Slogans for business. How to create an effective slogan for a company

Slogans, mottos, slogans: Stores

Love for bargains? This is our family!
SURNAME, department stores sales. Advertising in the Russian Federation, 2011

Our prices are a real treasure!
SURNAME, department stores sales. Discount season slogan, 2009

Price crash! 50% 70% 90%!
FAMILIA, department store chain. Sales slogan in Russia, 2008

15 days that will rock your wardrobe.
FAMILIA, chain of “department stores of sales”, slogan of the discount season, 2008
The metro sticker depicts Evgeny Skidkin, Natalya Razumnaya, John Sayles

299:00 in favor of the buyer.
PEREKROISTOK, supermarket chain. Advertising in Russia and Ukraine, 2011
Each product has its own “account” numbers

Eat more meat.
PEREKROISTOK, a chain of grocery stores. Slogan on behalf of a rooster and hen calling for beef, 2009

Start in Knightsbridge, visit forward-thinking shoppers' favorite department stores, climb exotic staircases and let Piers in his pinstriped suit show you the magic of the latest high definition screen... Then go to dixons.co.uk and buy it.
Get off at Knightsbridge, visit the discerning shopper’s fave department store, ascend the exotic staircase and let Piers in the pinstripe suit demonstrate the magic of the latest high-definition flatscreen… Then go to dixons.co.uk and buy it.


DIXONS, online sale of household appliances and electronics. Headline and slogan in the UK, 2009
Knightsbridge is an expensive area in London. Piers Morgan is a popular TV presenter in Britain.

Start at the trendy end of Oxford Street, move into the super-techy rooms of London's most famous department stores and, courtesy of Marc Jacobs' sandaled AV consultant, check out this year's must-have plasma... And then head to dixons.co.uk and buy her.
Get off at the fashionable end of Oxford Street, drift into the achingly cool technology hall of London's most happening department store and view this year's must-have plasma courtesy of the sound and vision technologist in the Marc Jacobs sandals… Then go to dixons.co .uk and buy it.
Dixons.co.uk. The last place you want to look.
Dixons.co.uk. The last place where you want to go.

Enter the favorite department stores of the English middle class, stroll past the haberdashery to the electronics department, where a horribly well-mannered young man will bend over backwards to find the TV that suits you... And then go to dixons.co.uk and buy it.
Step into middle England"s best loved department store, stroll through haberdashery to the audiovisual department where an awfully well brought up young man will bend over backwards to find the right TV for you… Then go to dixons.co.uk and buy it.
Dixons.co.uk. The last place you want to look.
Dixons.co.uk. The last place where you want to go.
DIXONS, online sale of household appliances and electronics. Headline and slogan in the UK, 2009

You need to work at Eldorado!
ELDORADO, a chain of electronics and household appliances stores. Recruiting slogan, 2008

"El Dorado". Credit as you need it.
ELDORADO, a chain of electronics and household appliances stores. Credit program slogan, 2008

You need to give what you need!
ELDORADO, a chain of electronics and household appliances stores. Slogan for pre-holiday trade with discounts, 2008

Learn the right way!
ELDORADO, a chain of electronics and household appliances stores. Image slogan

For mere pennies!
ELDORADO, a chain of electronics and household appliances stores. Advertising slogan recognized as unethical

The largest store in the world.
FAMILY ROOM, home goods stores, including “the largest light store in Europe” in the Rumyantsevo shopping center, Moscow, 2009

It's easy to know where to buy.
FAMILY ROOM, furniture hypermarket in Moscow, 2009

The third one eats for free. 3 products for the price of 2.
KOPEYKA, retail chain. Motto of the discount season, 2009

No one will miss the sale!
Sale is a terrible force!
TEKHNOSILA, stores of household appliances and electronics. New Year's sale slogans, 2009

Time for immodest proposals.
TEKHNOSILA, stores of household appliances and electronics. Motto in support of favorable prices for customers and instant prize draws, 2009

Common sense stores.
TEKHNOSILA, stores of household appliances and electronics. Image slogan in Russia

We throw off the excess.
KASHIRSKY Dvor, shopping complex. Motto in Moscow and the region, 2009
The girl on the banner is throwing off more and more “extra” clothes as discounts increase.

1. Reduce prices. 2. Increase discounts to 30%. 3. Gifts for every buyer. General Director of the Law Firm "Golden Pride".
GOLDEN PRIDE, chain of jewelry stores, Russia, 2009

Love what you buy.
Love what you buy.
CONSUMERSEARCH.COM, product and price comparison service. Image slogan

Mmm... Discounts.
CAMPER, a chain of mono-brand shoe stores. Slogan for special offers, 2009

New mood.
MEGA, family shopping centers. Slogan for the New Year, December 2009

Pack your summer!
MEGA, family shopping centers. Advertising slogan in Russia, 2009
A list of brands in Mega for the summer is provided

Everyone has their own gift.
Each has its own gift.
MEGA, family shopping centers. Sales slogans on the eve of February 23 and March 8, 2009

When buying gifts in MEGA, receive your gift CHECK. Check your gift CHECK.
MEGA, family shopping centers. Lottery slogan among buyers, 2009

From the covers to your wardrobe!
MEGA, family shopping centers. Advertising slogan in Russia, 2009

Everyone has their own Santa Claus.
Each has its own Snow Maiden.
MEGA, family shopping centers. Advertising slogan in Russia, 2008
Portrait of Santa Claus, made up of gifts for young men. Portrait of the Snow Maiden, composed of gifts for girls-girls-women

Everyone has their own.
MEGA, a network of family shopping complexes. Image slogan in Russia, 2008

Global insulation in MEGA!
MEGA, chain of shopping and entertainment centers, autumn 2007

Oooh, I don’t understand this at all! Only at Ion they will set everything up for you and teach you how to use it.
ION, a chain of electronics stores. Slogan on behalf of Santa Claus, December 2009

Holiday at home!
OBI, building materials stores. Slogan for the New Year, December 2009

Repair. Country house. Profitable.
OBI, building materials stores. Image slogan, 2009

We build profitable relationships.
OBI, stores of goods for construction, home and garden. Image slogan, 2008

I'm slashing prices to the bone!
Beware, price mayhem!
The buyer is our everything!
MEDIA MARKT, a chain of electronics stores. Slogans for New Year's trade, December 2009

Eh, “Pyaterochka”! Oh yes mother!
PYATEROCHKA, retail chain. Slogan on the territory of the Russian Federation, 2009

Vovochka has two marks, and Pyaterochka has quality.
PYATEROCHKA, retail chain. Advertising slogan in Russia

This is where we need to go!
TWINSTOR, trade and exhibition center in Moscow, 2009

If you don't see what you came for, you've come to the right place.
Optical store

The focus is on the price!
Svyaznoy, a network of communication stores. Slogan of the promotion, in which the buyer will be awarded reward points when purchasing Sony cameras, 2009

30 DAYS BEFORE THE CLOSING OF THE SEASON.
Slogan in a Moscow store window, 2009

Your mood is what you wear today.
QUELLE, clothing trade by catalogue. Advertising slogan in Russia, 2009

Combine with a good mood.
The perfect wardrobe without leaving home.
What suits you suits you!
QUELLE, clothes - by mail. Advertising slogans in Russia, 2008

Good florist.
Handwritten poster in the underground passage between the Maly Theater and the Metropol Hotel in Moscow, August 2009

We are friends with discounts.
Children's goods store in Moscow, 2009

Discounts are growing.
MASK, jewelry store on Arbat in Moscow, 2009

Let everyone say Aswaaq.
Let's all speak Aswaaq.
ASWAAQ, a chain of stores in the United Arab Emirates. Image slogan, 2008

