Not so long ago, in Soviet times, the educational level of a person did not play a global role in his fate. There was no such fierce competition in the labor market as it is now, and even without skills, everyone had the opportunity to get a job and receive a stable salary. Moreover, they could learn many professions right at the place of their employment. They even paid for it!
At that time, the majority could not even think that there would come a time when it would be necessary to have not one specialty, but even two or three, and that in the conditions of a gradual transformation of the economy, some professionals would simply be out of work. Previously, no one wondered how to open a training center, and did not guess that a very profitable business could be built on training.
In modern times, everything has changed dramatically. Now the employer prefers to take ready-made personnel into his staff, and even more so, rarely anyone agrees to pay for training. Understanding the situation, today people are ready to invest good money in knowledge, and not necessarily in the education of children, many want to improve their level or acquire a new profession in a short time. Not everyone has the opportunity to spend many years on expensive education at universities, so a business built on short-term education is now considered highly profitable and relevant (if there is a properly drawn up business plan), which is currently of interest to many investors and entrepreneurs.
It is important to note that if a person has a plan to open a non-state educational institution (NOU), then you should know that such a business is subject to mandatory licensing in the education supervisory authorities at the level of the subject of the Russian Federation.
Licensing must be included in the business plan, since without this procedure, such activities will be considered illegal, and the entrepreneur will inevitably face large penalties.
This process includes the submission of the necessary documents to the licensing authority. Their consideration takes place, as a rule, within a month, and if the applicant meets certain requirements, then a decision is made to issue a license. It is beneficial to pay tax in this case according to a simplified system.
List of required documents for the licensed body
- An application in which it will be necessary to indicate which educational programs will be provided at the training center.
- All information regarding the teaching staff, which must correspond to their category and have supporting documents. Staffing should correspond to the declared number of future students.
- Documents confirming the availability of an appropriate training room and its plan.
- Information that the necessary technical equipment of the premises and the relevant educational and methodological literature for each declared training program are available.
- Information on the registration of the training center as a non-state educational institution with a list of the entire founding staff.
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What start-up capital is needed, and what will profitability depend on
As can be seen from the above, the training center must be equipped with special equipment, and therefore, the entrepreneur, after selecting a suitable room (it must be at least 200 sq. M.), The plan should include the costs of acquiring the necessary furniture, equipment, and so on. For example, if it is planned to open computer courses, then for this it will be necessary to buy such items as modern computers, tables and chairs for them, copiers, faxes, and so on.
If there is a plan based on the training of future hairdressers, then completely different attributes should be present in the center: mirrors, special chairs, professional hair dryers, and so on. In this case, it will be necessary to purchase consumables (shampoos, varnishes, combs, scissors), which will be needed to train the profession of a hairdresser.
In other words, what start-up capital will be needed depends to a greater extent on the direction of the training center and its volume. A business plan before starting its activity is worked out strictly on an individual basis by each entrepreneur or investor, and it is impossible to give exact figures for the required initial capital.
You can take on such a business, having on hand an amount of about 300 thousand rubles. The training center will be relevant both in large cities and in villages, where there is a catastrophic shortage of teaching staff. The business plan is calculated based on the fact that renting a suitable room will cost an average of 1-2 thousand rubles per 1 sq. m. m.
NOU can be opened in several areas of study. For example, it may include accounting, computer and language courses. Today, such areas as teaching the 1C program, design and layout of sites, studying feng shui and many others are popular. In fact, the choice of courses in this area is unlimited, and additional services for individual training can be added to the business plan even during the operation of the center. Such additions can also change from fashion trends.
If the fashion for hand-made has gone, then you can open, for example, courses on making dolls. It is imperative to monitor the saturation of the labor market with various professions. In the event of an overabundance of any specialty on it, it will be necessary to abandon training for it in your center and offer the population a more popular option.
It should be taken into account that the more the educational institution provides services, the more significant the profit will be and, accordingly, the faster it will pay off. Depending on the investment, the cost of renting the premises, what kind of marketing plan is in place, and other factors, such a business will approximately pay for itself in one to two years. Its profitability, as a rule, is about 30% of the invested funds.
