Ministry of Internal Affairs for Public Relations. Department of Public Relations in the structure of the Ministry of Internal Affairs of Russia: assessment of the effectiveness of activities. Recommended list of dissertations

communications public law and order authority

The Public Relations Department of the Ministry of Internal Affairs of Russia (Department for Interaction with Civil Society Institutions and the Media of the Ministry of Internal Affairs of the Russian Federation) is an independent structural unit of the central apparatus of the Ministry of Internal Affairs of Russia.

The Public Relations Department, in accordance with the established procedure, interacts on issues of its activities with units of the Ministry of Internal Affairs of Russia, relevant units of law enforcement, state and municipal bodies, public associations and organizations, as well as in accordance with international treaties of the Russian Federation with law enforcement agencies of foreign states and international police organizations.

The department, together with the territorial bodies of the Ministry of Internal Affairs of Russia, ensures the effectiveness of the activities of divisions of internal affairs bodies and internal troops of the Ministry of Internal Affairs of Russia, responsible for interaction with the media, press services, information and public relations units of the Ministry of Internal Affairs of Russia, and other authorized persons of the system of the Ministry of Internal Affairs of Russia. Directorate for Interaction with Civil Society Institutions and the Media of the Ministry of Internal Affairs of the Russian Federation (UOS MVD of Russia) // http://mvd.ru/mvd/structure1/Upravlenija/Upravlenie_po_vzaimodejstviju_s_institut.

The Public Relations Department is headed by the Head of the Department, who is appointed by Decree of the President of the Russian Federation. Today the head of the Department is Pilipchuk Andrey Vasilyevich, who took office on July 28, 2012. The Head of the Department is the press secretary of the Minister of Internal Affairs.

In addition to the units that provide communication and interaction with the information services of regional internal affairs bodies, the Public Relations Department includes a press center, a federal government agency, the United Editorial Office of the Ministry of Internal Affairs of Russia, which includes a television studio, the “Duty Unit” program, and the “Police Wave” radio station. and a number of printed publications.

The Press Center of the Ministry of Internal Affairs of Russia is a structural subdivision of the Department for Interaction with Civil Society Institutions and the Media of the Ministry of Internal Affairs of the Russian Federation (UOS MVD of Russia). The press center ensures interaction of the Ministry with the media, both domestic and foreign. The tasks of the press center include ensuring relations with the press, forming an objective public opinion about the activities of internal affairs bodies and conducting propaganda campaigns in the field of crime prevention. Press center of the Ministry of Internal Affairs of Russia // http://mvd.ru/presscenter.

One of the areas of activity for the press center of the Russian Ministry of Internal Affairs was holding press clubs. This form of information activity provides an opportunity to organize public discussions on a wide variety of issues related to the activities of law enforcement agencies. Press clubs have become a public platform for journalists from news agencies and print media, radio and television. In addition, the press club allows the journalistic community to exchange information online and provides the media with the opportunity to communicate with the leaders of the Ministry of Internal Affairs. Shakalov I.I. The image of the Russian Ministry of Internal Affairs as one of the areas of law enforcement reform // European Social Science Journal. 2012. No. 4 (20). - P. 546.

The history of another currently operating unit of the Public Relations Department of the United Editorial Board of the Ministry of Internal Affairs of Russia dates back to the 80s of the last century. During the era of perestroika, an understanding arose in the Ministry of Internal Affairs of the need for an operational ministerial printed organ - a newspaper. This is how the monthly newspaper “Shield and Sword” arose, the first issue of which was published on November 15, 1989. The newspaper helped the Ministry of Internal Affairs to effectively and promptly respond to various phenomena in public life, to explain to employees the policies of the country's leadership and the ministry. In the summer of 1990, the Shield and Sword newspaper became a weekly newspaper, and essays from all areas of the ministry’s activities began to appear on its pages. The editorial office of the magazine "Soviet Militia", to which at first "Shield and Sword" remained an annex, was transformed into the United Editorial Board of the Ministry of Internal Affairs. However, the staffing schedule of the modern United Editorial Board was approved only in 2002. At the same time, a department for an Internet site and information and analytical programs appeared within the division. Today, employees of the Ministry of Internal Affairs have actively mastered all the possibilities of the Internet. Not long ago, a page of the Ministry of Internal Affairs appeared on the popular social network VKontakte, which is openly accessible to everyone interested in police work.

Since May 2009, the interdepartmental information website “Law Enforcement Portal of the Russian Federation” has been operating, the organizational support of which is entrusted to the Ministry of Internal Affairs of Russia. This portal provides the opportunity to obtain information about all law enforcement agencies of the Russian Federation and contains a number of interactive services. Soynikov S.A. Problems of increasing the efficiency of the media in the system of the Ministry of Internal Affairs of Russia at the present stage // Scientific portal of the Ministry of Internal Affairs of Russia. 2011. No. 1 (13). - P. 19.

Today, the “United Editorial Office of the Ministry of Internal Affairs of Russia” is a multidisciplinary institution, directly subordinate to the ministry and uniting in its composition all the central departmental media of the Ministry of Internal Affairs of Russia.

The main tasks of the United Editorial Board of the Ministry of Internal Affairs of Russia are:

a) ensuring the functioning of departmental media as a powerful channel for implementing the ministry’s information policy;
b) coordination and effective use of personnel, information, logistics, financial and other resources in the interests of optimal solution of the tasks facing departmental media.

Currently, the United Editorial Board of the Ministry of Internal Affairs of Russia includes: the newspaper “Shield and Sword”; TV editorial office of the Russian Ministry of Internal Affairs; radio station "Police Wave"; newspaper "Dangerous Age"; periodical publication “Caucasian Meridian”; magazine "Police of Russia"; "Professional" magazine; magazine "Economic Bulletin of the Ministry of Internal Affairs of Russia"; magazine "Medical Bulletin of the Ministry of Internal Affairs"; international magazine "Commonwealth"; book edition.

The United Editorial Board of the Ministry of Internal Affairs of Russia carries out the preparation and publication of departmental printed media, as well as book products and the production of educational documentaries; informs citizens about the activities of the internal affairs bodies of the Russian Federation in combating crime and ensuring public safety and law and order. United editorial office of the Ministry of Internal Affairs of Russia // http://mvd.ru/presscenter/or.

Public Relations Departments can be easily distinguished from other divisions of the central apparatus of the Ministry of Internal Affairs of Russia by the heraldic signs they have, approved by the Minister of Internal Affairs (Appendix No. 8). The official emblems of the Department are divided into large and small emblems.

The large emblem is a shield installed for the emblems of units of the central apparatus of the Ministry of Internal Affairs of Russia, with a gold border and additional decorations in the form of an overhead figure above the shield and a motto ribbon under the shield. In the double-cut red-blue-red shield of the emblem there is a silver unrolling scroll with the gold emblem of the Ministry of Internal Affairs of Russia. On the scroll there is a golden feather placed in a belt on the right, and under the scroll there is a golden sword in a sheath placed in a belt on the left. The head figure is a golden double-headed eagle with outstretched wings, crowned with one large and two small crowns. On the eagle's chest is a round shield in the colors of the State Flag of the Russian Federation with the image of a foot warrior killing a dragon with a spear. The shield is superimposed on crossed golden swords and bordered by a silver laurel wreath. In its paws the eagle holds the shield of the emblem. On the fluttering red motto ribbon there is an inscription in gold letters: “WE SERVE RUSSIA”, “WE SERVE THE LAW”.

The small emblem is a silver unrolling scroll with the gold emblem of the Russian Ministry of Internal Affairs. On the scroll there is a golden feather placed in a belt on the right, and under the scroll there is a golden sword in a sheath placed in a belt on the left.

Each employee of the Department has a badge, which is a small emblem of the Department, around which, in the shape of a triangular shield, there is a red ribbon with a golden inscription: “WE SERVE RUSSIA”, “WE SERVE THE LAW”. On top of the ribbon is crowned with the heraldic sign of the Ministry of Internal Affairs of Russia in golden color. Sign size 30x46 mm.

The symbolism of the heraldic signs of the Public Relations Department has its own characteristics:

· the shape of the heraldic shield - the rank of the Directorate as a division of the central apparatus of the Ministry of Internal Affairs of Russia.
· a sword in a sheath denotes that the Directorate belongs to the structure of the Ministry of Internal Affairs of Russia, as well as the main task of the internal affairs bodies: to stand guard over law and order in the state and draw the sword, that is, use weapons, as a last resort, against those who have broken the law.
· feather - a symbol of inspiration, creative (writing) activity.
· a scroll with the emblem of the Ministry of Internal Affairs of Russia - a symbol of wisdom, providing information about the activities of the Ministry of Internal Affairs of Russia.
· silver color - the color of purity and honesty; gold color is the color of nobility; blue is the color of fidelity to duty; red is the color of courage and bravery.

Voronina M.S. believes that the ultimate goal of PR activities of internal affairs bodies should be considered to ensure close cooperation with the population and civil society institutions, stimulating the readiness and activity of citizens in assisting internal affairs bodies in ensuring law and order and crime prevention through information exchange, increasing the level of legal culture and public trust to the internal affairs bodies.

