The temporary dominance of style, the relevance of fashion trends, global brands - all this is the personification of high fashion. That's why famous actors and actresses, singers, presenters and musicians have to resort to the services of stylists, since true internationally recognized fashion icons can be counted on one hand. It is these same “stars” who are willing to give huge sums of money to fashion professionals in order to have the perfect dress for the red carpet. It is very important to know those people who, when creating modern fashion, have impeccable taste and an excellent sense of style, but at the same time always remain in the shadows:
5. Patricia Field
Patricia Field is the ultimate artistic stylist. She amazingly managed to mix notes of bohemianism and Hollywood glamor into the cocktail that she presented to the audience in the film “Sex and the City.” You could even say that many modern trends owe their appearance to this series. A striking example This is served by a handbag in the shape of the Eiffel Tower, which appeared in one of the episodes of the film. After a series of events, this item became a bestseller in the store of the permanent stylist. Her works are admired and lived on, appreciated and loved. Therefore, Patricia Field became the winner of the Emmy Award in 2002.
4. Arianne Phillips
Arianne Phillips is currently Hollywood's most "Rock 'n' Roll" stylist. The world famous Madonna is one of her famous fans. Arianne Phillips has been creating outfits for the “star” for ten years, both for her bright performances and for leisure. Her fans: Lenny Kravitz, Justin Timberlake and others.
3. Philip Block
Philip Block, women's and men's stylist. He is a true professional. Salma Hayek, Elie Saab, Kim Cattrall, Beyonce Knowles, Halle Berry and many other world celebrities collaborate with him.
2. L'Wren Scott
L'Wren Scott is the most prestigious stylist of our time. Such “stars” as Janet Jackson, Julianne Moore, Nicole Kidman and others collaborate with her. L'Wren Scott plans to launch a unique and interesting line of its own soon. fashionable clothes.
1. Rachel Zoe
First place rightfully belongs to Rachel Zoe. She has proven herself to be the most sought-after specialist in the fashion world. She worked with Demi Moore, Cameron Diaz, Mischa Barton, Julie Delpy and other equally famous Hollywood characters.
The aphorism “Style is the man” was spoken in 1763 by Georges-Louis Leclerc de Buffon, a naturalist, mathematician, biologist and writer. The relevance of this maxim is daily confirmed by famous Moscow stylists and fashion designers with their creativity. How?
Alexander Vasiliev
Fashion historian, art critic, stylist, collector, interior designer, theater artist Alexander Vasiliev was born in Moscow. At the age of 5 he was already creating his own costumes and sets for puppet shows, at the age of 12 he costumed and staged the play “The Wizard of the Emerald City”, and from the age of 16 he worked as a prop maker at the Sovremennik Theater. At the age of 22, he graduated from the Moscow Art Theater School and got a job as a costume designer at the theater on Malaya Bronnaya.
In 1982 he moved to Paris, graduated from school at the Louvre and entered graduate school at the Sorbonne theater department. In France he worked with the Théâtre du Rond-Pointe, the Opéra Bastille, the Royal Opera of Versailles, the Avignon Festival and many others.
Alexander Vasiliev is the author of the book “Russian Fashion. 150 Years in Photographs” (2004), containing about 2 thousand fashion photographs from mid-19th before beginning of the XXI century. And his book “Beauty in Exile” has gone through 6 reprints since 1998. Since 2009, Alexander has been participating in the show “Fashionable Verdict” and directs the Moscow Fashion Academy at Ostankino. In addition, he is the author and host of the program “Blow of the Century” on the Culture TV channel since 2002. His awards: medals of S. P. Diaghilev and V. Nijinsky, as well as the Order of Maecenas and Golden medal Academy of Arts of Russia. On March 18, 1914, Alexander Vasiliev presented his fashion collection “And the 50s Again” in the Moscow Cultural Center “Leipzig” and commented on the presented models: “Wide skirts, narrow waist, taffeta, tulle, lace, guipure, embroidery - this is what has always been elegant and slimming for a woman.”
Although Alexander Vasiliev himself has repeatedly noted that he is not a stylist, he willingly shares his opinion as an esthete, giving recommendations on issues of taste and style. When asked by the interviewer what the difference is between “boring” and “basic”, Alexander replied: “Any “basic” is always boring if there is no accessory - a scarf, bracelets, rings.”
His opinion on the formation of a wardrobe in general: “It is advisable to choose a minimum of things that you can combine with each other. The color red is very attractive to men and repels women - always think about who you are dressing for.”
