For the fashionable Russian elite, the name Polina Caenco is far from empty sound. The owner of the Podium boutiques net for several years remains the legislation of topical trends and is among the most influential people in Russian fashion. 
Such "stylish things" such as Ksenia Sobchak, Miroslav Duma, Daria Zhukova, Olga Slucker and many others are proud of a personal acquaintance with her. At one time, Polina Kitzenko taught all the Moscow tickets, and for them and all the country wearing leggings in combination with mini-dresses. 
Niche, which is occupied on the metropolitan clothing market, the Podium brand can be called "clothes for very rich people." For the first time in Moscow, these luxury shops opened in 1994 and since then has become a real Mecca for the "Society Cream". The official website of the company PODIUM FASHION GROUP states that it laid the beginning of the development of the fashion industry in Russia. In the assortment of boutiques, almost all leading fashion brands specializing in the release of clothing, shoes and accessories of the highest price category are presented. Polina Kitzenko itself has repeatedly said that they dress in her salons mostly those customers for whom to buy outfits at the price of small rates - the usual matter. Podium does not adhere to some particular style concept, it offers a collection of clothing and in the spirit of mainstream, and in the spirit of avant-garde. 
Next to things from Alexander McQueen, Pucci, Baldessarini, Balensiaga have new products from Celine, Chloe, Antonio Berardi, Emilio Gardem, Hugo Boss, Jean Dsquared2. Also, Podium boutiques offer expensive niche perfume and cosmetics, jewelry and interior items. 
Favorable business boutiques Polina Caenco are open in a number of regional centers of Russia, in particular, in St. Petersburg, Krasnoyarsk, Samara and some others. The company is not inclined to advertise information about its turnover; Moreover, in the peak of the crisis, the Podium hostess did not fall behind the universal fashion to express dissatisfaction with economic trends in the country and complained about the fall of interest on the part of buyers to the dresses from Balmain worth 425 thousand rubles. But according to experts, the volume of investments in the opening of one Podium store can reach twenty million euros, and its net annual profit will be approximately twenty-five million rubles. 
But about the success of Madame Kitzenko in business, it is quite possible to judge how it spends its leisure. Polina and her husband, Edward and children, often visits a fashionable ski resort in Courchevel: to go there for New Year's holidays has become a family tradition. 
In addition, spouses Kitzenko opened and there one of his famous boutiques. It presents jewelry stamps Loree Rodkin, Garrard, Palmiero worth from 15-20 thousand euros. The Keschecheale Project Kitzenko called Podium Jewelery is focused on secured tourists from Russia, the countries of Muslim Asia and Latin America, first of all - Argentina. 
One of the loudest purchases of Polina Kitzenko was the purchase of an unusual lot on a charity auction organized by Natalia Vodyanova. "Icon of Style" laid out ninety thousand euros for the personal serenade performed by the singer Brian Adams, having missed the ears of Andrei Malakhov's comments on the fact that "we have a factory for that kind of money." The fan of ironic style but, probably, like most women with the most different levels of wealth, Polina prefers a lion's share of investment to invest in a personal wardrobe, the benefit of financial opportunities for this is almost unlimited. She often carries clothes from Azzedine Alaia, Phillip Lim, Givenchy, Chapurn Couture. 
The owner of Podium considers its professional debt presence on all fashionable world-class events, including all the well-known fashion weeks and other religious shows. It can be seen everywhere in the first ranks of the audience: Polina enthusiastically selects interesting models for themselves and their stores. Polyna Style Caenco Fashion experts are defined as a balanced mixture mix and ascending, but not yet particularly promoted brands. The images in which it appears in the public, often combine eclectics and spontaneity bordering out with deliberate negligence. 
They say that the ironic attitude of the legislature of the metropolitan fashion is manifested. "I am an opponent of spiritual torment on the topic" What shoes will I pick up to this purse? ". I do not work as much as a consciousness, "the Polina admits. 
