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Privacy agreement
and processing of personal data
1. General Provisions
1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) was accepted freely and of its own free will, and applies to all information that Insales Rus LLC and/or its affiliates, including all persons included in the same group with LLC "Insails Rus" (including LLC "EKAM Service") can obtain information about the User while using any of the sites, services, services, computer programs, products or services of LLC "Insails Rus" (hereinafter referred to as the Services) and in during the execution of Insales Rus LLC any agreements and contracts with the User. The User's consent to the Agreement, expressed by him within the framework of relations with one of the listed persons, applies to all other listed persons.
1.2.Use of the Services means the User agrees with this Agreement and the terms and conditions specified therein; in case of disagreement with these terms, the User must refrain from using the Services.
"Insales"- Limited Liability Company "Insails Rus", OGRN 1117746506514, INN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushina St., 4, building 1, office 11 (hereinafter referred to as "Insails" ), on the one hand, and
"User" -
or individual having legal capacity and recognized as a participant civil legal relations in accordance with the legislation of the Russian Federation;
or entity, registered in accordance with the legislation of the state of which such person is a resident;
or individual entrepreneur registered in accordance with the laws of the state of which such person is a resident;
which has accepted the terms of this Agreement.
1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about methods of implementation professional activity(including, but not limited to: information about products, works and services; information about technologies and research works; data about technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information related to intellectual property, as well as plans and technologies related to all of the above), communicated by one party to the other in written and/or electronic form, expressly designated by the Party as its confidential information.
1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, concluding contracts and fulfilling obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other instructions).
2. Responsibilities of the Parties
2.1. The Parties agree to keep confidential all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.
2.2.Each of the Parties will do everything necessary measures to protect confidential information using at least the same measures that the Party uses to protect its own confidential information. Access to confidential information is provided only to those employees of each Party who reasonably need it to perform their official duties under this Agreement.
2.3. The obligation to keep confidential information secret is valid within the validity period of this Agreement, the license agreement for computer programs dated December 1, 2016, the agreement to join the license agreement for computer programs, agency and other agreements and for five years after termination their actions, unless otherwise separately agreed by the Parties.
(a) if the information provided has become publicly available without a violation of the obligations of one of the Parties;
(b) if the information provided became known to a Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;
(c) if the information provided is lawfully received from a third party without an obligation to keep it secret until it is provided by one of the Parties;
(d) if the information is provided at the written request of a government authority, other government agency, or organ local government in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the received request;
(e) if the information is provided to a third party with the consent of the Party about which the information is transferred.
2.5.Insales does not verify the accuracy of the information provided by the User and does not have the ability to assess his legal capacity.
2.6.The information that the User provides to Insales when registering in the Services is not personal data as defined in Federal law RF No. 152-FZ dated July 27, 2006. “About personal data.”
2.7.Insales has the right to make changes to this Agreement. When changes are made to the current edition, the date of the last update is indicated. The new version of the Agreement comes into force from the moment it is posted, unless otherwise provided new edition Agreements.
2.8. By accepting this Agreement, the User understands and agrees that Insales may send the User personalized messages and information (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in Tariff plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.
The user has the right to refuse to receive the above information by notifying in writing to the email address Insales -.
2.9. By accepting this Agreement, the User understands and agrees that Insales Services may use cookies, counters, and other technologies to ensure the functionality of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.
2.10.The user understands that the equipment and software, used by him to visit sites on the Internet, may have the function of prohibiting operations with cookies (for any sites or for specific sites), as well as deleting previously received cookies.
Insales has the right to establish that the provision of a certain Service is possible only on the condition that the acceptance and receipt of cookies is permitted by the User.
2.11. The user is independently responsible for the security of the means he has chosen to access his account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under account the User, including cases of voluntary transfer by the User of data to access the User’s account to third parties under any conditions (including under contracts or agreements). In this case, all actions within or using the Services under the User’s account are considered to be carried out by the User himself, except in cases where the User notified Insales of unauthorized access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of his means of accessing your account.