We interviewed fashion historian Kira Altman, about whom we will tell you right now.
Kira Altman
Born in Moscow. Graduated from the Faculty of Journalism of Moscow State University. Since 1995, she has been the presenter of the cultural department on the Ekho Moskvy radio (contemporary music, club life). She worked at Open Radio and Our Radio. She headed the information service of the Silver Rain radio station and was a co-author of the Point of style program since 1998. From 1999 to 2000 - editor of the “Two weeks in the city” column in the Afisha magazine. Head of column about cultural life in the “Evening Gazette” and the magazine “Your Leisure” from 2006 to 2007. During the same period, he was the editor of the “Fashion and Beauty” section in “Friday,” a supplement to Vedomosti.
Hosts the programs “Shopping with Kira Altman”, “Between Things”, “Pleasure with Kira Altman” and “Weekend with Kira Altman” on the Business FM radio station (since its founding in 2007), as well as “Shopping” on RBC TV ( since 2014). The program “States with Kira Altman” is dedicated to reflections on the place of culture in the life of a modern person.
Kira cannot be called a stylist in the literal sense, but people listen to her opinion, considering him an expert on many issues related to the “beautiful life.”
One of her pieces of advice to owners of luxury boutiques: “In order for the store not to be intimidating by the price, there should be a lot of air in it.”
Kira Altman's credo is to enjoy every moment of life. You have to learn this all your life, and a person who has mastered this art is truly great. Of course, according to the assessment of others who will definitely feel it.
The next person we'll talk about succeeded completely.
Evelina Khromchenko
Evelina Khromchenko was born in Ufa. After graduating from school with an English bias, she entered Moscow State University to study journalism, from which she graduated with honors. As a student, she began working at the Smena radio station and also collaborated with the Vzglyad program. From 1992 to 1998 - fashion columnist for Europe Plus. She developed and implemented a project for a periodical for young fashionistas “Marusya” in 1994.
In 1995, Evelina founded the PR agency “Evelina Khromchenko Fashion Department” (since 1996 - “Artifact”), which collaborated with Moscow High Fashion Week and Elite Model Look model competitions. Conducted more than 70 press conferences with world celebrities. During the same period, Evelina worked as a freelance fashion columnist for Cosmopolitan, Elle, Ogonyok, Izvestia and other publications.
From 1998 to 2011 - Chief Editor and creative director of L'Officiel magazine. Author of the book Russian style, published in English and French and presented at the Paris Haute Couture Fashion Week in 2009. Since mid-2007, Evelina began hosting the talk show “Fashionable Verdict” on Channel One, which received a TEFI award a year later.
Evelina Khromchenko has been included in the TOP 25 popular TV presenters in Russia according to TNS Russia since 2010. Included in the Business of Fashion 500 list (2013 and 2014). Her online “personal empire” is 30 million Internet users.
Evelina claims that it is important for everyone to find “their own” outfit that emphasizes individuality. One of her aphorisms is: “There are no ugly women, but only bad hairdressers.” And one more thing: there must be some kind of “notch” in beauty.
It's time to talk about a hairdresser who can turn a woman into a star. And he also loves “notches”.
Vlad Lisovets
Hairdresser, stylist, designer and TV presenter Vladislav Lisovets believes that perfect image quickly becomes boring and a certain flaw is necessary in the created image: this is where perfection lies.
Vlad was born in Baku. In the beginning there were 7 years devoted to learning choreography. He did not become a professional dancer, but he went through an excellent school, which made him a real esthete, instilling a love for classical music and art in general, and also taught good manners.
He learned the art of cutting hair by experimenting on relatives and their friends, who were sympathetic to his failures. As a result, he became the owner of beauty salons in Moscow and Krasnodar, “Barbershop”, which works with Russian Fashion Weeks in Moscow and other cities.
Vlad’s clients are Irina Ponarovskaya, Valery Leontiev, Tatyana Vedeneeva, Vlad Stashevsky, Anita Tsoi, Abraham Russo, the groups “Brilliant”, “Agatha Christie” and “Omega”.
Vlad hosts the TV programs “Style Week”, “Beauty Requires” and “ Female form", is on the jury of the reality show "Top Model in Russian". Since 2010, he has taken part in the filming of the TV series “Daddy’s Daughters”, “Zaitsev+1”, “Your World” and the film “Happy March 8, Men!” In addition, he is a sponsor of the Tallinn International Youth Organ Festival.
