The scale of modern world book publishing

In the past century, the volume of publishing book products in the world has constantly increased, and the rate of increasing production remains quite high and resilient.

The world book publishing has a developed publishing system, which currently has almost 500 thousand publishing houses and other organizations that are close to the content of the function. About a quarter of them are in the United States. The United Kingdom (about 60 thousand), France (about 25 thousand), Germany (about 20 thousand), Japan (more than 20 thousand), and others, and others are distinguished by major publishing systems (about 20 thousand). The world publishing system is different; but also high growth dynamics. Over the past 10 years, the number of publishers has increased more than three times. Such an increase in publishing structures is primarily based on the inclusion of secondary and especially small enterprises in this sphere, along with each country there are giants associations that produce lion's share of products.

The involvement of all new organizations in the publishing case led to the fact that, as mentioned above, the UNESCO Statistical Service has exhausted its capabilities of reliable accounting of products. Since 1991, publishing in the Statistics Statist "UNESCO STATISTICAL YEARBOOK" of the Publishing Activities in the World has ceased. Currently, information is published in the collection only for individual countries, and even then with a large delay. The only cumulative source of obtaining information about the situation in the global book publishing of the 90s is the data of the website of the International Association of Publishers, prepared on the basis of materials provided to the headquarters of MAI by National Publishing Associations.

Based on this data, as well as using other sources (periodic printing, materials of book exhibitions and fairs, etc.), it is possible to determine the ranking of countries included in the top ten leaders of world book publishing. Due to the fact that the statistical information on the book issue is formed on the basis of various methods and have an unequal degree of reliability, we considered it possible to take into account the characteristics that determine the level of book release achieved in a particular country around which the changing year range from year indicators.

Table 1

Leaders of world book publishing in 2000 (by alphabet)

No. p / p	Country	The number of issued names, thousands
1	Brazil	50
2	Great Britain	120
3	Germany	80
4	Italy	50
5	Spain	60
6	People's Republic of China	140
7	the Russian Federation	60
8	USA	70
9	France	50
10	Japan	70

The data shown in Table 1 can serve as a basis for trying to calculate the approximate amount of the book release in 2000. We use the methodology for this purpose that we have already applied with the definition of predictive indicators of book publishing. This technique is based that the total volume of world book publishing in a certain proportion is correlated with the volume of books and brochures in the countries of the first dozen in the ranking of the participants of the Global Publishing Process. For example, in 1990, in the States that have made the first ten (according to the MAI rating, taking into account the comments previously expressed), the issue was about 60% of the total book production in the world (by the number of titles). If we assume that in the future, the share of the first dozen was the same, then we obtained that by the end of 2000, about 1250 thousand names of books and brochures was released in the world. It should be taken into account how repeatedly noted that the system of statistical accounting of the results of publishing activities in many countries is far from perfection for a variety of reasons. Therefore, the data that is published even in official sources is not reflected with the thorough accuracy of the true state of affairs. The characteristics substantiated by the author make it possible to judge the developing trends and proportions and can be used to form state policies in the book. On these grounds, you can imagine the following picture of the development of global book production in the second half of the XX century.

table 2
World book production (thousand names)

Continents and regions	Years
	1955	1960	1970	1980	1990	2000
The world in general
Australia and Oceania
Asia
Africa
Europe
Latin America and the Caribbean Countries
North America

Notes:

Data 1955-1990 The UNESCO Statistic Yearbook (UNESCO Statistic Yearbook) for the relevant years is given.

The proportions of the release of books and brochures in continents and regions in 2000 are calculated by the analogy since 1990.

Until 1990, Europe data includes books and brochures in the former USSR.

If we estimate the state of the world book publishing in general, it can be said that at the turn of the millennium, a very reliable foundation has been created for further movement forward. Despite the rapid development, new information and communication technologies, the book remains among the most preferred ways to obtain the person necessary knowledge and in the modern information era of the third millennium.