2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently safely shut down work under his account at the end of each session of working with the Services. Insales is not responsible for possible loss or damage to data, as well as other consequences of any nature that may occur due to the User’s violation of the provisions of this part of the Agreement.
3. Responsibility of the Parties
3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged, at the request of the injured Party, to compensate for the actual damage caused by such violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.
3.2. Compensation for damage does not terminate the obligations of the violating Party to properly fulfill its obligations under the Agreement.
4.Other provisions
4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be in writing and delivered personally or through a courier, or sent to e-mail to the addresses specified in the license agreement for computer programs dated December 1, 2016, the accession agreement to the license agreement for computer programs and in this Agreement or other addresses that may subsequently be specified in writing by the Party.
4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for termination of the other provisions (conditions).
4.3. This Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement are subject to the law of the Russian Federation.
4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, building 11-12 BC “Stendhal” LLC “Insales Rus”.
Publication date: 12/01/2016
Full name in Russian:
Limited Liability Company "Insales Rus"
Abbreviated name in Russian:
LLC "Insales Rus"
Name in English:
InSales Rus Limited Liability Company (InSales Rus LLC)
Legal address:
125319, Moscow, st. Akademika Ilyushina, 4, building 1, office 11
Mailing address:
107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC “Stendhal”
INN: 7714843760 Checkpoint: 771401001
Bank details:
In this material:
How to open your own island in a shopping center? Many people think about business, so opening a point in mall can be the beginning of the successful development of a new enterprise.
Why is it better to start with the opening of an island in a shopping center? There are several reasons, among them the following:
- small amount of investment in the project at the very beginning;
- a large flow of buyers, as a result, an increase in sales.
Of course, it all depends on your ambitions, but organizing 1 island will not require large-scale costs. Start by finding the right product. You can always sell fun gifts or fresh juices. Starting such a business does not require large investments.
Register your status. For some entrepreneurs, it is easiest to open an individual entrepreneur, while others prefer to work under a patent.
Find a suitable shopping center; it is best to focus on several centers. Contact the management, read the prices and rental conditions.
Many shopping centers can offer entrepreneurs free shelving. By choosing this option, you will save a lot.
Having your own island will help you determine the demand for goods. You will learn about what products should be offered to consumers. This is the ideal way to bring a small business to market. If you have enough funds, buy your own equipment. Later, you can easily transport the island to another shopping center located in a busier place. This will increase the profitability of your business.
How to increase profits from an island?
Always research demand. It is knowledge of customer preferences that will ensure the profitability of the business. Offer something that is not available in other departments of the shopping center. Of course, only relevant products need to be brought to market.
Update your assortment and attract attention with promotions. Pay attention to the design of shop windows. It’s very good if you can offer customers products that complement those from neighboring stores.
Learn more about sales techniques. Offer consumers to complete the product. You can sell accessories and additional parts, for example, sell cases or batteries along with equipment. Good results gives a promotion when 3 products can be bought for the price of 2.
Try dividing the island into several parts, displaying certain goods in each sector. This way, customers will not pass by, but will begin to walk around the isle in search of the desired products.
Personnel, advertising and equipment
Pay attention to staff discipline. This important point, since the quality of service directly affects sales. Even if you are going to work in the shopping center yourself, you will need at least 1 employee per shift. The number of employees can be increased if the business develops successfully. Usually 2 people are required for 1 island, then the work will take place in shifts.
Separately, it is necessary to say about the cost. You can open a trade kiosk with starting capital 1500 dollars. Of course, a lot depends on the shopping center itself and its location.
To get started, purchase the following equipment:
- Showcases and racks.
- Computer.
- Cash machine.
- To prevent theft, install a video camera. It is also necessary to control transactions.
- Signs and promotional materials.
The last 2 points are important, but you can wait until the business starts making a profit. This way you will reduce costs.
Remember that you will have to pay rent for the premises. In addition, telephone and internet charges will apply. Funds will also be needed to conduct an advertising campaign. Experts recommend taking care of business protection; for this you need to choose the right one insurance company and take out a policy.