She was accustomed to arrange a mobile wardrobe from her car. In the backseat or in the trunk, Polina Kitzenko always there is a package with several pairs of shoes, a para-triple of clutches or bags and several outfits. It is experiencing an incomparable pleasure when it creates images from a limited number of things. For her, this is a kind of fascinating game. Svetlana Usankova.www.luxury.net
What woman does not want to do fashion and get money for it? But make a career in the world of the Fashion industry is not as simple as it seems. Polina Kizhenko began to build her business at the end of the last century, when the fashion industry was just beginning to develop in Russia. Today it is the owner of the network of elite boutiques, patron and simply happy woman.
Biography Polina Kitzeno
How many years our heroine is unknown. This information is carefully hidden from the press. According to some reports, she was born fourteenth of April 1975. But Polyne Caenco is unlikely to give more than 35 years. The girl has a model growth (181 cm) and controls its weight within 60 kg.
Biography Polina Kitzenko begins in the Vladimirov region. It was there who lived Polina with his family. The girl's father was a prosecutor, so the family lived in prosperity.
When the daughter was eleven years old, the Father offered the position in Moscow and the family moved to the capital. Here, the Biography of Polina Kitzenko is connected with the elite special school and international university. On the advice of the Father, the girl looked at a lawyer. The specialty did not cause special interest from the fashionista, but she studied diligently, thanks to which he got into America for the exchange. It was another, unknown world. Spring of paints and a riot of trendy outfit struck the girl. She bought her trendy jeans and branded sneakers and was pleased with this.
After graduating university, the girl worked in a bank. But this short period of his biography of Polina Kitzenko remembers reluctantly. And after acquaintance with her husband, Edward Kitzenko, she embodied his dream and opened a fashionable boutique.
First steps in fashionable business
Together with her husband, who at that time was owned by Podium, Polina Kizhenko, age in the biography of which is carefully hidden, in 1994, opened the first store with the same name - "Podium". The woman actively engaged in self-education, studied fashion trends, followed the novelties. In his salon, it supplied the products of famous brands and brands. Kitzenko's dream was to make fashionable clothes publicly available to Russian citizens. Our heroine stood at the origins of the Patriotic Fashion Industry.
Initially, the salon brought minor profits, on the contrary, he demanded enormous financial investments and forces from our heroine. But the biography of Polina Kitzenko proves that there is nothing impossible. The woman independently sought the way of entering the clothes, tracked every game, personally went for the goods.
As a result, from the mid-90s of the last century, her business began to gain momentum.
Business development and secular life
Today, our heroine is the owner of the whole fashionable empire "Podium Fashion Group" and a famous personality. Her company is always one of the first grabbing new fashion trends. Polina collaborates with the stars of the domestic business show and is a regular visitor of all fashionable parties.
A woman managed to achieve his goal - she distributed fashion to the people. Outfits from Polina Kitzenko, whose biography is no less interesting than her brainchild, today they also choose and ordinary citizens. This is exactly what she dreamed of at the beginning of her business career.
Polina Kitzizko is a secular lady who boasts on the network by his friendship with Ksenia Sobchak, Natalia Vodyanova, Ulyana Sergienko. Girls often can be seen in the same company at the party. With Ksenia Sobchak and Ulyana Sergeyeva Polina recently rested on Lake Baikal. The report on the train She immediately posted in "Instagram".
Also Polina Kitzenko together with her husband is engaged in charitable activities.
Personal life
Biography Polina Kitzenko closely connected with her spouse Edward. It was he, as a business woman admits, is her support and support in everything. Eduard Kizhenko is also a successful businessman, it was he who helped his wife to build her trendy empire.
About personal life Our heroine speaks reluctantly with journalists. But it claims that she is a very happy woman, after all, she always protects a loving husband. And the wonderful children are waiting at home - the son of Egor and the little daughter, whose name is not yet known to the press.
And to support oneself in excellent physical form, regular sports helps. Kitzenko love to make family walks on bicycles, go on traveling with the whole family. Polina is regularly engaged in fitness, performs morning jogging and leads a healthy lifestyle.
