Ready-made business plan for a cafe: types of establishments + analysis of the catering sector. How to write a summary of a ready-made business plan? Premises for a cafe and characteristics of services, list of equipment + cost calculation.
Capital expenditures: 1,438,000 rubles.
Payback period: 1.5 years.
Before you get a ready-made cafe business plan, there is a need to figure out what kind of establishment this is, what are its main differences from a restaurant, club and other places.
Understanding the basic concept of this place will lead to an understanding of the stages involved in creating your own cozy corner that everyone will want to visit.
The main difference between a cafe business plan and a restaurant business plan is that a cafe may offer a less wide range of products, sometimes even self-service. Consequently – lower costs and a wider target audience.
But, nevertheless, a cafe should always have a cozy and tidy atmosphere. This can be either a place for a business lunch with a business partner or a place to relax with friends.
1. What types of cafes are there?
To determine the main points of a ready-made cafe business plan, it is important to decide what it should all look like or what it could look like at all?
There are the following types of catering establishments:
The placement, as the cafe is located, must be in a suitable location.
If we are talking about a residential area, then it is worth doing everything so that it does not disturb the surrounding order.
- The presence of water supply is very important in any activity, but for a catering establishment it is something without which full-fledged work is simply impossible.
- In addition to a place to install all the equipment, you need to provide a power supply system that will be quite safe.
- Powerful ventilation so that processes and odors from the kitchen area do not reach the hall where visitors are located.
- No pests, rodents or insects, as this needs to be taken care of before setting up a cafe.
- Purchasing a property is much more profitable than renting it in the long term.
- There are no special restrictions regarding repairs.
- There will be no problems with the owner of the building.
- There are no unexpected expenses if the market price of rent rises.
- first meal;
- cold and hot snacks;
- Dessert;
- drinks (cold and hot).
Bistro- a place whose purpose is not an atmosphere for communication and high culinary delights, but the opportunity to come in and have a snack in a short period of time, without waiting half an hour for your dishes.
But still, nothing prevents you from making its atmosphere more adapted to having a pleasant time outside the home.
coffee house— the name itself suggests that the main highlight of this place is a warming and aromatic drink, namely coffee.
But don’t go overboard, remember: a resume is just a short introductory part that gives a general idea of the business. All details will be disclosed in the remaining parts of the business plan for opening a cafe.
4. Premises for opening a cafe
The choice of premises depends on several main points. Since we are talking about a catering establishment, you will have to rely on established sanitary standards.
The development of a ready-made business plan for a cafe should be entirely based on a document such as the “State Sanitary and Epidemiological Standards of the Russian Federation,” namely “SanPiN2.3.6.1079-01.”
You can familiarize yourself with them in more detail: http://www.ideibiznesa.org/wp-content/uploads/SanPin_2_3_6_1079_01.pdf
When choosing a room, you should pay special attention to the following points:
Possibility of food production and storage.
Namely, the availability of space to put all the necessary equipment.
For a business plan for an average cafe, you can choose a room with the following parameters:
Plan for a small roadside cafe
In addition to renting, you can also think about purchasing premises. There are a number of positive aspects to this decision, such as:
5. Services, products and their characteristics in a business plan
The average range of products sold in a standard cafe is:
This can be not only your own kitchen, but also the sale of semi-finished products, custom-made bakery products, etc.
In any case, even if we are talking about semi-finished products, the market needs a truly high-quality product. And this means high-quality raw materials, equipment and service.
The menu depends on the theme of the establishment, but it must be taken into account in the business plan. Obviously, positions will change as the cafe operates. However, it is important to display its main assortment as much as possible.
If any positions are running out, they are added to the stop list and the waiters are informed. Adjustments are made to the menu only if you decide to give up this dish forever.
6. Equipment for opening a cafe
In order to organize production, you need to determine what equipment your cafe needs to be provided with.
| Equipment | Cost (in rubles) |
|---|---|
| Total: | 551,000 rubles |
Electric stove  | 60,000 |
Hood  | 50,000 |
Microwave  | 24,000 |
Coffee machine  | 120,000 |
Professional mixer  | 22,000 |
Grill  | 15,000 |
Additional equipment (pots, knives, kettles, etc.  | 80,000 |
Refrigerator cabinet (possibly several)  | From 180,000 (total) |
In addition to the main working equipment, you will need cutting tables, air conditioners, etc.
