A business woman is already an established and established concept in our modern world, but what is a business woman really? Is it a new formation of women, a new image or just another fashionable word that says nothing?

Usually, with this new combination of two words - business and lady, the image of a charming, sexy, intelligent and amazingly hardworking, courteous and attentive woman becomes in front of us. Although, on the other hand, under the same concept, the image of even an adventurer and a literally strong woman with character is melting before us - such a young and seductive will achieve everything. In the modern world, the “weaker sex” is increasingly occupying leadership positions and leading positions, so the emergence of a new term “business woman” is a natural fact. It can also be said that a modern business woman is not only a new image - it is a whole art, because today this difficult task has been studied for literally years ...

Young girls simply dream not only of a profitable marriage, but also dream of becoming a real business woman! But how do you really become one?

Watch the phrases you say and your general speech...

The manner of your behavior and the words of greeting addressed to each visitor to the office reception are extremely important. Therefore, the first and most important thing in mastering the "art of a business woman" is the ability not only to create a certain image, but also to naturally competently and charmingly communicate professionally. You can not use phrases that may be suitable for the lower level of service personnel, remember that you are not a waiter and not a "man from the street." Therefore, phrases must begin with benevolent greeting phrases, introduce yourself by name and patronymic and be sure to show your predisposition and courtesy - but in no case not helpfulness. You should also communicate correctly on the phone - remember that you are the real and respectable business woman! It will be necessary to monitor not only the correct formulation of your words, but also the intonation of all words - this should also be rehearsed. Whatever you work as a secretary, deputy director or director of an organization, it is important to remember that you must be attentive and polite to everyone. As the well-known American manager Harvey McKay rightly said: "... a business woman should have a pleasant voice, in which one can feel a friendly, welcoming smile." That is, it is important not only what you say, but also how you say it, and you should not forget about such an important factor - "you should make an exceptionally pleasant impression." It is also important to remember that even the wrong phrase, “How can I help you?” can be perceived with incorrect intonation as “You are already tired of me”, that is, it is important to monitor your intonation and your emotional state. Also remember - you are charming a lady who is the face of her company and a lot depends on you. Another important factor in communication is that you should not act as a petitioner, but as an equal partner. It is important to immediately make it clear that you are very polite, good-natured and professional an employee, but not a servant...

You must know your worth!

Gait and posture of a business woman

It is imperative to pay attention to how you walk in your office, since you are a lady, you must move accordingly, that is, confidently and very calmly. Subservience, excessive fussiness should also be avoided. and emotionality excessive haste will speak of your nervousness and not professionalism. It is important to remember your status and your competence - a lady must be confident in herself and in the information that she must convey. All movements and actions must be calculated and thought out, because the lady must also be collected and judicious. Your posture determines your very gait and the way you sit and stand, so this issue should be thoroughly worked on. Regular training on this issue will give a positive result, gradually your posture will become correct, graceful and natural. With the right posture, the gait will also correspond to the image and image of a real business woman.

Organization of the surrounding business space

You should surround yourself with items that will make a solid impression on the visitor, such items will help create a specific image that you are striving for. It is important to attach great importance to all things located in the office, for example, shelves should be located on the wall behind you. The back of the chair on which you sit should not be located above the level of your shoulder, and you should also make sure that your desktop is clean and tidy. For example, large piles of folders and documents speak of a mess in your affairs, and have an unpleasant depressing impression on any of your visitors. On the table there should not be anything superfluous and that can reproduce a negative impression on any person. Also, position the phone so that you maintain a strict and business-like upright posture during a call.

Of course, the path of a business woman is not easy, and this should be studied for a long time, it is important to be able to behave correctly and competently, to speak correctly and professionally run your business. To become successful in this business, you should get acquainted with the fate and life of the most successful ladies of our planet. For example, the fate of Indra Nooyi (head of PepsiCo), Ann Mulcahy (president of Xerox), Meg Whitman and others is very interesting.

It is common knowledge that the seductive path to the top is not strewn with rose petals. And if at the same time we are talking about a woman, it is doubly difficult!

A business woman, as follows from the very semantics of the word, is a woman who is engaged in business, creating commercial structures, and is focused on financial success.

However, she is not always the leader.

First of all, the business employs people who know how to take risks when creating something new, investing in the expectation that this money will not only return, but also bring profit.

Characteristics of a business woman

A business woman, or a female leader, as a rule, is inclined to take reasonable risks for the sake of solving her own creative problems.