This goal can be considered strategic, which determines a number of intermediate goals of PR activities of internal affairs bodies (the so-called “tree of goals”). Such intermediate goals include, for example, the formation of a positive public opinion and corresponding image towards the internal affairs bodies, increasing the level of understanding by the population of the law enforcement and law enforcement policies of the state, instilling a sense of intolerance towards any forms of crime, establishing a high level of trust in the internal affairs bodies in society and other law enforcement agencies, etc. Voronina M.S. Goals and objectives of the activities of internal affairs bodies in public relations // Vestnik VEGU. 2010. No. 4. - P. 126.

The main tasks performed by the Public Relations Department of the Ministry of Internal Affairs of Russia are:

1) organization and participation in the formation of the main directions of state policy in the field of improving information support for the activities of the Ministry;
2) organization and implementation of the provision, in accordance with the legislation of the Russian Federation, of information about the activities of bodies, organizations and divisions of the system of the Ministry of Internal Affairs of Russia, the state, trends, and other characteristics of crime and offenses to media editors and journalists;
3) promptly informing the Minister and the Secretary of State - Deputy Minister about the position of media editorial offices and journalists regarding the decisions and speeches of the leadership of the Ministry, about responses to them in the media;
4) organization of information support for state, official and other visits, official meetings, conversations, negotiations, working trips of the Minister and Deputy Ministers, as well as other events with the participation of the leadership of the Ministry in Russia abroad;
5) organizing constant monitoring of the media, studying public opinion on the activities of bodies, organizations, divisions of the system of the Ministry of Internal Affairs of Russia and their officials;
6) organizing and ensuring interaction between the leadership of the Ministry of Internal Affairs of Russia and the media and public associations;
7) organizational and methodological support for the activities of press services, information and public relations units, and other authorized persons of the Russian Ministry of Internal Affairs system.

The main functions of the Public Relations Department include:

1) carrying out a comprehensive analysis of the state and implementation of state information policy in the field of internal affairs;
2) analysis and assessment of the state of information support for the activities of the Ministry, identification of priority areas for its improvement;
3) development of measures for information support of the activities of the Ministry, development of recommendations for their implementation;
4) analysis of the effectiveness of measures taken by bodies, organizations and divisions of the Russian Ministry of Internal Affairs system to improve information support for the operational and official activities of the internal affairs bodies of the Russian Federation and the service and combat activities of the internal troops of the Russian Ministry of Internal Affairs;
5) forecasting the development of information support for the activities of the Ministry and developing proposals to the State Secretary-Deputy Minister for its improvement;
6) generalization of the practice of applying the legislation of the Russian Federation on the activities of the Administration of the Ministry of Internal Affairs of Russia and the development of appropriate legal measures to improve the efficiency of the activities of press services, information and public relations units, and other authorized persons of the system of the Ministry of Internal Affairs of Russia;
7) development or participation in the preparation of draft federal constitutional laws, federal laws, regulatory legal acts of the President of the Russian Federation, regulatory legal acts of the Ministry of Internal Affairs of Russia, as well as preparation of proposals for improving legislative and other regulatory legal acts of the Russian Federation, regulatory legal acts of the Ministry of Internal Affairs of Russia on issues activities of the Department of Internal Affairs of the Ministry of Internal Affairs of Russia;
8) development or participation in the development, in accordance with the established procedure, together with interested divisions of the central apparatus of the Ministry, federal government bodies of draft international treaties in the field of internal affairs;
9) preparation or participation in the preparation of draft reviews and opinions on draft legislative and other regulatory acts of the Russian Federation on the activities of the Department of Environmental Protection of the Ministry of Internal Affairs of Russia;
10) maintaining databases of regulatory legal acts on the activities of the Management System of the Ministry of Internal Affairs of Russia, carrying out work on their systematization;
11) participation in the development and implementation of activities of state, federal, departmental, analytical and interstate target programs in which the Ministry of Internal Affairs of Russia takes part, insofar as they fall within the competence of the Department of Education and Science of the Ministry of Internal Affairs of Russia;
12) creation of the necessary conditions for the timely delivery to state and municipal bodies, media representatives, the public and citizens of information about the activities of bodies, organizations, units of the Ministry of Internal Affairs of Russia and their officials in the field of combating crime, preventing and suppressing offenses, as well as about the measures taken on the implementation of state policy in the field of internal affairs;
13) organizing press conferences, briefings, round tables, interviews, and other events with the participation of the Minister, Secretary of State - Deputy Minister, Deputy Ministers with media representatives, inviting media representatives to cover events with the participation of the Minister, Secretary of State -Deputy Minister;
14) implementation, at the request of media editorial offices, of accreditation of journalists to cover the activities of bodies, organizations and divisions of the system of the Ministry of Internal Affairs of Russia and others.

The functions assigned to the Public Relations Department are most relevant in the context of a radical reform of the law enforcement agency. Therefore, it is necessary to establish a clear public information system. It is necessary to attract public attention, interest various segments of the population, and consolidate a positive image in people’s minds.

The image of the police is a specially constructed image for potential participants in the law enforcement process and all participants in the holistic law enforcement process, which must meet their expectations and needs. In the image, initially, in essence, it is set: sketchiness and incompleteness, as well as a positive direction of emotional assessment.

According to the American sociologist Charles Tiley, “trust in government officials should be considered the result of such relationships when citizens entrust certain values to them without fear of being deceived.” Bondarenko T.A. Social factors contributing to the restoration of public trust in the police // Lawyer - Legal Adviser. 2007. No. 3. - P. 108. It is worth considering that throughout the entire period of existence of the “militia” it was perceived by the population as nothing other than an apparatus of state power and suppression. While the “police” are now positioning themselves as “protectors” of people who find themselves in difficult life situations. Over time, it should become a regular social service to help the population in complex legal issues, as has been the practice for a long time in many foreign countries. Alekseeva A.P. Activities of the Russian police in public assessments // Volgograd Academy of the Ministry of Internal Affairs of Russia. 2011. No. 4. - pp. 62-65.

A positive assessment inherent in the image is extremely important, as it is the key to the stability of the enterprise in crisis situations and a guarantee of success. Image plays a role and takes place in indirect communication of large groups of people, when the main source of information about the police in general, a specific police institution or a police officer is the media. Abdrashitov E.E. Crisis of trust in the police department as a factor influencing the objectivity of the population’s assessment of police activities // Bulletin of the Kazan Legal Institute of the Ministry of Internal Affairs of Russia. 2012. No. 7. - P. 22.

According to the All-Russian Research Institute of the Ministry of Internal Affairs of the Russian Federation for 2012, almost half of Russians (46%) when asked about the self-presentation of the police and their public coverage of their activities answer that they do not do this enough, and another 12% say that the local police do not informs citizens about its work.

As for Russians themselves, on average every second (51%) is interested in speeches and interviews of police officers talking about the work of internal affairs bodies, most often - elderly people (58%), least often - students (43%) . Every third Russian (32%) is not particularly interested in such materials, and every ninth (11%) does not watch, listen or read such speeches at all (6% found it difficult to answer).

There is no need to talk about a typical reaction to the speeches of police officers: some perceive them with confidence (37%), others with distrust (38%). Many repeated their answer that they do not read, watch or listen to such speeches (11% in total), and 14% found it difficult to say anything definite about the reaction to the stories of police officers about the work of their department. All-Russian Scientific Research Institute of the Ministry of Internal Affairs of the Russian Federation // http://www.vnii-mvd.ru.

The media in the modern world are one of the most influential social institutions in terms of the strength of their impact on the daily life of people. In the context of the development of the information society, characterized by the increasing importance of the processes of production, distribution and consumption of information, mass media are becoming the dominant source of informing people about the events of the surrounding world and are increasingly playing the role of agents of socialization. Smirnov A.A. Mass media in the mechanism of determination of illegal behavior // Scientific portal of the Ministry of Internal Affairs of Russia. 2012. No. 2 (18). - P. 26. Some media still continue, out of habit, to form a negative image of an employee of the Ministry of Internal Affairs, while most media are already creating a positive image of a modern policeman. Artishevsky E.V. Interaction between the media and the Ministry of Internal Affairs in the light of the Law “On the Police” // Sign: problem field of media education. 2011. T. 2. No. 8. - P. 99.

According to researchers, in order to achieve the greatest influence of mass communications on the formation of the prestige of internal affairs bodies, it is necessary to optimize mass communication, which involves not only an increase in information resources, but also taking into account the identified psychological patterns. Such optimization can be achieved primarily by changing the psychological structure of mass communication, the psychological connection of internal affairs bodies to the population by combining their psychological spaces. Bondarenko T.A. The managerial aspect of regulating the formation of the prestige of internal affairs bodies at the macro level // Bulletin of the St. Petersburg University of the Ministry of Internal Affairs of Russia. 2011. No. 2 (50). - P. 176. Consequently, the formation of the prestige of internal affairs bodies is achieved through the creation of a system of mass communication and an effective information policy. Public assessments of the prestige of internal affairs bodies are based on the importance and significance of the mission to ensure and protect constitutional rights and freedoms, law and order, public safety, and compliance with the expectations of citizens. Bondarenko T.A. Levels and methods of sociological research into the prestige of internal affairs bodies // Bulletin of the St. Petersburg University of the Ministry of Internal Affairs of Russia. 2011. No. 1. - P. 224.