Food for pleasure.
SGOMONI, trading network. Image slogan on the territory of the Russian Federation

It's time to change clothes and have fun.
METROPOLIS, shopping and entertainment center in Moscow, 2009

A city of great opportunities.
METROPOLIS, shopping and entertainment center in Moscow. Image slogan, 2009

Real wine. Correct prices.
RELAX, wine store in Moscow, 2009

70% at our expense!
INCITY, fashion stores. Promotional campaign, in which every day from 11.00 to 12.00 there was a 70% discount in all Incity stores, Russia, 2009

Prices are knockout!
INCITY, chain of fashion stores, 2007

New spring. Old price.
FASHION & COMFORT, stores in Moscow. Advertising slogan in Moscow, 2009

Many brands - one store! Lesnaya, 51.
A secret address known throughout Moscow. Lesnaya, 51.
FIRMATO & SCONTATO, multi-brand store of clothing, shoes, accessories. Advertising slogans in Moscow, 2009

Everything is for real.
We make discounts for age.
I think it's great! (on behalf of a fashionably dressed boy)
CHILDREN'S WORLD, chain of stores. Advertising slogans in Russia, 2009

Anniversary prices for goods for the holiday.
Sound sleep is available to everyone. (“Sultan Harestua”, mattress)
Small investments for a big future. (everything for studying)
Don't miss the first call. (“Decade”, alarm clock)
Accepts a load of knowledge. (“Snille”, work chair)
Sheds light on family relationships. (“Lampan”, table lamp)
The conflict between fathers and children has been resolved. ("Poeng", armchair and children's chair)
Deals with the arrival of his mother-in-law. (“Solsta”, double sofa bed)
Four-legged family pet. (“Lakk”, side table)
Mom has an analytical mind. (“Expedit”, rack)
There is someone in the family to rely on. (“Valbjerg”, pillows)
Everything goes to the dacha. Keep the change. (goods for the garden)
No need to blame it on the dacha. (i.e. buy a new one for your dacha, and don’t dump junk there)
The cards are in your hands! (card for 30% of the cost of a Pax wardrobe upon purchase)
Save on the second half. (50% discount on kitchen fronts when purchasing a Faktum kitchen)
Fair discounts.
It's time for H! (tea cups)
Love at first dish. (kitchens)
All! There is nowhere less! All! (discounts)
30% discount in reality, not in a dream. (mattresses “Sultan”)
Every day quality guarantee for 25 years. (mattresses “Sultan”)
Women's holiday is a man's business! (present)
IKEA, home goods stores. Advertising slogans in Russia, 2009

We have a gift for inventing gifts. An IKEA gift card is unusual and practical.
IKEA, home goods stores. Slogan promoting IKEA gift cards, 2008

Every page is a favorite. New IKEA catalog 2009.
IKEA, department store. Advertising slogan in Russia, 2008

Home is the most important place on earth.
Who can resist a beautiful kitchen? (kitchen "Factum")
A gift is a man's friend. (soft toy dog ​​“Gosig Terrier”)
A good gift is worth the candle. (Calt candles)
One for all, and all for one! (tables and chairs)
Gift for dessert. (dishes)
From IKEA to the cottage and relaxation to boot! (wickerwork, flowers, bonsai)
Children's products at children's prices.
IKEA, home goods stores. Advertising slogans in Russia, 2008

Learn to sleep with us.
We are not together for one night.
This buddy isn't just a one night stand.
This girlfriend is not a one-night stand.
IKEA, home goods store, sleep products - beds, blankets, pillows... Slogan of an advertising campaign in Russia, 2008

Prices frozen in the summer will remain idle for a year.
IKEA, home goods store. Advertising slogan in Russia, September 2008

Holiday for your home!

There will be no more. We have reduced prices on hundreds of products for the whole year!
IKEA, home goods store, 2007

Think bolder.
IKEA, home goods store, image slogan

I have an idea. There is IKEA.
IKEA, home goods store, image slogan in the 1990s and early 2000s

No certificate - no love.
No certificate – no love.
CROCUS CITY MALL, shopping center in Moscow. Gift certificate slogan, eve of February 14 and March 8, 2009

Gift certificate Crocus City Mall. Now you know exactly what to give her for New Year.
CROCUS CITY MALL, shopping center, Moscow, 2007

Come light.
CROCUS CITY MALL, shopping center, Moscow, 2008

Things lose value, but do not lose dignity.
CROCUS CITY MALL, shopping center in Moscow, sale slogan, 2007

Shopping as an art.
CROCUS CITY MALL, shopping center in Moscow. Image slogan, 2006

The art of fitting.
CROCUS CITY MALL, shopping center, Moscow, 2006

Time to buy.
LOTTE PLAZA, shopping complex in Moscow, winter 2009

Happy New Sale!
LOTTE PLAZA, shopping center in Moscow. Motto of the New Year's sale, 2008

Looking for furniture? Look for benefits!
GLOBUS, furniture center. Advertising slogan in Moscow, 2009

Italian fashion for Russian winter.
IVAGIO, leather and fur salons, 2009

We won't stand behind the price. Total sale.
IVAGIO, a chain of leather and fur salons in Moscow. Slogan of the discount season, 2008

We create an impression.
WORLD OF LEATHER AND FUR, a chain of leather and fur stores. Image slogan in Russia, 2008

It's a pity to give it away for almost nothing.
WORLD OF LEATHER AND FUR, Russian department store chain, sale slogan, 2008
Buyers forcefully take things from sellers

You may be confused with a star...
WORLD OF LEATHER AND FUR, chain of stores, 2007

Now or never! Super sale in March!
COLOR OF SOFAS, furniture stores. Slogan for the period of special prices, 2009

PRICE REDUCTION by 100% of the range in January!
COLOR OF SOFAS, federal chain of upholstered furniture salons. Slogan of the discount season, 2009

Vegetables and fruits at appetizing prices.
RAMSTOR, a chain of hypermarkets. Slogan for the discount season in Moscow, 2009

Make a wish and open your eyes...
HERMES, scarves, accessories, clothing, perfumes... Slogan for New Year's sales, 2008
Store window with a scarlet Hermes tree and gifts under it

Wake up and buy it.
Chain of stores in Yekaterinburg. Seasonal sale slogan, 2008

The best thing is the necessary “Thing”!
THING, a chain of clothing and accessories stores. Image slogan, 2008

There are many bright streaks in life. Open up the spring streak!
There are many bright streaks in life. Open the discount bar.
THING, chain of clothing and accessories stores, 2008

Shooting crazy prices!
F, a chain of shoe stores. Motto of the discount season, 2008

All the best in a complex.
Family values.
GRAND, furniture shopping complex near Moscow. Image slogans

Drinks and food always available!
UVENCO, installation and maintenance of vending machines. Advertising slogan in Russia, 2008

Divine shopping.
HYMENEY, shopping center in Moscow. Advertising slogan in Moscow, 2008
Two nuns, having fallen for the “divine”, leave the Hymen with shopping bags

For ten years we have been working for those who feel the difference.
AROMATNY WORLD, Russian chain of wine supermarkets. Image slogan in Russia on the occasion of the company’s anniversary, 2008

Let's make up for the lack of joy.
EXPEDITION, online store of equipment and gifts for hunters, fishermen, tourists, motorists. Image slogan in Runet

Kiss me at Parade.
PARADE, a chain of shoe and accessories boutiques in Moscow. Advertising slogan in Moscow, 2008

Shopping with the mood!
WAY PARK, shopping and entertainment center in Moscow. Image slogan, 2008
Shopping bags smile with their hands