A business woman predicts the results of her actions and finds successful niches for investing money.

The strengths of a business woman are communication talent, good communication skills, initiative, charm, and the ability to select a team.

Ideally, a business woman is a charismatic, strong-willed, strong personality.

That's how many requirements, so the path of a business woman is quite difficult.

• Myths about business women

1. A true business woman must be successful both in work and in her personal life.
2. A true business woman devotes herself first of all to her career, her family is in tenth place for her

There are women who are successful in business and have a more or less decent family, but the latter lacks attention.

It is clear that the best option is harmony, in which neither the family nor the business suffer.

But practice shows that due to low labor productivity and improper organization of her time, our business woman, unlike the foreign one, often does not physically have time to win “on two fronts”.

After all, this is a purely post-Soviet approach: they say, for effective work, you need to spend almost around the clock in the office.

Presentations that end after midnight and negotiations that go on for many hours have become the norm.

Well, what kind of family can we talk about in this situation?

Unfortunately, we are not accustomed to organize our time, we do not know how to delegate authority to subordinates.

One can only sympathize with those business women who cannot break out of this vicious circle.

The "myth of presence" also has a negative effect - they say, without constant, almost every minute control of the leader, everything will instantly fall apart.

Of course, personal life suffers at the same time. What is reflected in relationships with partners, children, yes, for that matter, such a woman has no time to relax, read, go to a concert ...

In this situation, business women are divided into two categories.

• Two categories of business woman

1 - good mother

Some of them understand that, in order to achieve success in business, one should not forget about a loved one and a child.

They take the time to find out what books their children are reading, talk with them, chat, if not for very long, but fully.

A business woman will find ten minutes to look into the eyes of a child, to pay attention to a loved one.

2 - lack of care for the child

The second option is that the woman is so strongly involved in the process that she makes a fundamentally wrong conclusion: maternal attention can be replaced by monetary investments in the services of a nanny, cleaner, governess...

And then, if any problems arise, the child is severely punished.

Of course, the children of such business women suffer greatly, and they themselves can hardly be called happy.

There is a fundamental difference between the position of our business woman and abroad. Abroad, time management is better, delegation of authority is developed.

Accordingly, a business woman pays more attention to the family and raising children, if only because she can stay with them longer.

Psychological problems in the work of a business woman

In her work, a business woman additionally has to face some psychological problems.

• 1. Working in a male environment

Entrepreneurs are accustomed to treating female colleagues as “zhinochki”: they say, what smart can they say or do?

As a result, almost every day a business woman must defend her right to a full-fledged professional life, to success, to the power that she herself has achieved.

Being a business woman is not easy in itself.

• 2. Psychological unpreparedness

The second problem is psychological unpreparedness and illiteracy: however, this applies to both women and men.

Our businessmen and businesswomen do not know how to protect their space, emotional health is not always able to properly negotiate, allocate time and tasks between subordinates.

Stressful working conditions often lead to nervous exhaustion: when a business woman comes home, she is sometimes simply unable to communicate with her husband or children, which, in turn, makes her even more unhappy.

Often this ends in divorce, loss of contact with children.

But what if a woman leader has to lead a male team or a mixed one? The key word here is professionalism.

If a business woman is a high-class professional, then men are quite capable of respecting such a person, following him, appreciating his dignity.

Of course, there are also rules of the game in the men's team: one must be tactful, behave respectfully, one must not allow oneself unnecessary emotions and, of course, professionalism, strength of character and sociability are necessary.

What qualities should a business woman have?

Being a business woman is not for every woman. In general, only 10-15% of people have a business streak.

First of all, such a woman must be highly developed intellectually.

Of course, we are not talking about an “excellent student” by school standards: just three-year-olds often achieve much more success, because they have the courage to act differently from everyone else.

Such a person should be sociable, have leadership qualities, courage. It is very important to be able to set tasks correctly, it is desirable to have charismatic qualities.

It is important to know which qualities can be developed in oneself and which are given by nature: either they are, or they are not.

For example, charisma or intellectual activity can only be strengthened, but it is impossible to acquire them. But you can learn how to negotiate and make decisions.

Business women turn to psychologists very often. First of all, on the issues of raising children: it is in this area that business ladies have maximum problems.

The illusion that a child can be paid off with gifts, an elite school, the care of a governess is very pernicious... This often leads to the fact that children begin to behave simply horribly - in this way they seek the attention of their mother.