It is known that before getting great popularity and fame, Polina Kizhenko actively engaged in fashionable business. The essence of this enterprise has been transported to the sale of clothing, which was supplied from fairly well-known world brands. Polina managed to establish a channel, according to which this kind of product was imported in Russia. As a result, in 1994, the first fashion salon was created, which received the promising name "Podium".
Kitsenko made very large investments in this project so that the business began to issue a huge profit. In the mid-nineties of the last century, the Caenco case began to gain rapid momentum so that in the near future to turn into a real fashionable empire.
At the moment, polynet belongs to a huge business occupied in the field of fashion and style and, which is called "Podium Faishn Group". Back in 1994, a grand opening of the boutique of fashionable clothing was held, which was located in the capital of Russia. Since then, marketing policies The owner of a stylish business comes down to ensure the broad masses of people are quite fashionable clothing, but at an affordable price. All that was previously available only to the preferred segments of the population, was now distributed for the average citizen of Russia. Thus, we can say that fashionable business got its distribution in wide masses.
Activities and years Activity
Polina Kizhenko works the top manager in the field of fashion industry. It is after her business underwent serious formatting, a woman gained wide fame. The meaning of reformatting was that Polina's company decided to grab various kinds of trends on the summer, which take place in the modern fashion and style world. In addition, a lot of work was carried out in the direction so that all sorts of innovations became accessible to the ordinary consumer.
It is known that Kitzenko leads an exclusively starry lifestyle and is very often found with celebrities, such as Ksenia Sobchak and Ulyana Sergeev. Moreover, accompanied by his famous girlfriends, she visited Lake Baikal. This event was happily perceived by fans of star girlfriends. True, this kind of travel, to all, contributed to the appearance of the mass of woven, without which the star life does not do.
Caenco often takes part in various types of secular events and events. Often you can meet her close friends at these events. In one of the interviews, Polina announced that he was very proud of his connections with Ksenia Sobchak, which, according to her, is a role model. Sobchak, often responds about Kitzenko, as a man with a hard whale and character.
Relations and family
It is known that Polina Kitzenko is happy in his personal life and has long been married with Edward Kizhenko, who is also a very successful person. Edward owns the whole empire of the business, which he created his own hands. In the family there is a desired baby named Egor. Polina cannot boast a large number of interviews, but still it is known that she pays great attention to her husband and child. A happy woman this marriage gives great pleasure in order to give the energy necessary for a full-fledged life. It is also known that a woman has long been playing sports and tries to promote sports culture in the masses.
Polina does not like to expose his life to show. In its social networks, there are completely few pages dedicated to the family or everyday life, but so many sports recommendations, a direct pian of a healthy lifestyle and beautiful photos of the Celibriti itself in expensive outfits and in secular parties.
It is known that Kizhenko was born in the Vladimir region in the family of officials. Parents moved in Moscow when she was 11. There was a capable and dying girl went to the English specialschool, and at the end of it - to the International Institute. He studied Kitzenko on a lawyer, but a student paid a lot of attention to languages.
Edward
Developer Vadim Colodov and co-owner of Podium Fashion Group Edward Kizhenko (from left to right) at the new annual metamorphosis project "Silver Rain" and SNC magazine in Gogol Center.
It is difficult to say when Polina has become a fan of a healthy lifestyle and was so fascinated by sports that it can now easily endure millions of fans of morning jogs and healthy eating. However, it is known that the passion for an active lifestyle with it fully divides the spouse - the entrepreneur Edward Kizhenko, whose surname she is wearing.
When the lovers got married, Edward owned the companies "Podium" and one store and, by rumors, was against the spouse also engaged in business.
Young people met many years ago and soon created the very family about which many throughout their lives only dream. In one of his interviews, Polina calls himself Chekhov Sideways, and Ksenia Sobchak (her girlfriend and the author of that interview) reveals secrets: the star always personally prepares her husband breakfast and comes home early to stay with him.
Kitzenko has two children - son and daughter, the difference in the age of which is 12 years. The whole family is traveling a lot, often resting actively: skiing, bicycles, mountaineering ... work, you can say, too together. When the lovers got married, Edward owned the companies "Podium" and one store and, by rumors, was against the spouse also engaged in business.