Buy a book. Enjoy.
BOOKBURY, a chain of bookstores in Moscow and a number of Russian cities. Image slogan

There is nothing extra in our prices.
LEROY MERLIN, hypermarket chain. Advertising slogan in Russia, 2008

Slow down, take a look!
PULMART, shopping complex on Yaroslavskoe highway in the Moscow region, 2008

We are ready for the school year. And you?
MOSCOW HOUSE OF BOOKS. Slogan of the trade campaign for September 1, 2008

Books, music, perspective.
REPUBLIC, a chain of music and book stores in Moscow. Image slogan, 2007

A win-win summer in Ile de Beaute.
ILE DE BEAUTE, a chain of cosmetics and perfume stores. Slogan of the All-Russian lottery, 2008

We're cutting prices!
KANT, sports stores. Seasonal sale slogan, 2008

25% For everyone and everything!
L'ETOILE, chain of perfumery and cosmetics stores. Discount slogan, 2009

Spring is coming. And prices are melting.
L "ETOILE, slogan of branded cosmetics and perfumery stores, 2008

My favorite bookstore!
MOSCOW, bookstore in the capital. Image slogan

Your main bookstore.
BIBLIO-GLOBUS, bookstore in Moscow. Image slogan, 2007

WE HAVE NOTHING EXCEPT a huge selection of paints, varnishes, enamels, primers, putties, adhesives, solvents, drying oils, cold galvanizing, dry mixes...
KHIMKOM, trade in building materials, Moscow, 2007

Pleasure for every day!
GLOBUS GOURMET, gastronomes, 2007

Taking two liters of milk while losing three liters of blood? Everything will change in the Age of the Platypus!
platypus, convenience stores (delivery upon request), 2007

A gift that will be appreciated.
FITNESS HOUSE, a store of good exercise equipment, Russia, 2007

Crazy days 11-14.10.2007. Crazy prices!
STOCKMANN, chain of stores, sale slogan, 2007

Let everything be YOUR WAY!
THREE FAT MEN, a chain of plus size clothing stores, 2007

VIPysknoi BAL.
TSUM, department store. Slogan for the prom season, Moscow, 2008

Anyone who doesn't wear Prada is a loser!
TSUM, department store, Moscow, 2007 (FAS recognized the advertising as inappropriate and fined the department store)

Good prices - good life.
KARUSEL, hypermarket chain, image slogan, 2007

Ironing. We love you. We wait.

A new style of caring for things.
VLADIMIRSKY PASSAGE, department store in St. Petersburg, 2007
A series of printed modules are designed as a tag sewn into clothes, with warnings about washing modes, etc.

Another world.
It's another world.
MOSCOW DUTY FREE, image slogan

Always something special.
HEINE, supply of clothing and accessories with catalog order. International image slogan

Everyone has their own Babylon.
GOLDEN BABYLON, shopping center

We know how it works.
ION, chain of digital equipment stores, image slogan

Kitty! I went to Rio, I’ll be there in the evening.
RIO, shopping and entertainment center

For the good of the cause.
Stationery store slogan

Emotions as a gift!
SPORTMASTER, a chain of sports equipment stores

Let's give everyone a treat!
OCHAKARIK, chain of eyeglasses and lenses stores

Where do you dress?
SNOW QUEEN, clothing store chain

October price revolution!
ARBAT-PRESTIGE, a chain of cosmetics and perfume salons. Seasonal promotion slogan, 2006

Whatever your stomach, body or mind requires,
– everything is provided to a person by GUM.
STATE DEPARTMENT STORE (GUM). Advertisement for Mayakovsky

1
College is for epic stories, not epic debt.
College is for epic stories, not epic stories.
NATURAL Light, beer. Slogan of the program to pay off debt to educational institutions, USA, 2019

2
Only what you can enjoy is valuable.
It's only worth it if you can enjoy it.
MICHELOB ULTRA, beer. Advertising in the USA, 2019

3
When everyone plays, we all win.
When everyone plays, we all win.
MICROSOFT. Advertisement for a game controller for children with disabilities, 2019

4
The wind has never felt better.
Wind never felt better.
BUDWEISER, beer brand. Slogan that announces the full transition of Budweiser breweries to renewable wind energy, USA, 2019

5
Ladies, the ball is in your court.
Women, the ball is in your court.
BUMBLE, dating app. Slogan calling on women to be more proactive in finding their other half, USA, 2019

6
Do more for the whole mouth.
Do more for your whole mouth.
COLGATE Total toothpaste. Slogan in the USA, 2019

7
Change the usual.
Change up the usual.
STELLA ARTOIS, beer. Advertising campaign in the USA, where the heroes choose Stella Artois instead of their usual drinks, 2019

8
Never just food. Devour.
Never just eat. Devour.
DEVOUR, frozen instant foods. Advertising in the USA, 2019

9
Dream about it. Do it.
Dream it. Make it.
SQUARESPACE, a platform for creating websites. Advertising slogan in the USA, 2019

10
Is Pepsi ok?
Is Pepsi OK?
PEPSI, soft drink. An image slogan-question, to which the answer follows: “Pepsi is not just fine - it’s completely fine!”

10 advertising slogans for Monday, August 8

1
It's hard to be taller.
VNUKOVO international airport. Image motto, 2015

2
Creating eternity since 1755.
VACHERON CONSTANTIN, watchmaker's House. Slogan of the Harmony chronograph collection, 2016

3
All of Russia grew up in them.
Advertisement for family panties at the clothing market, 2015

4
My Family should be at home.
MY FAMILY, juices. Advertising within the Russian Federation, 2016

5
Ideal children eat according to the rules, but real children eat with pleasure.
AGUSA, baby food. Advertising slogan, 2016

6
Greens from the garden, everything is fine.
MOSCOW AGROHOLDING. Image motto, 2016

7
Everyone carries it, and we deliver!
REGIONTRANS, cargo transportation. Image motto, 2016

8
At the center of the plot.
HYUNDAI Elantra, car. Advertising in the Russian Federation, 2016

9
The power of place.
DONSKOY, residential complex in Sergiev Posad near the Lavra. Slogan with an emphasis on location, 2015

10
Feel free to enjoy your food. Kleenex will take care of cleanliness.
KLEENEX, “the softest napkins in Russia.” Slogan on the territory of the Russian Federation, 2015

Slogans for the 2016 Super Bowl of the US National Football League

1
This car doesn't care what you call it.
MINI Clubman, a car that some call a “car for girls,” others call it a “gay car,” and others call it something else. Advertising in the USA, 2016

2
Live an unfiltered life
Live life unfiltered.
SHOCK TOP, unfiltered beer. Advertising slogan for the USA, 2016

3
Brewed for those who go a mile further.
Brewed for those who go the extra mile.
MICHELOB ULTRA, light beer. Advertising slogan in the USA, 2016

4
Stop knocking on wood.
Stop knocking on wood.
INDIANA FARM BUREAU INSURANCE, insurance company. Slogan in the USA, 2016

5
Sometimes you just want some Coca-Cola.
Sometimes you just want a little Coca-Cola.
COCA-COLA, carbonated drink. Advertising slogan in the USA, 2016

6
Free your skin.
Free your skin.
SCHICK Hydro, razors. Advertising slogan in the USA, 2016

7
Big loans for great people.
Great loans for great people.
SOFI, a company providing loans to students, aspiring professionals and parents. Advertising in the USA, 2016