In this material:
Many businessmen who plan to start their own business with minimal investment are thinking about how to open a training center, because education is always in demand among the population.
Many people dream of working for themselves and starting their own business, but not all of them decide. The reason for this is often the lack of funds for initial investments, because everyone knows that without initial capital it will not be possible to realize their business idea. At the same time, in our time there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions, but also by the state. Of course, you should not expect large amounts of assistance, but what is offered in the form of subsidies can be considered quite a worthy amount to start your own business. The main thing is to spend money wisely and implement a really good business plan for the training center.
If a Russian citizen is going to open his own business with a small initial investment, you can try yourself in the field of education. At the same time, it is not even necessary to be a teacher with experience in order to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself solves only organizational issues, performs simple accounting work and can be an administrator in order to save on salaries.
Room and furniture
When it comes to a training center, there is no need to think about purchasing complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important item that the business plan of the training center should contain should be the selection of experienced staff. But besides this, students must also be provided with a good environment in which it will be pleasant to study. To do this, you need to purchase high-quality and modern furniture for classes.
Do not forget about the need for a sufficient amount of free space. The premises for the training center should consist of several rooms, so the rent will become a significant expense item.
As a rule, a training center for all comers consists of such premises as a reception room, where the administrator's desk and a waiting room with upholstered furniture will be located, several training rooms, depending on how many groups are planned to be recruited, as well as a rest room for employees, replacing the teacher's room, and a bathroom.
These are the main premises, without which it will be difficult to do. Additional classrooms may also be needed, although here everything depends solely on the type of educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.
As for the location of the training center, transport accessibility and developed infrastructure are important here. It is possible to open a training center in a residential area, but it is important that it can be easily found. It is unlikely that people will look for a long time for a house where classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and on business cards.
Staff and training program
When opening a training center, no matter what direction, the most important condition will be highly qualified staff. If a businessman has acquaintances who are teachers, this is great, because you can invite them to work. In fact, finding good teachers is not difficult. After all, they are ready for a part-time job, since the wages of specialists, unfortunately, are quite low.
The training center will be in demand if it offers its clients a special training program. It can be developed together with experienced professionals. It is important that the training center is different from what other institutions of this type offer. This is the only way to win the competition.
Documents for starting a business
A training center is a business that does not require significant investments, but in order for the work to be legal, it is necessary to draw up all the papers correctly.
Moreover, when it comes to educating people, additional licenses that are issued to educational institutions to be able to provide services of this type can play a big role.
But first, a businessman must register as an individual entrepreneur. This is necessary for the official conduct of business in the Russian Federation. In addition, it is necessary to choose an appropriate taxation system, which in this case can be PSN. It is important that the number of employees in this case does not exceed 15 people. In addition, an entrepreneur must go through the registration procedure with the Pension Fund and officially become an employer.
To obtain a license to provide training services, you need to prepare a large package of papers. This includes the program of the training center, information about the staff and their qualifications, data on the premises, the equipment used. The training center must have educational literature in the right amount. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permits, an educational institution will not be allowed to work and will not be able to issue valid course certificates.
But at the same time, it is worth noting that not all entrepreneurs who open their training centers care about a license. If a person wants to get knowledge, not a diploma, he will not be much bothered by a license. But the received certificate will not be taken into account at the official level.
Restaurant advertising
To learn about the training center, you need to talk about it. There are many effective ways to advertise your business, but for a training center it is not the quantity but the quality of the audience that is important, so not all marketing moves are suitable here.
One of the most popular types of advertising to attract customers is the creation of your page on social networks. Here you can find a lot of people who will be interested in such information. Moreover, this way advertising will be available to those people who have the opportunity to study at the new center, that is, those who live nearby.
You can print ads and hang them on poles. This is a good and effective way, but it requires money, unlike the dissemination of information on the Internet. The main thing is to gain the first class, and after that, when one group of people becomes aware of the high quality of education at the center, popularity will begin to grow rapidly.
A training center is a good way to start your own business with little investment. At the first stage, 10 thousand dollars are enough, which will quickly pay off.
