Chelyabinsk region fell into a federal information agenda with a topic far from positive. One of the federal channels suggested that the censorship of the media operates in the territory of the region.
The story arose after the Ren's broadcast was on the flight of the Ren's TV channel of the Local TV channel of the children's toys thrown into the garbage, which should have been on the results of the competition to get on the New Year trees of Chelyabinsk. The story covered with numerous rumors, the statements began to appear that after this plot journalists threatens dismissal.
On this occasion yesterday gathered a large jury of the regional branch of the Union of Journalists of Russia. The professional community after parsing the flight has come to the conclusion that there is no infringement of freedom of speech, but a production conflict. Nevertheless, the Union of Journalists called on to protect the rights of the AD officers who, according to colleagues, became hostages of the situation.
With a request to comment on the situation we turned to Dmitry Fedhekina, Deputy Head of the Office of the Governor and the Government of the Chelyabinsk Region.
- The scandal with toys and the response tangent and the government of the region. It is known that the problem has grown in the field of municipal administration. Nevertheless, some federal media in their comments will beat regional authorities. In your opinion, is this misunderstanding of local specifics or targeted attack?
I think this is a consequence of the deformation of professional criteria, reducing the demands on the quality of materials that go to print, ether or are posted on network resources. And this is a question not only and not so much to the federal media, but to journalism as a whole, including consumers of its products. The scandal has become more important than truth, a cry - a noticeable thoughtful analysis, a race and details - the most important sense. Objectivity is in a coma, Factacheking is dead. It is not necessary to complain about it, you need to learn how to live. By giving yourself a report that any scandal that rises in the media is in the overwhelming majority of clause without a bow.
The problem really arose at the level of the institution, which is under the jurisdiction of the municipal authorities of Chelyabinsk. And in principle, at the same level was to be resolved, all the necessary opportunities had for this. But the obstacle that the situation was hypertrophy, faded by non-residents, and the regional authorities were constantly fastened to her. In two requests received by the press service of the governor from the Ren TV channel (for which we, by the way, responded in a timely manner), contained not only erroneous, but also absolutely unreliable allegations. This testifies to the bias of the TV channel still on the approach to the topic. A huge number of actual errors, unreliable statements, eliminated from the context of words and evaluation statements, which are unclear what is that, non-professionalism? For a minute: a journalist who prepared and continues to prepare a series of reports on this topic, - a graduate of Moscow State University, the country's chief university. And I'm far from the thought that all this is just a confluence of circumstances. Especially against the background of the fact that at the same time the same television channel plugulate regional authorities on another topic, "forgetting" at the same time for objectivity - the mandatory component of journalistic ethics - to request the position of the region. I am not a supporter of the theory of conspiracies, but as the famous TV presenter says, "coincidence? I do not think. "
- the conflict on the federal agenda. Someone talks about censorship, someone about the production conflict. As far as I know, you have learned the situation quite thoroughly. What conclusions came to?
It was originally obvious to me that it is a violation of the intraconductive principles and regulations. Therefore, the results of the consideration of the situation in the large jury of the regional union of journalists were absolutely predictable for me, I evaluate them as correct and fair. I, of course, remained the question: why the employees of the TV channel, which had in the epicenter of the scandal needed in this story allegedly oppressed freedom of speech? Telecommunication management claims are expressed primarily to the producer. Producer is telephone calls, arrangements, wires and ways to transmit gigabytes of content partners. Producer and freedom of speech - it's like a barbell and a butterfly tie: beautiful things, but the default is incompatible.
I fully admit that the employees falsely worked the instinct of self-preservation. But I do not exclude the likelihood that they were "nasively" by representatives of the federal channel. Because the development of this conflict, which he eventually received and continues to receive, is unprofitable to employees, nor TV channel, no media community of the Chelyabinsk region. Pluses, with absolutely undeserved, received only the federal television channel. In any case, for all participants in this pseudoskandal, this is a good lesson from which the correct conclusions need to be done.
- If you remove the journalistic component from this, but leaving the information plot itself, do you think that officials, because of negligence or indifference, the whole story arose, should not be made not only conclusions, but also to suffer punishment?
