If you intend to start own business, then you should prepare for a large number of all kinds of expenses. Much depends on what kind of business you are going to do. In most cases, people go into trade or entertainment. In the first case, grocery stores and children's goods stores are highlighted. They are the most profitable. As for entertainment, children's entertainment centers also occupy a special place here. In addition to the main costs associated with the acquisition or rental of a particular premises, with the purchase of goods and hiring of workers, quite often a fundamental factor is also the fact that you will have to think about making the right choice advertising. However, all this does not stand in the way of purposeful and self-confident people who have decided to create their own business.
For initial development, it will be enough for you to rent a small room in some large mall. And even if the right to rent there is quite expensive (sometimes prices reach such heights that you can even buy an apartment or a car with this money), then your point here will attract great amount people even without special advertising costs. Large shopping centers serve several thousand customers every day, so the profitability of such a project is obvious. It is these ideas that drive people who start their own business.
What business to open in a shopping center?
Initially, similar ideas for creating several retail or service outlets in shopping centers arose in the most major cities world - in New York and London. As role models, they helped their ideas spread to most countries of the world. And now in almost every city there are multi-storey centers with long “streets”, along which it is not only pleasant to walk, but also much more convenient than running from one store to another. Especially when the weather outside is not very favorable for walking. Well, and on top of everything else, there are a lot of people working in shopping centers, who will also come to you from time to time to buy something, get a manicure (if you open a salon), get your hair done, or have something repaired. Most often, retail outlets are organized in shopping centers, nail salons, children's playrooms and small cafes and restaurants.
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Stages of opening a retail outlet in a mall
Each opening of a particular store follows the same pattern. Separately from this, there is a mandatory procedure for registering individual entrepreneurship with mandatory registration in tax office and in pension fund. When choosing an organizational form in this case, it is most often advised to indicate “individual entrepreneurship”, since it allows you to simplify the tax reporting procedure. And besides this, this organizational form involves a lower percentage of income tax.
After this, the procedure common to all begins. First, you decide what kind of product you will sell. Then, according to this, you need to select right place which will provide you high level attendance. In the future, depending on which location you have chosen, there may be 2 options. The first is that you purchase this territory for rent from the administration of the shopping center, and the second is that you repurchase the right to lease from the previous owner of this premises. Next you do interior decoration acquired store, recruit the required number of employees, purchase goods, install necessary equipment(cash register, video surveillance) and go to the finish line.
More precisely, this will only be a start, which needs to be worked out as efficiently as possible. To do this, you hold the opening ceremony on a grand scale, ideally inviting all visitors to the mall, and organize all kinds of events and promotions. This initial support will allow you to attract initial customers, retain them, and subsequently they will attract everyone else. People demand attention. And the more often you aim to cause potential clients interest, the more often they will visit you.
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How to open a children's store in a shopping center?
Enterprises that involve providing any services to children's audiences are very profitable today. In addition, such a business is one of the leading ones and is at the level of development in our country. In other words, if you are going to implement ideas for children's clothing or some kind of entertainment center, then you will not be left at a loss. After all, parents are almost never able to refuse a child. Although it should be noted that children's stores require a certain approach that differs from many other stores.
Thus, most of the goods that will be placed on the shelves must undergo mandatory certification.
Such products include cosmetics and hygiene products for children, toys, children's clothing, furniture and much more that come into direct contact with children. Products such as fastenings for this or that item are subject to voluntary certification, as well as items with which only adults come into contact, such as canopies over cribs or playpens.
Each item here must be supported by documents confirming that its quality meets the current standard in the country. Therefore, make sure that everything Required documents were always at hand by the seller or store manager. After all, parents can inquire about such data at any time. Well, don’t forget that from time to time the tax office carries out inspections to identify all kinds of violations. Basic requirements for children's store is that it should be located on one of the lower floors, preferably on the first. This is due to the fact that the main clients of such an establishment will be future or real mothers with children. If your financial capabilities allow, then you should not lose sight of the fact that a small space in the store is allocated for a play area for children. This business, by the way, can also generate income. By installing a small labyrinth or a regular game room, you can “kill two birds with one stone” at the same time. Therefore, try to implement all possible ideas, and your business will flourish.