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As your own business project, you can consider a private training center, which can be of a different profile and focus. Such a business can bring a good income, but this requires a detailed business plan for the training center, as well as organizational and teaching qualities from the owner of the center. The main question that needs to be answered before drawing up a business plan is what will be taught at the center? You can teach anything, but people will be willing to pay money for the knowledge that will allow them to acquire a new specialty or improve their skills. Now, for example, computer design, web programming, as well as courses for accountants and hairdressers or stylists are popular.
Curriculum and teachers
Be sure to draw up a curriculum for the new training center. Lessons should consist of an introductory theoretical part and practice, which is reinforced by homework. The effectiveness of the structure of the lesson can be preliminarily checked on relatives and friends - is the material presented intelligibly, do the students have time to learn it and do their homework? It is better if the courses are presented in two warrants: daytime and evening. The duration of the course will depend on the discipline. So, learning 3D graphics will take 15-20 lessons, and English will need to be studied during 70-90 lessons.
After compiling the curriculum, you can proceed to the production of teaching aids and the search for teachers. The rate of teachers on the course usually starts from 5 c.u. per lesson hour.
Registration and permissions
The training center must be issued through the permission of the Ministry of Education and Science. To do this, both the head and teachers of the center must necessarily have a pedagogical education, and curricula must be drawn up according to state standards of education. It is also necessary to fulfill the requirements for the premises. For example, each training place should be equipped with a washbasin.
Among the documents required for a license:
- Permits from the Sanitary and Epidemiological Service and the Fire Inspectorate
- List of employees
- Educational plans
- Notarized diplomas of teachers
The license is issued for a period of 3 years and then it must be confirmed. In addition, it should be remembered that the Ministry of Education does not license SPD and PE, so you need to register an LLC. You can do it differently: if you plan small courses with 3-5 students, then you can register the activity as the provision of information and consulting services.
room
The office for the training center should be located near transport stops or a metro station, and people are unlikely to want to travel to residential areas or to the outskirts of the city. At first, for classes with a small group of students, a room of 15-17 square meters will be enough. meters area. The office must have a telephone and the Internet. It is best to rent an office in an administrative building, for example, in a former research institute.
Equipment and furniture
Since the premises are usually rented unfurnished, it will be necessary to take care of equipping the training center. You can look for used office furniture, which will cost 2-3 times cheaper than new. Computer-related courses require a PC. They can also be bought used, but in this case it is better if there is a person among the employees who is well versed in computer components and software. By the way, installing pirated programs on computers is dangerous, because at any time you can run into trouble.
If you are going to teach courses related to the beauty industry, then it is better to negotiate with the owners and hairdressers about the use of their premises.
Work organization
It is better to recruit students with a basic secondary education. An agreement is required, which will describe the rights and obligations of the parties. For your part, you undertake to teach the client certain skills, and he undertakes to attend classes, complete assignments and pay the cost of the courses (usually an advance payment of 50% is made). You can specify the number of trial lessons (1-3), during which the student will have to decide whether the courses are suitable for him. It is better if the training center provides discounts. For example, 5-10% can be discounted to pensioners, the poor or the disabled. And you can also arrange discount promotions in the summer, during the holidays, or during the New Year holidays.
At the end of the course, certificates are usually issued. But they should not be confused with a state-recognised diploma, because it does not have any course certificate. It is, as a rule, a laminated sheet of paper on which there is a course print. This paper says that a person has attended such and such courses for so many hours. This certificate does not confirm the quality of the services of the training center; rather, the number of employed students will be such an indicator. It is always worth keeping statistics of graduates who got jobs in their specialty, which will be a big advantage over other training centers.
Advertising
A new training center cannot do without an advertising company. At the moment, advertising on the Internet is the most effective - on thematic portals, on the sites of your city, on forums, in social networks, etc. It is also necessary to create your own website, on the pages of which you can place not only contact information and curricula, but also the cost of courses, a list of employers, as well as information about promotions and discounts. It is worth remembering that your own website requires technical support and promotion in search engines.