Of course, they must and, sure they will suffer.
His appointment was unexpected But, obviously, a predefined baby dream. At that time, when all normal teenagers asked for parents to buy a bike and looked at the engine, the future head of the Print and Mass Communications Department of the Chelyabinsk Region was dreaming about ... a typewriter.
Dmitry Fedhekin confidently looks to the future, is ready to apply effective technologies in practice and asking from subordinates with all the rigor. Meanwhile, he does not consider himself. Psychologically attached to the other. New boss - manager. Moreover, despite youth, experienced and tempered by work on the "hot" sites.
Mercenary interest
The printed type of interest was mercenary. Dmitry actively engaged in football, was seriously passionate about statistics. Soviet times produced solid football directories. And Gollicoper Fedhekina wanted to make the same reference book for his city Mias team. It is now everywhere information technology, and then the printed machine was the only means of implementing this idea. Dmitry Long "terrorized" the Father, and once he bought at the enterprise and brought home written off "Ukraine" with a hefty such carriage, if anyone remembers.
Printed with pleasure. Did a lot of time dedicated to this lesson. But ... The transition of the country to the market economy was reflected in the choice of profession. The economic situation in the family of Fedhekin was tense. Dmitry entered the electromechanical technical school to get a demanded work specialty and financially depend on parents, since there was a stable scholarship. Soon realized that the technique was not his vocation, although much was easy. More and more felt craving for journalism. After graduating from the technical school, attempted to enter Urga. But scored only 13 non-recovery points. And, of course, no printed work was at that time.
He knew that the autumn would be taken to the army. The remaining months were not spent in vain. Dmitry was invited to work as a correspondent to the Corporate Newspaper of the Ural Automobile Plant "Ural Car". Very quickly drawn up, liked it. There were, of course, and difficulties, but there were much more opportunities. He wrote to factory topics (technical education turned out to be by the way). He gave him a favorite topic "Sport", independently offered topics were also accepted. During service in the army, cooperation continued, sent to the newspaper sketches. Customized on return to work as amended. But in 1998, Uralaz entered the system crisis. Followed bankruptcy. Curious comparison: Returning from the army, Dmitry received 600 Dembel rubles, and his father for eight months of work was paid by "alive" money than 200.
In general, Fedheki's family was quite typical of Soviet standards. Dad, Mom, daughter, son. Father and mother worked as engineers on Miass defense enterprises. And the children, how to joke Dmitry Nikolaevich, went to neighbor. The older sister graduated from the Chelyabinsk Pedigrement Institute with a Gold Medal. Also working in Chelyabinsk, Deputy Director of Lyceum No. 11. And Dmitry Life led to the humanitarian sphere, more precisely in philology, despite the first technical education. He graduated from the pedal service. A bold topic of thesis is "Computer Argo" - at one time has made a lot of noise. In the Commission, Diploma Fedhekina was grinding. Philologists argued for the right of the first chute for a long time.
Order beats the class
When Valery Panov became the external managers of the Uralaza, the situation at the enterprise began to establish and Dmitry decided to return to the editor. There they were waiting for him, immediately appointed the head of the Industrial Department. Career was rapid. Passed all stages until I.O. chief editor. In 2004, they proposed heading the press service of Uralaza. He worked on this capacity until October 2009. So far I did not feel: it became close somehow. At that time, he had no opportunity to grow up. And she decided to grow stirre. He began to master new spheres. At the suggestion of the city authorities headed the Mias Worker newspaper (director and chief editor). The newspaper was in a serious creative economic crisis. The task was set interesting. Unique management and economic technologies, mastered on the Urals, should help "pull out" the newspaper. And helped. Probably, it is impossible to say that Fedhekin coped with the task perfectly, but for six months the editors ceased to generate losses, went out to zero and began working in a plus.
And then there was a proposal from the new leadership of the Chelyabinsk region ...
Dmitry Nikolayevich, tell me how to go to the Yurevich team. On the Internet there is your resume, very convincing, by the way. Is the case of the case?