8
PayPal is the new money.
PayPal is new money.
PAYPAL, electronic payment system. Advertising in the USA, 2016

9
The strong are beautiful.
Strongs is beautiful.
PANTENE, hair care products. International slogan

10
The future is beginning.
Future begins.
LG OLED TV, televisions. Advertising slogan in the USA, 2016

11
Let's hang out!
Let's go places!
TOYOTA Prius, hybrid car. Slogan for the USA, 2016

12
Football is a family.
Football is family.
NATIONAL FOOTBALL LEAGUE (NFL) is a professional National Football League that held its 50th Super Bowl in February 2016. NFL slogan, 2016

10 advertising slogans for Monday, February 1

1
Do you want grandchildren? Buy an apartment for your children!
Real estate agency advertising, 2015

2
Beautiful hair isn't all you need to be happy, but it's a start.
There"s more to life than hair, but it"s a good place to start.
AUSSIE, hair care products. Classic Aussie slogan in Russia

3
We pamper our own.
PEREKROISTOK, chain of stores. Slogan of a discount card with accumulation of points for purchases, 2015

4
140 characters will end, but not Yota.
Glory will end, but not Yota.
YOTA, unlimited mobile internet. Advertising in Russia, 2015

6
Beautiful, it's time! New collection.
Fitting mood.
PEARL PLAZA, a “wonderful shopping center” in St. Petersburg. Advertising slogans, 2015

7
Will you give birth? Smoking causes infertility.
Slogan of the social campaign “Whatever?!”, Moscow, 2015

8
Smoke! We will wait for you!
MEGALITH URAL, production of monuments. Slogan in the Urals, 2015

9
Big discounts are welcome.
EASY STEP, shoe store in Sergiev Posad. Advertising discounts on winter shoes, 2016

10
The sit is here!
Those who want to eat delicious food - eat!
Did you get some boos from your boss? Refresh yourself and drink some fruit juice!
Did you have a hangover in your head this morning? Pancake cure with strawberry jam!
Pancake with cabbage and egg - you will be well fed!
Don't have time to eat healthy? Run to us quickly! Why bend over?
Student, forgot to memorize your strength of materials? Take the pancakes to the dean's office as soon as possible!
By washing down a pancake with kvass, you will become an ace in science!
Finnish-style trout soup is hearty – Smirnova’s secretary is still as slender!
Do you dream of delicious healthy food? Your pancake is already in the pan!
Our pancakes are baked for health!
“Teremka” Rule No. 42: By addressing people as “sir,” you will not only become a pleasant conversationalist, but also find new friends among the nobility!
Take our soups and cereals with you!
Accountant, switch to simplified language - take kvass and pancake with condensed milk!
We don't drink strong drinks. We eat hot pancakes.
Diets were invented by those who couldn’t get enough of our pancakes.
Attention! If you bring your own food and drinks, our cashier will come to your home with his sofa.
Would you like to go to your mother-in-law's for pancakes? We'll bake them for you!
Pancake is a very simple dish. Water, flour and, of course, the talent of the cook. This is what we put in the most!
A friend stuffed his mouth full of high-calorie fast food. And I’m smarter - I’ll have lunch here!
Now this makes no sense. You ate everything! (at the bottom of the disposable plate)
Cleaning a tray burns 15 calories.
We wanted to write something here, but we forgot what. A! Here! Don't forget your things!
TEREMOK, a network of pancake shops. Advertising slogans for pancake shops, Russia, 2015

10 advertising slogans for Monday, June 15

1
Nothing feminine, nothing average, the best for men.
AMERICAN CREW, cosmetics for men. Slogan for the Russian Federation, 2015

2
Transfer from card to card in 0.453 s.
OPENING, bank. Slogan for the Russian Federation, 2015
Other banking slogans

3
Unforgettable moments of genuine love.
PANDORA, jewelry. Slogan for Russia, 2015

4
Fuck the prices.
BEAUTY DISCOUNT CENTER, online store. Slogan for cosmetics with discounts, 2015

5
Life becomes simpler.
Life simplified.
GORENJE, household appliances. Corporate motto

6
Necessary sufficiency. Sufficient necessity.
CHERRY FOREST, arts festival. Slogan in 2015

7
If the evening is going to be fun, you should order GetTaxi.
GETTAXI, online taxi ordering service. Headline in Moscow and St. Petersburg, 2015
Other taxi slogans

8
We do the shopping.
GAZPROMBANK. The slogan of bank cards “Gazprombank - Gazromneft”, when paying with which you receive bonuses for paying for gasoline at Gazpromneft gas stations, 2014

9
Do you want to visit Ogonyok more often?
OGONYOK, magazine of the Kommersant publishing house. Slogan of the digital version of the magazine, 2015
Other media slogans

10
The ice will melt. BORK forever.
BORK, kitchen appliances. Advertising in the cold spring of 2015

10 advertising slogans for Monday, November 3

1
As a rule, there are no rules.
BMW 2 Series Coupe, car. Slogan for the Russian Federation, 2014
Other car slogans

2
Be special. Every second.
Your time is now.
MAURICE LACROIX, watch. International slogan, well translated into Russian, 2014
Other watch slogans

3
This is where the elite park.
OSTOZHENKA, 11, “the last exclusive house” in Moscow. Slogan for Moscow and Moscow region, 2014
Underground parking, where a thoroughbred black stallion stands among expensive cars.
Other real estate slogans

4
More room for love.
On the shore of the green sea...
EMERALD HILLS, a residential neighborhood in Krasnogorsk near Moscow. Slogans of the microdistrict, 2014
Other real estate slogans

5
The desire to do good is embedded in our code.
MOZILLA, a browser that is being developed by the whole world. Image motto

6
Sometimes there are simply no opponents.
AUDI Q7 quattro, car. Advertising in the Russian Federation, 2014
Other car slogans

7
Be a friend! Get 500 rubles!
Svyaznoy, a network of communication stores. Slogan of the promotion, where, by making a transfer of 15 thousand rubles and bringing two friends, you get a 500 rubles discount on any purchase, 2014

8
Take coffee regularly.
CHOCOLATE, a chain of coffee shops. Slogan for the Russian Federation, 2014

9
A fresh look at bread.
BONAPE, production of frozen bread. Slogan for the Russian Federation, 2014

10
For the beauty of your homes.
Siding advertising, Sergiev Posad, 2014
Other construction slogans

10 advertising slogans for Monday, October 6

1
Start with a clean face.
IKEA, shopping centers. Slogan for bath products, 2014

2
Everything is swept away by the mighty Huracan.
LAMBORGHINI Huracan convertible. Slogan for the Russian Federation, 2014
Other car slogans

3
One already, five in line.
MONTY PYTHON LIVE (MOSTLY), a series of concerts by the show group Monty Python. Concert slogan, 2014
Monty Python's Graham Chapman died of cancer in 1989
Other show slogans

4
Money is not the main thing. Is love.
We build for intelligent people.
GALS, development company. Slogans for the Russian Federation, 2014
Other real estate slogans

5
Consider them already yours!
MEGA, shopping and entertainment complexes. Sale slogan, 2014
The word SALE is lined with shoes, formed by the color and pattern of the clothes on the hanger
Other slogans for stores and shopping centers

6
Not like everyone else. Just like you!
NOKIA Lumia 930, smartphone. Slogan on the territory of the Russian Federation, 2014

7
You make a decision. He accepts the challenge.
BMW X3, car. Slogan for the Russian Federation, 2014
Other car slogans

8
Have an ideal.
MAZDA, cars. Slogan for loans to purchase Mazda, 2014

9
Order as a gift.
DYATKOVO, furniture. Slogan for the Russian Federation, 2014
Other furniture slogans

10
Convenient, anywhere!
HIPER, external batteries for digital devices. Slogan for the Russian Federation, 2013
Other mobile device slogans