The distribution of leaflets and posting ads are not working as efficiently as they used to, so it is better to give preference to online advertising.
Expenses and income
Initial costs:
- Registration of a company (from 5 c.u. for PE)
- Furniture - 5 tables and 5 chairs, can cost about 250 USD.
- Office equipment (computers, printer, scanner) - from 2000 c.u.
- Website - from 100 USD
- Total: from 2355 c.u.
Monthly expenses will be:
- Office rent - from 300 USD
- Printing of teaching aids and educational materials - from 50 c.u.
- Website technical support - from $70
- Utilities payment - from 30 c.u.
- Taxes - from 30 c.u.
- Total: $480
Monthly income depends on the number of groups and the duration of the courses. For example, let's take a training course of 30 lessons of 3 hours over 2.5 months for daytime groups and a course of 60 lessons of 1.5 hours over 5 months for an evening group. Let's take the cost of the courses as 100 USD. If we take a group of 12 students during the day and 20 students in the evening, then the monthly income can be about 880 USD.
Net profit will be equal to 400 USD, and the payback period will be about 5 months.
Many people dream of starting their own business, because it is much more interesting than being an employee and not realizing your ideas for years. Starting a business today is much easier than it was decades ago. With a great idea, an entrepreneurial streak, and a small start-up capital, you can create a truly thriving business.
What is the best business to do? The answer is simple: the one that is closest, understandable and interesting to you. If you are not at all interested in medicine, there is no point in opening a pharmacy.
Certified teachers and university graduates are increasingly faced with the question: “How to open a training center?” Let's try to answer this question step by step.
Step 1. We draw up a business plan for the training center
Without a business plan, you won’t go far, it’s important to immediately write down everything related to your own business. Decide what type of training center you like. For example, you want to open foreign language courses, an applied sciences circle or a children's development center. This will determine whether your business needs a license or not (note: educational activities in the form of courses do not require a license).
You need to understand that business in the field of education is a responsible business. You must have a university degree and experience as a teacher or tutor if you are going to teach on your own. Consider these points at the very beginning of your business plan.
Step 2. We select a room
It is the premises that should be the next point in the question of how to open a training center. Naturally, it should be large, with a sufficient number of rooms. There must be:
- a reception area for enrolling in classes and getting advice;
- several classrooms, well lit and ventilated;
- a room for employees where they can relax and have a snack during lunch;
- toilet and sanitary room, where the cleaning lady will keep the
oh inventory.
If you wish, you can add other rooms: a waiting room for parents (if you are thinking about how to open a learning center for children), a dressing room, etc.
The location of the premises depends on the direction of your training center. For example, if you want to open courses in applied sciences (programming, web design, etc.), it is better to locate your center in the vicinity of sports schools, gyms or large companies.
Applied science courses are attended mainly by young people who can easily combine sports and attending educational programs.
But children's centers are better located near bus stops: it will be easier for parents to bring their child to classes. In addition, you should not rent a room above the second floor. If you rent an office in a mall, it should be easy to get to.
Step 3. We buy furniture
The choice of furniture depends on the type of training center. But still there are some mandatory points. The purchase should be included in the business plan:
- tables and chairs;
- computer (if you organize applied courses, there should be several computers);
- cabinet for storing educational literature;
- copier printer;
- educational literature;
- stationery.
Again, look at your profile: a children's development center will need carpets to play freely with kids on the floor, toys, including educational ones, and a computer or language center will need a projector and an interactive whiteboard.
Naturally, the room should be refurbished to contribute to a pleasant pastime in training.
Step 4. We select staff and draw up a program
What does it take to open a training center besides all of the above? Of course, find professional educators. If you know teachers or you are a practicing teacher yourself, great. Otherwise, it will take a little longer to search. Do not forget to draw up a plan and program of classes, you will need this to obtain a license to open a training center.
Pay attention only to those candidates for teachers who have the appropriate education and work experience. This is very important in order to create the "face" of your center or courses.