Attitudes towards employee performances need to be changed, and this is evident from the results of the study. This is especially important now when, as researchers note, the formation of an effective model for positioning the Russian police in the information space is not only a set of measures and a set of information, propaganda and PR tools aimed at creating a positive image (police brand, image) of the police in the public consciousness. The positioning of internal affairs bodies should be based on the practical activities of the police and the specific results of their activities. It is extremely important that positive changes in the media information policy and public opinion regarding the Russian police are supported not only by means of information and PR support, but also by the practical implementation of the norms of the federal law “On the Police.” Shakalov I.I. Information efficiency of the internal affairs bodies of the Russian Federation in 2008-2011. // Theory and practice of social development: scientific. online journal 2012. No. 2. - URL: http://www.teoria-practica.ru/-2-2012/philology/shakalov.pdf.

The image of employees of the Ministry of Internal Affairs, even in the context of reforming the system, is not always clear. Thus, sometimes social ideas about employees of internal affairs bodies, broadcast by the media, contain a number of effects associated with the political situation: shifting the blame for the state of crime to the Ministry of Internal Affairs. Such effects include the “scapegoat” effect - “where are the police looking?” Semik A.A. Psychological nature of the image of employees of internal affairs bodies (analysis of written and everyday mentality, expert survey, study of personal files, testing and observation) // Theory and practice of social development: scientific. online journal 2007. No. 1. - URL: http://www.teoria-practica.ru/?stat=1189964644. One of the functions of the press service of the Russian Ministry of Internal Affairs is to prevent and minimize the consequences of these effects.

Employees of the Department have to not so much strengthen and promote the existing image as make considerable efforts to change it, and often even completely form it anew, since the negative features of its perception have become entrenched in the mass consciousness and have become very stable. And although certain steps towards correcting the situation have already been taken - a kind of rebranding has been carried out (the police have become the police), press services or public relations departments have been created and are functioning in all divisions of the Ministry of Internal Affairs of the Russian Federation, working contacts of law enforcement agencies with federal, regional and municipal media are expanding , TV series are increasingly appearing on television screens telling about the daily life and activities of internal affairs bodies, the heroes of which - as a rule, ordinary employees of these bodies - are quickly gaining the popularity of viewers (“Streets of Broken Lanterns”, “Glukhar”, “Kamenskaya”, etc. .), at the same time, it is too early to talk about a serious improvement in the situation for the better. Agapova T.V. Positive image of Russian law enforcement structures: problems of formation and prospects for promotion // Bulletin of the Russian Nation. 2011. T. 6. No. 20. - P. 204. Speaking about the functions of the Public Relations Department of the Ministry of Internal Affairs of Russia, one cannot fail to note the establishment of effective feedback. After all, modern practice shows that the Department is increasingly turning to public opinion, not only studying and, to one degree or another, using it in its work, but also shaping this opinion. This is important, firstly, in connection with the ongoing reform of law enforcement structures of the state, aimed at increasing their manageability, and through this, the effectiveness of all the work of these structures. Secondly, taking into account public opinion in the management of internal affairs bodies is important due to the need to increase their authority in society and the social prestige of the profession of law enforcement. Lysov G.V. Public opinion as an element of feedback in the management of internal affairs bodies: Author's abstract. diss. ...cand. sociol. Sci. - Ufa, 2008. - P. 4. At the moment, according to researchers, there have been significant shifts in this direction. Thus, scientists argue that at present we can talk about a tendency to create favorable conditions for increasing the level of competence of public opinion in the field of law enforcement, which, in turn, increases its capabilities as a feedback channel, and, consequently, contributes to the improvement of management activities in law enforcement sphere. Shakalov I.I. The image of the Russian internal affairs bodies in 2012: preliminary results of the reform (based on the results of a comprehensive study of public opinion) // Bulletin of the Adygea State University. Series 2: Philology and art history. 2012. No. 3. - P. 69.

The internal affairs system is open. This means that its structure, the nature of its functioning, the content of information connections and other elements are actively influenced by the conditions (factors) of the operational situation that develops in the territory served by the specified system and actually reflects the state of a certain segment of public relations in the field of national security. Moreover, specific indicators of these conditions (factors) determine the direction, content, methods and methods of functioning (including management) of the specified system. Zhaglin A.V. Management system of internal affairs bodies: general characteristics // Bulletin of the Voronezh Institute of the Ministry of Internal Affairs of Russia. 2012. No. 1. - P. 55.

No less important is the promotion of the activities of the Public Relations Department, since internal affairs bodies must influence public opinion, certain social institutions, individual citizens, limit or neutralize the manifestation of factors that determine illegal acts, and also stimulate anti-criminogenic activities. Timko S.A. Propaganda work of internal affairs bodies and its functions // Scientific Bulletin of the Omsk Academy of the Ministry of Internal Affairs of Russia. 2009. No. 3. - P. 32. This is facilitated by various actions and events, the release of departmental programs and publications.

The concept of modern police must take into account the changes taking place in society. Therefore, the activities of internal affairs bodies cannot be considered separately: it is always necessary to take into account its dependence on society, its assessment by public opinion. Zhuikova T.N. The driving forces of the formation and manifestation of public opinion, the possibility of taking it into account when assessing the work of the police (sociological aspect) // Bulletin of the Voronezh Institute of the Ministry of Internal Affairs of Russia. 2009. No. 1. - P. 45.

Today, the Russian Federation, like most countries in the world, proceeds from the position that the work of the police should be organized in such a way as to ensure public order and at the same time not create unreasonable obstacles to the exercise of the rights and freedoms of citizens. Aminov I.I. Experience in the organization and activities of police in foreign countries as a source of administrative reform of the Ministry of Internal Affairs of Russia // Law and Law. 2008. No. 2. - P. 116.

Ensuring public order and security is the direct responsibility of the police, but it is the duty of every citizen and official to assist and assist the police in this process. The state and society do not place all responsibility solely on the police, due to the global nature and complexity of the problems of ensuring order and security in modern society; they share this burden of responsibility with the police. Ponomarenkova I.A., Prorvich A.M. Police-state-society-person // Information security of regions. 2010. No. 2. - P. 62.

Support from the public and civil society institutions for police work can and does have various forms of manifestation, among which the most effective is the interaction of civil society institutions and the population with law enforcement agencies through the direct participation of citizens, public organizations and other non-state structures in the protection of law and order. Yakovlev R.R. Legal basis for interaction between the police and civil society institutions // Vestnik VEGU. 2011. No. 6. - P. 156. An important area of work here is the interaction of the press service of the Ministry of Internal Affairs with public councils, that is, the joint coordination of all the work of the department helps to identify and eliminate all shortcomings.

After all, not only law enforcement agencies, but also society are to a certain extent responsible for the current level of crime. Timko S.A., Urusov A.A. Some possibilities for forming public opinion about the activities of internal affairs bodies // Psychopedagogy in law enforcement agencies. 2008. No. 1. - P. 9. It should be emphasized that the joint efforts of the internal affairs bodies and the population can complement each other at the early stages of the process of neutralizing disharmonious and deviant conditions of the moral formation of the individual. Bakin A.A. Interaction of internal affairs bodies with the public in matters of preventing violent crime // Bulletin of the St. Petersburg University of the Ministry of Internal Affairs of Russia. 2009. No. 3 (43). - P. 93. We must also not forget that domestic and Western scientists point to the indirect or indirect impact of the media on people’s consciousness. Bulakh S.I. The influence of the media on the unlawful behavior of minors // Scientific portal of the Ministry of Internal Affairs of Russia. 2011. No. 1 (13). - P. 70. Therefore, employees of the Public Relations Department of the Ministry of Internal Affairs of Russia have to strictly control all materials published in the media about individual police officers or about the department as a whole.

Thus, the Public Relations Department is an important structural unit of the central apparatus of the Russian Ministry of Internal Affairs. The Department includes: a press center, departments engaged in monitoring activities and relations with the departments of internal affairs of the constituent entities of the Russian Federation, a federal state institution, the United Editorial Office of the Ministry of Internal Affairs of Russia, which includes a television studio, the program “Duty Unit,” the radio station “Police Wave” and a number of printed publications. The content of the goals, objectives and functions of the PR activities of the internal affairs bodies allows us to determine its essence as a conclusion. The essence of this is that public relations of law enforcement agencies represent a specific and important function of management activities aimed at creating, maintaining and developing a system of two-way communication with the public, a system that ensures the adoption of effective management decisions.