The exact amount depends on what equipment to buy (new or used). But for a room of 25-35 square meters the amount will be from 450,000 rubles.
In some cases, if we are talking about renting premises that are intended for a catering establishment, some landlords offer the use of their equipment for an additional fee.
It will cost much less than buying new or used. But if the lease agreement is terminated, you are left with nothing - don’t forget about it.
7. Staff for opening a cafe
The most convenient organizational structure will be where the director himself will perform the duties of an administrator. Hiring a large number of employees at first is an extremely unprofitable investment.
In addition to the administrator you will need:
Since restaurants are a more complex structure, the chef in them serves as the organizer of the kitchen process. But a chef in a small cafe is a person who, in addition to the main work on his shift, will help in compiling the menu and creating some “specialty” dishes.
Requirements for personnel are drawn up based on how the entrepreneur sees the future establishment. This can be either secondary specialized education or the presence of a complete secondary education + special courses.
8. Capital costs and expenses for opening a cafe
Calculation of capital investments
Calculation of monthly expenses
Capital costs can also include expenses for the first 2 months of operation, since, on average, the enterprise will begin to make a profit only from the third month.
As a result, the cost of opening a cafe from scratch will be 1,438,000 rubles.
In order for the opening of a cafe to pay for itself in 1.5 years, the profit must be at least 80,000 rubles per month. Taking into account the amount of monthly expenses, the expected revenue will be from 444,000 rubles per month.
Secrets on how to open a coffee shop from scratch and which one you need to create
business plan for its implementation, in this video:
Conclusion about what a ready-made business plan for a cafe consists of
More detailed calculations and conclusions in order to to create a ready-made business plan for a cafe, can only be done after marketing research has been carried out specifically at the location of the planned opening, as well as taking into account the theme of the establishment.
As was written earlier, capital costs can be significantly reduced if the equipment is rented along with the premises. Also, in this case, if it was originally intended for a public catering place, it will be possible to save on major repairs and installation of hoods.
There are also monthly expense items, the amount of which will vary. For example, for a more detailed analysis of the project, it is worth determining which item is the most costly.
The largest expense will be spent on such an item of a ready-made cafe business plan as raw materials (implies the purchase of food, drinks and various disposable materials - napkins, etc.).
It is worth considering that in certain seasons the cost of certain products will fall. Also, as work progresses, purchases of raw materials will be commensurate with their consumption.
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In this material I will tell you how to write restaurant business plan. However, most of the positions in a restaurant business plan are common to all catering establishments. Thus, after carefully studying this article, you will be able to draw up a business plan for a cafe, a business plan for a canteen, a business plan for a cafeteria, a business plan for a bar, a business plan for a children’s cafe, etc. on one's own!
How to write a business plan for a restaurant, cafe, bar
Opening any restaurant, cafe, bar (and, indeed, any catering establishment) begins with understanding the idea and careful planning. The restaurant owner must decide what target audience the restaurant will be aimed at, where it is best to locate the establishment, what the attendance will be and the size of the average check. Thus, even at the idea stage, the entrepreneur makes a preliminary restaurant business plan.
The restaurant business in general is characterized by fairly high competition. And yet, despite the saturation of the market, there is and always will be a demand for catering services. Especially in establishments with more affordable prices, which include inexpensive fast-food restaurants and cafes.
If we divide the market for inexpensive cafes into segments, then in each of them the picture of saturation changes somewhat. According to statistics, the most promising are Internet cafes, cafeterias, literary, children's and vegetarian (a tribute to the fashion for a healthy lifestyle) cafes. There are not very many similar niche cafes yet, and their opening provides a chance to reach their audience fairly quickly. However, much depends on the specific city or even district in which it is planned to organize such a council establishment. In general, what should be done first, choosing a location or a cafe concept is a moot point. If you have a great idea, it can be difficult to find the right space and vice versa.