Business often becomes a work of wear and tear. This is due to the inability to rest, relax.

Often, the help of a psychologist is needed to avoid serious somatic problems.

The sooner a business woman gets rid of the delusion that you can hit the jackpot only by devoting yourself to work one hundred percent, the better.

The best option is harmony.

Of course, every woman has her own: for example, Condoleezza Rise consciously prefers the business side of life - this is her main need.

But the vast majority of prominent women are quite successful in the family sphere.

It all depends on the choice of the woman herself.

The 21st century is called the century of women. And it went from the last century, when women finally took their place in the field of wage labor, and then a firm position in the field of entrepreneurship. Every year there are more and more women in small and medium-sized businesses, and especially in the service sector - beauty salons, hairdressers. Moreover, it is not at all uncommon when a woman who is successful in business manages to be a boss, wife and mother at the same time. Modern business woman: who is she? How do women manage to take their rightful place in the world of men? Will talk to you about this today. online women's magazine Charla.

Woman in the business world: keys to success

Many men are sure that a woman works only because she is bored at home: at work, you can chat and gossip with colleagues, spend time, and do something to occupy yourself. Others sincerely believe that it is only a matter of salary: they say, if it were not for money, a woman would prefer to stay at home, read cookbooks with rapture, and take care of children. In a word, everything that a woman should do, according to the representatives of the strong half.

The strange thing is that few people understand: for many women, a career is just as important as for men. A woman who does what she loves enjoys it. She likes to realize herself, she likes to set goals and achieve them, she likes to show her professionalism, bring herself and others benefit. Business lady: who is she? This is a woman who likes to be independent. A woman who likes the idea that she is doing something important. Unfortunately, not every man can understand this.

It is also interesting that women in the business world have certain advantages over men. It is known that women are more attentive and sensitive, they subtly feel the intonations and facial expressions of a person, and this helps them a lot to establish mutual understanding with the interlocutor. A woman catches changes in the mood of the interlocutor, and can quickly reconfigure and change her behavior. It is much easier for women to adapt to the interlocutor, to speak his language. And this is the first key to success!

Any lady is a good actress, and therefore she can instantly change her image depending on the situation. In other words, in the field of building mutual understanding with an opponent, women skillfully bypass men. They have no equal in the ability to listen, in practicality and resistance to stress: even in the most difficult situations, a woman finds some way out. In a word, business woman- this is an actress: the ability to change the image depending on the situation helps her achieve the desired result faster than a man.

Business lady: who is she - a man in a skirt?

For some reason, the myth that business women are such masculine creatures who have no family, husband, or children is very tenacious. These beings think, speak and act like men, and all feminine qualities in them eventually disappear. Of course, such reasoning has nothing to do with reality: if a woman is successful, this does not mean at all that she has problems in her personal life, and she has ceased to be feminine and attractive.

Why is this stereotype so ingrained? Probably because a woman who is independent scares many men. If a woman is beautiful, successful, has managed to build a career, and at the same time she manages to be a beloved wife and a happy mother - this is too much. This arouses suspicion and humiliates men who have not been able to achieve much.

It is worth saying that the reasoning that a wealthy business woman is necessarily unhappy in her personal life, not loved, and at night sheds tears of loneliness in her pillow, is also characteristic of many women. This revolts them: a woman is not supposed to be so bright and independent! It's not a woman's business, it's a business. A woman should not compete with men, her place is in the kitchen, with children, in some “women's” work, after all. Unfortunately, such a stereotype is very firmly rooted in society: women have recently made a “quiet revolution” and began to claim their rights, so a bright and active woman still seems to many to be something alien.

In society, by inertia, they still believe that a woman should raise children, clean, cook, and wash. In a word, look after the hearth while the breadwinner earns money. And if a woman works, manages employees, returns home tired and does not have enough time to cook soup for her husband, then this is not a woman at all. However, examples of happy families prove something else: a woman can cost a career and earn money, and a man can take children to school, clean the house, cook dinner. And everyone is happy with everything. The wife did not become like a man in a skirt, the husband did not become a fan of soap operas. Unfortunately, public consciousness has not yet fully accepted this form of family relations. The strength of the stereotype is such that the man who does the housework is a gigolo, and his wife business woman- masculine careerist.