Indicators of global book release are determined by the very high pace of book production in the last decade of the last century. The number of books and brochures in 1970 compared to 1960, yes 60% increased in 1980, in 1980 compared with 1970 - by 37%, in 1990 compared with 1980, 18%. This means that for several decades the growth rate of books and brochures constantly declined. However, in 1991-2000. The picture of the dynamics of the book release changed dramatically. If in the 80s the growth rate did not reach 20%, then only for the first half of the 90s it was already at the level of 25%, and in just the last decade, global book production increased by almost 50%, while the growth went from quite high Basic level (1990 - 842 thousand titles).

Introduction

The topic of this course work is "Analysis of book publishing and book-proliferation in the United States of America."

The relevance of the topic chosen by us is that the US Book Business is considered one of the most technologically developed in the world, 26% of the entire book market is this country. The country with a population of about 313 million people takes the 1st place in the world in terms of the number of items produced and in terms of publishing market in monetary terms, followed by the United Kingdom, Germany, Japan and China. Book products are produced according to statistics for 2008-2010, 2.26 billion books - that is, 88% of the market, which brings an income of 13.944 billion dollars and is 50% of the market. From the top-60 of the largest publishing houses of the world of 11 American and only 3 of them are Russians. Thus, the United States is an absolute leader in the global book market.

The purpose of our work is to analyze book publishing and bookproofing in the United States of America.

To achieve our goals we set the following tasks:

· Examine the US Book Market over the past 5 years;

· Analyze the activities of US publishing houses;

· To identify the differences and similarities of the activities of independent bookstores and books networks;

· Examine the activities of organizations regulating this industry in the United States;

· Make a conclusion.

In the course of the study, we turn to articles, scientific journals and monographs dedicated to this topic. We will analyze lists, ratings, tables and charts containing information on the state of modern book publishing and book-prompist in the United States.

This work consists of administration, two chapters and conclusion. Chapters are divided into paragraphs in which general information about book publishers and booksproducts in the United States are given, figures and statistics are given, the activities of publishing houses, shops, organizations regulating the activities of this industry are considered. The conclusion is concluded. At the end of the paper, the literature studied by us is provided.

Book publishing in the USA

Analysis of publishing activities. Main trends and features

Book publishing in America is a fairly common type of entrepreneurial activity. One of the main reasons for this is simplicity in the organization - it does not require a license to implement it. In this regard, more than 3 thousand different publishers work in the United States and only 20 of them are quite large. "In the US publishing business, there are constants - mergers and acquisitions, i.e. a tendency to form large transnational corporations. From large publishers specializing in educational and business literature, the most famous McGraw Hill, John Wiley and Sons, Thomson, PEARSON Education (giant, arising after numerous mergers, including Irwin, Longman, Simon and Schuster, Prentice Hall, etc.). " Moreover, there are a number of university publishers specializing in the publication of scientific papers of teachers and specialists leading research at universities. They are combined into the University Publishing Association, which we will tell below. The specialization of the publisher may also be the creation of reference books, encyclopedias on the most diverse subjects. The object of publishing activities may be narrow-professional literature, calculated only on specialists.

The main trends of the US book market can be attributed to strengthening the share of national network bookstores, such as Barnes and Noble, each of which has a thousand and more shops, and smaller - Emilia, Crown. Recently, the purchase of books by so-called warehouse stores (Warehouse Clubs), which get a big discipation has been greatly distributed. The share of the book market is distributed as follows: "40% of the books of books fall on clubs, online trade, warehouses clubs, 20% are independent stores and 40% - on large nationwide books. Every year about 25 million books are sold annually in the USA. The number of books published in the United States by the authors themselves without the help of publishing houses (Self-Published Books) has grown almost 4 times over the past six years (by 287%). In 2011, the number of such editions, including e-books, reached 235625, reported the Bucker's bubiographic company (Bowker).

One of the most important features of the US bookship is computerization both in the system of marketing and promotion of books and for their production. Huge importance is attached to the creation and design of the organization's website. There are whole companies that, with the help of a competent design of a Web-page, significantly accelerate the implementation of book products, strengthen the company's position in the market and its positive relationship with the local community and investors. With the help of the electronic page of the company, funds are also involved in the development of the company and the implementation of innovative projects.