Fashionista
However, the girl was extremely interested in fashion. In an interview, she admits that still experiencing delight, finding unusual and beautiful things - even though a sweater for a thousand, at least an invaluable couture dress.
It is from her filing stores where the clothing of premium brands was sold, first developed to the network, and then some of them were modified into the "Podium Market" - a more affordable boutique working on a wide audience.
Special knowledge that the fashion industry demanded from her, Polina studied independently. The businesswoman says that she helped her husband in many ways.
Most kind
She calls him the most kind and patient man and tells about his fine, unsurpassed taste, with the help of which the spouse directs and Polina itself. Well, what else to wait from a man whose business is directly related to the fashion industry?
Kizhenko also tells that the spouse can give a good advice and in the image of his wife. The legendary hairstyle of the blonde came up with him. He can casually note what outfit on the field is more winning.
Maybe therefore Polina calls her husband with his best friend, and the family is not a sport and not work - the closest sphere in which it is ready to be implemented infinitely.
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The Creative Director of "Podium" Polina Kitzenko has no better friend, but there is a better friend who is the part-time husband Edik. This he invented her legendary hairstyle, knows how to give useful tips on choosing clothes and just supports everything. With such a man, no crisis is terrible, although a little bit still terrible ...
Polina Kizhenko Wimpberry and Terrible at the same time. Mixing these two, it would seem that opposite paints gives an amazing effect. Read the interview with Ksenia Sobchak.
These are such a "swing." It's not easy to manage, but her husband is destiny. For me, fields are not only Fields without Edik. Their union is an example of how people can make each other harder and better, leveling all the shortcomings and enlarging advantages. It seems to me, in order to love Polina truly, you should always keep in mind this her tenderness, which is very difficult to see the inattentive person over the thick layer of defense. Therefore, this interview was personal, no word about sports - On the agenda only work and family!
I want to say right away: I hope that there will be no word about sports in this interview, because everything is already known about this part of your life. (Laughs.)
(Smiles.) Then I immediately warn everyone who is waiting for advice on how to spray a hundred times without any help: you can not read further! (Laughs.) In fact, I am very grateful for it, because over the past few years, all journalists ask me the same questions.
But I always wanted to speak you about work. I know that before the "podiums" you, no matter how difficult it is to believe today, worked in a bank in a serious position, dealt with credit cards. Also, I know that you have very fast and very chain brains, you instantly grab everything, among all my friends you are the only one who all over six months managed to learn Italian, you are very gifted and certainly very smart. Tell me, are you not boring to do business in the sphere, which is considered frivolous?
No, not at all boring. In me, probably, this female gene is absolute and infinite joy arising at the sight of a beautiful thing. Despite the long years of work in fashionable business, I still can happen to the vitaminization - the degree of my mood can wildly jump from the fact that I saw something beautiful, and this can be like a hatter for a thousand and Mad outfit for tens of thousands or even some, I do not know, a shade of nail polish. I am very glad that beauty is part of my work.
And what part of the work you do not like?
The hardest is working with staff, with employees. We work in the service sector, all that we do is based solely on principle, conventionally speaking, providing services to the population, so I always speak my team: it is meaningless to invest everything in procurement, weeks without weekends to work on wear in the show figures, because What our advanced is where the buyer meets with a hanger. No matter how awesome collection, no matter how tempting it on the brackets, no matter how privileged to you in the closet, if the inept, unnecessary seller is nearby, will not work, there will be nothing.
What specifically distinguishes a good seller from bad?
A person must love his job, must really drag from the fact that he can be a useful concrete person, should feel how to communicate with one or another client, adapt to him.
Explain on the example. Suppose I go to the "podium" and please attribute to the versatory won the blue coat. What makes the perfect seller?
Ksyush, with you enough. Many people think that you have a difficult character, partly it is so, but in part is not so, because you are very specific, you always know what you want, you are very constructively approaching your time, and it makes you a good buyer. You just need to quickly quickly fold into the packages and attribute to the car so that you feel all at home. (Laughs.)