Of course, a small business only works well if its owner is active. Therefore, do not sit idly by, do everything to ensure trading dynamics. Adapt your assortment to customer needs in a timely manner. Study the trends of the current season, concentrate on the most profitable directions. For example, at the end of the year, New Year's paraphernalia sells well, and in the summer the demand for juices, milkshakes and ice cream increases.
At first, most of the income will go to rent. If you do everything right, your money flow will increase over time. First you must recoup your investment, and only then will you receive a stable income.
If you wish, you can open islands in other shopping centers. Creating a network of retail kiosks will increase profits. Beginning entrepreneurs very often open franchise islands. In this case, the parent company helps them get started. It provides advertising materials, and specialists from the head office advise on trade organization issues. The help of a curator is especially important. It increases the likelihood that you will successfully start and develop your business.
Now you know what to open in a shopping center. Your island will work when the shopping center is open. Sometimes you will need to remove goods in the evening and put them on display in the morning, but in most shopping centers there is no need to remove products from the shelves.
Conclusion
The opening of an island in a shopping center can be called in a great way try your hand at business. At the beginning of your work, your goal will be self-sufficiency, later you will begin to receive regular income. Remember that you will have to pay rent and there will be other expenses. To increase your income, work on your sales techniques and don’t forget about product advertising.
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In the minds of inexperienced office workers (who are also the main visitors to shopping centers), the asterisk “I want my own business” occasionally flashes. Outwardly, everything is simple - the task is formulated as “I’ll open one small point first,” and then yachts, the Cote d’Azur with palm trees, and fresh crabs quickly flash before your eyes. This kaleidoscope of dreams sometimes lingers with all sorts of idle questions like “what should I wear for my money?”:
Some (about one in a hundred who are passionate about the idea) decide to jump into this pool. Most often by purchasing an already operating store. I will consider the issue of purchasing an already operating business later, but for now let’s focus on opening a store in the “Island” format (in simple terms - a tray). The area of such a Klondike, as you might guess, is limited by the size rent. Mostly only 5-10 square meters. So, we want to open an “Island” (this term is more euphonious than a tray - looking with a dragging gaze at the girl, casually declare - “I have a store in a shopping center, a small island” - better than “I keep a tray.”
1. To begin with, what to trade. The city has a lot of shopping centers, wholesale markets, and online stores. An “idea” is like a diamond, you need to find it. And if you have found a real USP (unique selling proposition), then the key to success is already there. Not 100%, but let’s say about thirty. The peculiarity of retail is that even if you sell mink coats at half the market price, there will be no immediate sales. And they won't be around for long. 1) they won’t know about you; 2) those who know will be afraid to buy “why is it so cheap”; 3) those who want to buy will hold back their money (I’ll get through this winter in the old one, and then I’ll buy) and so on ad infinitum. Hysterical “SALE” and “80% discount” in shop windows won’t help much - now it only works for brands. A good USP can be based on a pyramid Maslow's needs(in ascending order: food, apartment, clothes and shoes, medicines, educational services and so on. up to souvenirs, easels, violins and Stradivarius drums).
As an option, go to the USA or China (preferably Guangzhou) and go, look, choose. But this is the path of serious investment - with an amount of 2-3 million rubles, which you are also ready to freeze for a long time (delivery takes 2-4 months, sometimes more).
Bad luck? We want to try it right away - the palm trees of our dreams stab us in the back with sharp leaves. So, let’s list the options for “what to trade”:
1.1. We are looking for something new in China, we bring it, we open. Requires investment, plus time and organization costs.
1.2. We surf the Internet in search of cool Moscow wholesale companies, look at the assortment, wander around the shopping center (shopping center), compare, and again look at the assortment of wholesalers. Let's choose. Of course, there is no uniqueness.
1.3. We buy ready business. It’s quite possible, but there are two options: a) you can buy a working theme at an expensive price b) you can buy cheaper something that will finally go bankrupt in your presence. Consider the cost of the business as turnover for 4-6 months (of course, adjusted for profitability) for a point operating in a slight plus. So, a store making 200,000 in turnover per month will cost 800,000 rubles - 1,200,000 rubles, including equipment, inventory balance (calculate it at purchase prices), rental agreements, etc. If it’s cheaper, it’s a reason for checks; if it’s more expensive, it’s also not good. In general, as I said above, the topic is complex and will be considered separately.