Total in the category: 32 types, investment sizes: from 165,000 to 9,000,000 rubles. It’s quite simple – open your own business in a shopping and entertainment center! After all, the accumulation of many shops, cafes, cinemas, and leisure areas in one place attracts a wide audience to shopping and entertainment centers, where you can spend the whole weekend with your family.
In almost any activity, an important indicator is sales density.
How to open a store in a shopping center: step-by-step plan
The greater the product and customer turnover, the faster the payback and higher the profitability. How to ensure a guaranteed flow of consumers? It’s quite simple - open your own business in a shopping and entertainment center! After all, the accumulation of many shops, cafes, cinemas, and leisure areas in one place attracts a wide audience to shopping and entertainment centers, where you can spend the whole weekend with your family.
What exactly can be organized where everything seems to already exist? Not to mention an ordinary store opening, you can consider such options as a vending cafe in the foyer or passages of the building, placement of attractions in the children's play area, an express manicure salon and many other options.
Advantages of doing business in a shopping center
In addition to the already mentioned crowding, which is undoubtedly the most important feature of placing your project in a shopping center, we can talk about such advantages as:
- centralization of the provision of utilities and security services, which are taken care of by the landlord (i.e. the center itself);
- the ability to rent space, unlimited in size from 1-2 m2;
- mitigation of risks of profit reduction depending on weather conditions and seasonality;
- positive impact on the business of impulse purchases from visitors to the shopping and entertainment zone.
The presence of leisure areas in shopping malls, such as ice skating rinks, cinemas, art cafes, small stages, children's attractions, and relaxation salons, keeps visitors inside the centers and ensures their long-term contact with the shopping area. This interaction is beneficial for everyone: the buyer is interested in spending time where everything is; stores are satisfied with a constant flow of customers and simply curious people who become customers later; well, the entertainment infrastructure benefits from family visits.
If we talk about the disadvantages, there are very few of them: fairly high rental rates and the dependence of human traffic on the image and convenience of the shopping and entertainment center.
Ideas
Plans
Instructions
Franchises
Articles
Directory
Equipment
Opening a shopping island is an attractive idea for small businesses. This is an economical type of retail that does not require high start-up investments. One of the less risky options is working under a franchise.
In search of an economical, but convenient and functional place for sales, many entrepreneurs turn their attention to an island in a shopping center. This interest is understandable: if there are not enough funds to open a store in a separate premises, then a great opportunity start a business without significant start-up investments - installation is easy modular design in the central part of the hall, in a gallery or passage of a shopping center, where there are the most visitors. However, practice shows that this type of retail trade has its own characteristics that should be taken into account by those who are thinking about opening it.
Pros and cons of islands
Like any business, trading islands have their advantages and disadvantages, which future owners should be aware of in advance.
Pros:
- Compactness (on average from 2 to 15 sq. m), which allows you not to overpay for rent
- Possibility of selling a wide range of both food and non-food goods and services. Here are just a few of them: ice cream, sweets, gadgets, perfumes and cosmetics, express manicure (nail bar), accessories, coffee, leather goods, watch repair, express payments, pawn shop, jewelry, etc.
- Convenient location in the “pass-through” areas of supermarkets
- Ease of assembly and disassembly, mobility (if there is a wheelbase)
Minuses:
- Lack of storage facilities and fitting rooms (which narrows the range of goods for sale)
- Limited display space (if there are miscalculations in determining demand for products, there is an excess of unclaimed items)
- Strict standards for the type of retail structures, which are often introduced by the landlord.
To minimize risks and unplanned investments when opening trade on an island, you need to carefully study the rental conditions, analyze the trafficability of the selected point and the availability target audience for your type of goods and services.
Selecting a location
When designing large stores or multifunctional centers, as a rule, the layout of free space already takes into account the presence of shopping islands. During the process of putting the facility into operation, their number may change, but only slightly.
Types of business in a shopping center
On the one hand, this allows future tenants to look in advance for the best places to open their own “point”; on the other hand, there is a need to take into account the interests of the landlord, who often makes demands on island owners to work in accordance with general concept center.