Thanks to the above, sales of books via the Internet are rapidly increasing. The most popular website for the sale of books and not only is Amazon, COM, known worldwide. Despite this, the electronic sales of books still does not bring the expected profit, since the amount of investment in the organization of electronic commerce is very large. For 2013, the volume of electronic books of books reaches 50 thousand copies, but only two or three bestseller showed a truly large amount of sales. According to experts, only after 40 years the electronic sales of books in success will be compared with traditional shops and paper form of books, so this area is still in development.

It should be noted that for 2013, 2674 publishers work in the United States, of which 122 in New York.

In addition to the Internet sites selling traditional books, for American book publishing is characterized by selling electronic versions of books that can be downloaded to the client's computer after billing. E-Book Reader also developed - portable electronic digital devices where multiple e-books can be downloaded. With a not particularly high price of readers, the e-books themselves in many cases are not cheaper than traditional, therefore, according to specialists, in the near future, the electronic books are not expected to fully displacing paper versions.

Another characteristic feature of the United States's book case is the eternal competition between independent and network bookstores. According to the journalists Publisher "S Weekly, this confrontation will not lead to full displacement of independent stores from the book market. Independent bookstores are needed by the American book market; they are usually managed by literary critics, devotees, enthusiasts who often reveal unknown young authors. Large Network companies are often focused on demand for independent stores - if they buy in an independent store, then in the network it will be well sold. Read more Network and independent bookstores We will analyze in the second chapter of our exchange rate work.

Business-to-Business Companies

Other features of the modern development of publishing business in the United States can also be attributed to companies providing services to corporate clients (Business-to-Business Companies). Their work is to develop marketing strategies, the choice of communication tools for the company, the development of Web-pages, the construction of the image and brand. One of such companies paying special attention to the use of various communications, including electronic, is Metropolitan Group (MG). This company offers electronic marketing, electronic PR, electronic book promotion. Its main task is to create web pages of companies that would revive the interest in the customer company, helped her strengthen positions in the market and properly build relationships with strategic partners and stakeholders.

The basis of such a company is the integrated approach to the problem of marketing. The customer company referring to MG must submit basic data about himself and its activities. Work often begins with the wording of the mission, then determine what the company is represented by its goal, its audience, as it segmented, and for each segment there is its own strategy for using electronic communications. Getting Started by the development of such a strategy, Metropolitan Group responds to three questions:

· What? (What is this company, what goals do she pursue?);

· SO What? (What follows from this?);

· NOW What? (What now? How can this be concerned that you can offer us?)

One of the important areas as part of the company's marketing is PR-activities (Public Relations). The work of MG in this case are, first of all, in the careful construction of the Customer's company's brand, including its visual perception (company logo, color, form, feed methods). The main goal of PR is to involve interested persons in a dialogue with the company, to interest them, notify the target audience about future social events using various communication methods.

Special place the company pays for the preparation of soil for the customer's partnership with interested parties. An example of such a successful partnership is the long-term relationship between Barnes and Noble and the famous New York Times newspaper.

Market marketing

In the US Book System, the essentially narrow-professional special publishers. For example, in the city of Portland (Oregon) Publisher Robert McGock, a lawyer for education, publishes books for lawyers. It is not for sale, and the main method of its distribution and marketing is mailing. The first edition of McGahi was the collection "101 Corporate Forms" (typical corporate contract). In the US, more than 1 million lawyers, of which 150 thousand specialize in corporate law. The work of McGahi began with sending an advertising brochure to lawyers specializing in corporate law. Those who are responsible for the book and check for her payment, some part of them pays the check, paying for mainly the cost of producing books and marketing. Lawyers also offer books on a metal spring (on rings), in which you can insert new pages with information, weekly sent by mail wishing.

Another deserving idea of \u200b\u200bRobert has become a book-guide to the care of newborns. Advertising information about this edition could be found in the baby food store, and if the book is to put a trademark of a children's store, it can become effective marketing that is beneficial for both sides.