I am always terribly infuriated when the sellers respond to questions with abnormal phrases that do not carry any practical information to the buyer. The coolest thing is when you start to feel that you do not take a thing, do not stand up to leave money, but apply efforts to win your trust, for example, honestly say that such a length is shortening legs or that this color is not to face.
When the seller at least something can say, it is already happiness. (Laughs.) The perfect seller must have tremendous enthusiasm and one hundred percent competence, that is, the ability to tell what is for the thing and what it is made, what kind of collection, is there any other color or in another "Podium", if not, then when Will and will be at all, with what to wear it and with what not to wear.
You know, we are with you, among other things, one moment is related: I think it's no secret for you that your employees call you hard, sometimes even overly, the leader. What can you answer?
Nothing. My rich years of experience shows that they usually say the lazy people who are looking for an excuse. Little annoying me as much as attempts to justify the error. Sorry, offered options for solving the problem, anywhere - just do not justice, especially the phrase "just well, so ...". I don't like terribly! When I have a bad mood, I can even tell everyone that I don't want the word "simply" generally used at work. The word "simple" we have forbidden! (Laughs.)
Because just so like this. (Laughs.) Did you happen that you brought a person to tears, but then I apologized?
It happened earlier when I was not so experienced as now. The last time this happened a few years ago, when I sometimes had, let's say more emotional. I never overlook the person, but nevertheless before in a certain figurative form it was, but now it is not. Literally a couple of times I apologized immediately after the incident, if I saw that I brought a person to hysterics, although I could not deter tears with tears. And then I am not nominor, I know it for sure, I never give impossible tasks.
Can you tell us about a particular case of instant dismissal when a person did something outrageous, unacceptable?
You know, the paradox is that I, with all my alleged stiffness, never dismissed anyone in my life immediately, I always gave a chance to correct, I never made a legal error of Maria Baybakova - in our country in the Labor Code, it is impossible to fire anyone . (Laughs.) And if seriously, then for dismissal, it is necessary to directly offer. But in any employee there is something good, otherwise he would not work with me, so at first, I forgive, but even small mistakes have a cumulative effect, and therefore, if a person failed in a situation in which no one from him I expected it could be the last straw and the cause of parting. So despite its increased reactivity in some moments in the long run, I am very tolerable.
One of your great personal merits is a contribution to the success of the Maison Bohemique brand. The joke walks around the city that the guys, like Lannisters, always pay debts: You helped them at the very beginning, now they, who refuse everyone, are sold in principle only in the "podium" and there they also send everyone to order their outfit directly to the mark You took yourself, they do not cherish anyone according to individual standards, although for them in terms of profit it would be more correct, but it is impossible to get it right, they only have Anya Chipovskaya, Vika Isakov and you. How did you manage to build such relationships?
Ksyushenka, I immediately want to say: I can't utter the names of these designers. These are their philosophy and their condition.
Do not pronounce.
We have absolute synergy with them. I immediately understood that this is a chart! I saw on our girlfriend Ulyana the dress that I was insanely liked, she presented to me by his authors, said that they were very talented artists, introduced us, gave them to contacts, and cooperation took place between us.
Have you immediately agreed on exclusiveness?
Yes. What is important, the guys themselves understand that such a serious product, like them - the wrong, man-made, really couture, can not be sold in several places, they have no production where they could stamp their outfits. Plus, they do not want to communicate with superfluous people, so it is profitable for our customers.
Let's talk about the rules of successful procurement. I know for sure that in St. Petersburg, for example, for obvious climatic reasons in the autumn-winter season, all records of sales beat minimalistic black coats, but the coral Cape Chloe, which in all the capitals of the world they joined the day and no longer expectation, no one even I noticed and they still hang in a pair of stores, although they were ordered in a single copy. Also, St. Petersburg Bayers on an industrial scale buy high boots on a stable heel and such as a platform, because the petersburg will simply adore them, and still designer umbrellas. Can you voice the hit list of Muscovites? What is consistently sold well?
I can say that in Moscow very poorly for sale: the color of the khaki and brown color.
No one wants to dress like a poop? (Laughs.) And I love them so much!