An important criterion for choosing a location for a trading island is the traffic indicator (see Fig. 1)
Fig. 1 TOP 10 most “passable” places in Russia
But it would be a mistake to make a choice based only on the popularity of the shopping center. It has been noticed that in the most “pass-through” supermarkets, the more successful islands are those representing recognizable brands with big names: branded brands of watches, ice cream, cosmetics, jewelry. If next to them there is an original, but “unfamiliar” manufacturer, “banner blindness” begins among visitors to the shopping center. It is difficult to influence it without special marketing tricks that require additional costs.
In addition, the more “serious” the landlord is, the more conditions he has. For example, the Arena shopping mall (Voronezh) requires that the islands do not exceed a height of 160 cm, be transparent and equipped with internal lighting, so as not to disrupt the perception of visitors to the main shopping galleries.
Representatives of centers with " famous names» often wish to receive a colorful booklet from the retailer upon approval detailed description trading island and many of its images in the interior of the hall. This additional expense: design bureaus estimate such an order at 60-70 thousand rubles.
This is why experienced entrepreneurs advise beginners to “start” in less pretentious and large trading enterprises, while choosing places with high traffic, but minimum set counter conditions of the lessor. This will allow you to show maximum imagination in decorating a shop window, product presentation, etc. And you will compete with neighboring kiosks mainly due to the originality of the idea and the profitable presentation of your product.
Which product should I choose?
One of the first questions a future retailer has is: what to sell in the sales area on the islands? What to prefer: edible products or non-food products? Who should you bet on: the public focused on consumer goods, or the discerning buyer of exclusives?
Magazine “Trade Practice. Retail Equipment" in 2014 published a forecast of the retail market until 2016 (see Fig. 2)
Fig.2. How it develops retail in Russia?
As you can see, the markets for food and non-food products are almost the same in dynamics: economic difficulties recent years make themselves known. Let's look at examples of successful projects from the TOP - the 25 most profitable franchises 2015 according to forbes.ru.
Cocktails Tea Funny Point
The original food brand for pedestrian areas. Based on the preparation of the “bubble tea” cocktail, invented in Taiwan, which includes tea, milk, syrup and jelly-like balls with juice inside.
Advantages:
- the shopping island takes up little space - about 4 m²
- royalty in the amount of 4% of revenue is paid from the second year of operation
- starting capital (about 0.8 million rubles) can be obtained from Rosbank under the “Successful Start” program
- the design of the retail island and equipment placement was developed by the franchisor and successfully implemented in large shopping centers, which helps to avoid additional approvals with landlords.
Designer T-shirts Provocation
Many visitors to the largest supermarkets remember the bright windows of the islands of the Provokatsia brand, where you can buy T-shirts with hooligan prints. The owner of the stores and creator of the franchise, Hasmik Gevorkyan, recalls that a buyer “threw this successful idea” to her. She opened her first store in Kursk, and now represents the brand’s products in large Moscow malls, and another 91 points are the result of a partnership with franchisees.
- Estimated initial investment- 0.55 million rubles.
- Profit: 3.57 million rubles.
Car device for “advanced” buyers
Those who plan to open trading islands in trading floors draw business ideas from successful projects. This is exactly how the business of Nizhny Novgorod entrepreneurs S. Seregin and M. Vakhrushev can be considered. In 2009, they began selling automotive electronics: navigators, DVRs, radar detectors and accessories - under the Autodevice brand.
Today it is one of the most profitable franchises, according to Forbes version. The cost of the initial investment is 0.9 million rubles, the profit is 2.1 million rubles. The Autodevice offer for franchisees is interesting because the lump-sum payment is minimal - only 39,000 rubles, and there are no royalties.
Summary: the basic rule when choosing a product for sale in the format shopping island- targeting the target audience. For success, not only the idea is important, but also the correct realized concept, attractive display design, accounting for popular and non-traditional items, a clear promotion strategy. All these requirements are met by franchises that have already proven themselves as profitable business. By using them, you can minimize possible risks.
What to consider when opening a trading island?