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Currently, public opinion is heavily dependent on the media. Or rather, the media today form this very public opinion. And the further effectiveness of the functioning of this or that organization depends on how it turns out. Objective coverage of an organization's activities in the media gives it, its ideas and projects a kind of credibility that is very difficult to obtain in other ways. If we take into account that the media are the main channel of non-personal communication, then building the right policy for interaction with them should be recognized as one of the most important components of public relations activities.

In the course of reforming the penal system and humanizing the conditions of convicts, it is very important that society receives proper understanding of these processes. Biased media coverage and, accordingly, public perception of the activities of penitentiary institutions can interfere with the normal course of reforms, cause nervousness among employees and prisoners, and create disbelief in society in the possibility of reforming the penal system. That is why such importance is attached to the formation among the citizens of the country of a correct understanding of the activities of institutions and bodies of the penal system and the problems that they solve. The media are called upon to fulfill this task.

The legal basis for the interaction of institutions and bodies of the penitentiary system with the media is: the Federal Law “On the Mass Media”, the Criminal Executive Code of the Russian Federation (Article 24).

Today there is no longer any doubt that organizations seeking to establish and maintain relationships with various categories of the public must be sufficiently open and accessible to media representatives. Considering the fact that the institutions of the criminal correctional system of the Chelyabinsk region have been inaccessible to journalists for many years, today representatives of the media have a genuine interest in the activities of the regional ATS system.

The functions of organizing interaction between institutions and bodies of the regional penitentiary system and representatives of the media are assigned to the press service of the Ministry of Internal Affairs of the Chelyabinsk Region.

The press service of the Ministry of Internal Affairs of the Chelyabinsk region constantly interacts with more than 60 federal, regional and municipal media. Among them are such printed publications as “Chelyabinsky Rabochiy”, “Evening Chelyabinsk”, “Chelyabinsky Komsomolets”, “MK in Chelyabinsk”, “Arguments and Facts”, “City News, representative offices of the central printed publications “Rossiyskaya Gazeta”, “Trud” , “Izvestia”, “Komsomolskaya Pravda”, etc.

Fruitful cooperation is carried out with all regional television channels, representative offices of federal television channels in Chelyabinsk and radio stations. Contacts have been established with correspondents of the information agencies RIA Novosti, ITAR-TASS, REUTERS, K-NEWS, Press Line, Siberian News Agency, Independent Information Agency, etc.

A comparative analysis of the press service’s documentation showed that over the past five years, the number of media outlets with which the press service interacts has increased by 42% (back in 2011, this figure was 28 media outlets) (Fig. 3.3). Media monitoring, which is regularly carried out by the press service, also demonstrates an increase in the total amount of information materials about the activities of institutions and bodies of the regional penitentiary system in the media. Thus, in 2009, 284 materials were posted, in 2010 - 338, in 2011 - 395 materials.

Rice. 3.3

The organization of interaction with the media in the regional department of the Ministry of Internal Affairs is carried out in two directions: relationships with print and electronic media. Taking into account the use of each type of media, its own interaction policy is built using methods and technologies that correspond to the specifics of the area.

Relations with the media are built in the Ministry of Internal Affairs of the Chelyabinsk region on the principle of two-way information communication.

On the one hand, the press service provides newspapers and magazines with certain information about the activities of the Ministry of Internal Affairs of the Chelyabinsk region with the aim of its subsequent open dissemination and bringing it to all interested representatives of various categories of the public, and on the other hand, journalists and reporters themselves conduct an independent active search for information about penitentiary institutions, contacting the press service for the necessary information.

When choosing a newspaper or magazine to disseminate information, the press service uses the so-called “information field passport”:

üthe nature and thematic focus of the publication (orientation towards the general reader, coverage of the local community, coverage of a narrow professional field of activity, etc.);
frequency of publication of a newspaper or magazine (daily, several times a week, weekly, monthly, quarterly, etc.);
Circulation of the publication (determines the possible size of the readership);
Region of distribution of the publication (district, city, region, region, republic, country, near or far abroad);
üthe cost of posting information (when transferring information materials to the publication on a paid basis);
Retail price of one copy of the publication (determines its availability for the mass consumer), etc.

The Ministry of Internal Affairs of the Chelyabinsk Region has developed the most constructive relations with such printed publications as “Chelyabinsky Rabochiy”, “Chelyabinsky Komsomolets”, “Trud”, “Komsomolskaya Pravda”, “Arguments and Facts”. The pages of these newspapers regularly publish materials prepared by their own correspondents about the activities of penitentiary institutions in the region.

In addition to the publication of information materials, recently a form of work with print media has become widespread, such as holding a “direct line” in the editorial office with the leadership of the regional penal system. So, in 2010, such an event was held in the editorial office of the newspaper "Chelyabinsky Rabochiy", in 2011 - in the editorial office of the newspaper "City News".

Today, the press service of the Ministry of Internal Affairs of the Chelyabinsk Region widely uses the capabilities of departmental printed publications: the magazine “Crime and Punishment” and the newspaper “Kazenny Dom” - annually up to 10 of their own materials are published there by the press service employees and correspondents of the editorial office of the newspaper of the Ministry of Internal Affairs of the Chelyabinsk Region.

Among electronic media, television companies occupy a leading position in matters of interaction. The main forms of television presentation of information about the activities of the penitentiary system of the Chelyabinsk region are:

periodic reports on current events in the life of the institutions of the Ministry of Internal Affairs of the Chelyabinsk region;
üinterviews with managers and specialists of the Ministry of Internal Affairs of the Chelyabinsk region about the most pressing problems of its functioning;
üreports on ongoing PR events;
üresponses to critical comments, requests, complaints addressed to the Ministry of Internal Affairs of the Chelyabinsk Region from individual members of the public;
Documentary-historical films, etc.

Federal and regional television channels annually prepare from 150 to 200 television stories about the activities of institutions and bodies executing punishments and problems with their functioning. The most productive cooperation is with TRC journalists.

Thus, in addition to news stories, together with the television channel, regular coverage of the most pressing issues of the activities of penitentiary institutions is carried out on the air of the “Evening Chelyabinsk” program.

One of the areas of activity of the press service of the Ministry of Internal Affairs of the Chelyabinsk Region in organizing interaction with the media is the preparation and holding of special events with the participation of representatives of the media. The press service most often uses such forms of presenting information and news materials as press conferences (3 times a year), press briefings (4 times a year).

Since the penitentiary system of the Chelyabinsk region consists of 37 functioning units, the press service regularly uses such a form of work with media representatives as press tours (journalists' trips to institutions). The number of annual visits by representatives of domestic and foreign media to regional institutions averages 148 visits.

An analysis of the activities of the Ministry of Internal Affairs in the Chelyabinsk region shows that pressure on its units in connection with the fulfillment of a number of obligations assumed by Russia to the European community upon joining the Council of Europe continues. In one way or another, not only human rights organizations, but also criminal communities, who probably want to shake up the situation in institutions executing criminal punishments, are trying to influence the activities of institutions and bodies of the penal system. For these purposes, so-called black PR technologies are sometimes used. The results of a content analytical study of media materials for 2009-2011 demonstrate the emergence of negative and custom-made materials in the last two years:

- 3, 2011 - 3 (there were no similar materials in the period from 2007 to 2009). And although their percentage in relation to positive and neutral publications is low - 1% - one cannot ignore the impact of such materials on the formation of public opinion about the activities of the Ministry of Internal Affairs. According to the same study, the percentage of positive and neutral information materials to the total remains approximately the same: 2011 - 46% to 53%, in 2012 - 45% to 54%, respectively.

So, it becomes obvious that in matters of establishing and maintaining public relations in the Ministry of Internal Affairs of the Chelyabinsk region, the organization of interaction with the media plays a decisive role. The study clearly demonstrates that interaction with the media is a self-sufficient area of PR activity, as well as interaction with public and religious organizations.

Relationships here are built in two directions: print and electronic media. However, these studies showed that interaction with print media requires improvement and development. In particular, this concerns the need to increase the number of own publications prepared by press service employees about the activities of the system.

The press service of the Ministry of Internal Affairs of the Chelyabinsk Region, in its activities to establish and maintain relations with the media, uses a whole range of forms and methods of interaction, including holding special events with the participation of journalists - press conferences and briefings. But at the same time, today such an effective form of work as holding “round tables” with the participation of journalists and other members of the public remains completely unused.

Thus, the results of the study showed that two groups of the so-called “external” public act as the public of the penitentiary system - non-profit organizations (human rights and religious groups) and the media. Today they are defined as key categories that shape public opinion about the activities of the penal system. The department that interacts with the media and public organizations at the federal level of the penal system is the Center for Public Relations. The Center’s responsibilities also include organizing international cooperation with penitentiary systems of foreign countries. The press services of the territorial bodies of the Ministry of Internal Affairs are subordinate to the Center for Public Relations.

The study made it possible to identify and analyze a number of problems in the functioning of the press service of the Ministry of Internal Affairs of the Chelyabinsk region and the organization of its activities as a PR unit.