You are an exception. Since the fashion is constantly rotating around its axis, designers from time to time return to the style of Militari. And this is a dark blue or black "marine" nipper with gold buttons, as a rule, always becomes superbestseller, while a brown jacket in the style of modern military shape chances of being sold quite low. Although the last two winter season began to enjoy the popularity of the park, the people drove into the parks! And now the color of the khaki as an exception is not bad for sale in the form of parks. At the same time, the khaki in the form of a jacket or sweater to sell is simply impossible. It is very difficult - in any case, in our stores - with a leopard and other animalistic prints, although they really like me on those who can wear it and who comes. The last two or three winters, when the pastel color returned and became fashionable in winter to wear bright, we began to carefully buy white, including white shoes, although before in the winter season it was absolutely excluded. And now we have become good to sell, as I call them, "stray bows" - skirts, dresses, white coat. People have come up, plus today more and more people can afford to get to the threshold, to the door, jump out from the car and immediately go somewhere.
By the way, the first wearing a white coat began to start Ulyana Zeitlin.
She intuitively understood that it was necessary to stand out. (Smiles.)
What is always at the peak? Can you call unchanged hits?
Everything changes. The last couple of seasons, for example, honeycomb are very well sold, such ones at a very high heel, at low or, let's say, the middle intermediate, without a vulnerable notch, in the measure of fishing. (Laughs.) Always selling roots, motorcycle jackets, motorcycle shoes.
And what is better for sale: skirts or dresses?
Depends on the age group. But in general, last years the demand for dresses is growing, because the dress makes it possible not to break your head - you wear it, in three minutes you think the accessories, and you are ready.
You know, when we just started to communicate, you were for me the embodiment of the right Moscow secular ...
Was there? (Laughs.)
But when we got closer, I realized that in fact you are very homely. What was my surprise when I found out that you were preparing my husband [Eduard Kizhenko, co-owner of the group of companies "Podium Market". - approx. SNC] breakfasts, always come home early in the evening to stay with him! .. How does this pull to the household getting along with your steel will, a leader's grip?
breakfasts, always come home early in the evening to stay with him! .. How does this traction get along with your steel will, a leader's grip?
Yes, I am such a Chekhov dusty. (Laughs.) I really love to be at home most of all in the world, for me it is a natural habitat, I am in a secular life, if only the outputs are not associated with communication with people I love.
Your couple for many in Moscow can serve as an example for imitation - you both are very respectful to each other. You do not have loud conflicts, I always bring your story as an example of real big love. Tell me, was it always?
It seems to me that it is a greater degree of his merit, because he is a very kind person, tolerant and patient. At the same time, he creates conditions in which I can grow and develop, supports me in many ways, a lot of things teaches me, so far I have ... Million things that I know and which I have in my life, I took over Of course, he.
I know you are consulting with him about what to wear you, and that his assessment is very important for you.
Yes, I always listen to him, we can say that he largely contributed to the development of my ability to dress. (Smiles.) For example, I went three or four years with an elongated haircut, and once a few months could casually say something like: "Listen, and you do not want to trim? Something you lost your style. " It is not literally so, of course, it was not a shame, but very aptly, right to the tremors.
So it did he come up with your legendary hairstyle?
Sure. But I understand me correctly: he does not observe my appearance and does not make me comments endlessly, no, everything goes in a very light form, for example, when I sometimes begin to capricious, he can calmly calmly and cut down: "Poles, you It does not paint, you yourself know that there are options that work on you much better, "after which it turns away and continues to read your some kind of book. His comments always go any discount, unobtrusively, but always hit the point.
You know, sometimes it seems that you have a certain unwashed contract with your husband, you both like that you are playing a bad and good policeman - he is soft, and you are tough, and you perfectly complement each other.
In fact, everything is easier: he is wiser, and I am emotionally. (Smiles.)
What qualities do you value most in people?