10 advertising slogans for Monday, September 29

1
Come in yourself, bring the owner.
BEETHOVEN, a chain of pet stores. Image motto
Other pet store slogans

2
Smoking wastes you.
Smoking drains you out.
Anti-nicotine slogan

3
When the pulse is louder than the engine.
AUDI RS 6 Avant quattro, sports car. Advertising slogan in Russia, 2014
Other car slogans

4
Life without an apron.
KUDINOVO, agro-industrial complex. Image motto, 2014

5
Summer will pass, the gold will remain.
ADAMAS, a chain of jewelry stores. Slogan on the territory of the Russian Federation, 2014

6
A safe place for happy moments.
WD, hard drives. Slogan for the Russian Federation, 2014

7
Bring love to life.
VEGAS, shopping and entertainment center in Moscow. Slogan for Moscow and Moscow region, 2014
Other shopping center slogans

8
Hotel prices can be found by comparison.
Hotellook, hotel search site. Image motto, 2014

9
They say happiness flows like a river here. This is true.
SCARLET SAILS, residential complex. Advertising slogan in Moscow and Moscow region, 2014
Other real estate slogans

10
If the product suddenly turns out...
CARBOPECT, remedy for poisoning. Slogan for the Russian Federation, 2014
Other medical slogans

10 advertising slogans for Monday, February 24

1
We measure the hundredths of a second that separate the winner from the participant.
OMEGA, watch. Advertising slogan of the official timekeeper of the Sochi Olympics, 2014
Other watch slogans

2
Extra papers are out of the game.
UniCredit Bank. Slogan promoting the feature “cash loan and credit card with one set of documents”, 2013
Other banking slogans

3
The rest will have to catch up.
AUDI RS Q3 quattro, a powerful car. Slogan for the Russian Federation, 2014
Other car slogans

4
Learn to read road signs quickly.
BMW X5 M50d, car. Slogan for the Russian Federation, 2014

5
Destroy what destroys you.
Slogan of the fitness community, 2014
Other fitness club slogans

6
Every child is special. All children are equal.
Give a future to children with disabilities.
PERSPECTIVE, regional public organization of disabled people. Image motto, 2014
Other social advertising slogans

7
We even have something that doesn't exist yet.
GORBUSHKIN Dvor, techno-mall. Slogan of Gorbushkina Dvor, 2014

8
Rebellious. Asks for storms.
MERCEDES-BENZ GLA, car. Slogan for the Russian Federation, 2014

9
Close to home. Close to heart.
ATTACK, the essence of supermarkets. Image motto, 2014
Other store slogans

10
The house has grown, but the prices are still low.
MOSKOVSKY, residential complex in Sergiev Posad. Slogan to stimulate apartment sales, 2013
Other real estate slogans

10 advertising slogans for Monday, January 19

1
Not to manage, but to rule.
BMW X5, SUV. Slogan for the Russian Federation, 2013
Other car slogans

2
We do what we like, and we like what we have done even more!
EUROVAZON, production of ballot boxes, paving slabs, etc. from chips of natural stone. Image motto in Russia

3
Bad news with us is much more positive.
SOGAZ, insurance group. Slogan on the occasion of the 20th anniversary of the insurance group, 2013
The picture shows the headlines of newspaper articles talking about insurance payments from Sogaz.
Other insurance slogans

4
Buy at first sight.
BEELINE, telecom operator. Slogan of fashionable gadgets in Beeline communication stores, Russia, 2013

5
News is like a holiday.
BIMRU.RU, news portal in Kazan. Slogan for the New Year holidays, 2013

6
1000 grams of pure energy.
CHAIKOFSKY, refined sugar. Slogan on packaging, Russia, 2013

7
11% from deposit to income.
CREDIT BANK OF MOSCOW. Slogan of deposits, Russian Federation, 2013
Other banking slogans

8
Successful people don't look for the road, they pave it.
AUDI quattro, cars. Slogan in Russia, 2013

9
Business intelligence.

Other media slogans

10
Do you want more money?
MONEY, business magazine of the Kommersant Publishing House. Slogan for the digital version of the magazine, 2013

10 advertising slogans for Monday, January 6

1
It's easier to quit than to quit smoking.
It's easier to quit smoking than to get sidelong glances.
BRIZANTINE, a drug to reduce craving for nicotine. Advertising slogan for the Russian Federation, 2013
Other medical slogans

2
Our beer is as cold as your ex's heart.
Our beer is as cold as your ex’s heart.
Western beer advertising
Other beer slogans

3
Caring for the hands that take care of everything.
NIVEA hand cream. Slogan on the territory of the Russian Federation, 2013

4
Shock with your smile.
BLEND-A-MED 3D White Luxe Glamor, toothpaste. Slogan for the Russian Federation
The picture shows singer Shakira
Other toothpaste slogans

5
If you only have time for one novel in a year, read this one.
ABRAHAM VERGHESE. "STONE'S CUT". Slogan of the novel for the Russian Federation, 2013
Other book slogans

6
Happy H2O Year!
AQUAPHOR, water filters. Slogan for the Russian Federation on New Year's Eve, 2013

7
Purely symbolic.
IKEA, hypermarkets of goods for home and office. Slogan for gifts and things for the New Year, 2013
Other store slogans

8
Tygydym, tygydym, tygydym! Everything we want will come true!
RED CUBE, a chain of gift and interior stores. Motto of the promotion before the Year of the Horse, 2013

9
For those in the house!
SKY FORT, residential complex in Moscow. New Year's advertising slogan, 2013
Other real estate slogans

10
Getting your teeth ready for the New Year.
DOKA MED, dental clinic in Sergiev Posad. Slogan of the discount promotion in December 2013

10 advertising slogans for Monday, November 25

1
Tickled!
BOCHKA, restaurant. Advertising in Moscow, 2013
Glamorous lady tries on fried chicken as a mask
Other restaurant slogans

2
Same money, but cheaper.
Click on Money!
MONEY, business magazine of the Kommersant Publishing House. Slogans of the digital version of the magazine for tablets in the Russian Federation, 2013
Other media slogans

3
The same Power, but it doesn’t wrinkle.
Click on Power!
POWER, magazine of the Kommersant publishing house. Slogans of the digital version of the magazine for tablets within Russia, 2013
Other media slogans

4
The same “Ogonyok”, but with a battery.
OGONYOK, magazine of the Kommersant publishing house. Slogan of the digital version of the magazine for tablets in the Russian Federation, 2013
Other media slogans

5
We are not afraid of fines for exceeding the speed of work.
YULMART, supply of office equipment for business. Slogan for the Russian Federation, 2013

6
Business class – period!
HYUDAI i40, car. Slogan for the Russian Federation, 2013
Other car slogans

7
Follow beliefs, not circumstances.
BMW 7 Series, car. Slogan for the Russian Federation, 2013
Other car slogans

8
For those who are in business.
For those who do.
LENOVO, computers. Global image motto, 2013

9
What could be more noticeable?
Outdoor advertising operator in Mytishchi. Slogan on a billboard that is for rent, 2013
Other slogans of the advertising industry

10
Mitsunami discounts.
ROLF, a network of car dealerships. Motto of discounts on Mitsubishi cars, 2013

10 advertising slogans for Monday, November 18

1
From good to great - one bank.
CREDIT BANK OF MOSCOW. Deposit slogan, 2013
Other banking slogans

2
Let's have fun!
Let's go dress up!
It's time to get married!
Let's laugh!
FRIDAY, "the last live television." Slogans for the Russian Federation, 2013
Other media slogans

