiration on the Internet and professional publications for those who work in wedding business. Then all that remains is to at least schematically create a design project for the hall, select photos and find a responsible professional contractor. There are a lot of styles, but you need to choose it not only according to your own taste, as is done in most cases, but focusing on the concept of your business, aspects of merchandising and client comfort.
Business plan for a wedding salon with calculations
To open a successful business, you need to properly prepare. Quick registration and the formation of a good assortment, as well as the effective implementation of an advertising campaign, do not yet guarantee the desired profitability. Drawing up a business plan for a wedding salon will allow you to clearly formulate the strategy, the pace of development of your business, carry out quality control at each stage, minimize risks, calculate expenses and profits. If necessary, you can entrust the preparation of the document to a specialist, but it is quite possible to create it yourself. We propose to consider the basic sections as an example:
- Summary (we indicate the essence, purpose, approximate time frame for the development of the project, marketing mix, sources of financing, risks). The goal is to open a wedding salon to meet the needs of customers for wedding-themed goods. Required area – 80 m². Investment volume – 2,500,000 rubles. Sources of finance are own and credit funds. External risks - the emergence of new competitors, difficulties in financing, finding a profitable supplier, loss of image, falling demand and lower prices for goods, internal - limited assortment, unqualified personnel, shortages, failure to fulfill obligations by suppliers, damage to goods during delivery, theft.
- Analysis of the market situation (situation in the chosen niche, pricing, description of competitors’ business strategy).
- Description and analysis of needs target audience, its segmentation.
- Marketing plan (positioning of the company, principles of pricing policy, procedure for providing services, concept of advertising, promotion of services).
- Sales plan (how sales are organized).
- The production part (system for organizing the provision of services, requirements for suppliers, list and cost of equipment, assessment of costs and income). Among the fixed monthly costs will be expenses for advertising (15 thousand), SEO website promotion (6 thousand) and utility bills (3 thousand).
- Organizational and managerial structure (specialization and composition of personnel, labor costs). You need to hire an administrator (salary 25 thousand), a sales consultant (17 thousand), a senior sales manager (23 thousand) and a cleaner (10 thousand).
- Financial plan (main parameters of calculations, amount of financing, investment costs, profitability, key project performance indicators, payback period). To open a salon, it is planned to purchase real estate worth 180 thousand rubles. 265 thousand need to be allocated for equipment, 1,104,000 million for initial inventory, 1,104,000 million for intangible assets– 55 thousand. Net profit for the first 3 years is expected in the amount of 1,628,070 rubles. Profitability – 18%, net present value – 124,733 rubles, internal rate of return – 27%. The payback period is 21 months, the discounted payback period is 31 months. Tax system – simplified tax system 6%. It is expected that the average check will be no less than RUB 26,520. at a cost of 17 thousand.
- Organizational plan for project implementation (contains a schedule for implementation and business development). Launch of the project - January 2018, start of sales - March 2018. The deadline for reaching the planned sales volume is in 2 months.
- List of applications (you can place them here) job descriptions, tables, graphs displaying prices for services, sales plan for the coming year, fixed costs per month, etc.).
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Opening a wedding salon is a promising and profitable business idea. But in order to successfully implement it, you will need to take into account many factors. On preparatory stage An entrepreneur definitely needs to analyze the market, the competitive environment, and also, which will help to consistently develop his business and reduce the impact of risks to a minimum.
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- Capital investments: 7,500,000 rubles,
- Average monthly revenue: 3,000,000 rubles,
- Net profit: 306,458 rubles,
- Payback: 24 months!
Studying the market capacity for a wedding salon
Population in Russian Federation in 2010 was 141.9 million people. The number of marriages in Russia as a whole in the 11 months of 2011 increased by 3.5% compared to 2010 and amounted to 1,083,806 couples, which is 3% of the total population annually (according to the Federal State Statistics Service). But since our salon will specialize in the female half, we take the value of 1.5% of the region’s population.
| Marriages | Divorces | |
| 2011 | 2011 | |
| Russian Federation | 1316109 | 669421 |
| Central federal district | 338464 | 174079 |
| Northwestern District | 132872 | 69871 |
| Southern Federal District | 125775 | 65495 |
| North Caucasus District | 76753 | 24433 |
| Volga Federal District | 272432 | 132639 |
| Ural federal district | 122790 | 67078 |
| Siberian Federal District | 185289 | 99608 |
| Far Eastern District | 61734 | 36218 |
The average cost of a wedding dress (dress, gloves, shoes, jewelry) ranges from 10,000 to 30,000 rubles. Based on these data, you can calculate the market capacity of your region.