1.4. Franchise. It requires investment, but we immediately get a) a brand, often well-known b) a single supplier c) assistance in the organization. Previously, the franchise was a utopia, now there are many interesting ones. Sometimes I look for them on www.beboss.ru There, for example, there is Sunlight - a worthy topic.
2. We decided on the product and found what we liked. Now let’s calculate that this will have to be done regardless of the decisions in step 1.
2.1. Rent. You are standing in a shopping center, on 10 square meters. Those. your expenses are at least 4,500 rubles. x 10 = 45,000 rub. rent per month. But the rate of 4,500 has long been gone, “this is fantastic,” so focus on 65,000 rubles. In places like Mega, and in general top shopping centers, rent for “Islands” is 10,000 rubles. per meter, i.e. your amount is 100,000 rubles.
2.2. Sellers. Robots have not yet been invented (and they will probably be expensive), and slavery is prohibited (unfortunately). Those. searching and hiring sellers is an objective reality and necessity. Your point requires 30 work shifts per month, 12 hours each (from 10-00 to 22-00). That means at least two sellers. How much will you pay? Well, I don’t know how it is everywhere, focus on 1,000 rubles per shift. It's minimum. I would even say 1,200 rubles. Total for the circle is 36,000 rubles. in addition to rent - it is tax free. Previously, sellers used to be hired as individual entrepreneurs - but since 2013, taxes on them have increased significantly. As for taxes, you will have taxes from payroll, UTII or a simplified percentage of turnover. Feel free to pledge 20,000-25,000 per month.
2.3. Office and warehouse. The product tends to be sold. Moreover, a good product sells quickly, a bad product does not sell at all.
As old as life itself, the Pareto rule is in action. Your 100 or 1000 items of product will not sell at once - the most popular and interesting ones will quickly go away, the rest will freeze and sales will fall. This means that we need to plan in advance for the renewal/maintenance of inventory balances. Where will you store your wealth? It is clear that the requirements for the premises are determined by the product - industrial vacuum cleaners are one thing, jewelry is another. Suppliers will deliver the goods, they must be capitalized, priced, and price tags printed. So either a warehouse (which is less common) or just an office (which is more common). Of course, you can do it at home - but this is not an option.
2.4. Accounting system. Ordering a product from a supplier is an intimate and exciting process. Saying “stop by the store and bring what’s on sale” is a pleasant option, but unrealistic. Especially if the supplier is in Moscow. Those. you need a) a computer, b) a program (Excel will not work here, you need to receive goods, write off sales, control balances). The best option, of course, 1C 7.7. You can do 8.0 if you have the money - but a lot of it has already been spent. So we add a laptop (10,000 rubles) and 1C (15,000 rubles). In general, 1C TIS 7.7 is better. + UDRIB (distributed database management) - but this is already deep in the development perspective. Let's also mention a printer for printing price tags and invoices, and Internet access for work (if you rented an office).
2.5. A legal entity with a current account (most likely an LLC), this is 15,000 rubles. Immediately discuss with the bank the installation of a payment terminal - now 50% of buyers have cards. Moreover, the cards allow you to spend money without interest, but withdrawing from ATMs charges interest, i.e. the strategy of saving money at the terminal in the form of “go and buy” will not work. SKB Bank demands 25,000 rubles. for installing the terminal - having a laugh, we go to Bank24ru and receive the terminal as a gift to our current account. I also installed terminals at MDM Bank and Sberbank for free.
2.6. Outsourcing accounting. Find a friend - everyone has acquaintances with accountants, and while your turnover is small, 5,000 rubles. a month is enough.
Ugh...tired. We are left with the choice of location (I deliberately do not designate it as a priority - there are many nuances there. The location is important, but not primary in the sense that everything best places- they are not for you, unless of course your dad is the owner of this shopping center, but there is always plenty to choose from, so it’s not scary). Next is the inventory and assortment; rental agreement, selection and purchase of equipment (with a design project, of course).