Step 5. We collect documents for opening
What documents do you need to open a training center? There are quite a few of them, because this is a serious business. So, the folder of documents includes:
- a list of educational programs of your center;
- information on the availability of qualified teaching staff;
- information about the existing premises that meet the standards for conducting educational activities;
- information on the availability of the necessary educational and methodological literature and technical equipment;
- information about the organizers of the training center and its registration as a non-state educational institution.
A license to open a business of this kind, of course, is needed. Charlatans and simply unqualified individuals will not be allowed to organize an educational institution. But how to open a training center without a license, is there such a way?
We have already mentioned in passing that if you register your activities simply as courses (for example, design courses, programming courses, language courses), you do not need to obtain a license. But you will need to register as a private entrepreneur.
Step 6. We are looking for clients and advertise our training center
So, you already know how to open a training center. It's time to take care of the clientele. To do this, you need to do advertising. Start with the Internet: your own page on social networks (preferably in several of the most popular ones), a topic on city forums is a prerequisite for running an advertising campaign.
Since in our time almost everything and everything has moved to the Internet, advertising there is not only the most appropriate, but also free. Then you can print ads, flyers, brochures, but this is not necessary, because such advertising is not so effective now, and sometimes even annoys potential customers.
I wanted to write an article that would be really useful for me 8 years ago, when I myself started to launch my own training center - an acting course studio.
I then found many articles on how to open a training center. But there was a lot about how to choose statistics codes, how to properly format, etc. But there were few concrete steps that I could take right away - without investments, special knowledge, etc.
In memory of our beginning and to help those active people who want to start doing the most wonderful thing - to open a training center - this article.
This information will be relevant for aspiring entrepreneurs who want to open a training center in the following areas:
- child development centers
- dance schools
- creative courses
- yoga schools
- training centers
- language schools
- refresher courses
- etc.
This article will not contain rules and axioms from textbooks on finance, economics and business. Only specific practical advice and observations are described here, born from my experience of starting a training center from scratch, launching a franchise of creative studios and the experience of hundreds of our colleagues and partners of training center managers from different cities of Russia and abroad.
ATTENTION! Many thoughts you may not like. If you are a supporter of theoretical knowledge, you do not need to read further. This material will cause a lot of conflicting emotions and objections. Then do not write angry comments - I warned you.
Brief overview of the article:
Let's take a closer look at the following questions:
- Major mistakes at the start
- Where to begin
- Working with the base
- First clients
- Consolidation and first staff
- Rent
- Further development
Major mistakes at the start
- Writing a detailed business plan.(Fire this plan!)
Stop writing! Take action!
I have never seen any entrepreneur start his small successful business with a business plan. When you will already be doing your not the first, but already serious business, and will attract big investors, bankers, etc. - then the business plan is relevant.
At the initial stage, writing a business plan is like driving a pitchfork through water. Ephemeral indicators of incomprehensible systems.
In general, absolutely do not worry about the business plan. Below I will describe how to start with real cases and immediately get results, instead of wasting a lot of time and energy on writing this very plan.
- Search for an investor.(Waste yours!)
According to statistics, 95% of the first businesses fail. And believe me, those who started these same 95%, just like you, did not think that they would fall into them. And if there is such a probability of failure, maybe it’s better to fail in such a way as to remain not with debts, but with experience? Business education is the most expensive.
And it’s better to think up (or read below) how to start working with zero, and not with borrowed money. Then later, when you get access to borrowed funds, you will already manage them wisely. Any fool can just spend money. Better think about how to earn them.
- Looking for a big idea.(Well, look, lying on the stove)
When I was leaving a large auditing corporation, some comrades told me that they would also quit, but they would just wait for their idea and immediately quit. 7 years have passed - they are all waiting and complaining about the huge workload and miserable life.
Start doing what you enjoy right away. Otherwise, just create yourself a "golden cage," which then will be much more difficult to quit than a job. After all, it's YOURS!
Start with any, even the most banal idea. We need to start ACT! In the process, the idea will catch up, if it has not yet arrived.
- More focus on costs(Playing businessman)
Rent an office; hire employees, managers; make beautiful business cards, booklets; swell a cloud of money in advertising ...