Vlad says yes white color, slight carelessness in the wardrobe, a combination of dissimilar elements - gold and silver, plastic and metal and dresses with sports shoes, as well as an individual look.
The next stylist we will talk about, like no other, is distinguished by the originality of his image.
Alexander Rogov
Blogger, stylist and presenter Alexander Rogov was born in Voronezh. While a student at the Tula Pedagogical Institute, he worked part-time on local TV. The provincial framework was tight and Alexander went to conquer Moscow, where he graduated from television school. He made his debut as a photographer in the MENU magazine, and worked with Natalya Arefieva for about 2 years.
Alexander came up with a biography for himself (scouts call it a “legend”) and at the next Moscow Fashion Week he pretended to be a Berlin representative of street-fashion, presenting a portfolio collected from the works of the best stylists in Europe. Alexander was invited as a stylist to the Fashion Collection magazine. Soon Gala, Harper's Bazaar, Jalouse and ELLE became his partners. They started talking about Alexander - the myth began to live, changing the fate of the one who created it.
Alexander participated in the filming of fashion stories for Esquire, LAM, Harper’s Bazaar and “Hooligan”, as well as in advertising special projects for Dior, Chanel, Vogue Russia, Pure Joy Fashion, Disney, VIVA VOX, Volvo and Lexus.
Alexander is the host of the show “Shopaholics” on the MTV Russia channel, the program “Mothers and Daughters”. On the STS channel he hosts the program “Catch Up in 24 Hours.” Clients of Alexander Rogova are Tina Kandelaki, Renata Litvinova, Ingeborga Dapkunaite and Fyodor Bondarchuk. The tattoo on Alexander’s chest “I believe in my star” succinctly expresses his life credo.
Now the time has come to talk about the hostess who received our virtual guests.
Natalia Turkenich
Against the background of the big names mentioned above, Natalia Turkenich is known in narrow professional circles of the fashion world. In her opinion, this is the work, to remain in the shadows, to bring to light required level of your client, to be talked about, recognized, encouraged and promoted. Therefore, its clients are mainly business people and large companies, among which are State Corporation Rosatom, Swedbank, Regstaer and others. However, in its track record there is work with celebrities, including Lera Kudryavtseva, Lyubov Tolkalina, Yulia Bordovskikh, Maria Maksakova and Lidiya Velezheva.
Natalia was born in Moscow, graduated from the Russian University of Economics. Plekhanov. Working as a buyer for fashion collections and participating in fashion exhibitions in Milan and Dusseldorf, Natalia laid the foundation for understanding the system of studying fashion trends and forming a holistic wardrobe. Systemic education consisted of different stages. First, basic knowledge at image-making courses, then training in Milan at lectures on art history. A musical education and the sewing skills acquired in my youth helped to build a laconic system of an integrated approach to style.
By 2001, knowledge and ideas formed into the concept of the Style Guide image agency, founded in 2002, within which the School of Stylistics was founded in 2004, graduating more than 350 students. It is its graduates who work as the main stylists of the popular TV show “Fashionable Verdict”. In 2010, Natalia created her own agency, Turkenich Style, as well as the School of Style, which trains image makers, stylists, buyers, specialists for fashion retail, makeup artists and photo shoot directors.
Natalia takes part in thematic programs on Channel One, TVC, Channel 5, “Stolitsa” TV channel “Russia 1” and on Czech TV.
Natalia has a comprehensive approach. Taking apart a client's wardrobe without pre-thought out and formulated details of the image (as many stylists do) is considered hack work. Why? It is ineffective to “patch holes” in an image without a single concept that takes into account every element - color, style, decoration, pattern, accessories, makeup and other components of the style. The work is carried out gradually and consistently - and this gives a person the opportunity to manage his image independently. Patience, professionalism and love for people are three qualities that a stylist cannot do without.
Natalia Turkenich respects the “rules” and uses them, but does not like cliches. “Don’t be afraid to be yourself - each of us is unique, there is no common standard,” she says.
Continuing de Buffon's thought, we can say that “man is style.” And all the stylists we talked about help everyone find their own “uncommon expression.” Special and unique.
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Agree, successful people They usually look good: they have well-chosen hairstyles, and women wear makeup that enhances their beauty. Moreover, often the path to success begins with a change of image: a well-groomed appearance gives self-confidence, and this undoubtedly helps to achieve your goals!
Stylists and image makers of the Mayak salon will help you look young, well-groomed, and beautiful!