One of the methods of promoting books is also a presentation of the book by the author in a large bookstore, often accompanied by free distribution of copies, which attracts buyers and provides a public response to the author, as information about this event is reflected in the store's bulletin and local media. Another way to promote publications is to appeal to numerous literary agencies for all US. Moreover, such agencies often issue an advance author in the amount of $ 200 as aid in the publishing book.

In the field of fiction, it is customary to work with literary agencies representing the interests of the authors. It should be emphasized that in the US, the Institute of Literary Agencies is developed much more than in Europe. Such agencies work very actively, sometimes offering the publication of the author's work to several publishers on a competitive basis.

book publishing UK electronic publishing house

The Economist is an influential weekly English-language magazine. Published in the UK since 1843. The magazine is owned by the same name company based in London. In 2006, the circulation exceeded one million copies, more than half of whom were sold in North America. Because of its global orientation, The Economist is not considered an exclusive English edition. The main topics covered by the magazine are political events, international relations, financial, economic and business news, as well as science and culture. The editors of the magazine adheres to the positions of classical liberalism.

Gramophone - English monthly magazine about classical music. Founded in 1923 by the writer Compton McKenzy and Christopher Stone. It is considered one of the most influential publications of this kind in the world, meeting at the same time constant critical comments on close ties with major recording corporations. The magazine awards the annual Gramophone Award Reconciliation Award.

FHM is an English entertainment magazine, founded in 1985 by Chris Country. Every year the list of "100 sexiest women in the world" is published annually. FHM magazine readers make up a list of 100 contenders from among the sexiest and attractive girls and women of the world, and then voting is held, thanks to which they are awarded certain places.

Homes Overseas - Popular English magazine about foreign real estate. The magazine is published in the UK since 1965 and is the world's oldest specialized publication about real estate abroad. Homes Overseas extends to 17 countries of Europe and Southeast Asia. Since 2005, the Russian version of the magazine is produced.

"SFX" is an English magazine dedicated to science fiction and fantasy. Published once a month.

Q - British Music Magician-monthly with a circulation of 130.179, founded in 1986 by Mark Ellen and David Heport. Over the years, the main feature of the magazine q for many years remains an extensive department of landscape reviews using a five-star evaluation system.

The Banker is an English monthly specialized magazine dedicated to international finance. The publishing house is owned by The Financial Times Ltd. Produced in London.

Bestsellers 2014.

Great Britain

Fiction

The second place at the book for the children's "terrible aunt" (awful auntie) of the British writer David Wallimsa: a lover of words Aunt Alberta is trying to lead to the young hear of the rich kind of Stella Saxby her condition.

For the second year in a row in the Top 5 of the United Kingdom's Art Books is the novel "Inferno" (Inferno) Dan Brown, who took fourth place.

The fifth place was taken by another book for children and young people: the ninth book from the Lambia Diary series: "Long Road" (The Diary of a Wimpy Kid) Jeff Kinny.

Non-demalistic literature

The undisputed leader of the top 5 of the Non-Fiction references in the UK remains directories on the popular computer game Minecraft, which occupy the first four rating positions. The fifth place traditionally took the reprint of the Guinness Book of Records.

Most Popular Books in British Libraries

The novel "Inferno" Dan Brown was the most popular book among Scottish readers in 2014.

Erotic Bestseller E.L. James fifty shades of gray leaves the top 100 books that are most often asked in the UK libraries - readers return to novels about murders and other crimes, as well as to stories about secret organizations and conspiracies.

The simmental screening of the novel can attract a lot of romantically tuned spectators in this weekend, but the Roman himself failed in trying to keep the sympathies of visitors to British libraries. The book is no longer part of the hundred most popular publications asked in libraries, unlike the previous year.

In 2013, Roman was taken in libraries 75,000 times. Thus, the book was the third most popular in the UK.

