The sign must be on the building. The size of the outdoor advertising sign. Recommendations, tips and prices

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Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is accepted freely and by its own will, applies to all information that Insales Rus LLC and / or its affiliates, including all persons belonging to the same group with LLC "Insales Rus" (including "EKAM Service" LLC) can obtain about the User during the use of any of the sites, services, services, computer programs, products or services of "Insales Rus" LLC (hereinafter referred to as the "Services") and in during the execution of Insales Rus LLC of any agreements and contracts with the User. The User's consent to the Agreement, expressed by him in the framework of relations with one of the listed persons, applies to all other listed persons.

1.2. The use of the Services means the User's consent to this Agreement and the conditions specified therein; in case of disagreement with these conditions, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales" ), on the one hand, and

"User" -

or an individual with legal capacity and recognized as a participant in civil legal relations in accordance with the law Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such entity is a resident;

or an individual entrepreneur registered in accordance with the legislation of the state of which such person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about the methods of carrying out professional activities (including, but not limited to: information about products, works and services; information about technologies and research works; data on technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information, relating to intellectual property, as well as plans and technologies related to all of the above) communicated by one party to the other party in written and / or electronic form, expressly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, conclusion of contracts and fulfillment of obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other assignments).

2.Obligations of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2. Each Party will take all necessary measures to protect confidential information at least with the same measures that the Party applies to protect its own confidential information. Access to confidential information is provided only to those employees of each of the Parties who reasonably need it to perform their official duties for the implementation of this Agreement.

2.3. The obligation to keep secret confidential information is valid within the term of this Agreement, the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs, agency and other agreements and within five years after termination their actions, unless otherwise agreed by the Parties.

(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

(b) if the information provided became known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a public authority, other state authority, or local government in order to perform their functions, and its disclosure to these authorities is mandatory for the Party. In this case, the Party must immediately notify the other Party of the request received;

(e) if the information is provided to a third party with the consent of the Party about which the information is being transferred.

2.5. Insales does not verify the accuracy of the information provided by the User, and is not able to assess its legal capacity.

2.6. The information that the User provides to Insales when registering in the Services is not personal data, as they are defined in the Federal Law of the Russian Federation No. 152-FZ of July 27, 2006. "About personal data".

2.7. Insales has the right to make changes to this Agreement. When making changes in the current version, the date of the last update is indicated. The new version of the Agreement comes into force from the moment of its placement, unless otherwise provided by the new version of the Agreement.

2.8. By accepting this Agreement, the User acknowledges and agrees that Insales may send personalized messages and information to the User (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in the Tariff plans and updates, to send marketing materials to the User on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the e-mail address Insales - .

2.9. By accepting this Agreement, the User acknowledges and agrees that the Insales Services may use cookies, counters, other technologies to ensure the operation of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.

2.10. The user is aware that the equipment and software used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insales has the right to determine that the provision of a certain Service is possible only if the acceptance and receipt of cookies is allowed by the User.

2.11. The user is solely responsible for the security of the means chosen by him to access the account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under the User's account, including cases of voluntary transfer by the User of data to access the User's account to third parties under any conditions (including under contracts or agreements) . At the same time, all actions within or using the Services under the User's account are considered to be performed by the User himself, except for cases when the User notified Insales of unauthorized access to the Services using the User's account and / or any violation (suspicions of violation) of the confidentiality of their account access.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User's account and / or any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently carry out a safe shutdown of work under his account at the end of each session of work with the Services. Insales is not responsible for the possible loss or corruption of data, as well as other consequences of any nature that may occur due to the violation by the User of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that violated the obligations stipulated by the Agreement regarding the protection of confidential information transmitted under the Agreement is obliged to compensate, at the request of the affected Party, the real damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damages does not terminate the obligations of the violating Party for the proper performance of obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be made in writing and delivered personally or through a courier, or sent by e-mail to the addresses specified in the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be further specified in writing by the Party.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for the termination of other provisions (conditions).

4.3. The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

In the modern world, a sign acts as the hallmark of any company engaged in retail trade or operating in the service sector. It informs the consumer in advance about the services that the company provides to potential customers. Let us consider in more detail what is the difference between a sign and an advertisement and whether a sign is an advertising structure according to the law.

You can download Federal Law No. 38 "On Advertising" in the latest edition with all changes and amendments at. The Law "On Advertising" regulates all types of advertising - in TV shows, radio programs, in print media, on transport, as well as outdoor. It is to the latter type that advertising signs are referred. More information about outdoor advertising is described in Article 19 of the Law FZ-38. According to this provision, this includes various billboards, stands, electronic displays and advertising on the facade of the building. In the latter case, when it comes to installing an advertisement on a building or land, it is worth remembering that the installation of an advertising structure should be coordinated with the owner of the property.