Our salon employs top stylists, winners of prestigious competitions, who create the image of many screen and stage stars. They can choose a make-up and hairstyle for you that will highlight all the advantages of your appearance, hide flaws and be appropriate in the most different situations. You can turn to image makers to select a holiday hairstyle or everyday styling, for wedding makeup, business or casual, or with the help of stylists you can simply update your look, pleasing yourself new haircut or hair color, your own prettier reflection in the mirror.You can learn more about each master and see photos of the stylists’ work using the links on their pages.
Results of the work of image makers in selecting makeup and hairstyles:
Alexander Mayak, winner of the St. Petersburg Open Championship in the “Evening Hairstyle” and “Everyday Hairstyle” categories, famous Moscow hair stylist, Goldwell expert. The images he offers to clients invariably turn out to be successful. If you feel that you need new hairstyle, this is where you want to start changing your image - you should go to Alexander! He will not only give you an amazing haircut and styling, but will also give you recommendations on changing your image and creating a harmonious image.
Larisa Gimalieva, working with Larisa Dolina, Yana Churikova and others famous people- fashion stylist, hairdresser and makeup artist with extensive experience. She can change your image literally during one visit to the salon!
Inna Terziyskaya is an image maker, indispensable if you want to completely change your image, radically change your hairstyle and makeup. Here are just a few names and brands for which Inna created images: Elena Ishcheeva, Aida Nevskaya, Tatyana Vedeneeva, Daria Subbotina, Anastasia Myskina, Vadim Tikhomirov, Tatyana Ustinova, Natalya Stefanenko, L'Oréal, Garnier.
We are ready to change the image of women and men, people of any age and social status. Everyone is welcome!
How does a stylist consultation work?
You sign up for the Mayak salon and come at a pre-agreed time that is convenient for you. The stylist gets to know you and, during a conversation over a cup of tea or coffee, learns information about your work, interests, and preferences. This is important in order to offer an image in which you will feel comfortable and harmonious, which will correspond to your lifestyle and inner feeling. Then the master stylist will offer you hair and makeup options, and we will immediately implement the selected options! 
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Everyone knows that a whole team of specialists works for celebrities to go out: they select clothes, do makeup and hair styling. And usually these people remain behind the scenes, because all the attention goes to the stars. But there are people who have reached such career heights in their business that celebrities themselves stand in line to join them. Let's take a look at the most famous makeup artists and hair stylists.
Celebrity makeup artists
Lisa Eldridge
Lisa is a nude makeup specialist in Hollywood. She works with celebrities such as Kate Winslet, Emma Watson, Demi Moore and Eva Green. In addition to her main job as a celebrity makeup artist, she also runs her own blog, where she talks in detail about the latest innovations in the field of makeup and gives step by step instructions. Among her other successes is the creation of video tutorials for the Chanel website, post creative director Lancome and the release of his own book “Face Paint”. Lisa Eldridge began her career in glossy magazines, and working with Cindy Crawford became lucky ticket to the world of fashion. But like all people, even professionals have their own incidents. For example, in November 2015, an issue of The Rolling Stone was published with Adele on the cover, who allegedly appeared in her natural form, without a drop of makeup. But Lisa Eldridge's work was immediately exposed by several leading makeup artists.
Janine Lobell
Janine Lobell is a world-famous makeup artist who often prepares celebrities for red carpet appearances. For example, Katie Blanchett's makeup for the 2016 Oscars ceremony is her merit. She also works with leading glossy publications in the fashion world: she did the cover with Nicole Kidman for Vogue, with Jessica Alba for Allure and with Julianne Moore for W Magazine and Kim Kardashian for Spanish Vogue. Janine specializes in natural looks; for Cate Blanchett, her regular client, she does either nude or makeup with an emphasis on the eyes in the form of smoky eyes. Another merit of Janine is the makeup of Meryl Streep in the film “The Devil Wears Prada”, with whom, by the way, she also constantly collaborates.
Monica Blunder
Monica was born in Austria, but now lives in Los Angeles. Her first inspiration was a visit to her brother in Frankfurt, where he worked as an assistant director. Then she saw the process of creating an image from the inside, and it greatly impressed her. Soon she and her brother moved to the United States, as there were more opportunities for developing her creative potential.
View clear step-by-step video instructions in makeup, where world-famous celebrities act as models? This is possible on the website or YouTube channel of Hollywood makeup artist Monica Blunder. Her regular clients include Amanda Seyfried, Rosie Hannington-Whiteley, Megan Fox, Jennifer Garner and Jessica Alba. You can often see photos on Monica’s Instagram cosmetics, which she uses, which is also important.