Before you start your own business, take advantage of expert advice to help you avoid annoying mistakes:
- When choosing a place to rent, do not limit yourself to the most simple solutions(“by acquaintance”, “closer to home”, “largest store”, etc.), organize a small “tender” for landlords, indicating your wishes on the Internet. It’s better to choose from several offers - less likely to miss
- Study the shopping center audience! Where the public lives, who come to buy food or furniture, gadgets are unlikely to be in demand
- Don’t hope that the business will start working without your participation: at least for the first time, you will have to supervise the hired sellers. Consider the travel time factor to the store and back. For example, the owners of the Madrobots shopping island in the MEGA shopping center Belaya Dacha in Moscow they calculated that it took them 4 hours a day
- Be extremely careful when choosing an island contractor! Study reviews about it on forums, get “live” recommendations, read the contract in advance, project documentation. You must be confident that the delivery and launch of the finished module will be met and that the supplier will not lose interest in you if you notice a design defect and ask for it to be corrected.
- By approaching the organization of your business with due attention, you will get a competitive business that will bring you satisfaction and profit.
Questions and answers on the topic
No questions have been asked about the material yet, you have the opportunity to be the first to do so
Business requires investment, which is always associated with risks. To minimize investments and risks, you can use the idea of a business island. An island in a shopping center is a small trading platform in the middle of the shopping center.
Many shopping centers provide designated spaces, mostly on walk-through lines, for rent. The idea of a business island is attractive because it does not require large investments and is often used in the development of small businesses.
Opening a kiosk in large shopping centers implies the presence of a well-built marketing company.
When planning or looking for an economically profitable investment that will pay off as quickly as possible, your gaze falls on the island. Besides regulatory documents and contracts, to start trading you only need to install a lightweight structure that is assembled on site from body parts. The existence of pitfalls has provoked some outflow of finance in this area. All features, including negative ones, must be taken into account when opening an island.
Features of the island
Each type of investment is associated with risks, advantages and not entirely obvious disadvantages. The island is no exception; before implementing the idea, you need to know about the advantages:
- Location in the most popular places where a lot of people gather. It’s especially good if people are waiting for something nearby, for example, a movie screening;
- The compactness of the site allows you to save on rent; the size ranges from 2-15 m2;
- Sales of a huge variety of goods. A retailer can earn money from services, food or non-food products;
- The kiosk is mobile and can change its location if necessary.
A business idea should be comprehensively studied based on the other side, so the disadvantages:
- Strict standards for structural design. They can be regulated by both the shopping center and the franchise agreement;
- The showcase has small volumes. On the one hand, it allows you to concentrate the buyer on the target product, on the other hand, it will not be possible to develop a wide assortment;
- Lack of utility rooms. There is no way to try things on, fold them or produce them. This greatly limits the types of products;
- Rent terms. A reduction in rental costs may result in inconvenient demands from the shopping center. Necessary preliminary analysis points and terms of the contract.
A successful investment is one where the advantages are perfected and the disadvantages are used to your advantage. An interesting idea attracts a flow of customers, but this will take time. For quick start A franchise is used; well-known brands will allow you to work under their own name for an agreed fee.
Choosing a shopping center
Each center has designed spaces for islands. They were planned at the construction stage and are located in large gaps of free space. The number of islands is approximately calculated initially, but small changes occur.
To choose the best place from the point of view of traffic and target audience, it should be booked from the moment the center was built. This is how the greatest return from retail is achieved, but in shopping centers that have already been put into operation there is plenty to choose from. For the landlord, the key challenge is maintaining the overall design or concept of the centre, which may impede creative business opportunities and should be carefully considered.
When choosing a shopping center for location, trafficability is considered a fundamental factor. Each center calculates the approximate number of people walking in a peak hour. A good place And large influx people are the fundamental truths for the success of the island.
You shouldn’t rely only on popularity, since well-known centers can set inflated rental prices and strict terms of cooperation. In the most accessible shopping centers there is fierce competition.