Test yourself - what are your first steps in your business? Steps that bring in money, or steps that spend that money? If the latter, then it is NOT TRUE! Stop thinking about expenses. I repeat for the third time in this article (and I will repeat many more times) - think about how to make money with zero costs.
Where to begin?
- Choose a topic that interests you(Is it possible?)
Not the most money, not the most fashionable, but the one that you like. Love to dance - great! Get started. Love to draw - great! What you like - in that you have to try yourself.
Only eat ONE CONDITION!
Leo Tolstoy spoke about the art of the writer: “If you don’t write, don’t write”
So, you need to start the training center when you cannot help but start it! If you have any doubts about the topic and whether you need it at all, do not start. After all, it is a big responsibility. Any training center changes the world around it. Changes people. And if you do it without fanaticism, it’s better not to.
- Create a free product.(Not a freebie! But a free benefit)
Make the most of it!
Make a master class, webinar, training, lecture - whatever. Some kind of event where you can show your expertise. And the participants of this event should get the maximum benefit! According to the law of conservation of energy, the more you give, the more you get.
- Tell your friends about the free product(First lucky ones)
Post information about the free product on your social media pages. Invite your friends and ask them to bring their friends. Where and how to hold this event will be described below.
You can also write to all student councils in your city - they can help you attract even more visitors.
If your topic is more for an adult audience, look for various communities, associations, etc.
- Host your free event.(Suddenly)
Host your workshop or webinar.
Be sure to record it on video or at least audio. This will be your initial material for filling the content of the site, blog or page on social networks.
You can hold the event completely free of charge - negotiate. Various anti-cafes, free sites from the Agency for Youth Affairs, training centers, etc. will help you. Seek and ask. Think about how you can be useful to the owners of the premises. At a minimum, you bring new people into the room. And this is a serious asset.
- Start a blog on this topic(This is if trample)
If the free class went well, it was interesting for people and (more importantly) for YOU! So this topic needs to be developed further.
Create a simple website or just a group on social networks and start posting content on your topic there. The first content will be a recording of your free event. From it you can make articles, cut video or audio clips.
And do not think that there are already many competitors in this topic of yours. Don't worry about competitors at all. There will always be people who like exactly your presentation and your teaching style. Believe in yourself.
- Find partners in a related topic.(Any competitor can become a partner - it's all in your head)
Think about who already has the same people who are interested in your topic?
If you are engaged in weight loss courses, then dance schools can be excellent partners for you. Make a free master class on proper nutrition there, and get your first customers.
It is always easier to look for those who are already involved in your topic and who have a base than to build a base from scratch yourself.
And the base decides!
Working with the base
People are everything!
The business of training centers is a business of communication and active work with clients.
If you constantly run around looking for those to whom you sell your course once and quit, you will quickly run out of steam.
There are good statistics that it is 7 times cheaper and easier to sell to an existing client than to a new client.
So from the very beginning, start actively collecting the base and actively working with it.
I just had a bug in this. For two years we worked without collecting the contacts of people who came to us at all. Now I deeply regret it.
I repeat once again - FROM THE VERY BEGINNING OF WORK, START ASSEMBLYING THE BASE! Collect e-mail, phone and name of all your potential customers. This is the bare minimum to start with. Collect them at least in excel. If you feel strong in yourself, master the CRM system right away. This will make your life much easier. Find any with initial free functionality and go!
And understand - it's not the number of people in the database that decides, but the relationship with them. No need to just write down contacts and forget about them. Submit useful content on your topic regularly. And sometimes special good buy deals.
First clients
- First sales on own and partner base(If you do everything right, then here you will start earning without spending a single ruble)
After your first free events, you have a small base of potential clients.
If you have truly contributed to these events, there will be those who want more. They want to buy. This is where you sell your first paid product. It can be a course, training, individual lesson - whatever you want.
For example, if you want to go in for dancing, you held a free master class at any dance school, agreed with the owner on an hourly rent, and in this hall you start leading one paid group. Then another and another, and so on.
- Legal registration(It is better to work in "white")
At the initial stage, no one will arrest you for the first students. But I recommend that you immediately learn to work in the "white", because then you will have to do it anyway, and it will be difficult to get used to a smaller margin.