You know, I made sure that friends do not know in the mountain, but in joy, in the ability to divide your success, and especially - in the ability to share their success. In Friendship, the ability to divide your success with those who were near the very beginning who was put to you shoulder when you climbed up. It often happens that, while you worked and grew up, another person stood in place and, accordingly, did not grow up, which means it should stay in the past. Also, we stay in the past someone, to whose level we did not manage to grow on time.
You are right, and no, it's all subjectively enough. I now know for sure that a friend is the one who was able to save humanity in itself and adequacy, who did not break away from her roots, if, of course, they had. If one person "grows" from the other, he is no longer needed roots. You, for example, may seem that someone from your friends forgot your roots, and yours, conditionally, a school friend may seem to, she is all such an elegant, some kind of chief accountant there, but you forgot your roots, called And therefore ceased to call her.
You led the situation as an example when two people belong to different social worlds and there are no common interests between them. And I believe that, first of all, people unites the generality of interests, but in this situation it can not be. In fact, I brought such axiom for myself: I want to be there, with those and so spend my time so that I was good and comfortable.
Are there any specific people who did not do you badly, but with which you just uncomfortable?
I work in the service sector, and for me anyone is a potential client, so as a professional I should be polite with everyone.
Who is your closest girlfriend?
I have no, probably, never even had the brief friend. I have the closest friend - my husband, I have the closest sphere my family, my family, my home, is my such cocoon. In general, many years ago, I decided to stop hanging the labels on people, because any step towards a person with a label on the neck is perceived by you as a microenstation, and this is wrong, because all people are different, everyone has the right to make a mistake, so everyone needs to be left A small gap for its flaws. You should not create a cumir, you just need to appreciate those with whom you are good and who is well with you.
You know, I'm not just asking you about it. You are a very closed man and you don't even give anyone to yourself. What is it connected with, what makes you always keep a distance?
In fact, I am very in love, I often fall in love with some characters, in my girlfriends, and therefore I kind of rampant. But the older I get, the clearer I understand that with no one person can always be and everywhere else well.
Next to whom, except for your husband, can you take off your armor and show yourself vulnerable? To sit down next and confessed in my weakness, figuratively, in the fact that you, for example, you are afraid of age or feel ugly, I do not know, it can be anything. Do you have such people?
Of course, there is, and you know them, you enter their number. But I do not want to tell the personal, hidden part of myself, I am afraid to smooth and therefore I don't want this information in public space.
Don't your closeness prevent you from?
Yes, I do not consider myself closed! (Laughs.)
Listen, I know your girlfriend, and I know for sure that in order for you to talk about yourself, an earthquake should happen.
It is rather life experience, not closely. Previously, you could call me more open. And then, Ksyushenka, do not you think that we are like? We are both scorpions ...
Specifically there is no, although we really converge in many ways.
You are multi-modular, even when you seem to you, open, you have another twenty-two unexplored bottoms. I do not hide anything, but there are people with whom I am not interested in to share anything, and I do not share. In general, I would call myself even excessively open, I can break the hearts in the hearts, and this my openness always breeds some gossip. It seems to me that my so-called closeness is a question of my choice, and I am not hard to do it, this question is solved at the level of my subconscious. This is my such airbag, which gives me the opportunity to feel comfortable, and leaves people a space for the wrong step, gives them an alienation zone where they can hurt and think.
Don't you think that real friendship is manifested in the ability to tell his friend about the fact that he is wrong?
I am always grateful to you for comments, we had situations when you were extremely honest with me, and I really appreciate it. But I myself, if I don't ask me, I will never do comments. If you ask, I will say.
Can you call yourself a cautious person?
Yes of course. I think this is character.
That is, these are not spiritual burns, and congenital quality?
And experience too, character is because only half natural, the other half is the life experience, striking on genetic thread.
Are you worried when you criticize you?
Only when people do, whose opinion is interesting to me. In the process of growing, you begin to cut out an important criticism from the noise irrelevant to you. By the way, this is taught, including the social network, and you for me in this regard an indicative example, because I know that you can read the whole of the world's garbage garbage, and it will not spoil your mood to you, but it It can ruin one negative word of a person whose opinion is really important for you.