In the most popular centers, islands are more profitable famous brands. It is very difficult to compete with them, since the buyer prefers a well-known, advertised brand. An interesting idea does not bring the expected profit; fierce competition extinguishes the potential. You can influence buyer behavior using marketing and its tricks. Advertising requires financial costs, this should be taken into account immediately; according to agency estimates, the cost of promotion is 60-70 thousand, but it is calculated individually.
An unusual and quite popular orange-shaped outlet selling drinks.
The overall design of the site does not always correspond to the idea, since special requirements the lessor shall prevail. Thus, shopping centers with a large flow limit the height of the structure, the material and often require lighting that flows organically into the room.
Unusual shopping island
Custom designed
Experience in entrepreneurial activity tells many to start a business with simpler, less promoted, but also more loyal shopping centers. This way, the rental cost will be much lower, and choosing an island will be easier due to the availability of places. Here imagination in choosing the assortment, location, design and decoration plays a key role. It is much easier to compete; the main aspect for the buyer is originality and the ability to interest.
Product selection
There are 3 main directions for retail in the islands:
- Selling products;
- Non-food products;
- Provision of services.
Food products are always in demand, regardless of the situation in the country. Every visitor to a shopping center wants to try interesting drinks and food, and you can build a business on this factor. It is the assortment that is important; it can be standard or original.
Without bothering with goods, you can sell drinks, popcorn, cotton candy, etc. There will always be buyers at such an island, but only choosing a location will help ensure a stable influx and interest in the product. Successful kiosks can be found near cinemas, playgrounds, etc. It is better to have a crowd of people waiting nearby. The disadvantage of this approach is that everyone knows for sure that in 50 m they will meet the same kiosk, and the price there may be lower.
An unusual and interesting idea always lures visitors; many will want to try something that is not in the assortment of ordinary islands. This is how an individual customer base is formed, which then allows you to develop the brand and create kiosks in other shopping centers with an already recognizable name.
Non-food products - the range here is really huge, from beautiful trinkets to useful tools. The main thing in the matter is to focus on the target buyer. There is probably a fan store for certain games, cars, etc. in the shopping center. High-tech technologies, such as quadcopters, are becoming popular. By adjusting the assortment to the audience, it is possible to achieve consistently high revenue.
The service kiosk is very limited in functionality. Most types of services require either privacy or additional space. There are also those that are actively used, for example, nail art, braiding, costume photography, etc.
Standard manicure island
In addition to the type of product, its quality plays an important role. We need to focus either on demanding customers or on consumer goods. Ordinary, cheap goods are in demand among poor buyers who do not want to overpay, but profit depends only on the quantity of goods sold.
Exclusive, high-quality goods are the prerogative of demanding buyers, but there are not many of them. Revenue from 1 product may be good, but the regularity of purchases is low. But a client base is being formed, and the number of regular exclusive buyers is gradually increasing.
Designer T-shirts Provocation
Previously, a successful clothing island was extremely difficult to find. The introduction of bright showcases of the Provokatsia brand with equally bright T-shirts changed the state of affairs. The somewhat aggressive design of the island and T-shirts attracts the younger generation. So today the number of outlets has exceeded 100 - this is all the result of the franchisees.
Initially, you need to invest about 550 thousand rubles, and the expected profit is 3.57 million rubles.
Cocktails Tea Funny Point
Food brands are incredibly successful, especially in pedestrian areas. The kiosk sells bubble tea cocktails. It contains an unusual combination of tea, milk, syrup and the addition of gelatin balls with juice. Originality of idea, recognizable brand and minimum investment provoked a whole stir around the brand.
Advantages:
- Not a large number of space, about 4 m2;
- Royalty is only 4% and must be paid only in the second year of operation;
- Investments 800 thousand rubles;
- The kiosk design has been coordinated with the most popular landlords and does not cause problems with placement.
Autodevice
Autodevice is the most successful solution, as the island offers to buy versatile accessories and devices for the car. So the range consists of radars, recorders, navigators, etc. Car enthusiasts often forget to purchase such small car components. When the eye falls on such a kiosk, a person automatically remembers that he has wanted this for a long time.
It is convenient to use Autodevice as a franchise because of the symbolic lump-sum payment of 39 thousand rubles, and there are no royalties. To start, you need 900 thousand rubles, the expected profit is 2.1 million rubles.