So in the beginning you do not need to register a legal entity. person - you can agree to work on the basis of an existing company. This is how you test your idea. If everything goes well, you will already open your own company or individual entrepreneur.
Development and first personnel
- Own company(It's already cool!)
But only at this stage, when you have tested the idea, you have already begun to receive real money and the future seems bright - at this moment, start registering your company.
The statistics of closing firms, which I mentioned at the beginning of this article, would be completely different if everyone first tested their ideas for the possibility of earning money, and then registered the company. Do not repeat the mistakes of the majority. Then the results you will not be like most)
- Hiring an assistant (Here you are Boss!
Your first employee is an assistant for a couple of hours a day. You can take a student or find someone. Just write an ad on your contact pages that you are looking for young interesting guys who want to start working already, and not delve into theory.
The easiest tasks. It’s hard to give advice here - until you hire the first employee, you still won’t understand them, and you’ll do everything wrong. But there is no other way! Hire an assistant and start your endless journey of leadership development.
Rent
This is generally an interesting topic. Many amaze with their Napoleonic desires (excuses). So, they say, when I have my own hall or even a building, then I can start normally.
We started with different semi-basements rented by the hour. And I advise you the same. I mean, not semi-basement premises, but rent by the hour.
You collect an advance payment from the students, pay the rent from it by the hour - and that's fine. Switching to monthly payment for your own hall makes sense ONLY when the hourly rent of several halls costs you as much as the monthly rent of the hall.
It is at the moment when you know for sure that just with the current number of students you can afford your hall - that's when you rent your hall.
In the same way, approach the second hall - first by the clock, then the second hall, etc.
Further development
What is described above (before renting the hall on a monthly basis) can be done in a month. Yes, for a month. How long have you been nurturing this idea and dream of yours? Enough to bear - give birth already. It's time.
And when you go through all these stages, you will understand that starting without money, without premises, etc. — these were the smallest problems on your way. Further more. But that's where all the fun is! Like in a computer game. The more experienced you become, the more difficult the levels and the scarier the opponents. If this scares you, you are not an entrepreneur. But if it sparks interest, then you are on the right track.
- New employees(Immediately get used to the fact that finding good people for you will be a matter of life)
Will you hire new teachers and have fun solving problems - how to motivate them to work better, how to make sure that groups are not taken away and do not go to competitors =)
And when you grow up, hire a deputy or an executive director. How to make sure that he does not take away the business, that he cares about development as well as you ...
- New destinations(Appetite comes with eating)
If you want to open new directions - tasks will appear - where to get time for these directions, when you are stuck in a routine, where to get money, where to get normal employees ????
- VIP destinations(Already more interesting)
How not to hesitate to take 50, 100 thousand rubles from people for a month of your work. Such problems are more interesting to solve)
- Automation ( uuuu where did you go)
- Scaling(Eeeeeeeee)
And if everything worked out at the previous stages, you will want more! New branches, new directions, new cities, etc.
But this is all a completely different story.
I hope I scared you.
I'll quote Tolstoy again with a slight change: "If you don't want to run a training center, don't!"
This is a very complex business. A lot has to do with communication. But also insanely important and interesting business.
Each training center is changing the world for the better. We develop creativity, improve health, open borders through learning different languages, help preserve families, relationships and peace of mind ... We make people happier.
And I will be happy if this article helps open another learning center that will make its students happier.
Good luck, friends!
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P.S. Write your questions in the comments below - I will be happy to answer them.
P.P.S. for those who are more comfortable watching videos, I have prepared a video version of this article. And for those who are more comfortable listening - below you will find an audio version that you can download.
To download the AUDIO version of the article, click
Alexey Beba.
Head of the project "GlavUch"
Head of the creative studio "Evolution".
We wish you even more satisfied students!
“I have never seen any entrepreneur start his small successful business with a business plan” - Arguably, but in any case, the article is very, very interesting, and most importantly, useful. I am nurturing this idea, but I don’t know when the “delivery” will come. I got food for thought after reading it. Thank you.
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