"To be honest, I didn't really find out this question, I was not interested, as I got out." I think they played certain connections. The fact is that during the work by the head of the press service, contacts were established by almost all editors and profile journalists in the media. Always tried to work at a high professional level. Probably there were reviews. But my contacts with the current leadership of the region, with those people who directly offered to lead the Office were minimal. If you argue empirically, it may be like that there is not only the work experience in the press service, but also an understanding of modern communication movements, the principles of the work of urban and district newspapers. Television is also not awaited. I worked in parallel for several years in a local television company, where there was a share of factory stocks. As a head of the press service was a member of the Board. And in the TV company of this two radio stations ...
The offer was really unexpected. And I placed the summary of a friend's tip. He is convinced: even if you are satisfied with today's work, the summary must be somewhere "hanging" just in case. In principle, this is a constant reconciliation of its value in the labor market. If proposals come, you are in demand. It was not an end in itself. Just stagnation, trample in one place - always degradation. Customize achieved, resting on the laurels is always the way back.
You have experience in organizing a structure from scratch. And now what sensation, mood? "Before founding, and then ..." or will you honor the tradition?
- We probably compatible. Remember, Grebelchikov sang: "To stand, should I keep roots"? In management really have very good traditions. They will be support for us, but we will bend your line. Already clearly spoken with the team that new niches will appear, new types and forms of work. There is a key task - we must work as the media work today: from wheels, promptly. We must match, otherwise we will be unclaimed by the structure.
The formation of an internal corporate culture ... about this much argue. Someone believes that it is necessary to do this, others are convinced: it should not. What is your opinion?
- In all companies where I happened to work, it was thanks to corporate culture that a certain result was achieved. It may not be measured in numbers, but there are tangible advantages in the process. It is necessary to rally the team for performing a single task. In our profession, all personality, everyone has its own vision of situations, their views on life. But to be able to step on the throat of a song in the name of achieving a common task is important. You need to do this. To be honest, I just can not imagine the work of the collective, built somehow differently. The cohesive team is in principle a guarantee of success. In football, by the way, there is a very good saying: "The order beats the class." If you collect starry individuals who play on the piano, but do not drag, of course, there will be a result. True, the other. But it is the formation of an ordered serious team working in the name of a single goal, and brings the result. And here without corporate culture can not do.
Who can be woven
"Are you not looking like a strict leader ... or the first impression is deceptive?"
- I do not treat the supervisors who are constantly yelling, but also a man of mood. There are different situations, so I try to use in the work various guidelines. But in any case, I consider the cry of the cry unproductive. By the way, in the Japanese leaning system there is also a very good saying. The first time, when the head raised his voice to the subordinate, is the last time he received objective information. Why shout? There are many managerial techniques that make it possible to achieve a result without it. As for the rigor ... Probably, the first impression is deceptive. I am a fairly systemic person. I can ask on the full program.
- Let's scare the media now ...
- You know, at a press conference with urban and district media, Mikhail Valeryievich said a very good phrase, which is easy to adapt to our block of work. According to his thoughts, the heads of the cities should not nightmare business in the field ... I would like to hear from businessmen to the governor: "Oh, as a head helps us! .." In principle, the same goal is in relation to the media. Do not go to nightmare, but help. There are common problems, in solving which we would help. The main thing is a professional team. For example, my first deputy Natalia forty - from the "real sector of the economy". For a long time, he worked as chief editor of the newspaper "Forward", one of the best newspapers Troitsk (and in Chelyabinsk, it could create competition). There are solid experience and other members of our team.
- So you confidently look into the future?
- Well, what is the meaning of anything otherwise to take? The task is to pull the level of urban and district media. Today, the information space is changing rapidly. Multimedia Skeins. Most likely, this is the future. If the media does not somehow rebuild in accordance with the time of time, they will be on the sidelines of the information field. It will be difficult to catch up, but it is impossible. From the market, they will wash the wave, they will become not relevant. You need to look for your forms of survival. And they are. I repeat: in our work it is impossible to rest on the laurels. Achieved success - excellent! Put the point at a certain stage, fixed the result - move on.