3
It beats fine.
LENOVO, smartphone with Dolby Digital Plus. Slogan for the Russian Federation, 2013

4
Rumbling, Boring, Experienced... We don't need that kind of cough!
OMNITUS, cough suppressant. Advertising in Russia, 2013
Other medical slogans

5
It's easy to follow rules when they coincide with desires.
ACTIVIA, yoghurts. Advertising in the Russian Federation, 2013

6
Having views and owning them are two different things.
VALLEY SETUN, luxury house in Moscow. Slogan from “Rules of Life in Premium Style”, 2013
Other real estate slogans

7
Nobody trains to lose.
Nobody trains to lose.
Advertising for a boxing club, 2013
Other sports mottos

8
From words to numbers.
MTS, telecom operator. Slogan for MTS data products, 2013
Other communication slogans

9
Be your boss's boss.
EF, English courses. Advertising slogan within the Russian Federation, 2013

10
We will take you there without any problems - 707-07-07.
Taxi slogan, 2013
Other taxi slogans

10 slogans for Monday, October 21

1
Plenty of space in the right place.
TECHNOPARK CHEMNITZ. Slogan on the occasion of the sale of a technology park located in Dresden, Germany, 2013
Other real estate slogans

2
The only modest thing is the price!
ADAMAS, a chain of jewelry stores. Slogan for the Russian Federation, 2013
Other jewelry slogans

3
Every detail matters.
What does the name say? About everything.
LEGO, children's construction sets. Slogans for the Russian Federation, 2013

4
Your business needs Ogonyok.
1,800,000 people will see what you need!
OGONYOK, magazine of the Kommersant publishing house. Slogans within Russia, 2013
Other press slogans

5
We are preparing champions in English.
EF, English language course network. Slogan for the Russian Federation, 2013
Other educational slogans

6
Quality is 50% better. Visible on any TV!
TRIKOLORTV, satellite television, after increasing the average data transfer rate. Slogan for the Russian Federation, 2013

7
The closest place to the south of Italy is in Moscow.
PANE&OLIO, trattoria. Slogan of the establishment, 2013
Other restaurant and cafe slogans

8
The breed is immediately visible.
IKEA, a chain of hypermarkets. Wooden furniture slogan, 2013
Other store slogans

9
Based on a recipe from the village of Maasdam, where everything revolves around cheese.
The pride of Dutch cheesemakers. Since 1898.
MAASDAM Frico, cheese. Advertising slogans within Russia, 2013
Other food slogans

10
A new apartment will wake you up better than a kiss.
FALCON FORT, residential complex in Moscow. Slogan in Moscow and Moscow region, 2013
Other real estate slogans

13
The Motherland is calling you to take out a loan at 18% per annum!
Banking slogan that caused public outrage, Kaliningrad, 2013
Other banking slogans

10 advertising slogans for Monday, August 19

1
Who are you not to be great?
Who are you not to be great?
PLAYSTATION, game console. World slogan, 2013

2
Wok with you!
Slogan of street fast food, Sergiev Posad, 2013
Other slogans for restaurants, cafes and fast foods

3
Bath days.
CASTORAMA, a chain of hypermarkets. Slogan for the period of special prices for plumbing fixtures, 2013

4
“Darling, gain individuality!”
Darling, go buy a personality!
CLIMONA, clothes. Slogan for the Russian Federation, 2013
Other clothing slogans

5
Apartments with vitamins.
Pollimon as a gift. Time has passed!
ELOSINY ISLAND, residential complex in Moscow. Slogan for special prices for apartments, 2013
Other real estate slogans

6
A sharper knife means faster lunch.
BILLA, supermarket chain. Slogan for discounts on Japanese knives and knife stands, 2013

7
Take your mom shopping!
METROPOLIS, shopping and entertainment center in Moscow. Slogan for special children's programs, 2013
Other store slogans

8
More tiles at a big discount!
Advertising of floor tiles, Moscow, 2013

9
Big families rule!
FIAT Freemont, a roomy, safe car. Slogan for the Russian Federation, 2013
Other car slogans

10
Olympic. The main ones. Yours.
OLYMPIC GAMES 2014. Image motto of the Olympics in Sochi, 2013
Other sports slogans

10 advertising slogans for Monday, March 11

1
Give a gift from the heart, preferably from Braun.
BRAUN, household appliances. Slogan for the Russian Federation, 2013

2
Breaks stereotypes and hearts.
MERCEDES-BENZ, A-Class car, "made in futuristic design." Advertising slogan for the Russian Federation, 2013
Other car slogans

3
Put things on pause.
WEST, cigarettes. Slogan for the Russian Federation, 2013
Other tobacco slogans

4
4G is waiting for those who are not waiting.
MEGAFON, telecom operator. Slogan of the 4G mobile Internet, 2012
Other communication slogans

5
I bought more than I planned.
VOLKSWAGEN, cars. The motto of special prices for the 2012 model range

6
Air for sale.
VIFANSKIE PONDS, residential complex in nature. Slogan in Sergiev Posad, 2013
Other real estate slogans

7
You need it when you don't have it...
TELEPHONE DIRECTORY from Posad Info. Advertising in Sergiev Posad, 2013

8
Catch him if you have time!
VOLKSWAGEN Tiguan, car. Slogan for the period of special prices, 2013

9
Thinks about doing laundry when you don't have time to do it.
SIEMENS i-Dos, washing machine. Motto on the territory of the Russian Federation, 2013

10
City delicacy.
CREATURE BARS, glazed candy bars. Slogan for the Russian Federation, 2013

10 advertising slogans for Monday, January 14

1
Others will be ashamed of their prices.
ROLF, a network of car dealerships. Slogan for the Russian Federation, 2013
Other car dealership slogans

2
Meanwhile, in Jerusalem...the shrines of three religions are waiting for you.
ISRAELI MINISTRY OF TOURISM. From a series of slogans “And at this time in Israel...”, 2012
Other tourism slogans

3
Everything is possible together. Even buy an apartment.
ROSBANK, mortgage loans. Slogan for the Russian Federation, 2012
Other bank mottos

4
Bacongenial pancake.
The name of the slogan of a pancake house in Moscow, 2013
Other mottos of restaurants and cafes

5
Always expect something more from Scavolini.
SCAVOLINI, kitchens. Slogan on the territory of the Russian Federation, 2012

6
New wave of crisis...
ALPHA INSURANCE. Slogan of the investment and insurance product "Alfa Finance", 2012
The Alfa Finance sticker covers the end of the word “crisis”
Other insurance slogans

7
Fly to the waltz.
AUSTRIAN, air transportation. Slogan on the territory of the Russian Federation, 2012
Other airline slogans

8
Cough? This is not serious! Glycodin!
GLYCODINE, cough syrup. Slogan for the Russian Federation, 2012
Other medical mottos

9
Luxurious aroma of your things.
VERNEL Royal, washing conditioners. Slogan for the Russian Federation, 2012

10
14%. A big advantage for a big dream.
VTB24, bank. Slogan for cash loans, 2012

13
In 2013 without hemorrhoids.
MEDICAL ON GROUP, international medical center. Proctology slogan, 2012

10 advertising slogans for Monday, January 7

1
Samu, Bachelor of Climbing. 17 peaks conquered.
Yulia, Doctor of Winter Sciences. 386 snowballs were launched.
Johanna, princess of the snow castle. Construction of the castle took 15.5 hours.
Eeli, an outstanding polar explorer. 15784 steps on virgin snow.
Tested by children.
REIMA, children's winter clothing. Headlines and slogan for the Russian Federation, 2012
Children depicted in winter
Other clothing slogans