Perhaps it makes sense for a novice entrepreneur to turn to the services of consulting companies. There you will be offered several options for purchasing or renting premises or (if necessary) land. If you want to purchase a ready-made business, then this opportunity may be provided. The consulting firm’s specialists will conduct a marketing market research at your request, analyze the prospects of the chosen business idea, or find a more profitable one, in accordance with your financial capabilities.
There you can also order a business plan for your future cafe. If it is necessary to attract additional funding, the development of a cafe business plan is carried out in two copies, which are slightly different from each other. One copy of the business plan is for the customer, and the second is for investors and credit institutions. The future owner of the cafe receives a document containing information about the main stages of organizing a business, described in detail, as well as long-term and short-term planning for the future development of the enterprise. Investors, first of all, are interested in the efficiency of capital investments, guarantees of repayment of the loan on time with due interest and profitability of investments.
In principle, even the future business owner can draw up a business plan for a cafe for his own use. You can find and download a ready-made business plan for a restaurant, a regular cafe, a children's cafe, an Internet cafe or any other similar catering enterprise on the Internet, including on our website. Only then will it need to be adjusted to suit your specific conditions. You can do this yourself or resort to the services of specialists.
How to write a business plan for a restaurant or cafe. Template and recommendations.
The main thing is to take into account the main key points and subtleties required for a business plan. A competent business plan must contain a detailed description of both the project itself and its financial component.
For example, let's take business plan for a small cafe. These are the points you should include in your business plan.
Project Description
Opening of a small democratic cafe with 40 seats.
Target
Providing quality catering services for middle-income visitors.
Demand
The main flow of visitors is during the lunch break and after work, in the evening. Serving both individual visitors and providing services for organizing small banquets and festive events.
Marketing and sales
Beautifully designed sign and showcases, original design. Advertising on the Internet, radio, television and in the press. Informing employees of nearby enterprises about the work of the establishment, carrying out promotions. Concluding long-term contracts with heads of organizations for corporate services for employees.
Documenting
Obtaining the necessary permits and licenses from the inspection authorities.
Production part
Location. The area where several enterprises are located, characterized by good traffic. The area of the premises is about 200 sq.m.
Number of employees: 12 people (cooks – 2, waiters – 4, bartenders – 2, administrators – 2, accountant – 1, support workers – 2, cleaner – 1).
Equipment: tables and chairs for the hall and utility rooms, bar counters, display cases, refrigeration units, stoves, ovens and other cooking equipment, dishwasher, dishes, stereo system, TV.
The menu should include: salads, appetizers, first courses, hot meat dishes, side dishes, soft and alcoholic drinks, desserts.
Suppliers. Organizations involved in the sale of food products. They must offer a quality product at an affordable price and deliver it to customers themselves.
Financial part
Upfront costs depend on the type of property ownership, the cost of renovations and the quality of equipment. It is also necessary to take into account: payroll, purchase of products, advertising. Registration of all permitting documents will also cost a certain amount, which should not be forgotten. The profitability of a business is directly characterized by traffic and check size. The payback period for investments is 1.5-2 years. For accurate financial calculations, it is better to contact specialists.
Business development prospects
Opening a summer cafe, installing a canopy near the establishment in the warm season and placing tables under it. To do this, you need to fill out a package of documents for opening a summer cafe.
Be sure to analyze the level of competition: how many similar cafes are nearby, what are their strengths and weaknesses, what needs to be done to get their customers to come to your cafe, and how to retain your own visitors.
To summarize, I want to say that in fact cafe business plan, like any other enterprise in the service sector, is not so difficult, especially using ready-made templates and developments. Well, don’t forget that you can always turn to specialists!
There are situations when you have an idea for organizing your own enterprise, the desire and ability to implement it, but for practical implementation you only need a suitable business organization scheme. In such cases, you can focus on the cafe business plan. An example with calculations will help you determine the initial data needed to open your own business and predict the final result to which it could potentially lead. Ready-made examples can provide guidance in the trends of a rapidly changing market and offer non-standard and in-demand activities. Also, a high-quality business plan for a cafe, an example with calculations of initial investments, profits and payback periods will help attract an investor for the planned project.