But that's all in the next issue of "Trading Point for Dummies" :)))
UPD. If the topic of the work of retail outlets is interesting, I will write - a look, as they say, from the inside. So add yourself as a friend and leave comments to identify your interest in the topic.
While there is no interest, well, to hell with it - if there is interest, we will return to the topic.
Total in the category: 32 types, investment sizes: from 165,000 to 9,000,000 rubles. It’s quite simple – open your own business in a shopping and entertainment center! After all, the accumulation of many shops, cafes, cinemas, and leisure areas in one place attracts a wide audience to shopping and entertainment centers, where you can spend the whole weekend with your family.
In almost any activity important indicator is the sales density.
How to open a store in a shopping center: step-by-step plan
The greater the product and customer turnover, the faster the payback and higher the profitability. How to ensure a guaranteed flow of consumers? It’s quite simple - open your own business in a shopping and entertainment center! After all, the accumulation of many shops, cafes, cinemas, and leisure areas in one place attracts a wide audience to shopping and entertainment centers, where you can spend the whole weekend with your family.
What exactly can be organized where everything seems to already exist? Not to mention an ordinary store opening, you can consider such options as a vending cafe in the foyer or passages of the building, placement of attractions in the children's play area, an express manicure salon and many other options.
Advantages of doing business in a shopping center
In addition to the already mentioned crowding, which is undoubtedly the most important feature of placing your project in a shopping center, we can talk about such advantages as:
- centralization of the provision of utilities and security services, which are taken care of by the landlord (i.e. the center itself);
- the ability to rent space, unlimited in size from 1-2 m2;
- mitigation of risks of profit reduction depending on weather conditions and seasonality;
- positive impact on the business of impulse purchases from visitors to the shopping and entertainment zone.
The presence of leisure areas in shopping malls, such as ice skating rinks, cinemas, art cafes, small stages, children's attractions, and relaxation salons, keeps visitors inside the centers and ensures their long-term contact with the shopping area. This interaction is beneficial for everyone: the buyer is interested in spending time where everything is; stores are satisfied with a constant flow of customers and simply curious people who become customers later; well, the entertainment infrastructure benefits from family visits.
If we talk about the disadvantages, there are very few of them: fairly high rental rates and the dependence of human traffic on the image and convenience of the shopping and entertainment center.
Ideas
Plans
Instructions
Franchises
Articles
Directory
Equipment
Opening a shopping island is an attractive idea for small businesses. This is an economical type of retail that does not require high start-up investments. One of the less risky options is working under a franchise.
In search of an economical, but convenient and functional place for sales, many entrepreneurs turn their attention to an island in a shopping center. This interest is understandable: if there are not enough funds to open a store in a separate premises, then a great opportunity start a business without significant start-up investments - installation is easy modular design in the central part of the hall, in a gallery or passage of a shopping center, where there are the most visitors. However, practice shows that this type of retail trade has its own characteristics that should be taken into account by those who are thinking about opening it.
Pros and cons of islands
Like any business, trading islands have their advantages and disadvantages, which future owners should be aware of in advance.
Pros:
- Compactness (on average from 2 to 15 sq. m), which allows you not to overpay for rent
- Possibility of selling a wide range of both food and non-food goods and services. Here are just a few of them: ice cream, sweets, gadgets, perfumes and cosmetics, express manicure (nail bar), accessories, coffee, leather goods, watch repair, express payments, pawn shop, jewelry, etc.
- Convenient location in the “pass-through” areas of supermarkets
- Ease of assembly and disassembly, mobility (if there is a wheelbase)
Minuses:
- Lack of storage facilities and fitting rooms (which narrows the range of goods for sale)
- Limited display space (if there are miscalculations in determining demand for products, there is an excess of unclaimed items)
- Strict standards for the type of retail structures, which are often introduced by the landlord.
To minimize risks and unplanned investments when opening trade on an island, you need to carefully study the rental conditions, analyze the trafficability of the selected point and the availability target audience for your type of goods and services.