The Regulations on the press service of the Ministry of Internal Affairs of the Chelyabinsk region highlight the following functions:

üpreparation and distribution of statements, press releases and other information materials through the media about the tasks, directions and results of the activities of institutions and bodies of the Ministry of Internal Affairs of the Chelyabinsk region;
üconsidering critical speeches in the media on issues of the activities of the penal system, if necessary, preparing materials to refute false information;
ütaking into account information transmitted to the media about the activities of the Ministry of Internal Affairs of the Chelyabinsk region and creating an information fund for accumulation, storage and systematization.
üinvolvement, with the consent of the relevant managers, of employees of the Ministry of Internal Affairs of the Chelyabinsk Region in speaking in the media, preparing interviews, publications, videos;
üensuring communication between management and the media;
üproviding the leadership of the Ministry of Internal Affairs of the Chelyabinsk Region with information about the position of the media on their speeches and statements.

As you can see, the above functions are fully consistent with the main tasks of the press service - preparation of the necessary information, its prompt transmission to media representatives, assistance in its placement and monitoring of published or broadcast materials about the activities of the organization. However, in fact, the press service of the Ministry of Internal Affairs of the Chelyabinsk Region additionally performs a number of functions that are normatively assigned to other divisions of the organization:

ürelease of a corporate publication for employees of the penitentiary system;
üpreparation of reports for managers at various levels for various events;
üpreparing scenarios for various corporate events;
üregistering subscriptions to periodicals for department employees and organizing a subscription campaign for departmental printed publications;
üorganization of a monthly direct telephone hotline in the institutions of the Ministry of Internal Affairs of the Chelyabinsk region.

In addition, the press service employees use their own resources to photograph and videotape significant events, prepare videos for official use, and also prepare video materials for publication in the media.

Thus, the functions of the press service of the Ministry of Internal Affairs of the Chelyabinsk Region significantly go beyond the organization of interaction with the media.

Among the areas of activity of the press service of the Ministry of Internal Affairs of the Chelyabinsk region, the organization of interaction with public and religious organizations is highlighted. However, in fact, this area is supervised by another structural unit - the department of educational work with convicts. The study showed that such a redistribution of functions causes a number of difficulties in organizing work with public organizations. Thus, the orientation of this direction towards working only with special contingents became obvious. Moreover, the lack of specialists closely involved in this particular area of PR activity does not allow for high-quality organization of interaction, systematization and analysis of its results.

The structure of the press service of the Ministry of Internal Affairs of the Chelyabinsk Region includes two specialists: the head of the press service and the public relations inspector. The results of the study confirm that such a number of people is not enough not only to carry out all of the above functions assigned to the press service of the Ministry of Internal Affairs of the Chelyabinsk Region, but even if it were only engaged in information. The constant public interest in the activities of the Ministry of Internal Affairs of the Chelyabinsk Region, the expansion of the range of interactions, the need to introduce new forms and methods of work prove the need to enlarge this PR department. Due to the lack of human resources, today the press service pays virtually no attention to analytical work.

There is one more important point to note. Today, in the Ministry of Internal Affairs of the Chelyabinsk Region, the press service occupies the place of an auxiliary unit, which determines its low status in the organization. In accordance with the Regulations, the head of the press service reports directly to the head of the Ministry of Internal Affairs of the Chelyabinsk region, but in fact is subordinate to his deputy for personnel and work with personnel. This, in turn, complicates the presence of the head of the press service when making strategic decisions in the organization.

In addition, an analysis and survey was conducted on public relations with the Ministry of Internal Affairs in the Chelyabinsk region.

So, for the period from July 5 to September 1 of this year. The working group of the telephone consultation line of the Ministry of Internal Affairs of Russia in the Chelyabinsk region received 533 questions (appeals) from citizens, including on the main areas of application of the provisions of the Federal Law "On Police" remained the same - 200 questions (appeals), on issues not related to the operation of the Federal Law “About the police” - 333 (increased by 15 units).

The total number of proposals and comments from citizens to improve the efficiency of law enforcement provisions of the Federal Law “On Police” over the past week has not changed and remained the same at 17.

Table 3.1 - Analysis of the telephone consultation line of the Ministry of Internal Affairs of Russia in the Chelyabinsk region

Period Questions (appeals) from citizens to the telephone line were received, in total: Suggestions and comments were received, in total On the main areas of action of the Federal Law "On Police" On issues not related to the action of the Federal Law "On Police" July 5 July 150113375 July 9838608 July 12 July 4112292 July 14 July 14 3512231 July 19 July 35530 July 21 296230 July 26 201 19028 July1701702 August2422204 August123909 August14311011 August936016 August13013018 August808023 August303025 August1028030 August40401 September110110Total for the period from July 5 to September 153320033317

An analysis of the intensity of citizens’ requests received on the telephone consultation line of the Ministry of Internal Affairs of Russia “To help the citizen - the Law “On the Police”” since the beginning of its work indicates a stabilization of the number of citizens’ requests at a low level for a telephone consultation line - only 15 calls were recorded over the last week. At the same time, in the main areas of application of the provisions of the Federal Law “On Police”, over the past week of operation of the consultation line of the Ministry of Internal Affairs of Russia in the Chelyabinsk region, not a single thematic call was received (Fig. 3.1).

Rice. 3.1.

The focus of questions received over the last week of operation of the telephone consultation line of the Ministry of Internal Affairs of Russia (not related to the Federal Law “On Police”) remained unchanged. These are, as before, complaints about illegal, in the opinion of citizens, actions of police officers and questions about the implementation of the provisions of the Federal Law on social guarantees for employees of internal affairs bodies.

On the website of the consultation line of the Ministry of Internal Affairs of Russia "To help the citizen - the Law "On the Police" on the Internet, since the beginning of its work, 170 letters (appeals) from citizens have been registered, according to which the Ministry of Internal Affairs of Russia in the Chelyabinsk region is working on preparing responses and sending them to their addressees by email.

Table 3.2 - Analysis of the Internet consultation line of the Ministry of Internal Affairs of Russia in the Chelyabinsk region

Period Questions (appeals) received from citizens via the Internet line, in total: On the main areas of action of the Federal Law "On Police" On issues not related to the action of the Federal Law "On Police" July 7 693138 July 12 615 July 14 514 July 19 1239 July 21 927 July 28 2711 August 164 August 1688 August 11 65 18 August 1367 August 25 5141 August 202 Total for the period from July 5 to September 117069101

As can be seen from Table 3.2, over the last week of operation of the Internet consultation line of the Russian Ministry of Internal Affairs in the Chelyabinsk region, only two calls were received.

Rice. 3.2.

The overall ratio of citizens' requests for clarification on specific provisions of the Federal Law "On Police" and other areas of law enforcement since the start of the Internet consultation line was 69 to 101 and continues to slowly increase towards an increase in the total number of questions not related to the provisions of the Federal Law " About the police."

Of the entire range of citizens' appeals to the website of the consultation line of the Ministry of Internal Affairs of Russia for the Chelyabinsk region "To help the citizen - the law "On the Police" on the Internet, the second most important place by September 1 of this year was taken by complaints from the population about what they consider to be unlawful actions employees of the police and other law enforcement agencies, in third place is the need for comments on the implementation of the provisions of the recently adopted Federal Law on social guarantees for employees of internal affairs bodies.

Rice. 3.3

In addition, to assess the effectiveness of the press service of the Ministry of Internal Affairs in the Chelyabinsk region, a PR audit was carried out, namely, desk and qualitative research methods were used: content analysis of the media and population surveys.

We see the most interesting Internet survey conducted in September 2011 on the website of the Ministry of Internal Affairs of the Russian Federation for the Chelyabinsk region (www.guvd74.ru).

Respondents were asked to answer the question: “The work of the press service of which ministry, in your opinion, is the most effective?” According to the Ministry of Internal Affairs of the Russian Federation for the Chelyabinsk region, 201 people took part in the survey.

Table 3.3 - The results of the survey were as follows

The work of the press service of which ministry, in your opinion, is the most effective? Place of the Ministry of Youth Affairs, Sports and Tourism 41 (20%) 1 Ministry of Civil Defense and Emergency Situations 34 (17%) 2 Ministry of Internal Affairs of the Republic of Tatarstan 22 (11%) 3 Ministry of Construction, architecture and housing and communal services20 (10%)4Ministry of Information and Communications11 (5%)5Ministry of Education and Science6 (3%)6

Thus, we can conclude that the effectiveness of the press service of the Ministry of Internal Affairs of the Russian Federation for the Chelyabinsk region was assessed by respondents at a lower level compared to the activities of the press services of the Ministry of Youth Affairs, Sports and Tourism and the Ministry of Civil Defense and emergency situations. On the one hand, this is a good indicator in the top three, but on the other hand, there is something to strive for, there are some points that need to be taken into account when planning work in the future for improvement.

An analysis of the problems identified as a result of a study of the organization of interaction with the public allows, as recommendations for improving PR activities, to raise the question of the need to create a full-fledged PR service in the Ministry of Internal Affairs of the Russian Federation for the Chelyabinsk Region, capable of functioning effectively in the context of reforming the penitentiary system.