Summary
Coffee drinking culture changes from decade to decade. Nowadays it is not just a stimulating drink, but a companion for a pleasant pastime with friends and acquaintances, colleagues and loved ones. Why not make coffee a reason to enjoy contemplating the creations of modern art?
Among other things, creating a coffee shop is not only a successful and profitable business, but also has great potential for development. Various varieties, manner of serving and methods of accompaniment, a lot of activities with which you can diversify your usual pastime.
The original interior, friendly and creative staff, exhibitions and creative evenings will create a special atmosphere and culture that will attract visitors for a pleasant stay and spiritual development.
If successfully implemented, the project can be developed in various directions. It is possible to create highly specialized branches of the network - a literary cafe, a theater cafe, a coffee shop for artists, a coffee shop with live jazz music, etc.
By adapting a business plan and a sample with calculations to specific external and internal conditions, certain initial values, you can organize a successful business, take your competitive position in time and use all the invested potential. However, the example contains descriptions and calculations that would be common to most potential markets. In order to fully describe the specifics and certain conditions of existence, the document must be supplemented with a competition analysis, prices for raw materials and fixed assets that are relevant for the region in which the ready-made cafe business plan will be applied must be edited.
Product Description
The project is aimed at creating a literary coffee shop “Murakami”, which is intended to become a “cultural island”. The main goals included in the cafe’s ready-made business plan are to instill in young people a love of literature and interest in contemporary art, support young talents and contribute to the formation of a cultural society.
Range of coffee shop services:
- High quality coffee and coffee-containing drinks.
- Holding photo exhibitions.
- Literary evenings.
- Crossbooking.
Clients of the coffee shop will be able to enjoy high-quality coffee and coffee-containing drinks to the accompaniment of relaxing lounge music; three times a week, literary evenings, mini-performances, photo exhibitions or painting exhibitions of contemporary avant-garde artists will be held, which will allow young talents to express themselves, and clients of the coffee shop to get acquainted with modern trends in art. These activities involve neither profit nor costs.
The coffee shop also invites its customers to take part in a social movement - crossbooking, which involves exchanging books they have read. The coffee shop is equipped with original shelving, on which anyone can leave a book they have read and take a replacement for one left there by someone else. The relaxed, calm atmosphere of the coffee shop provides conditions for comfortable reading.
Types of coffee and coffee-containing drinks, recipe and price:
Drink name | Recipe | price, rub. |
Espresso "Reader" | A coffee drink made by passing high-temperature, pressurized water through a filter containing ground coffee. | |
Americano "Vanguard" | Espresso topped with hot water to prolong the enjoyment of the drink. | |
Moccaccino "Haruki" | A drink made from coffee with milk and cocoa. | |
Espresso Macchiato "South of the Border" | Espresso covered with milk foam. | |
Vanilla latte “Afterglow” | Latte with vanilla extract and thick creamy foam. | |
Latte “Norwegian Wood” | Espresso, white chocolate, milk, milk foam. |
The main competitive advantage of a coffee shop is its specialization, since this kind of thematic establishments are not sufficiently developed in provincial cities. This cafe business plan can be considered original (example with calculations). Takeaway coffee can also be included in the coffee shop's range of services.
The cost of production with increasing volumes will reduce both fixed unit costs and variable costs due to wholesale purchases of raw materials. The coffee shop’s pricing concept includes a cost-based method with a trade markup taking into account the originality of the establishment. The emphasis is on the creative atmosphere and originality of events.
SWOT analysis
Advantages | Flaws |
Special atmosphere Original culture of the establishment Quality coffee and drinks Crossbooking Opportunity to express yourself Opportunity for cultural exchange | Not yet formed image Lack of regular customers Lack of established relationships with suppliers |
Possibilities | |
Expansion of the range Building connections with new investors Selecting the most profitable suppliers Regular customers | Potential danger of competitors Rejection of such a culture in society |
The target audience
The company is aimed at audiences with low and medium incomes, in particular:
- for creative youth and university students (17-25 years old);
- for middle-aged clients interested in contemporary art (26-45 years old).
The potential client of our coffee shop is a creative person searching for himself, interested in trends in art, looking for inspiration, like-minded people or cozy solitude.