Also in the top ten, Lee Child book entered (from the series about the former Policeman Jack Reercher), James Patterson, Kharlan Koben and Billingham Mark. Of course, there was a place on the list not only for the crime: two novels also got into it from the Lambia Diary series Jeff Kinny. In addition, at the eleventh place was the book by Jamie Oliver "Save With Jamie", and the seventeenth position was taken by J. K. Rowling with his first novel for an adult audience a random vacancy.

PLR also presented information about regional preferences. The most popular book in London is a guide for the new residents of the city "Life in the United Kingdom". In the north-east, in Yorkshire, Humbers and Wales, the first among the favorites became Triller Lee Child Never Go Back. In County, West Midlands, the leading position took the diary of Wallik Kinny. The southeast of England, apparently, is the most sentimental region, at least, if you judge the reading preferences of the population: the leading book here is the romantic hit Eric James "The Hidden Cottage". In Scotland, readers were most interested in the novel "Inferno".

New numbers show that American Patterson thanks to his thrillers already in the eighth time conquers the right to consider the most popular author in the number of requests - 13 books from a hundred belong to His Peru. Among visitors, children's writers continue to use considerable demand, among which Daisy Medical, the author of the magic rainbow, Julia Donaldson and Francesca Simon - they occupy the second, third and fourth place accordingly. On the fifth place from last year's seventh rose M.S. Bite with her heroines Agata Raizin, Parashchik and part-time-like-lover. ROALD Dal also changed its position in the rating to a higher - tenth line instead of the fourteenth in 2013.

Donaldson, the winner of the Children Prize "S Laureate and the author of Griffalo, said she was very excited about such popularity of his books in libraries." My love for books developed in our local library, it is possible that I became a writer, "she believes . - Considering that many bookstores are closed, it is very important that libraries still work and play a big role in society. "

PLR, paying money to authors for the use of their works in libraries, reports that the books of seven writers readers asked more than a million times last year: Patterson, Medical, Donaldson, Simon, Biton, Adam Blade (creator of the BEAST QUEST cycle) and Jacqueline Wilson . The most popular in 2014 by the author of the unmarked literature Mary Berry, from the classics most often interested in the books of Roald Daly, and among the children's writers the leader became a Daisy Medical.

Year of Language and Literature of Great Britain and Russia 2016

The United Kingdom and Russia are rightfully proud of their great literary traditions and always relate to the cultural heritage of each other. Therefore, it is not by chance that the program of the year of the Language and Literature of Great Britain and Russia 2016 has become a continuation of large-scale cooperation, which was noted a cross year of culture of Great Britain and Russia 2014.

The general sponsor of the year is BP.

About the program of the year

The program of the year will begin with the launch of a free educational online course dedicated to Shakespeare's dramaturgy. In February, the new season of the project Theatrehd-in the cinemas of 50 cities of Russia and the CIS countries will be broadcast the shortestreams of the British Royal National Theater, Shakespearean Globus Theater and the Barbican Center, will be held.

In the spring of 2016, the State Tretyakov Gallery in Moscow and the National Portrait Gallery in London conducts cross-show exhibitions from their collections. Visitors to the Moscow Exhibition will be able to see the famous "Chandos-portrait" portrait of Shakespeare and visit the educational program to the exhibition.

In May, the themed train "Shakespearean passions" was launched at the Fillevskaya line of the Moscow Metro, dedicated to the work of the playwright.

At the same time, on the initiative of the British Council, contests for translators of British literature will be held, and schoolchildren across Russia will take part in the Olympiad dedicated to the work of Shakespeare. The preparation will help them a new online resource developed by Visitbritain's Tourism Office within the framework of the Year program, the electronic literary map of the United Kingdom.

In the autumn, a professional seminar for Russian and British literature will be held in the Casual Polyana.

At the end of October, at the XVII Festival "New British Cinema", which will be held in 30 cities of Russia, the spectators are waiting for a special program of films filmed by Shakespeare's plays, and in November, at the Non / Fiction Moscow Book Fair, - a large-scale educational program with the participation of famous Writers from the UK.