Stroganova Tatiana, Especially for Lentachel.ru.
His appointment was unexpected But, obviously, a predefined baby dream. At that time, when all normal teenagers asked for parents to buy a bike and looked at the engine, the future head of the Print and Mass Communications Department of the Chelyabinsk Region was dreaming about ... a typewriter.
Dmitry Fedhekin confidently looks to the future, is ready to apply effective technologies in practice and asking from subordinates with all the rigor. Meanwhile, he does not consider himself. Psychologically attached to the other. New boss - manager. Moreover, despite youth, experienced and tempered by work on the "hot" sites.
Mercenary interest
The printed type of interest was mercenary. Dmitry actively engaged in football, was seriously passionate about statistics. Soviet times produced solid football directories. And Gollicoper Fedhekina wanted to make the same reference book for his city Mias team. It is now everywhere information technology, and then the printed machine was the only means of implementing this idea. Dmitry Long "terrorized" the Father, and once he bought at the enterprise and brought home written off "Ukraine" with a hefty such carriage, if anyone remembers.
Printed with pleasure. Did a lot of time dedicated to this lesson. But ... The transition of the country to the market economy was reflected in the choice of profession. The economic situation in the family of Fedhekin was tense. Dmitry entered the electromechanical technical school to get a demanded work specialty and financially depend on parents, since there was a stable scholarship. Soon realized that the technique was not his vocation, although much was easy. More and more felt craving for journalism. After graduating from the technical school, attempted to enter Urga. But scored only 13 non-recovery points. And, of course, no printed work was at that time.
He knew that the autumn would be taken to the army. The remaining months were not spent in vain. Dmitry was invited to work as a correspondent to the Corporate Newspaper of the Ural Automobile Plant "Ural Car". Very quickly drawn up, liked it. There were, of course, and difficulties, but there were much more opportunities. He wrote to factory topics (technical education turned out to be by the way). He gave him a favorite topic "Sport", independently offered topics were also accepted. During service in the army, cooperation continued, sent to the newspaper sketches. Customized on return to work as amended. But in 1998, Uralaz entered the system crisis. Followed bankruptcy. Curious comparison: Returning from the army, Dmitry received 600 Dembel rubles, and his father for eight months of work was paid by "alive" money than 200.
In general, Fedheki's family was quite typical of Soviet standards. Dad, Mom, daughter, son. Father and mother worked as engineers on Miass defense enterprises. And the children, how to joke Dmitry Nikolaevich, went to neighbor. The older sister graduated from the Chelyabinsk Pedigrement Institute with a Gold Medal. Also working in Chelyabinsk, Deputy Director of Lyceum No. 11. And Dmitry Life led to the humanitarian sphere, more precisely in philology, despite the first technical education. He graduated from the pedal service. A bold topic of thesis is "Computer Argo" - at one time has made a lot of noise. In the Commission, Diploma Fedhekina was grinding. Philologists argued for the right of the first chute for a long time.
Order beats the class
When Valery Panov became the external managers of the Uralaza, the situation at the enterprise began to establish and Dmitry decided to return to the editor. There they were waiting for him, immediately appointed the head of the Industrial Department. Career was rapid. Passed all stages until I.O. chief editor. In 2004, they proposed heading the press service of Uralaza. He worked on this capacity until October 2009. So far I did not feel: it became close somehow. At that time, he had no opportunity to grow up. And she decided to grow stirre. He began to master new spheres. At the suggestion of the city authorities headed the Mias Worker newspaper (director and chief editor). The newspaper was in a serious creative economic crisis. The task was set interesting. Unique management and economic technologies, mastered on the Urals, should help "pull out" the newspaper. And helped. Probably, it is impossible to say that Fedhekin coped with the task perfectly, but for six months the editors ceased to generate losses, went out to zero and began working in a plus.
And then there was a proposal from the new leadership of the Chelyabinsk region ...
Dmitry Nikolayevich, tell me how to go to the Yurevich team. On the Internet there is your resume, very convincing, by the way. Is the case of the case?