The modern structure of the information block of the Ministry of Internal Affairs of the Russian Federation, which is represented by the Department of Public Relations (PRO), consists of the following parts: Press Center of the Ministry of Internal Affairs of the Russian Federation, the Department of Public Relations and the Strategic Planning Department. These areas of activity are clearly separated.

The main function of interaction with the media is assigned to the Department of the OS Press Center of the Ministry of Internal Affairs of Russia. We emphasize that the name “press center” not only increases the importance of the press service itself, but also emphasizes its status, since this department occupies a leading position in organizing the information activities of the press services of the internal affairs bodies of the constituent entities of the Federation. Thus, the name “Press Center” reflects the coordinating role of this unit.

The departmental specificity of the work of the Press Center of the Ministry of Internal Affairs lies in the need to comply with the principles of openness (in particular, the Constitution of the Russian Federation states that everyone has the right to access information), taking into account the fact that the current legislation in some cases provides the possibility of public disclosure of some information (there is such concepts as “state secret”, “official secret”, “secret of investigation”).

Valery Gribakin, head of the Department of Educational Services of the Ministry of Internal Affairs of the Russian Federation, points out that “the main partners of the Press Center of the Ministry of Internal Affairs are representatives of the media and those involved in the formation of the information space as a whole (in particular, various media unions, film industry workers). The work of the press center is clearly focused on organizing interaction with the media, since other departments of the Management Department are responsible for other areas of work.”

The process of interaction with the media includes the following elements:

- providing assistance to the media in the preparation of law enforcement materials;
- preparing your own materials for posting;
- provision of official comments;
- organization of briefings and press conferences;
- media monitoring (the department has a group of employees who watch television channels, newspapers, the Internet around the clock, and do round-the-clock electronic monitoring);
- media coverage of the activities of the leadership of the Ministry of Internal Affairs of the Russian Federation (including during business trips around the country) 14.

When analyzing the work of the Public Relations Department of the Ministry of Internal Affairs of the Russian Federation it is necessary to understand that this unit is the only structure of the Ministry of Internal Affairs of the Russian Federation, which has the right to act as an official representative of the department and comment on certain events on behalf of the entire institution. Having this unique opportunity places extreme responsibility on employees.

At the moment, the press service system, centered in the Department of Education, covers all divisions of the Ministry. There are structures or individual employees responsible for working with the media in every department of the Ministry of Internal Affairs of the Russian Federation (in total there are more than 20 divisions). In each division, depending on the specifics of its work, the head himself made the decision on what organizational form the division should exist, focused on producing information and working with journalists. Valery Gribakin, head of the Department of Operations of the Ministry of Internal Affairs of the Russian Federation, “believes that as a result of this, a very flexible logical system was built, since the number of personnel, the name of the unit in contact with the media, functional responsibilities, in each specific case clearly corresponds to the set of tasks that needs to be decided."

For example, in the Department of Economic Security, which is a serious structure on an all-Russian scale, one person cannot cope, so a special department has been created in the Economic Security Department of the Ministry of Internal Affairs of the Russian Federation for this structure. At the same time, for example, in the Financial and Economic Department one employee is responsible for the information block.

In the traffic police, due to its specifics, the functions of this unit are somewhat broader. A propaganda department has been created there, which includes employees responsible for interaction with the media, interaction with the public, as well as specialists whose functional responsibilities are to promote legal culture and competent behavior on the road (work in schools, universities, work collectives, etc. ). An analysis of the system of interaction with the media, created at the level of the central apparatus of the Ministry of Internal Affairs of the Russian Federation, indicates the presence of such an important quality as flexibility, which in recent years has proven its effectiveness and expediency.

If we analyze the structure of the Ministry on a top-down basis, then there are, with equal rights, the seven main departments of the Ministry of Internal Affairs of Russia for federal districts (GU MVD of the Russian Federation for federal districts), the Ministry of Internal Affairs, the Central Internal Affairs Directorate, and the Department of Internal Affairs for the constituent entities of the Russian Federation. In the Main Directorate of the Ministry of Internal Affairs of the Russian Federation for federal districts, from one to three employees are responsible for interaction with the media (the function of interaction with the public is the responsibility of another unit)

The Ministry of Internal Affairs, the Main Internal Affairs Directorate, and the Internal Affairs Directorate for the constituent entities of the Russian Federation also have structural divisions that are subordinate to their head in managerial terms, and in information and content terms - to the Department of Internal Affairs of the Ministry of Internal Affairs of the Russian Federation.

Primary level These are city, district and linear departments of internal affairs bodies. Here (with the exception of millionaire cities and large cities), the structure does not provide for press services and information and public relations units, but an employee (as a rule, an employee of a headquarters unit) who is responsible for interaction with the media is mandatory. Let us note that the classic functions of the press service in the internal affairs bodies are performed by units called “administration, department, division, information and public relations group.” The status of a unit (administration, department, branch) depends on the subject of the Federation or the level of the structure in the departmental hierarchy.

In order to better understand the functionality and specifics of the work of the press services of internal affairs bodies, we present a standard regulation on these units in the constituent entities of the Russian Federation, which was adopted as an Appendix to the Order of the Minister of Internal Affairs No. 888 of October 12, 2007. Department (department, department ) information and public relations of the Ministry of Internal Affairs, the Main Internal Affairs Directorate, the Internal Affairs Directorate for a constituent entity of the Russian Federation, the department (group) of information and public relations of the Internal Affairs Directorate, OVDRO is a structural subdivision of the Ministry of Internal Affairs, the Main Internal Affairs Directorate, the Internal Affairs Directorate for the constituent entity of the Russian Federation, the Internal Affairs Directorate, OVDRO is created for the purpose of information support and propaganda promptly - official activities of internal affairs bodies in the media, strengthening their interaction with government bodies of the constituent entities of the Russian Federation, election commissions, public associations, religious associations, human rights organizations, citizens, as well as studying public opinion about the activities of the Department of Internal Affairs 14.

The division in its work is guided by the Constitution of the Russian Federation, generally recognized principles and norms of international law, international treaties of the Russian Federation, federal Constitutional laws, federal laws, decrees and orders of the President of the Russian Federation, decrees and orders of the Government of the Russian Federation, regulatory legal acts of the Ministry of Internal Affairs of Russia, these Regulations .

The structure and staffing of the Division is approved in accordance with the established procedure. The work of the Division is organized on the basis of planning, a combination of unity of command in resolving issues of official activity and collegiality in their discussion, the personal responsibility of each employee for the fulfillment of their functional duties and individual assignments.

Main goals:

informing citizens about state policy in the field of law enforcement and public safety, the fight against crime and measures taken by the internal affairs department to implement it, including by providing information to the media, excluding the provision of information representing state, official and other secrets protected by law;

organizing interaction between the police department and the media, government bodies, election commissions, public and religious associations, human rights organizations and citizens on issues of strengthening law and order, maintaining authority and forming an objective public assessment of the police department’s activities;

organizational support for the activities of the Public and Information Councils under the Ministry of Internal Affairs, the Main Internal Affairs Directorate, and the Internal Affairs Directorate for the constituent entity of the Russian Federation;

studying public opinion about the activities of the regional police department independently or with the involvement of other organizations;

promotion of a professional attitude towards serving the cause of law and order and the heroism of police officers, as well as active associations of the Department of Internal Affairs in the implementation of law enforcement activities;

organizing and ensuring interaction between the Department of Internal Affairs and the media, including by creating a regime of business partnership and mutual trust with the media in order to objectively cover the activities of the Department of Internal Affairs in them;

informing management about media coverage of police department activities;

media monitoring in order to identify information about the activities of internal affairs bodies, timely forecast information events and threats, and respond to them 14.

develops proposals on priority areas for the development of information support and exchange relations of the Ministry of Internal Affairs, the Main Internal Affairs Directorate, the Internal Affairs Directorate for the constituent entity of the Russian Federation, the Internal Affairs Directorate, the OVDRO;

collects, analyzes, summarizes and disseminates information on the development of the socio-political, socio-economic, interethnic situation, interfaith relations, the situation in the field of observance of human rights in the region, their impact on the state of public order and makes proposals to the leadership of the Ministry of Internal Affairs, the Main Internal Affairs Directorate, the Department of Internal Affairs for the constituent entity of the Russian Federation, the Department of Internal Affairs, OVDRO for ensuring law and order and public safety.

expresses in the media the official position of the leadership of the Ministry of Internal Affairs, the Main Internal Affairs Directorate, the Department of Internal Affairs for the constituent entity of the Russian Federation, the Department of Internal Affairs, OVDRO and disseminates, on its instructions, agreed information on the implementation of the tasks of the Department of Internal Affairs in the area of law and order and public safety, the fight against crime, organizes meetings of the leadership of the Ministry of Internal Affairs, the Main Internal Affairs Directorate, the Internal Affairs Directorate for the constituent entity of the Russian Federation , Department of Internal Affairs, OVDRO with the heads of government bodies of the constituent entities of the Russian Federation, leaders of political parties, public and religious associations, human rights organizations to develop mutually acceptable solutions in matters of strengthening the rule of law, public order and crime prevention, legal propaganda, maintaining the authority of the Department of Internal Affairs 14.