Selecting a location
When designing large stores or multifunctional centers, as a rule, the layout of free space already takes into account the presence of shopping islands. During the process of putting the facility into operation, their number may change, but only slightly.
Types of business in a shopping center
On the one hand, this allows future tenants to look in advance for the best places to open their own “point”; on the other hand, there is a need to take into account the interests of the landlord, who often makes demands on island owners to work in accordance with general concept center.
An important criterion for choosing a location for a trading island is the traffic indicator (see Fig. 1)
Fig. 1 TOP 10 most “passable” places in Russia
But it would be a mistake to make a choice based only on the popularity of the shopping center. It has been noticed that in the most “pass-through” supermarkets, the more successful islands are those representing recognizable brands with big names: brand names of watches, ice cream, cosmetics, jewelry. If next to them there is an original, but “unfamiliar” manufacturer, “banner blindness” begins among visitors to the shopping center. It is difficult to influence it without special marketing tricks that require additional costs.
In addition, the more “serious” the landlord is, the more conditions he has. For example, the Arena shopping mall (Voronezh) requires that the islands do not exceed a height of 160 cm, be transparent and equipped with internal lighting, so as not to disrupt the perception of visitors to the main shopping galleries.
Representatives of centers with " famous names» often wish to receive a colorful booklet from the retailer upon approval detailed description trading island and many of its images in the interior of the hall. This additional expense: design bureaus estimate such an order at 60-70 thousand rubles.
This is why experienced entrepreneurs advise beginners to “start” in less pretentious and large trading enterprises, while choosing places with high traffic, but minimum set counter conditions of the lessor. This will allow you to show maximum imagination in decorating a shop window, product presentation, etc. And you will compete with neighboring kiosks mainly due to the originality of the idea and the profitable presentation of your product.
Which product should I choose?
One of the first questions a future retailer has is: what to sell in the sales area on the islands? What to prefer: edible products or non-food products? Who should you bet on: the public focused on consumer goods, or the discerning buyer of exclusives?
Magazine “Trade Practice. Retail Equipment" in 2014 published a forecast of the retail market until 2016 (see Fig. 2)
Fig.2. How is retail trade developing in Russia?
As you can see, the markets for food and non-food products are almost the same in dynamics: economic difficulties recent years make themselves known. Let's look at examples of successful projects from the TOP - the 25 most profitable franchises 2015 according to forbes.ru.
Cocktails Tea Funny Point
The original food brand for pedestrian areas. Based on the preparation of the “bubble tea” cocktail, invented in Taiwan, which includes tea, milk, syrup and jelly-like balls with juice inside.
Advantages:
- the shopping island takes up little space - about 4 m²
- royalty in the amount of 4% of revenue is paid from the second year of operation
- starting capital (about 0.8 million rubles) can be obtained from Rosbank under the “Successful Start” program
- the design of the retail island and equipment placement was developed by the franchisor and successfully implemented in large shopping centers, which helps to avoid additional approvals with landlords.
Designer T-shirts Provocation
Many visitors to the largest supermarkets remember the bright windows of the islands of the Provokatsia brand, where you can buy T-shirts with hooligan prints. The owner of the stores and creator of the franchise, Hasmik Gevorkyan, recalls that a buyer “threw this successful idea” to her. She opened her first store in Kursk, and now represents the brand’s products in large Moscow malls, and another 91 points are the result of a partnership with franchisees.
- Estimated initial investment- 0.55 million rubles.
- Profit: 3.57 million rubles.
Car device for “advanced” buyers
Those who plan to open trading islands in trading floors draw business ideas from successful projects. This is exactly how the business of Nizhny Novgorod entrepreneurs S. Seregin and M. Vakhrushev can be considered. In 2009, they began selling automotive electronics: navigators, DVRs, radar detectors and accessories - under the Autodevice brand.
Today it is one of the most profitable franchises, according to Forbes version. The cost of the initial investment is 0.9 million rubles, the profit is 2.1 million rubles. The Autodevice offer for franchisees is interesting because the lump-sum payment is minimal - only 39,000 rubles, and there are no royalties.