So who is she, a business lady? This is a strong and bright personality who is not afraid to go against public opinion. This is a woman who feels comfortable when she is doing something important and meaningful, who likes to show herself, her professionalism, her intellect. This is a woman who knows how to be herself both in business and in her personal life. She is a leader, a loving mother, a beloved wife. She is a woman who keeps up with the times: a woman of the XXI century!

Alisa Terentyeva

In the modern world, girls are in no hurry to devote themselves entirely to household chores. Working and building a career is much more interesting than washing dishes and cleaning an apartment. How to become a business woman? Easily! Read the article and you will find the answer in it.

Who is a business woman?

Who is currently called a business woman? These are the girls and women who managed to create a business idea and bring it to life. Even the smallest business can bring in a good income. A woman gains independence and a certain status. Of course, this doesn't happen quickly. In order to achieve good results, you need a lot of effort and time.

Qualities of a business woman

What should be a woman to achieve high results in her business?

Where to begin?

The first steps in this matter must be carefully considered. Otherwise, there is a risk of going into the red already at first. How to start?

Learn to plan your time

Girls never have enough time. Hairstyle, makeup, household chores - how to do everything in 24 hours? In business, it is very important to be able to manage your time wisely. Meetings with clients or suppliers, fulfilling orders on time, working with a page on the Internet, advertising - and this is just a small list of things that a successful business woman has. And in order to be in time, you need to plan the time in advance.

Develop yourself

The success of a person depends not only on the business he is engaged in, but also, first of all, on the internal state, natural inclinations, mind, intellect, personal qualities. Any business will grow if you grow with it. Engage in self-improvement, read, attend lectures, seminars, trainings. Develop your skills, learn something new. The result will not keep you waiting. A successful woman must be successful in everything.

Learn to count money

Money loves an account, and entrepreneurial activity obliges you to be able to control all income and expenses. Be economical, do not make rash purchases, try to invest every extra penny in your business.

Meet by clothes

Any business woman should have a presentable appearance. Even if you're in the business of making toys to sell, you need to look good when meeting customers. This is not about evening dress and makeup. Neat clean clothes, business style, calm neutral colors. You should not look defiant, but not like a gray mouse.

Try to give up bad habits. This is unhealthy, and it’s not particularly pleasant for people around you to communicate with a person who smoked 2 minutes before the meeting, especially if they themselves do not smoke.

A family

For women who devote themselves to some business, family difficulties often appear. Raising children, relationships with her husband fade into the background, and the image and career of a business woman become the main goal.

A woman should always remember her loved ones. You won’t earn all the money, but missing the first word of your baby or your wedding anniversary with your husband is unpleasant. When planning time, make time for both family and work. Otherwise, you will have to say goodbye to something.

Modern business woman: what is she like?

It is generally accepted that most business women are pathological bitches. Impeccable appearance, acumen, the ability to make a decision and bear responsibility for it - a set of characteristics that is not inherent in every lady. But this is far from a complete description. Let us dwell on the question - a modern business woman: what is she like?

Work is part of life

A modern business woman may not be the owner of a huge empire that supplies a good half of the globe with products. For such a woman, it is important to enjoy what she does. She does not support conversations, such as those discussed by housewives on the benches: "Everyone is to blame, sugar has risen in price", or "And the neighbor has a new lover." A business lady is so passionate about the processes taking place in her own life that she simply does not care about other people's interpretations of reality.

Presentable appearance

Complaints about flawed appearance are the prerogative of women with low self-esteem. Asking the question - a modern business woman: what is she like - it is important to understand that this woman is all right with life guidelines.

Yes, she may not be a cover model. But this woman knows her shortcomings, skillfully turning them into virtues. You will not see such a woman in the toilets from the “goodbye youth” series. She skillfully selects outfits, harmoniously combines wardrobe elements, focusing on the attractive features of her image.

self-sufficiency

She is the master of her destiny

Instead of blaming her boss, husband, parents, neighbors or friends for mortal sins, she clearly realizes that no one but herself is to blame for the upcoming black stripes. She also has them, but such a woman understands perfectly well that this will pass. Already in what, but in foresight it is difficult to refuse her.

Modern business woman: what is she like? She is effective, responsible, in love with life. A little cold and sometimes tough, but this should not be confused with bitchiness, since the latter is the prerogative of hysterical ladies who do not know the price of nobility and self-sufficiency. Do you want to be like this? Go ahead. The main assistant in this matter is your desire and optimism.

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