The above document is a standard provision for a significant number of departments of internal affairs bodies responsible for information interaction with the media and the public. The Regulations are a clearly structured document that regulates all aspects of activity, which certainly makes the work of regional divisions easier.

The difference between the standard regulations on the management of information and public relations of internal affairs bodies is that this document defines three main audiences of recipients of the information project:

citizens;

employees of internal affairs bodies, military personnel of internal troops, veterans, family members, law enforcement specialists;

journalistic community and public associations 14.

We said above that the work on public relations in the structure of the Ministry of Internal Affairs of Russia has been carried out for quite a long time, but it is obvious that it is at the present stage that it has been possible to centralize all efforts, build an effective internal framework for this activity and, accordingly, significant progress in information work of internal affairs bodies and communication with the population. If earlier the efforts of individual employees were not combined into a single system, now, through the creation of a single “think tank” and coordination of the work of departments, both horizontally and vertically, an effective system has been formed for broadcasting the position of the Ministry of Internal Affairs of the Russian Federation on a wide range of issues. As part of our research, we emphasize that the experience of the Public Relations Department of the Ministry of Internal Affairs of the Russian Federation can serve as a good guide in the work of the press services of various large organizations that have branches and representative offices in many constituent entities of the Federation.

It is also important that over the past 3 years, the Department of Educational Services of the Ministry of Internal Affairs of the Russian Federation has been pursuing a targeted policy aimed at moving away from the style of presenting information in the “criminal chronicle” format. The new goal of the UOS was to prepare a larger number of preventive and image materials. In this regard, at the moment the main criterion for assessing the quality of work of the press services of the units of the Ministry of Internal Affairs of the Russian Federation in the regions is not the quantitative, but the qualitative level of preparation of materials. In order to systematize data reflecting the state and dynamics of development of the information and propaganda work of internal affairs bodies, reporting forms have been developed for the areas of activity of information and public relations departments.

At the moment, the Russian Ministry of Internal Affairs is not only a “supplier” of information for the media and the public, but also has its own “media resources”, the target audience of which is not only internal affairs officers, but also Russian citizens in general. In order to clearly demonstrate the variety of information products produced under the auspices of the Ministry of Internal Affairs of the Russian Federation, we list some of them - these are Internet sites, the “Police Wave” radio station (created in the mid-90s), a television studio, various printed publications: books, newspapers magazines. This work at the level of the Central Office is carried out by the “United Editorial Board of the Ministry of Internal Affairs”. At the subject level there are approximately similar structures, the work of which is coordinated by public relations units. Currently, in the regions of Russia, departments of the Ministry of Internal Affairs produce 58 printed publications, 76 television programs and 36 radio broadcasts in various formats.

One example of how information issued on behalf of internal affairs bodies can be in demand by the population is the Smolensk region: “The circulation of the weekly newspaper of the Internal Affairs Directorate of the Smolensk region “Channel - 02” reached 24 thousand copies, distributed not free of charge, but by subscription and in retail"37. To properly understand these scales, we note that now the main socio-political newspapers of medium-sized regions rarely have a circulation of more than 10 thousand copies.

The “Concept for improving the interaction of units of the system of the Ministry of Internal Affairs of the Russian Federation with the media and public associations for 2009-2014” allows us to understand the strategic approach of the Ministry of Internal Affairs to the implementation of information policy 61.

The priority of this document is emphasized by the fact that the concept was issued as an annex to the order of the Minister of Internal Affairs of Russia Rashid Nurgaliev in 2009 under No. 1. Order of the Minister of Internal Affairs No. 1 of 01/01/2009 “On approval of the Concept for improving the interaction of units of the Ministry system Internal Affairs of the Russian Federation with the media and public associations for 2009-2014" prescribes to continue to "implement a coordinated policy in the field of forming an objective assessment of the activities of the Ministry among citizens, improving the legal culture of society, creating a positive image of employees of internal affairs bodies and military personnel search of the Ministry of Internal Affairs of Russia" 61.

Let us note that the first such concept was adopted in 2005 and was designed for three years. The main goal of the first Concept was to recommend the Ministry of Internal Affairs in the Russian information market as one of the priority newsmakers, therefore, to achieve this goal, it was extremely important to create a large number of publications and a constant presence in the information space. It was precisely this kind of work that allowed the Ministry of Internal Affairs to create the image of the most open department. Currently, when the Ministry has connections and authority in the journalistic community, the second stage of work on the comprehensive promotion of the “Ministry of Internal Affairs” brand has begun, when problems of the quality of preparation of materials and work with information technology have come to the fore.

The concept of 2009-2014 determines the vector of development of information work of internal affairs bodies for a period of 5 years. Such long-term planning of work with external audiences can rarely be found among government and administrative bodies, which emphasizes its special significance for the Ministry of Internal Affairs of the Russian Federation.

As the main tasks ensuring the achievement of the main goal of improving the image and increasing the authority of the Ministry among the general population, the following are identified and discussed in detail in the concept of the Ministry of Internal Affairs of the Russian Federation:

- deeper and more comprehensive development of interaction between internal affairs bodies and internal troops with the media;
- development of interaction between internal affairs bodies and internal troops with public associations;
- increasing the efficiency of departmental media;
- improving organizational support for interaction with the media and public associations.

Note that the Concept contains about 20 pages of detailed technological description and recommendations with the help of which issues should be resolved in the four areas mentioned above 14.

We emphasize that the expected results of the implementation of the Concept, as conceived by its creators, should be:

further progressive development of interaction between units of the Ministry of Internal Affairs of the Russian Federation with the media and public associations;

increasing citizens' trust in internal affairs bodies, internal troops and government institutions in general;

expansion of mutually beneficial cooperation at a new qualitative level;

formation of modern approaches and development of mechanisms for such cooperation;

growth of social activity and legal consciousness of citizens;

increasing the role of public associations in promoting law enforcement and ensuring law and order, which will ultimately ensure the successful implementation by internal affairs bodies and internal troops of tasks to respect and protect the rights and freedoms of man and citizen, strengthening the rule of law and order in the state and society.

Let us emphasize that this concept, like its predecessor, is not a declaration of intent, but a guide to action for departments of internal affairs bodies involved in the development of public relations. Experts emphasize that over the last period there has been a steady increase in the number of information materials about the activities of the Ministry of Internal Affairs in the media and, especially important, among them there are many materials of a preventive and positive nature 14.

A significant contribution to the formation of a positive process for employees of internal affairs bodies and military personnel of the internal troops is made by the holding of the annual All-Russian competition of the Ministry of Internal Affairs of Russia “Shield and Pen”60. At this event, not only distinguished employees of information and public relations departments are awarded, but also citizen journalists who pay increased attention to the problems of maintaining public order and the fight against crime, and talk about this with the greatest objectivity and impartiality.

In the work of the competition commissions, when determining the winners in numerous categories, significant attention is paid to the quality and creative component of the work of journalists, original ideas and non-standard approaches to covering the work of internal affairs bodies, materials and reports that have had the greatest impact on public opinion and serve to strengthen trust between the police are welcomed. and society. It is worth noting that holding such a competition at the federal and regional levels is an excellent information occasion and event that unites all employees of this unit, increases the prestige of the profession and stimulates them to perform their official duties with high quality.

In addition, in increasing the professionalism of units responsible for public relations, seminars and meetings of the heads of press groups of internal affairs bodies of all subjects of the Federation, which are held annually in one of the regions of Russia, play a significant role. The format of this event is quite effective and can be used by the press services of other large interregional organizations, since in a short period (up to 3 days) you can discuss current issues, exchange opinions, optimize internal interaction, hear speeches from leaders and invited specialists, get acquainted with the region in which the event is taking place 14.

The work of the Public Relations Department of the Ministry of Internal Affairs of the Russian Federation with the expert community, aimed at developing management decisions in the field of information policy, deserves special attention. This direction has begun to actively develop recently and has already shown its effectiveness. For example, it actively participates in the development of the information policy of the Ministry of Internal Affairs of Russia, determining its priority goals and objectives, developing proposals for improving certain areas of information and propaganda activities and assessing the effectiveness of their practical implementation Information Council of the Ministry of Internal Affairs of Russia 62.

In order to take wider account of the needs and interests of citizens, to ensure the protection of their rights and freedoms in the formation and implementation of state policy in the field of internal affairs, a Public Council under the Ministry of Internal Affairs of Russia was created in the Ministry of Internal Affairs of Russia 63.

Public councils have also been created under the Ministry of Internal Affairs, the Main Internal Affairs Directorate, and the Internal Affairs Directorate for the constituent entities of the Russian Federation. The presence of such consultative and advisory bodies makes it possible to involve the widest public circles in solving problems of ensuring law and order, which has a better effect on the image of the Ministry of Internal Affairs of the Russian Federation, as it demonstrates the openness of the organization and the opportunity for mutually beneficial constructive dialogue with everyone who is interested in this: political associations, religious organizations, public organizations, creative and professional unions, etc. How representative the region's public will be represented in such a council directly depends on the best communication skills of the employees entrusted with its formation; it is they who must explain to authoritative members of the public how important their support is for the work of the internal affairs bodies. Thus, we again come to the conclusion that the implementation of any good idea from the center directly depends on the quality of execution on the ground.