Experienced entrepreneurs take into account all-round business development factors. Before you start you need:
- Determining a place to rent. The easy way out isn't always the best way. It is necessary to find out the conditions and location of several potential shopping centers, then, based on comparisons, determine the best one;
- The focus of the center should be taken into account; there are clothing centers, restaurant complexes, etc. You should not adhere to standard frameworks. An island of products would work well in the center of clothing, and in restaurants there would be exclusive non-food items (for example, a jewelry corner);
- At the initial stage, strict control should be carried out: over sellers, take into account popular and useless goods, analyze successful marketing moves;
- The design of the island must inspire confidence, so the quality of materials and workmanship are discussed in advance with the contractor. Conclude a contract for the production of the structure, which specifies all the necessary specifications and order delivery time.
A modern shopping center through the eyes of customers is not only a place for shopping, but often also an area for sharing family vacation. A wide variety of shops and boutiques coexist here with cafes and food courts, cinema halls and children's playrooms, photo studios and video attractions. Where else, if not in a shopping and entertainment complex, can you get such an extensive base of potential customers?
Not every aspiring entrepreneur can afford to rent a place in a shopping center to open their own business: the cost of renting such premises is sometimes too high. This is compensated by a large flow of potential buyers, suggesting good turnover. But in order to turn potential clients into real ones, you should choose a suitable business idea and conduct an active advertising campaign. We’ll talk about this and what else needs to be done to start a business in a shopping center.
How to start a business in a shopping center
Before opening a retail outlet or service enterprise in a shopping center, you must first decide whether it will be an independent project or. If you want to open your own business from scratch, be prepared for the fact that you will have to independently comprehend the basics of entrepreneurship, develop a business plan, search for suppliers, train staff, etc. But at the same time, all your profit received as a result of entrepreneurial activities will remain with you.
A franchise involves opening and running a business using a ready-made model using proven and already working technologies. And this applies to everything: planning, marketing, logistics, personnel policy, etc. For a franchise, you will have to pay a lump-sum fee to enter a large network and regularly deduct a percentage of the revenue (or profit) to the owner of the trademark (franchisor). Majority retail outlets, operating in large shopping centers, and there are franchisees (buyers of well-known franchises).
Paperwork
Regardless of whether you open your own company or purchase a franchise, renting an outlet in a shopping center will only be possible when you have documents confirming the legality of the occupation entrepreneurial activity.
To work in the field of law, you will need to go through the procedure state registration V structural unit tax service. You can register your status individual entrepreneur(IP) or register a legal entity. The most common form legal entities today is a limited liability company (LLC).
If you decide to form an LLC, familiarize yourself with how it happens. Everything about what documents are needed, where to go and how to avoid possible problems.
After registering with the tax office, you will receive a certificate. Based on this document, you will be able to conclude a lease agreement with representatives of the shopping center. You may also be asked for your company's bank account details, since rent is usually transferred by bank transfer. Therefore, it is advisable to immediately (or LLC) in one of the banks.
Having dealt with the legal side of the issue, let's talk about what can be opened in a shopping center and consider some interesting ideas.
Ideas for business in a shopping center
The trade sector for small businesses is one of the most attractive. To open your own business, you do not need to purchase expensive equipment and hire a large number of employees. It is enough to find good reliable suppliers, establish supply channels and do good advertising.
Sale of loose tea
You can open it in a shopping center if you have about 300,000 rubles to start. Investments are necessary for the formation of inventory, purchase and installation of commercial equipment (display cases, shelving). To implement such a project, it is not necessary to rent a separate room; you can create an island-type sales point. You will only need about 12-14 sq. m.
Current costs include rent, salaries (2 salespeople will be required) and taxes. Sell better variety middle price category. The assortment must include at least 40 varieties of black, 30 varieties of green and 20 varieties herbal tea. Trade margin for tea it is usually 100%. The return on the initial investment is achieved on average in 7-8 months.
Sales of vaping devices
Sale of electronic cigarettes and vaping accessories. Considering the growing interest in such products among smokers who want to get rid of bad habit, this business can become very successful, especially if there is no such point of sale in the shopping center yet.