2
Just let men try not to kiss your hands!
LOCOBASE, medicinal cosmetics for hands. Slogan for the Russian Federation, 2012
Other cosmetics slogans

3
Buy yourself infertility.
Slogan of social advertising against smoking as part of the “Whatever?!” campaign, 2012
Other social advertising slogans

4
Winter has come! And you come out!
MERRELL, shoe collection. Slogan for the Russian Federation, 2012
Other shoe slogans

5
Oh, mein Golf!
VOLKSWAGEN Golf, car. Advertising slogan on the territory of the Russian Federation, 2012
Other car slogans

6
It's the end of the world and you're not wearing makeup?
AVON, cosmetics. Slogan on the territory of the Russian Federation on the eve of the “end of the world” 12/21/2012

7
I invite everyone to the porridge, mom cooks, I stir.
BYSTROV, instant porridge. Slogan for the Russian Federation, 2012

8
All folds are smooth!
BOSCH, irons. Advertising slogan on the territory of the Russian Federation, 2012

9
Ice to taste.
Each of us has a story to tell.
KINOVSKY, cognac. Advertising slogans for the Russian Federation, 2012
Other alcohol slogans

10
We don't promise anything. We guarantee.
RENAULT Logan, a car that comes with a 5-year warranty. Slogan for the Russian Federation, 2012

10 advertising slogans for Monday, December 4

1
The glorious Anton and Lena and their friends have been walking in this house for three hours now.
Live for the traffic jams to go away.
CINZANO Asti, sparkling wine. Headline and slogan for the Russian Federation, 2012
Board on the house about Anton and Lena - solid, marble
Other alcohol slogans

2
Your bonuses.
RUSSIAN STANDARD, “Bank in your pocket Platinum” cards with a number of bonus options. Slogan on the territory of the Russian Federation, 2012
Other finance and banking slogans

3
I didn't plan to invent deep sea diving. But I wasn’t going to leave three barrels of my whiskey at the bottom of the White Sea either.
In 1780 I was about to join the navy, but the Irish reminded me that my true duty was to make whiskey.
JAMESON, whiskey. Headlines for the Russian Federation, 2012

4
Sometimes in life literally anything goes.
LLOYD, shoes. Image slogan for the Russian Federation, 2012
Other shoe slogans

5
Popov is not ashamed of us.
SILVER RAIN, radio station. Slogan in Russia, 2012
Radio inventor Popov is depicted wearing a “Silver Rain” T-shirt
Other media slogans

6
A holiday story is great to share with friends, especially one that dates back to 1866 in Lynchburg, Tennessee.
JACK DANIELS, whiskey. International slogan, 2012

7
The future understands you.
TOSHIBA, computers, laptops and other gadgets. Image motto, 2012

8
New Year's Eve [image of a bottle of Myagkov vodka]
MYAGKOV, vodka. Headline in Russia, 2012
Other vodka slogans

9
"Scarlet Sails". New buildings.
SCARLET SAILS, luxury residential complex. Slogan in Moscow, 2012
Other real estate slogans

10
Brilliant ideas from Siemens for sparklingly clean dishes.
SIEMENS, dishwashers. Slogan for the Russian Federation, 2012

10 advertising slogans for Monday, November 26

1
Time is on our side.
HERMES, accessories. International slogan, 2012

2
Advertising in Ogonyok: 10 kopecks is not money, but the cost of an advertising contract.
OGONYOK, magazine of the Kommersant publishing house. Slogan for advertising in a magazine, 2012
Other media slogans

3
Everyone is walking! In our shoes.
GRAND STYLE, shoe salon. Slogan in Sergiev Posad, 2012
Other shoe slogans

4
He doesn't need words to express himself.
BMW 7 Series, car. Slogan for the Russian Federation, 2012
Other car slogans

5
Life changes radically.
IMPAZA, a drug for the treatment of potency disorders. Slogan for the Russian Federation, 2012
Other medical slogans

6
The higher the stills, the more refined the taste of single malt whiskey. Our stills are the tallest in Scotland.
GLENMORAGIE single malt whiskey. Slogan for the Russian Federation, 2012
Other alcohol slogans

7
Fly in your sleep. Sleep in flight.
AEROFLOT, air transportation. Slogan for flights on the Airbus A330-300, equipped with seats that fold out like a bed, 2012
Other air travel slogans

8
Unreal camera. Real sound.
HTC One, a smartphone with photo and video capabilities in HD format. Slogan for the Russian Federation, 2012

9
Beautiful blogs will save the world.
OGOROD.RU, blog platform. Slogan for the Russian Federation, 2012
Other Internet slogans

10
Beautiful to look after. It's beautiful to love. It's beautiful to live.
MERCEDES-BENZ B-Class, car. Slogan for the Russian Federation, 2012

10 advertising slogans for Monday, November 19

1
Are you tired of fitness? Pinch yourself in the lard!
Amateur fitness club slogan, Russia, 2012
Other fitness slogans

2
The heart will be waiting for you.
Photo frames slogan, 2012

3
A small part of great happiness.
VOTCHINA, club village. Slogan for plots in the future village, 2012

4
The perfect place to multiply speed by time.
BMW, "the unrivaled new BMW 7 Series." Slogan for the Russian Federation, 2012
Other car slogans

5
Some stories last no longer than the paper they are written on. Our story begins on Jack's birthday and doesn't end there. September is Jack's birthday. For Jack! Without him there would be no Jack Daniel's.
JACK DANIEL'S, American whiskey. Copyline in Russia, 2012

6
Tomorrow brings us closer.
We can smile in 120 languages.
Hello, tomorrow!
Hello tomorrow.
EMIRATES, air transportation. Headlines and slogan of an international advertising campaign, 2012
Other aviation slogans

7
We are amazed by the harvest!
TEAHONA No. 1, cafe. Autumn slogan in Moscow, 2012
Other slogans for cafes and restaurants

8
Sponsors of the future.
INTEL processors. Image motto

9
Have you seen Pepe?
Have you seen Pepe?
PEPE, jeans. International slogan, 2012

10
Gadgets. The topic has been resolved.
NOMOBILE.RU, “the first glossy site about gadgets.” Slogan for the Russian Federation, 2012

10 advertising slogans for Monday, August 20

1
Talk radio.
MAYAK, talk radio station. Slogan within the Russian Federation, 2012
Other media slogans

2
Amazing food and nothing else.
The best view is the Moscow River, and no other.
The best live music from America and Europe, and no other.
RIVER, restaurant and club. Slogans in Moscow, 2012
Other restaurant slogans

3
Be smart - buy from people.
SLANDO, electronic private message board. Advertising slogan in Runet, 2012

4
Successful managers, after thinking about it, finally decide to open a salary project at Alfa-Bank.
ALFA BANK. Slogan for the Russian Federation, 2012
Other banking slogans

5
Don't skimp on emotions. Save on fuel.
VOLKSWAGEN Jetta with TSI engine. Advertising slogan on the territory of the Russian Federation, 2012
Other car slogans

6
What awaits your body...
KORPO, a chain of clothing boutiques. Slogan in Moscow, 2012

7
The taste is absolutely pure.
KHORTITSIA, vodka. Image slogan, 2012
Other vodka slogans

8
Saves on space, not on features.
PANASONIC KX-MB 1500RU, compact home printer-scanner-copier. Slogan for the Russian Federation, 2012

9
Low prices at your feet.
LEROY MERLIN, home and renovation products. Slogan "August laminate", 2012

10
Click with Ingrid in Europe from 8900 rubles.
CZECH AIRLINES, air transportation. Slogan for the Russian Federation, 2012
Interesting Ingrid is depicted with a camera against the backdrop of the Eiffel Tower
Other airline slogans