The main events of the year of the language and literature of Great Britain and Russia 2016

XVII Festival "New British Cinema"

Literary Workshop in Casual Polyana

The year of language and literature of Great Britain and Russia at the Non / Fiction Fair

All-Russian competition of artistic translation of works of modern British writers

Grants for Russian publishers

"Shakespearead"

United Kingdom: literary routes

Exhibition "From Elizabeth to Victoria. English portrait from the collection of the National Portrait Gallery, London "

Shakespeare Festival "Shakespeare in the Summer Night" in Moscow

Future of the Word: Forum about future literature and language in the era of digital technology

Space of Shakespeare

Train "Shakespearean Passion" in the Moscow metro

Moscow, May 13 - RIA Novosti. Paper books in Britain for the first time began to be discovered on sales of their electronic versions, evidence of the research prepared by the British Publishers Association Publishers Association.

"Those who predicted the death of the books must be underestimated how much people love paper," the Telegraph newspaper leads the words of the Director of the Association of Stephen Lotinga (Stephen Lotinga).

According to the data obtained, the sales of paper books increased from $ 2.748 billion in 2014 to 2.76 billion pounds a year later. The sale of e-books demonstrated a drop from a mark of 563 million pounds to 554 million pounds, respectively.

"These data indicate that the publishing industry in the United Kingdom continues to be improved and that the love of the country to printed products has not yet been exhausted," added Loting.

Publishers Association employees associate such a result with the consciousness of readers of all the pleasures of reading a paper book, as well as with a huge number of documentary or scientific literature, which is not translated for e-books.

J "Son & Partners Consulting presents brief results of the study of the electronic book market in Russia and the world as part of the report" Development of a digital content market in Russia and the world. Results of 2013 ".

The world's e-book market is a nascent segment of digital content, which develops in a large pace due to the growth of sales of devices for reading. In 2013, the electronic book market increased by 37% compared with 2012, and in 2013-2014 it is expected that market growth will be about 28%, and its volume will reach $ 11 billion, according to WORLD NEWSMEDIA NETWORK.

According to The Global Ebook Report, at the beginning of 2014, the United States remained the largest player in the book market in the world, occupying 26% of the world market. The second large-scale market is the Chinese book market - 12% of the world market. Top 6 largest markets - USA, China, Germany, Japan, France, United Kingdom - accounting for almost 60% of the world market.

Great Britain

Each fourth purchase of a book in the UK accounted for a book in a digital format in 2013, while in 2012 only every fifth purchase took place on an e-book, which indicates an increase in the penetration of e-books.

Sales of E-books in the UK grew by 20%

Nielsen announced statistics on purchases of British books in 2013.

According to statistics from Nielsen, in 2013, the sale of e-books increased by 20% compared with 2012. The representative of Nielsen The guy Bom (Steve Bohme) reported that 80 million e-books British spent ј300 million in 2013. The share of e-books in sales volumes is growing: each fourth purchased book in the UK was electronic, while a year ago - each fifth.

Nevertheless, paper books continue to remain the most popular: in 2013, the British spent ј2.2 billion on them. This is 4% less than in 2012, but if you remove the sales statistics "50 shades ...", it turns out that the sales volume of paper books grew by 1%, reports the BookSeller magazine.

About 40% of the purchased e-books are an artistic prose for adults (in 2012 it was 33%). 10% make up books for children.

Nielsen draws attention to the fact that the average cost of "Samizdatovsky" books (which accounted for 25% of all purchased e-books) is much lower than the average cost of E-books published by traditional publishers. The average self-published E-book cost ј2, while published traditionally - from ј3 to ј5. Meanwhile, the recent survey showed that the British youth considers the prices of e-books overestimated.

In line with a global trend in Russia, the process of reforming federal legislation on the mandatory copy, its expansion on network electronic resources began. In this regard, it is important to study overseas experience. The United Kingdom is definitely the leader in this direction. And for us, it is also interesting because, as in Russia, the recipients of the mandatory copy are not only the National - British Library, but also five more libraries. Recall that at present, the United Kingdom includes England, Scotland, Wales and Northern Ireland. All territories have their own national libraries. The British Library performs the functions of the National Library of England and Great Britain.