Example calculation for the city of Moscow:
- Moscow population 11,500,000 people
- 1.5% get married every year
- The average cost of an outfit for Moscow is 25,000 rubles.
So, the market capacity for Moscow is: 11,500,000 * 1.5% * 25,000 rubles. = 4,312,500,000 rubles per year.
The business plan describes a bridal store with a 0.8% share. Thus, there may be up to 125 similar retail outlets in Moscow.
1. Organization of a wedding fashion salon
1.1. Premises requirements.
To open a wedding salon, you will need to find a room with an area of 50 to 150 square meters. We recommend opening a salon in a shopping center on the ground floor, or on the main street of the city with high traffic and pedestrian traffic. There must definitely be an opportunity beautiful design shop windows and sales area.
For example, a room with big amount external glass showcases that can be beautifully decorated and attract the attention of potential customers.
The room will require renovation so that the interior as a whole is in a romantic mood. It is advisable to use pastel shades of colors.
The cost of repairs is quite difficult to determine; it all depends on the quality of finishing materials, subject to the use building materials in the middle price category, the cost of repairs and decoration of the premises will cost you from 3,000 rubles per square meter.
When preparing a wedding salon, it is necessary to provide good lighting - after all, white There are about 20 shades, and the difference between them should be distinguishable. At the same time, the lighting should be soft, even intimate. This will be one of the most expensive expenses. The cost of work (including materials) starts from 5,000 rubles per square meter.
1.2. Trade equipment
Equipment you will need:
1.3. Staff.
Personnel selection must be approached with full responsibility. Sellers must have a number of qualities, such as communication skills, good appearance, good taste, as well as excellent endurance and calmness, because brides are often capricious, but you still need to take into account the comments of the accompanying relatives.
To organize the smooth operation of a wedding fashion salon, you need: a manager, 2 senior sellers, 4 sellers. The staff work in shifts, two after two (1 senior salesperson, 2 salespeople).
All issues related to the purchase of products and administrative issues are the responsibility of the manager and owner of the business.
1.4. Wedding salon assortment
The following categories of goods should be presented in the wedding salon:
- Dresses
- Shoes
- Gloves
- Wedding coats
- Capes
- Jewelry and accessories
Dresses in the price category of 10,000 - 15,000 rubles are in greatest demand; their share should be 70% of the entire assortment. Dresses in the more expensive category are purchased less frequently, but they can transform store windows and attract the attention of visitors.
1.5. Key points business
To make your wedding fashion salon-shop successful, you must follow following rules:
- Right choice location for the store (see paragraph 1.1.)
- Control over the activities of sellers. Must show up daily point of sale to monitor the work of sellers. In this case, special attention must be paid to the store’s work on weekends, since at this time there is a large influx of customers.
- When the point reaches self-sufficiency, it is necessary to consider a program for further expansion trading network(For example, provision of additional services for organizing weddings, rental of wedding dresses, etc.)
2. Financial model of a wedding salon
- Kind of activity: Retail clothing, jewelry retail
- Location: Moscow (population 11.5 million people), located in a class B shopping and entertainment center on the ground floor and on the main street of the city.
- Store sales area: 100 sq.m.
2.1. Capital expenditures for the opening of the salon
2.2. Revenue
Wedding fashion sales activities are subject to seasonality, with peak revenues occurring in spring, summer and autumn
So the revenue of one point located on the ground floor shopping center, in Moscow (population 11.5 million people), the following:
Average monthly revenue is 3,000 thousand rubles. per month
2.3. Cost price
Markup on wedding dresses is about 80-200%, depending on the product, for jewelry and accessories 100-500%, for calculations we took a weighted average markup of 95%.
2.4. Calculation of profit and profitability
2.6. Payback calculation
According to the business plan, the payback period for the wedding salon is 24.5 months.
3. Formal legal organization
- Organizational form. Most acceptable organizational form running this business is individual entrepreneur
- Tax system. According to the Tax Code of the Russian Federation, the activities of a wedding fashion salon are subject to a preferential tax system: UTII. In those regions where UTII does not apply, optimal shape There will be a simplified taxation system, income minus expenses.
- Maintaining accounting. To reduce costs, it would be optimal to outsource tax and accounting management (to specialized accounting firms).
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