Only if it is a public word. I love and appreciate criticism and always surprise that other people in this sense are not like me. I am always terribly insulting when my best motives are perceived by becoming when people refuse to hear the truth about themselves.
And I always surprise me in our with you, with any seriousness, with any seriousness, they sometimes discuss some critical comments in your address in "Instagram" or on the "Gossip". People really insanely frustrating the opinions of Anonymous, what to talk about cases when some of their ex-girlfriend or a former employee speaks publicly! People are insanely out of themselves, and this is wildly amazing me. I do not have that. But the opinion of the people I love and respect, I can even bring me to tears or make deep think about it.
Everyone knows that you are one of those few who continued close communication with Alena Dolletsky after her departure from Vogue, moreover, it seems to me that it has become even more dense.
Honestly, the degree has not changed.
Have you been surprised how an impressive number of people evaporated from her life?
No, absolutely. Firstly, all its near circle with it was, as it was, as it remained, but because there are no people with the lights of a secular chronicle, no one knows and did not know who comes there. And secondly, unfortunately, the laws of life are such that most of the people who surround us are, let's say, regained, who like to be in the rays of the image that we broadcast, and it should be understood and always remember this. Be that as it may, any relationship between people is always an exchange of energy, and energy is different, and perhaps around Alena had people who did not like the energy of her personality, but the energy of her influence. I appreciate her for another, I am insanely glad that I met her in this life! She is incredible, wildly talented woman, the brightest character, the real nugget! Agree.
Agree. I want to finish an interview on a business note. How is your company going to adapt to the crisis? In today's coordinate system, the fashion and coordinate gloss - the most vulnerable points. Did you think over the survival algorithm?
You know, I will probably be disappointed you now, but I can not sincerely answer this question, first of all because I work as a creative director, that is, my position is conjugate with the work rather than with finance. I understand that everything will be bad, but as far as bad, I do not know, and, I think, 99% of people who will confine you in what they know, in fact, do not know this in the same way and cannot know. The only thing we all know exactly - which is played by a very negative scenario.
In this situation, a strategy for the development of democratic projects, emphasis on the "Podium of Markets" may be saving for your business.
This store is what I really proudly proud to be stronger than others by our merits. We formed this niche in Moscow, we saw in time that it was not filled, and filled it. I'll tell you so: at the moment we follow the general line, which for the last two years have been following: We have stopped our expansion in the luxury segment and do not develop the luxury direction anymore, but we develop in the segment of inexpensive fashionable clothes. And this plan was designed not in connection with the growing course, but long ago. In general, plans are changing every day, because every day there is something simply unimaginable, and the proverb "Want to raise God - tell him about your plans" in our time as never relevant. I do not know what will happen even in a week.
Say honestly, are you horrified from what is happening? What feelings do you experience?
Of course, I'm terrified. We did not expect another crisis. I often think about how hard, although well, too, live in the era of change. On our century you have a third serious economic crisis! You know, during the default, I got under thousands of contractions - out of 6,000 bank employees in which I worked, 5500 was dismissed, and I naturally got into their number. I remember very well the creepy 1998, I remember it very well 2008.
When was it terrible?
Every time scary. But you know, I have the feeling that we smell called everything that everything will be fine. I believe in metaphysics, I love to visualize and always believe that everything will happen exactly as I painted myself, I believe that everything is happening as we want in the depths of our soul that we are building our destinies with our own hands. I think that we will somehow drift, I don't know how, but everything will be fine, because you can simply be different.
Who has two of you in connection with the current situation, a more gloomy mood: Do you have or husband?
Of course, her husband, he has more worries, because he leads just finance.
Finally, I can not not ask you one is not a very nice question. I know that the gap of your husband with his first partner on the "podiums" was painful, there were loud courts ...
It is not true, separation was quite calm and quiet. I would not want to comment on this story, I do not want to return to it. That person came out of the business with the sum that he himself was voiced, the rest - just emotions, probably caused by the fact that without him we did not just drowned, but stepped over and went further.
Well, then the last question. Your dream?
I have a lot of dreams, but global one: so that all my ideas have implemented at least 90%.
Do you manage to combine work and business?
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