"To be honest, I didn't really find out this question, I was not interested, as I got out." I think they played certain connections. The fact is that during the work by the head of the press service, contacts were established by almost all editors and profile journalists in the media. Always tried to work at a high professional level. Probably there were reviews. But my contacts with the current leadership of the region, with those people who directly offered to lead the Office were minimal. If you argue empirically, it may be like that there is not only the work experience in the press service, but also an understanding of modern communication movements, the principles of the work of urban and district newspapers. Television is also not awaited. I worked in parallel for several years in a local television company, where there was a share of factory stocks. As a head of the press service was a member of the Board. And in the TV company of this two radio stations ...
The offer was really unexpected. And I placed the summary of a friend's tip. He is convinced: even if you are satisfied with today's work, the summary must be somewhere "hanging" just in case. In principle, this is a constant reconciliation of its value in the labor market. If proposals come, you are in demand. It was not an end in itself. Just stagnation, trample in one place - always degradation. Customize achieved, resting on the laurels is always the way back.
You have experience in organizing a structure from scratch. And now what sensation, mood? "Before founding, and then ..." or will you honor the tradition?
- We probably compatible. Remember, Grebelchikov sang: "To stand, should I keep roots"? In management really have very good traditions. They will be support for us, but we will bend your line. Already clearly spoken with the team that new niches will appear, new types and forms of work. There is a key task - we must work as the media work today: from wheels, promptly. We must match, otherwise we will be unclaimed by the structure.
The formation of an internal corporate culture ... about this much argue. Someone believes that it is necessary to do this, others are convinced: it should not. What is your opinion?
- In all companies where I happened to work, it was thanks to corporate culture that a certain result was achieved. It may not be measured in numbers, but there are tangible advantages in the process. It is necessary to rally the team for performing a single task. In our profession, all personality, everyone has its own vision of situations, their views on life. But to be able to step on the throat of a song in the name of achieving a common task is important. You need to do this. To be honest, I just can not imagine the work of the collective, built somehow differently. The cohesive team is in principle a guarantee of success. In football, by the way, there is a very good saying: "The order beats the class." If you collect starry individuals who play on the piano, but do not drag, of course, there will be a result. True, the other. But it is the formation of an ordered serious team working in the name of a single goal, and brings the result. And here without corporate culture can not do.
Who can be woven
"Are you not looking like a strict leader ... or the first impression is deceptive?"
- I do not treat the supervisors who are constantly yelling, but also a man of mood. There are different situations, so I try to use in the work various guidelines. But in any case, I consider the cry of the cry unproductive. By the way, in the Japanese leaning system there is also a very good saying. The first time, when the head raised his voice to the subordinate, is the last time he received objective information. Why shout? There are many managerial techniques that make it possible to achieve a result without it. As for the rigor ... Probably, the first impression is deceptive. I am a fairly systemic person. I can ask on the full program.
- Let's scare the media now ...
- You know, at a press conference with urban and district media, Mikhail Valeryievich said a very good phrase, which is easy to adapt to our block of work. According to his thoughts, the heads of the cities should not nightmare business in the field ... I would like to hear from businessmen to the governor: "Oh, as a head helps us! .." In principle, the same goal is in relation to the media. Do not go to nightmare, but help. There are common problems, in solving which we would help. The main thing is a professional team. For example, my first deputy Natalia forty - from the "real sector of the economy". For a long time, he worked as chief editor of the newspaper "Forward", one of the best newspapers Troitsk (and in Chelyabinsk, it could create competition). There are solid experience and other members of our team.
- So you confidently look into the future?
- Well, what is the meaning of anything otherwise to take? The task is to pull the level of urban and district media. Today, the information space is changing rapidly. Multimedia Skeins. Most likely, this is the future. If the media does not somehow rebuild in accordance with the time of time, they will be on the sidelines of the information field. It will be difficult to catch up, but it is impossible. From the market, they will wash the wave, they will become not relevant. You need to look for your forms of survival. And they are. I repeat: in our work it is impossible to rest on the laurels. Achieved success - excellent! Put the point at a certain stage, fixed the result - move on.
Stroganova Tatiana, Especially for Lentachel.ru.
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