Coffee shop location
The location of the coffee shop is expected to be in a shopping center near the city center, close to educational institutions, in a crowded area. The premises will be leased under the agreement for a period of 5 years. The rental price is 180 thousand rubles. in year.
Sales promotion
Customer incentives will be carried out using the following methods:
Game stimulation | Conducting attractive events that can increase traffic to the coffee shop and inform the population about its existence. |
Service incentives | The opportunity to attend an original event should encourage customers to visit the coffee shop and subsequently spread the word to friends and family. |
Souvenirs | Regular visitors are entitled to free coffee upon reaching a certain number of visits. |
A cafe business plan (sample with calculations) offers basic options that can be varied in every possible way by calculating the costs and profits in the financial part.
Pricing policy
Product prices will be calculated based on the volume of potential demand, costs and profits. Pricing principles and markup percentage are set by the company itself. They differ from each other in different enterprises, be it a Unido cafe business plan (example with calculations), a fast food cafe or any other restaurant business enterprise.
Sales volume and pricing at the enterprise will be calculated as follows:
Calculation of prices for coffee drinks |
||||
Name | Specific gravity,% | Price/portion, rub. | Level bargain. Nab., % | Volume of production/year (portions) |
Espresso "Reader" | ||||
Americano "Vanguard" | ||||
Moccaccino "Haruki" | ||||
Vanilla latte “Afterglow” | ||||
Latte "Norwegian Wood" | ||||
Average selling price: | ||||
Advertising
One of the primary issues when opening a business is informing the public (in particular, your potential clients) about the opening and subsequently about news, events and promotions.
- inside - 1;
- outside - 1;
- around the city - 3.
The cost of placing a banner is 2 thousand rubles.
1*2=2 thousand (rub. per year)
Production plan
Capital investments for the purchase of equipment for the project
Type of equipment | Price, rub. | Quantity, pcs. | Cost, rub. | Cost without VAT, rub. |
Coffee machine | ||||
Fridge | ||||
Set of dishes | ||||
Split system | ||||
Bar counter | ||||
Corner sofa | ||||
Music system | ||||
Projector | ||||
Cash machine | 5000,00 | |||
Computer | ||||
The annual cost of repairs and operation of equipment is 2% of the cost of the equipment.
The list of required equipment varies among different types of restaurant businesses. Therefore, for example, in order to implement a business plan for a fast food cafe, it is necessary to calculate the costs of a completely different list of fixed assets.
Calculation of the total amounts and structure of initial investments for an investment project |
|||||
Types of costs | Conditional designation | Amount, thousand rubles | Cost without VAT, thousand rubles. |
||
Total capital investment | |||||
incl. due to: | |||||
own funds | |||||
Investments in equipment | |||||
incl. due to: | |||||
own funds | |||||
Total amount of real investment | |||||
including due to: | |||||
own funds | |||||
Investment for the project has the following structure:
Capital investments - 290.72 thousand rubles.
Investments in working capital - 114.40 thousand rubles.
The total amount of necessary investments for the project is 405.12 thousand rubles.
Capital investments will be made at the expense of credit resources, investments in current assets - at the expense of own funds.
Production capacity
Using existing equipment, an enterprise can implement per day:
(in thousand rubles) |
|||||
Index | |||||
1. Material costs | |||||
2. Rent | |||||
3. Salary of key personnel + unified social tax | |||||
4. Salaries of support staff + Unified Social Tax | |||||
5. Salary of management personnel + Unified Social Tax | |||||
6. Equipment repair costs | |||||
Total operating costs | |||||
Depreciation | |||||
Total distribution costs | |||||
Expense items are basically similar in restaurant enterprises, regardless of the features and range of services offered. Planning expenses for similar items can be applied and a business plan for a children's cafe can be calculated.
Depreciation at the enterprise is calculated using the method of reducing residual value
Calculation of the cost of fixed assets by year, taking into account depreciation | ||||||
Index | ||||||
Fixed assets at the beginning of the year, rub. | ||||||
Depreciation | ||||||
Fixed assets at the end of the year, rub. | ||||||
Organizational plan
The management of the enterprise is entrusted to the director, who works part-time since the enterprise is just beginning, the turnover will be insignificant at first, there is no money and there is no need to include an accountant on the staff.