Summary: the basic rule when choosing a product for sale in the format shopping island- targeting the target audience. For success, not only the idea is important, but also the correct realized concept, attractive display design, accounting for popular and non-traditional items, a clear promotion strategy. All these requirements are met by franchises that have already proven themselves as profitable business. By using them, you can minimize possible risks.
What to consider when opening a trading island?
Before you start your own business, take advantage of expert advice to help you avoid annoying mistakes:
- When choosing a place to rent, do not limit yourself to the most simple solutions(“by acquaintance”, “closer to home”, “largest store”, etc.), arrange a small “tender” for landlords, indicating your wishes on the Internet. It’s better to choose from several offers - less likely to miss
- Study the shopping center audience! Where the public lives, who come to buy food or furniture, gadgets are unlikely to be in demand
- Don’t hope that the business will start working without your participation: at least for the first time, you will have to supervise the hired sellers. Consider the travel time factor to the store and back. For example, the owners of the Madrobots shopping island in the MEGA shopping center Belaya Dacha in Moscow they calculated that it took them 4 hours a day
- Be extremely careful when choosing an island contractor! Study reviews about it on forums, get “live” recommendations, read the contract in advance, project documentation. You must be confident that the delivery and launch of the finished module will be met and that the supplier will not lose interest in you if you notice a design defect and ask for it to be corrected.
- By approaching the organization of your business with due attention, you will get a competitive business that will bring you satisfaction and profit.
Questions and answers on the topic
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How to open a point in a shopping center - we will analyze the most important sections of a business plan + 6 bonus tips from experienced entrepreneurs.
Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.
Opening a point in a shopping center scares newcomers with the amount of capital investment.
However, they forget to take into account how many bonuses such placement gives.
The higher the rent, the more popular the location.
And this is synonymous with a large flow of people who can become clients.
It will be easier to attract them than if the store was located in a separate room.
These and many other advantages of locating in shopping centers are understood by many hardened businessmen who open sales points there.
Business plan for a point in a shopping center- the first document that will be required in organizing a business.
In it, information about the store will be analyzed, systematized and calculated.
Why do you need to open a location in a shopping center?
If other people's experiences do not convince you, evaluate the pros and cons of locating in a shopping center yourself.
| Advantages | Flaws |
|---|---|
| While you are renovating and decorating the premises, you can take a “vacation”. That is, for 1-2 months you pay only utility costs. Significant savings! | As a rule, you will have to coordinate almost every step: from the style of the sign to the order in which the goods are displayed. |
| Along with the retail space, you will receive a video surveillance service in the shopping center, parking spaces for clients, and the opportunity to use local cleaning services. | Free cheese only comes in a mousetrap. Typically, mall maintenance is also included in your monthly bill along with utilities. |
| The advertising carried out by the center also works for you. | Renting a place in a shopping center, especially a popular one, is always expensive. |
| Location near major outlets will ensure a stable flow of customers. | Often, when you move in, you have to pay a security deposit for 3(!) months of rent. |
| You will have a goods receiving area equipped in accordance with all the rules. Separate accommodation rarely allows for such luxury. | If for some reason the popularity of a shopping center declines, it will immediately affect you. |
There are indeed many strengths, but there are also a lot of disadvantages.
It is important to analyze them thoughtfully so that in the end it does not turn out that a considerable amount of rent was wasted.
What documents are needed to open an outlet in a shopping center?
It is impossible to open an outlet in a shopping center without the appropriate documentation.
Prepare for what you will need:
- or LLC (depending on products, number of founders and other details).
- Indicate the OKVED code corresponding to the activity.
- Choose a tax system.
- Obtain permission to trade at the point.
- SES and Rospozharnadzor must issue permission to operate (this is the responsibility of the shopping center administration).
- The management of the shopping center will need projects, estimates and diagrams.
The list of papers in this case is individual, and it must be clarified when signing the contract. - Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.
Planning for opening a retail outlet in a business plan
Opening an outlet in a shopping center is difficult not because of the sophisticated organizational algorithm.
And because of potential serious risks that could lead to financial losses and even closure of the store.
They can be avoided through detailed activity planning.
Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.
This includes analyzing the target audience, visitors to the shopping center, calculating the size of the future average bill, establishing the supply process, and choosing a marketing strategy.
- realistic – based on dry facts and reflections;
- optimistic – ideal development scenario;
- pessimistic – what the business will look like if problems arise.
They will help the entrepreneur prepare for any outcome of the case.
Analysis of the shopping center before opening the outlet
The profitability of renting space in a shopping center is not always noticeable.
If you choose the wrong landlord, you can only get negative results from cooperation.
Choosing a shopping center is easy.
It is enough to devote two days for personal observations and analysis.
Draw conclusions based on the following indicators:
Preparation.
While you are preparing the outlet for opening, it can become a means of external advertising.
Close the repair work with a banner on which you will announce the start of work, indicate the name and opening date.
Mutual benefit.
When an agreement with a shopping center is concluded on the basis of a percentage of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
Management can accommodate you halfway, because their income will depend on your success.
Inside, the service costs much more, and its effect is lower.
Attract “your people.”
Create special discounts for center employees.
This will draw their attention to the point.
And if they like you, your fame will quickly spread among your friends.
Convert to “permanents”.
Also motivate your customers.
Enter a loyalty program or a system of cumulative discounts.
- At the point, shelves should appear stocked with product, but still allow customers to move around calmly and safely.
- If you need to save on renting space, pay attention to island accommodation.
Purchasing power.
You won't be able to look into people's wallets or shopping bags.
But even an hour of observing visitors will allow you to note how often they make purchases.
Perhaps most come for fun and relaxation.
This will be good for organizing fast food, but not for selling fur products.
Competitors.
It is important that there are no direct competitors nearby.
But large anchor points on similar topics will be beneficial.
For example, many supermarkets carry pet products.
But they offer a meager assortment there.
What a personnel table for a small store might look like:
This number of people will ensure the daily operation of the point from 10:00 to 22:00 (standard working hours for most shopping centers).
It is better to hire people yourself.
You need to personally evaluate the person you trust to be the face of the store.
Hiring a salesperson with experience is much preferable.
But keep in mind that young and energetic guys more easily accept new rules and trends, and often bring “fresh breath” into business.
To motivate employees to work better, introduce a payment of a fixed percentage of sales or bonuses for achieving set results.
Marketing section of a business plan for a point in a shopping center
Build without proper promotion successful business difficult, even when placing a point in a shopping center.
Consider these options:
Financial section in the business plan of a point in a shopping center
Without a financial section in a business plan, an entrepreneur will not be able to calculate how much money it will take to open a store.
It should be noted that until the payback period, the store will need to be “sponsored” from your personal financial cushion.
How much money does it take to open a store in a shopping center?
| Expense item | Amount (rub.) |
|---|---|
| Total: | RUB 7,625,000 |
| Paperwork | 15 000 |
| Payment for renting a point (per year) | 500 000 |
| Purchase and installation of commercial equipment | 250 000 |
| Design of a point and production of a sign | 75 000 |
| Employee salaries (per year) | 250 000 |
| Store opening advertisement | 5 000 |
| Advertising campaign in the future | 20 000 |
| Creation and replenishment of inventory | 6 000 000 |
| Office expenses | 10 000 |
After watching the following video, you can choose the right place in the shopping center to open your point:
“If you require someone to give their time and energy to a business, then make sure that they do not experience financial difficulties.”
Henry Ford
You need to take care of your inventory immediately.
Until you understand exactly which items are the most popular, it is important to have at least a few units of production.
Try to position yourself near the so-called anchor points.
These are the stores that attract the majority of mall visitors.
A striking example is the Auchan, Obi, and Perekrestok supermarkets.
Just as an adult cannot be completely “remade,” the audience of a shopping center cannot be changed.
The portrait of the average buyer that you draw up during the analysis of the shopping center will remain the same after the opening of your point.
You should not console yourself with false hopes about this.
Remember to look at the point not only as a manager, but also as a buyer.
This will allow you to notice the disadvantages of service.
How to open a point in a shopping center you know now.
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