Today you can find proposals to open a franchise of an electronic cigarette store. The cost of such transactions averages 300,000 rubles. (lump sum). However, in addition to this amount, the entrepreneur will need to allocate approximately the same amount of money to start a business (equipment, room decoration, inventory, etc.).
You can rent a retail space in a shopping center to open children's clothing and/or shoe store. However, it should be taken into account that this area is characterized by high competition, which you can defeat either with a loyal pricing policy or unique offer, or a well-promoted brand. In the latter case, we mean buying a franchise.
For example, a company known under the “Choupette” brand, which sells clothing for children aged 0 to 14 years, offers cooperation in which the lump-sum contribution is 2,600 US dollars, and the recommended investment amount, including the purchase of the first batch of goods, is 50,000 dollars. There are no royalties in this offer; the stated payback period is 6-12 months. Clothes of this trademark is in good demand among wealthy parents, so if all processes are properly organized, the business can become successful.
A more modest option in terms of start-up costs is offered by the Russian manufacturer of children's knitwear "Ivashka". There is no lump-sum fee for joining the network, as well as royalties. The franchisor's mandatory requirement is availability starting capital required to open a store, as well as the availability of premises with an area of 30 to 50 sq. m. The product line includes clothes for children and teenagers in the middle price category. The trade margin is on average 40%. The return on investment is achieved in 14-18 months of work.
You can count on good profits by installing it in a shopping center. Read how much such devices cost and how to properly build a business using them.
How to open a point in a shopping center - we will analyze the most important sections of a business plan + 6 bonus tips from experienced entrepreneurs.
Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.
Opening a point in a shopping center scares newcomers with the amount of capital investment.
However, they forget to take into account how many bonuses such placement gives.
The higher the rent, the more popular the location.
And this is synonymous with a large flow of people who can become clients.
It will be easier to attract them than if the store was located in a separate room.
These and many other advantages of locating in shopping centers are understood by many hardened businessmen who open sales points there.
Business plan for a point in a shopping center- the first document that will be required in organizing a business.
In it, information about the store will be analyzed, systematized and calculated.
Why do you need to open a location in a shopping center?
If other people's experiences do not convince you, evaluate the pros and cons of locating in a shopping center yourself.
| Advantages | Flaws |
|---|---|
| While you are renovating and decorating the premises, you can take a “vacation”. That is, for 1-2 months you pay only utility costs. Significant savings! | As a rule, you will have to coordinate almost every step: from the style of the sign to the order in which the goods are displayed. |
| Along with the retail space, you will receive a video surveillance service in the shopping center, parking spaces for clients, and the opportunity to use local cleaning services. | Free cheese only comes in a mousetrap. Typically, mall maintenance is also included in your monthly bill along with utilities. |
| The advertising carried out by the center also works for you. | Renting a place in a shopping center, especially a popular one, is always expensive. |
| Location near major outlets will ensure a stable flow of customers. | Often, when you move in, you have to pay a security deposit for 3(!) months of rent. |
| You will have a goods receiving area equipped in accordance with all the rules. Separate accommodation rarely allows for such luxury. | If for some reason the popularity of a shopping center declines, it will immediately affect you. |
There are indeed many strengths, but there are also a lot of disadvantages.
It is important to analyze them thoughtfully, so that in the end it does not turn out that a rather large amount rent wasted.
What documents are needed to open an outlet in a shopping center?
It is impossible to open an outlet in a shopping center without the appropriate documentation.
Prepare for what you will need:
- or LLC (depending on products, number of founders and other details).
- Indicate the OKVED code corresponding to the activity.
- Choose a tax system.
- Obtain permission to trade at the point.
- SES and Rospozharnadzor must issue permission to operate (this is the responsibility of the shopping center administration).
- The management of the shopping center will need projects, estimates and diagrams.
The list of papers in this case is individual, and it must be clarified when signing the contract. - Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.
Planning for opening a retail outlet in a business plan
Opening an outlet in a shopping center is difficult not because of the sophisticated organizational algorithm.
And because of potential serious risks that could lead to financial losses and even closure of the store.