Within the framework of the Cooperation Agreement with the Russian Orthodox Church, the Ministry carries out joint activities on the spiritual and moral education of employees of internal affairs bodies, military personnel of the internal troops and the general public of the Russian Federation, to prevent crime among minors. In addition, joint participation with representatives of the Russian Orthodox Church is carried out in other socially significant actions and events. We emphasize that this work in most regions is carried out by information and public relations units 64.

Currently, the Department of the Internal Affairs Ministry of the Russian Federation, together with representatives of the spiritual administrations of Muslims, is working to overcome radicalism and extremism, especially among young people, and to prevent conflicts on interethnic grounds. In cooperation with representatives of the Jewish regional communities of Russia, measures are being implemented to prevent manifestations of xenophobia and national-religious hostility.

Thus, the central apparatus of the Ministry of Internal Affairs pays considerable attention to the development of interaction with the widest possible range of those organizations and officials that have a significant influence on the information agenda and public opinion.

In order to improve the organization of joint work of election commissions, referendum commissions and internal affairs bodies to ensure that citizens exercise their constitutional right to participate in elections and referendums held on the territory of the Russian Federation, compliance with law and order during their conduct, an agreement on interaction with the Central Election Commission was concluded Russian Federation 65.

An Agreement was signed with the Ministry of Defense of the Russian Federation on cooperation and interaction in the information sphere, within the framework of which the Ministry of Internal Affairs of Russia, together with the Zvezda TV channel of the Federal State Unitary Enterprise "Unified Television and Radio System of the Armed Forces of the Russian Federation", is actively working to objectively inform the population about the activities of internal affairs bodies and units internal troops 65.

Developing cooperation with state and public organizations certainly strengthens the authority of the Ministry of Internal Affairs. However, its main target audience is primarily the bulk of the Russian population, which should be addressed directly. An important goal here is to involve citizens in contributing to the work of the police. A significant number of crimes cannot be solved without the assistance of citizens solely through the efforts of employees of the Ministry of Internal Affairs.

A significant contribution to the process of establishing “feedback” is made by various targeted programs developed and implemented by the Ministry 14.

Let's list their names and focus:

- a program of outreach work to highlight the activities of employees of the State Traffic Inspectorate of the Russian Federation in the field of ensuring road safety (Federal Target Program “Improving Road Safety in 2006-2012”);
- “program of information and propaganda support for the activities of internal affairs bodies to combat corruption”;
- “program of information and propaganda support for the activities of internal affairs bodies to ensure the state system of crime prevention”;
- “a program of outreach work in the field of preventing homelessness, neglect and juvenile delinquency in the Russian Federation”;
- “program of information and propaganda work of the Ministry of Internal Affairs of Russia in the field of preventing economic and tax crimes in the Russian Federation, as well as creating favorable conditions for small and medium-sized businesses”;
- “a program of information and propaganda activities on the topic of heroism, professionalism and competence of employees of internal affairs bodies and military personnel of the internal troops of the Ministry of Internal Affairs of Russia”;
- “a program of information and propaganda initiatives of the Ministry of Internal Affairs of Russia to attract law enforcement public associations and citizens to ensure law and order”;
- “a program of information and propaganda activities to highlight issues of social security of employees of internal affairs bodies and military personnel of the internal troops of the Ministry of Internal Affairs of Russia.”

Documentation of programs is represented by voluminous and detailed documents that have a similar internal structure, which is divided into the following components:

main directions of implementation.

An important factor in the implementation of the outlined plans is the technical component of this work.

Head of the Department of Internal Affairs of the Ministry of Internal Affairs Valery Gribakin notes that when organizing the work of press centers, the latest technologies are used, not only informational, but also related to the study of public opinion, identifying certain target audiences. Any form of information activity is aimed at a particular audience. For example, the easiest way to reach pensioners is through the radio (accessible, everyone knows), for young people it is, naturally, the Internet, as for the central television channels, they work for society.”

The differentiation in the presentation of information is carried out not only by target audiences, but also by season (for example, in summer information about burglaries is relevant, and in winter information about street robberies).

Very often, information methods are used to assist in the investigation of a particular crime (photos of criminals or missing persons are published in the media), and crime prevention is also carried out. In particular, the technologies of the most frequently committed illegal actions are revealed so that citizens are vigilant and do not become the target of a crime 14.

The Russian Ministry of Internal Affairs actively uses other modern technologies in its information work. One of the promising projects is the development of the law enforcement portal http://www.112.ru/, which was put into operation in 200967. This portal is an information and reference system. The Ministry of Internal Affairs of the Russian Federation is responsible for the implementation of this project. It has not developed since 2009.

This portal will contain information about wanted persons, found children, stolen antiques, stolen cars, found passports, etc. Other useful information will be of an advisory nature. In addition, the portal operates a Public Reception (currently the Ministry of Internal Affairs receives over 10 thousand electronic requests per year), official documents and procedures for obtaining a driver’s license, weapons, etc. are published.

This unique resource was created, first of all, for citizens in order to ensure the convenience of them receiving up-to-date information. After the right to electronically sign appears on the portal, you will be able to submit documents for registration of a car, the necessary documents for obtaining a passport and international passport.

A special map will show the zones serving specific units of the Ministry of Internal Affairs, right down to local inspectors. In general, this will be a kind of “inquiry bureau” designed to receive the services that the Russian law enforcement system provides citizens. The appearance of this portal will not cancel the existence of official websites of ministries and departments participating in the system (12 ministries are also involved in this project).

Summing up the results of the consideration of the work of the press services of the internal affairs bodies, we can formulate the conclusion that a clearly structured information horizontal and vertical, the use of modern technologies, non-standard PR approaches - all this, together with management decisions, a system of training specialists in the field of interaction between the media and the public, allowed ( according to irreplaceable experts) to make the Russian Ministry of Internal Affairs one of the most open ministries and departments. This also affected the number of materials: at the end of 2014, we have more than 500,000 materials from central and regional media about the activities of internal affairs bodies in Russia as a whole.

	Colonel of the Internal Service Vladimir Vladimirovich Vasenin was born on July 3, 1981 in Perm. He began his service in the internal affairs bodies in 1998 as an investigator of the criminal investigation department of the Internal Affairs Directorate of the Sverdlovsk district of Perm. In 2000 he graduated from the Perm branch of the Nizhny Novgorod Academy of the Ministry of Internal Affairs of Russia, and in 2008 from the Higher School of Economics. From 2004 to 2017, he worked in various positions in the divisions of the State Traffic Inspectorate of the Main Directorate of the Ministry of Internal Affairs of Russia for the Perm Territory, including heading the department for promoting road safety. In 2017, he was appointed to the position of deputy chief - head of the public relations department of the information and public relations department of the Main Directorate of the Ministry of Internal Affairs of Russia for the Perm Territory. In 2019, he was transferred for further service to the Department for Interaction with Civil Society Institutions and the Media of the Ministry of Internal Affairs of the Russian Federation. Has departmental awards.

The Department of Information and Public Relations is an independent structural unit of the Main Directorate of the Ministry of Internal Affairs of Russia for Moscow and provides information support for the activities of the capital police, organizing interaction with the media, state and municipal bodies of the city of Moscow, election commissions and civil society institutions.

The operational subordination of the department includes the TV studio of the Main Directorate of the Ministry of Internal Affairs of Russia for Moscow and the weekly newspaper “Petrovka, 38”, as well as the structure of individual divisions, in which information and public relations groups of the Internal Affairs Directorate for administrative districts and branch departments of the main office successfully operate. In addition, the department operates the official information portal of the Main Directorate of the Ministry of Internal Affairs of Russia for Moscow, which helps Muscovites and guests of the capital receive first-hand information about the crime situation in the city, as well as obtain all reference information. The average attendance of the resource is up to 7,000 visitors per day.

Thanks to a powerful information resource, constant interaction with correspondents of federal and city media is maintained. Briefings on current topics of interest to Muscovites are systematically held at the press center of the Main Directorate of the Ministry of Internal Affairs of Russia in Moscow. Press conferences are organized on a planned basis with the participation of the heads of the main department and its divisions, which always arouse great interest among journalists.

Particular attention is paid to monitoring materials on the activities of metropolitan police officers. The release of materials was monitored using an automatic system for monitoring and analyzing media in real time.

One of the most important areas of the department’s work was strengthening interaction with the public, which made it possible to establish close contacts with representatives of government bodies and public associations, human rights youth organizations, national diasporas and religious denominations.

Expanding constructive cooperation with the population, public and human rights organizations, and the media for the Office is the cornerstone of the ongoing reform of the internal affairs system in Russia, aimed, first of all, at increasing the effectiveness of the fight against crime in conditions of strict observance of the rights and freedoms of citizens.

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