As a director, the director is a financially responsible person, represents the interests of the enterprise in the authorities, opens a bank account, draws up contracts and other documents, issues orders, orders the hiring and dismissal of employees, the application of incentives or penalties.
As an accountant, the director is responsible for carrying out operations of receiving, accounting, issuing and storing funds. He also keeps accounting records, checks the accuracy of the information received, and monitors compliance with legal principles when spending resources. Higher education, knowledge of accounting in the restaurant business.
The number of production personnel will be determined based on functional feasibility. The payroll system is based on official salaries; allowances and bonuses depend on actual production and achievement of final results. Upon achieving results, the remuneration system may change and include a percentage of the sale of drinks in its structure. The calculation of the number of staff is made on the assumption that the coffee shop will be located on the periphery or closer to the center; if the location of the enterprise involves a large flow of customers, then the number of employees needs to be expanded. For example, if you plan to implement a business plan for a cafe (example with calculations) for an employment center on the highway.
Job title | Number of people | Salary/month, rub. | Payroll/month according to tariff, rub. | Additional salary, bonuses per month | Payroll per month, rub. | Payroll for the year, thousand rubles. | Single social contribution |
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amount, rub. |
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Management personnel |
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Director-accountant | ||||||||||
Key personnel: |
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event entertainer | ||||||||||
Support staff: |
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Cleaning woman | ||||||||||
Coffee shop opening hours: From 10:00 to 22:00. Daily.
Financial plan
Cafe (example with calculations) makes it possible to assess the ability of the project to ensure the flow of funds in a volume sufficient to service credit resources, taking into account profit generation and the payback period. The business plan calculation period is 5 years.
The company plans to purchase all fixed assets using credit resources. The bank offers a loan at 18% per annum. It is assumed that the entrepreneur plans to open a cafe based on the fact that there are no reserves and financial results from past activities.
Calculation of loan interest payments:
Indicators | ||||
The amount of expenses for paying interest to the bank for a loan | ||||
Loan repayment amount | ||||
Number of payments per year | ||||
Bank interest rate per year | ||||
Bank interest rate per month | ||||
Inflation rate per month coefficient | ||||
The amount of overpayment for the use of credit resources is 65.27 thousand rubles.
Organizing a coffee shop is a cost-intensive business. The share of variable costs in the product price excluding VAT is 80%. Taking into account the planned revenue, we can say that the business will have a large margin of economic sustainability, since it is quite low. If the customer or investor is not satisfied with the indicators presented in this business plan, he can, based on an example and regulatory documents, do similar work on his own, adapting it to practical reality, for example, calculate a business plan for a roadside cafe. The example with calculations is for orientation only.
Planned sales revenue:
Revenue from product sales (RUB) |
|||||
Index | |||||
Espresso "Reader" | |||||
Americano "Vanguard" | |||||
Moccaccino "Haruki" | |||||
Espresso Macchiato "South of the Border" | |||||
Vanilla latte “Afterglow” | |||||
Latte "Norwegian Wood" | |||||
A cafe business plan with calculations of projected profit for an investment project demonstrates the following resulting indicators:
Indicators | |||||
1. Sales revenue | |||||
3. Gross operating costs | |||||
depreciation | |||||
Profit before tax | |||||
Income tax | |||||
Profit net future value | |||||
Discount coefficient | |||||
Net profit (present value) | |||||
Cash flow (future value) |
Calculation of discounted cash flow and payback period
DP bud. Article | DP bud. Article Battery. | Coeff. dis-i | DP present Article | DP present Article Battery. | |||
Calculation of the payback period suggests that, taking into account discounting, the project will pay for itself in 7 years and 7 months. The period that the cafe business plan offers (sample with calculations) exceeds the estimated period and is very long for restaurant enterprises, however, it is necessary to take into account that profit is not the main goal of creating an enterprise, the main goal is the education of culturally enlightened youth and development contemporary art.
Today, one of the most promising and rapidly growing areas of business is catering. This industry has a dynamically growing turnover and generally positive dynamics.