In February 2013, we managed to meet directly with the developers of new legislation on the mandatory instance covering electronic resources. We believe that the history of the preparation and adoption of the document, as well as its text itself, is of interest both for developers of new Russian legislation and for direct participants of this process - publishers, content manufacturers, libraries.

The United Kingdom takes 1 place for the release of books and the number of names. This is the largest book publishing system. The book publishing system was demanded in countries that began to receive independence.

Characteristics of book publishing in the UK:

1.When GB owned by English colonies, now - the countries of the British Commonwealth of Nations. The influence of GB is preserved in the spheres of science, culture in the former colonies.

2. Export-oriented book publishing.

The publishing system of England is a large 40-50 thousand publishers. GB's largest publishers are concentrated close to London, because There is a large port (for the reason of exp. Orientation in the book case).

Difference from other bookprint systems:

Creation of global publishing concerns (this is a type of activity that allows you to distribute various types of work on different countries).

Creation of joint groups uniting the British and Americans (Bologna Book Fair).

Sustainable agreements between market participants

Growth of the number of online stores

In the UK Negos.Regulators Market

The largest publishers:

The British Association has been published - 130 publishing houses, an income of 80% of the total turnover.

Independent Publishers Guild- 480 Extras

Association of bookSpitrate

Association of Literary Agencies.

20. Book publishing in Europe. The specifics of the book publishing system of Germany. The largest publishers of Germany.

The Motherland of Contemporary Type - Gutenberg is the first printing machine (mechanical).

Germany is a major publisher (less books are published than before). The distribution of German books is significantly less than in GB (Austria, Switzerland).

The developed publishing system is evenly distributed throughout the territory.

Northern Hamburg, Berlin, Bremen Big Publishing Potential

South Munich

Frankfurt

Annual Fair (for the sale or assignment of rights to the book edition.

Large publishers:

1. Berertersmann is a multimedia corporation, one of the major publishing houses in the world. Has the right to escape large publishers in all countries of the world. Berprosmann Book Club - has a large audience of the database. Book Club is always successful, because Books produced in large circulations, and successfully sold by club members.

The NBA system is strictly observed in Germany, the NBA system is followed, the German stock exchange union of book trading is followed.

Now 80,000 books of books - 3rd place in Europe after GB and Russia.

From Wikipedia:

BERTELSMANN is founded by Karl Berterty in 1824, publishing is engaged in 1835. In 1950-80, united St. 100 printing and other country and foreign firms. Releases artistic, scientific, encyclopedic (including "lexicotek" in 26 tt., From 1972), reference, educational and other literature, compact cassettes and video. Distributes products mainly through a network of books and musical clubs.

In October 2012, BERTELSMANN concern agreed with the PEARSON British publishing house about the merger of its publishing assets - Random House and Penguin Group. In the new enterprise - Penguin Random House - 53% of the shares will be belonging to Bertelsmann, and 47% - Pearson. Complete the transaction is planned in the second half of 2013, after receiving the permissions of the regulators.

2. Holzbrring

Like "Bermersmann", "von Holzbrink" expanded after the war and now has branches in the USA, England and Switzerland. Prestige publishers emphasize the list of authors: Boris Pasternak, Thomas Mann, Jean-Paul Sartre, Ernest Hemingway.

Now the company includes five publishers in Germany, including the Macmillan group in England and two New York publishers.

More Rimes Kutuver and Kinema.

What was in the lecture:

1st place in the number of bookstores. Very conservative. Requirements for all common. Not a very rapid change in legislation following changes in the market as a result of an electron. Editions are not pre-own. 2 billion euros are obtained thanks to the Internet sales. Total turnover for the year 10 billion euros.

Features:

1) Women read more. Wives 45% husband 29%

2) 24% of the Germans do not read at all (by tradition)

3) a feeling of shame after the First World War (the most politically correct in Europe)

4) boom of bookstores (in Berlin 300)

Ticket number 21. Book publishing in Europe. The specifics of the book publishing system in France. Regulators of the book market in France.

France is the center of Europe. Releases 50,000 titles per year.