Mario Dedivanovic
Mario Dedivanovic is not just a makeup artist, he works more like a sculptor and creates a different, clearer shape for the face. He conducts master classes with Kim Kardashian in leading role, where he shows how to properly contour the face. He has many makeup secrets that he has learned over the course of his long career. For example, he always fills in his eyebrows with pencils of three shades, creating a light ombre effect, instead of a primer he uses moisturizer from Kiehl’s, and when preparing Kim for the red carpet, he applies foundation on all visible areas of the body (from the forehead to the legs). Mario Dedivanovic often transforms other members of the Kardashian family: for photo shoots or appearances.
Celebrity hair stylists
Chris McMillian
Chris McMillian runs a salon under his own name in Beverly Hills, which is incredibly popular with stars. It’s not surprising, because his work speaks for him: Jennifer Aniston’s hairstyle for her role in the TV series “Friends” made her famous, Miley Cyrus’s career with a “garcon” haircut took a new turn, and Kim Kardashian’s hair can be the envy of many women on the planet. Despite the fact that only 20 and a half thousand people follow Chris's Instagram, Chris is quite famous in his circle: he was invited to do hairstyles for Topshop Unique, he created the image for Selena Gomez's performance at the Victoria's Secret show, Kendall Jenner for the Vogue party, Jane Jakowski for the Emmys and Ellie Goulding for the Grammys.
Serge Norman
Serge Norman specializes in perfect Hollywood curls. Sarah Jessica Parker waves, Julia Roberts and Mariah Carey - became business card for each of these celebrities, so it is unknown whether they would be considered style icons with different hairstyles. Serge Normand also never tires of working for glossy magazines and creating images for beauty and fashion stories. Often the result of his work can be seen in photographs of Annie Leibovitz, Richard Avedon and Patrick Demarchelier. His experience also resulted in the hair care line he created, Serge Normant. His work was appreciated by many brands, which subsequently offered him to do hairstyles for shows. Among them: Valentino, Dolce&Gabbana, Chanel and Yves Saint Laurent.
Jennifer Yepes
Gigi Hadid's Californian messy curls, Zendaya's bouncy curls or Alessandra Ambrosio's small waves - Jennifer Yepes has her own approach to everyone. She started her career at the age of 18 and moved up quite quickly career ladder. Soon she worked on shows for Celine, Escada, H&M and Vera Wang, and created hairstyles for advertising campaigns for Versace, Cacharel and Nars. Now Jennifer Yepes lives in New York and collaborates with Salma Hayek, Bella Hadid, Keira Knightley and Fergie.
Today I present to your attention 6 Russian stylists who dress famous and not so famous, but most importantly wealthy representatives Russian elite. They are all somewhat similar to each other - ambitious, young, beautiful, and most importantly, absolutely all of them started their careers by working in glossy magazines.
1. Ekaterina Mukhina.
Ekaterina used to be a successful gymnast, and after completing sports career decided to conquer the fashion world. An extraordinary sense of style and good taste helped her with this. She worked for such fashion publications as Vogue, Elle, Marie Claire. Ekaterina believes that modern Russian girls lacks the lightness and carelessness of Kate Moss and Alexa Chung. One of her most famous clients was Yulia Tymoshenko.
2. Alexander Rogov.
This is a real one-man orchestra. He manages to give lectures on fashion, host television programs, act as director of fashion shows, and at the same time not forget about his celebrity clients. Alexander prefers not to engage in shopping for celebrities; his work mainly consists of preparing stylized photo shoots. Famous clients include Indeborga Dapkunaite, Renata Litvinova and Fyodor Bondarchuk. One photo session with him costs from one and a half thousand euros.
3. Andrey Artemov.
He started his work as an assistant, and was soon able to become the fashion director at L'Officiel magazine. Andrey tries not to dress representatives Russian show business, giving preference to politicians and other wealthy officials.
4. Alexey Pantykin.
He worked as a jewelry editor for Vogue and has been working as a personal stylist for the last seven years. Alexey believes that the client must trust his stylist unconditionally, otherwise he will not take on the job.
5. Oksana On.
A rare combination - a lawyer and senior editor of the fashion department of one of the glossy magazines. He believes that what is important for a stylist is not education, but a sense of style. Works with Glucose and Ravshana Kurkova. In general, he only works with those with whom he is on friendly terms.
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