In 2016, compared to 2015, the restaurant market showed slight growth and exceeded 1,350 billion rubles, according to the Unified Interdepartmental Information and Statistical System (EMISS), which is supervised by Rosstat. Growth continues in 2017. At the same time, the Russian public catering market remains far from saturation, especially in regions remote from Moscow and St. Petersburg.
Therefore, today opening a cafe is a feasible and promising business. Before starting a project, you need to conduct a thorough analysis and draw up a business plan.
As part of this work, we will analyze a family cafe with Italian cuisine, where it is pleasant for both children and parents to relax.
Success Factors:
- Affordable prices
- Family format
- Fast service
- Convenient location
- Modern interior
- Nice atmosphere
The initial investment amount is 3 170 000 rubles
The break-even point is reached at 3 month of work.
The payback period is from 12 months.
Average net monthly profit 366 000 rubles
Return on sales 21 % .
2. Description of the business, product or service
3. Description of the sales market
Every year the demographic situation in our country is improving: the number of families is growing, the birth rate is increasing. In the current rhythm of life, it is becoming increasingly difficult for parents and children to find time to spend evenings together. And the diversity of taste preferences creates additional obstacles. Thus, the relevance of this project cannot be overestimated.
The target audience mostly represents families with children.
In an unstable economic situation, there is a redistribution of clients from one segment to another. Thus, people who previously visited expensive restaurants are moving to establishments with a lower price category. And the habit of eating in public places remains among the population at any time. If the optimal balance between price and quality is observed, it is possible to capture a large piece of the market.
4. Sales and marketing
5. Production plan
The goal of the project is to open a family format cafe.
Business registration
Organizing a cafe requires solving the following issues:
- obtaining permits from the fire service and SES;
- registration of health certificates for all employees;
- collection of documents (lease agreement; permission to place a catering establishment in a specific premises; results of a medical examination by personnel);
- registering a cash register;
- concluding contracts for: garbage removal, fire inspection, fire alarm, panic button (security), deratization and disinfection, accounting support;
- signing contracts for the supply of products.
Selecting a location
Large shopping center in any area of the city.
Large shopping centers provide rental holidays for the first 1-2 months. That is, during the preparation of the premises you will be exempt from paying for the premises.
Characteristics of the premises
- Area: kitchen - 40 m2, hall for visitors - 100 m2, games room - 60 m2;
- Availability of water and electricity supply to the kitchen;
- Ventilation, air conditioning, sewerage;
- Capacity: hall - 60 seats, playroom - 15 children.
The interior of the room is in soft colors with bright elements. Clear zoning of the main hall and the children's room.
You can choose both mobile and tabletop games. For active people, you can install a sports complex or playground with soft surfaces, swings, labyrinths and slides. Among board games, puzzles, mosaics, and construction sets are perfect.
6. Organizational structure
For organizing any type of business, one of the most important factors is personnel. This project requires a team of 13 people:
- Manager;
- Cooks - 2 people;
- Waiters - 4 people;
- Administrator - 2 people;
- Nannies/animators - 2 people;
- Kitchen workers for washing dishes and cleaning - 2 people.
Accounting will be outsourced.
It is especially important to pay attention to the selection of chefs, because the kitchen is the calling card of a catering establishment. Also pay attention to the selection of personnel to work with children. They must have experience, be especially sensitive, attentive and friendly. After all, the quality of rest, and, accordingly, the perception of your cafe by parents depends on the child’s mood.
The main goal of the employees is to cultivate in customers the desire to return to your establishment again and again.
Basic requirements for personnel:
- Availability of a medical record;
- Experience;
- Neatness;
- Accuracy;
- Honesty;
- Hard work;
- Responsiveness;
- Friendliness.
All employees, except the administrator and manager, are paid a fixed salary. The bonus part of the manager's salary is 2%, the administrator's is 1%. Waiters receive tips.
A detailed calculation of the payroll, taking into account the bonus part and insurance premiums for 24 months, is presented in the financial model.
7. Financial plan
A detailed sales plan for 24 months, financial results and forecast of economic indicators of business performance are presented in the financial model.
8. Risk factors
Despite all the obvious advantages, a family cafe, like any type of business activity, has its risks.
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