They can be avoided through detailed activity planning.
Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.
This includes analyzing the target audience, visitors to the shopping center, calculating the size of the future average bill, establishing the supply process, and choosing a marketing strategy.
- realistic – based on dry facts and reflections;
- optimistic – ideal development scenario;
- pessimistic – what the business will look like if problems arise.
They will help the entrepreneur prepare for any outcome of the case.
Analysis of the shopping center before opening the outlet
The profitability of renting space in a shopping center is not always noticeable.
If you choose the wrong landlord, you can only get negative results from cooperation.
Choosing a shopping center is easy.
It is enough to devote two days for personal observations and analysis.
Draw conclusions based on the following indicators:
Preparation.
While you are preparing the outlet for opening, it can become a means of external advertising.
Close the repair work with a banner on which you will announce the start of work, indicate the name and opening date.
Mutual benefit.
When an agreement with a shopping center is concluded on the basis of a percentage of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
Management can accommodate you halfway, because their income will depend on your success.
Inside, the service costs much more, and its effect is lower.
Attract “your people.”
Create special discounts for center employees.
This will draw their attention to the point.
And if they like you, your fame will quickly spread among your friends.
Convert to “permanents”.
Also motivate your customers.
Enter a loyalty program or a system of cumulative discounts.
- At the point, shelves should appear stocked with product, but still allow customers to move around calmly and safely.
- If you need to save on renting space, pay attention to island accommodation.
Purchasing power.
You won't be able to look into people's wallets or shopping bags.
But even an hour of observing visitors will allow you to note how often they make purchases.
Perhaps most come for fun and relaxation.
This will be good for organizing fast food, but not for selling fur products.
Competitors.
It is important that there are no direct competitors nearby.
But large anchor points on similar topics will be beneficial.
For example, many supermarkets carry pet products.
But they offer a meager assortment there.
What a personnel table for a small store might look like:
This number of people will ensure the daily operation of the point from 10:00 to 22:00 (standard working hours for most shopping centers).
It is better to hire people yourself.
You need to personally evaluate the person you trust to be the face of the store.
Hiring a salesperson with experience is much preferable.
But keep in mind that young and energetic guys more easily accept new rules and trends, and often bring “fresh breath” into business.
To motivate employees to work better, introduce a payment of a fixed percentage of sales or bonuses for achieving set results.
Marketing section of a business plan for a point in a shopping center
Build without proper promotion successful business difficult, even when placing a point in a shopping center.
Consider these options:
Financial section in the business plan of a point in a shopping center
Without a financial section in a business plan, an entrepreneur will not be able to calculate how much money it will take to open a store.
It should be noted that until the payback period, the store will need to be “sponsored” from your personal financial cushion.
How much money does it take to open a store in a shopping center?
| Expense item | Amount (rub.) |
|---|---|
| Total: | RUB 7,625,000 |
| Paperwork | 15 000 |
| Payment for renting a point (per year) | 500 000 |
| Purchase and installation of commercial equipment | 250 000 |
| Design of a point and production of a sign | 75 000 |
| Employee salaries (per year) | 250 000 |
| Store opening advertisement | 5 000 |
| Advertising campaign in the future | 20 000 |
| Creation and replenishment of inventory | 6 000 000 |
| Office expenses | 10 000 |
After watching the following video, you can choose the right place in the shopping center to open your point:
“If you require someone to give their time and energy to a business, then make sure that they do not experience financial difficulties.”
Henry Ford
You need to take care of your inventory immediately.
Until you understand exactly which items are the most popular, it is important to have at least a few units of production.
Try to position yourself near the so-called anchor points.
These are the stores that attract the majority of mall visitors.
A striking example is the Auchan, Obi, and Perekrestok supermarkets.
Just as an adult cannot be completely “remade,” the audience of a shopping center cannot be changed.
The portrait of the average buyer that you draw up during the analysis of the shopping center will remain the same after the opening of your point.
You should not console yourself with false hopes about this.
Remember to look at the point not only as a manager, but also as a buyer.
This will allow you to notice the disadvantages of service.
How to open a point in a shopping center you know now.
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