The legislation distinguishes between the concept of outdoor advertising and signs, therefore, different legal acts apply to them. Let’s take a closer look at the difference between these two concepts in more detail.

From the point of view of the law, advertising is information that is aimed at attracting greater consumer interest in a product or service for its better promotion in the market. The object for advertising can be a product, service, as well as the announcement of various events - concerts, film premieres, sports competitions. The dissemination of information about any product / service is carried out by installing billboards, stands, scoreboards, etc. on buildings, transport. By law, the installation and use of the above advertising structures requires a special permit. Violation of this rule may result in a fine being imposed on an unscrupulous citizen.

It's important to know!Regulationslaw"On Advertising" does not apply to information distributed to the consumer, which is required to be disclosed under the RFP Law, as well as signs and signs of a non-advertising nature.

This is the main difference between information design and advertising. It does not advertise, it informs. The RFP Law states in Article 9 that the manufacturer of products is obliged to inform citizens-consumers about the name of the organization, its address and work schedule. It is also mandatory to indicate information about the activities carried out, if it is subject to licensing or accreditation. This information is placed on the information board and is not advertising, and therefore does not require permission to install it. It doesn't matter how it is done. It is worth paying more attention to its location. If the sign is located on the outside of the infrastructure, and the entrance to the organization is on the other side, then this can be recognized by law as advertising.

The procedure for installing signs in stores

On March 13, 2006, the law "On Advertising" came into force. It regulates, as mentioned above, the rules and requirements for different types of advertising, their methods of distribution, and also establishes a ban or reduces the dissemination of information about any product. The current latest version is dated April 1, 2017, and there is also a version, the provisions will come into force on September 1 of the same year.

The procedure for installing a sign over a store involves its registration if it contains the following information:

• Name;
• address;
• work schedule;
• Kind of activity.

A sign at the entrance to a store, at a fair or in another temporary trading place is not subject to registration. The law requires certain conditions to be met in order to register:

• if the information board is placed on the house, then its placement is made above the store and does not exceed the boundaries of the premises. It should not go beyond the line of the floor. Otherwise, the consent of other floor owners is required;
• if the sign is placed on the roof, then the consent of all the owners of this building is required. Registration is carried out with the help of written consent with a duplicate of the certificate of ownership;
• if placed on a part of an extension or building, then the written consent of its owner should be obtained.

It is forbidden to place information on cultural heritage sites. By law, a permit is issued for 5 years.

Permissible sizes of signs on the facade of the building according to the law

The sign on the facade of the building in accordance with the law "On Advertising" of the Russian Federation is located above the entrance or shop windows. If there are several on the wall, then they must be on the same axis. If the company is located in the basement, the sign should be located 60 cm from the ground, and its thickness should not exceed 10 cm.

The maximum height of an information board according to the law is 50 cm, the width is 70% of the facade, but not more than 15 m. And the height of the letters is 10 cm. The size of the inscription is not less than 15 cm.

The law regulates that the language of inscriptions on signs is Russian. It is possible to use graphics. An inscription in a foreign language is allowed if:

• the trademark is registered in a foreign language;
• the right to use this trademark has been obtained;
• the name in a foreign language should be less than the inscription with information about the type of activity by 2 times;
• abbreviations and abbreviations cannot be used;
• the inscription in a foreign language should not be made in Russian transliteration.

By law, signs must be illuminated at night.

Fines for signs

Compliance with the law "On Advertising" is monitored by the Federal Antimonopoly Service and local governments. They have the right, if violations are detected, to send an order to the owner of the sign for its dismantling. This procedure is carried out within a month. You can appeal the decision of higher authorities through the court within 3 months.

According to the law, for the placement of a sign that contains information of an advertising nature, without the consent of the relevant authorities, or violation of the rules for its use leads to the imposition of a fine under Art. 14.37 Administrative Code:

• for individuals - 1,000 - 1,500 rubles;
• for an individual entrepreneur and a manager of an organization - 3,000 - 5,000 rubles;
• for legal entities - 500.000 - 1.000.000 rubles.

The above fines are significant in size and can harm the financial budget of the organization. For clarification on the identification of hidden advertising in a sign, please contact the local administration.

Hello.

The manufacturer (executor, seller) is obliged to inform the consumer of the firm name (name) of his organization, its location (address) and its mode of operation. The seller (executor) places the specified information on the sign.

Law of the Russian Federation of 07.02.1992 N 2300-1 (as amended on 03.07.2016) “On Protection of Consumer Rights” Article 9. Information about the manufacturer (executor, seller)

1. The manufacturer (executor, seller) is obliged to inform the consumer of the trade name (name) of his organization, its location (address) and its mode of operation. The seller (executor) places the specified information on the sign.
(as amended by Federal Law No. 171-FZ of December 21, 2004)

(Clause 2 as amended by the Federal Law of October 16, 2006 N 160-FZ)

(see text in previous edition)

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