10 advertising slogans for Monday, August 6

1
You are attractive. Our conditions are very attractive. Why waste time?
ALFA BANK. Slogan for loans in the Russian Federation, 2012
Other banking slogans

2
They melt in your mouth, not in the heat.
M&M's, candies. Slogan for the Russian Federation, t 2012

3
Oh, has your bus left?
Looks like an advertisement for a private carrier - taxi or autoline, Khimki, May 2012
Other taxi slogans

4
Buy business class.
UNICREDIT BANK. Credit card slogan, 2012

6
The new Fiat Dukato wins the battle for profit.
FIAT Dukato, minivan. Slogan for the Russian Federation, 2012
Other car slogans

7
Be modern, go to Sovremennik.
CONTEMPORARY, theater. Slogan inviting you to visit the theater, Moscow, 2012

8
Repair from a brand new place.
DUFA, varnishes and paints. Slogan for the Russian Federation, 2012

9
New things are waiting.
BAVARIA, beer. Slogan for the Russian Federation, 2012
Other beer slogans

10
Start with small texts. Gradually increase the load. (Pushkin)
3 approaches of 7 pages daily, and the result is noticeable in a week. (Chekhov)
Do not give up. On the 500th page, a second wind will open. (Tolstoy)
Do some reading.
ROSPECHAT and the UNION OF BOOKSELLERS of Russia. Headlines of the Reading Campaign, 2012 Classics depicted as sports coaches

10 advertising slogans for Monday, April 16

1
Attention! An Audi R8 GT was sold in your city. Don't take the left lane.
Attention! An Audi R8 GT has been sold in your town. Slow traffic keep right.
AUDI R8 GT, sports car. Slogan in the USA, 2012
Other car slogans

2
Within the framework of freedom.
PROFILE, magazine. Slogan for the Russian Federation, 2012
Other press mottos

3
For those who are rich not only in money.
LITERATOR, elite residential area. Slogan in Moscow, 2012
Other real estate slogans

5
Leave boredom on earth! (children playing at sea)
Hello, tomorrow!
Hello Tomorrow!
EMIRATES, air transportation. Headline and slogan of a global advertising campaign, 2012
Other airline slogans

6
If literally everyone has tormented you with the question of which car to buy, send them to MotorPage.ru
MOTORPAGE.RU, automobile portal. Advertising slogan for the Russian Federation, 2012

8
In the spring you can lose your head, but not the interest on your deposit.
EXPOBANK. Slogan for the Russian Federation, 2012

9
Dear cultivator from Germany.
Slogan for a gardening equipment store, 2012

10
Religion is like a penis. It's normal when you have it. It's nice if you're proud of him. But please don't take it out or wave it around in public. And PLEASE don't try to push it on my kids.
Religion is like a penis. It's fine to have one. It’s fine to be proud of it. But please don’t whip it out in public and and start waving it around. And PLEASE don’t try to shove it down my children’s throats.
Atheist slogan, USA, 2011
Other church slogans

10 advertising slogans for Monday, April 16

1
Did you buy a German? Insure your delight!
ALPHA INSURANCE. Auto insurance slogan from Alfa Insurance in Russia, 2012
A hint at the 2011 BMW advertising campaign, which played on the word “delight”
Other insurance slogans

2
I make sure that Muscovites speak for free.
MTS, telecom operator. Slogan of the “Super Zero” tariff in Moscow (on behalf of boxer Nikolai Valuev), 2012
Other communication mottos

3
Our best article. Article 29 of the Constitution of the Russian Federation: Freedom of mass information is guaranteed. Censorship is prohibited.
VEDOMOSTI, newspaper. Newspaper advertising in the Russian Federation, 2012
Other press slogans

4
Everything you need for family happiness is included in the price of the apartment.
IN THE FOREST, residential village, “micro-city”. Advertising slogan of a “microcity”, Moscow and Moscow region, 2012
Other real estate slogans

5
For 20 years you risk nothing.
MAX, insurance group. Slogan on the occasion of the 20th anniversary of the insurance group, 2012

6
Click on the money!
Same money, but cheaper.
MONEY, economic magazine of the Kommersant Publishing House. Advertising of the electronic version of the magazine in the Russian Federation, 2012

7
It's quieter than flipping through this magazine.
SAMSUNG, inverter refrigerator. Slogan for the Russian Federation, 2012

8
The main thing remains.
VIDIM, operator of LED screens. Slogan in Sergiev Posad, 2012
Other advertising industry slogans

9
In the capital with the “Old Miller”, do what your heart desires.
OLD MILLER, beer. Slogan in Moscow, 2012
Map of Moscow with the icons of the “Old Miller” applied to it
Other beer slogans

10
They are again being sought across the country. Latest BMW 2011.
AVILON, official BMW dealer. Slogan in Moscow, spring 2012

10 advertising slogans for Monday, January 30

1
Vegetables are good for your diet.
FOR FAIR ELECTIONS, social movement. Slogan of the picket in Perm, January 21, 2012
Other election slogans

2
At night all thoughts are different.
RUSSIA 1, TV channel. Slogan of the talk program “Profilaktika”, broadcast after midnight, 2011
Other TV and press slogans

3
Much more than its price.
The dark side of the force.
VOLVO XC90, an SUV with the properties of a family car. Slogans on the territory of the Russian Federation, 2012
Other car slogans

4
Current, modern, dynamic, stylish, new design.
To see the world, you need to get a visa, buy tickets, book a hotel!
CHESTERFIELD, cigarettes. Slogans for the Russian Federation, 2011
Other smoking slogans

5
“If I were a coffee machine, I would already be finishing making coffee, and you would be just about to press the right button. But I'm a camera..."
I'm always one step ahead.
NIKON 1 J1, camera. Headline and slogan in Russia, 2011
Other photo slogans

6
In the Moscow region it is easier to say.
MEGAFON, telecom operator. Slogan of the “Podmoskovny” tariff, 2011
Other mobile communication slogans

7
An important brand for wet cleaning.
BISSELL, vacuum cleaners. Slogan for the Russian Federation, 2011

8
The best gift is a mobile phone.
GORBUSHKA, center for trade in audio, video and household appliances. Slogan in Moscow, 2012
Other store slogans

9
This is more than photography. This is the feeling of the moment!
SANDISK, memory cards. Slogan within the Russian Federation, 2012

10
Hikers needed to get in touch with the sun!
BIBLIO GLOBUS, tourist operator. Advertising in Moscow and Moscow region, 2011
Other tourism slogans

10 advertising slogans for Monday, January 16, 2011

1
Big things start with small businesses.
OPORA RUSSIA, all-Russian public organization of small and medium-sized businesses. Slogan of the program “Create your life”, 2012

2
Who if not us.
METROPOLIS, shopping center. Image motto, 2011
Other store slogans

4
Telephone chick.
Excellent features of a women's phone: sleek design and long conversations. What else does a woman need?
PHILIPS Xenium X519, a phone with up to 8 hours of talk time. Slogan and tagline in the Russian Federation, 2011

5
There is one key to all constipations.
FRUTOLAX, herbal laxative. Slogan for the Russian Federation, 2011
Other medical slogans

6
A gentle fairy tale for your feet.
INBLU, shoes. Slogan for Moscow and Moscow region, 2011
Other shoe slogans

7
We are 14 years old! 14% for you.
NIKKO, dry cleaning chain. Advertising in Moscow, 2011

8
– 40 is warmer than ever!
Such a minus warms the soul!
KIA Cee'd, car. Slogan of the season when the car became “more profitable by 40,000 rubles”, 2011

9
Miracles happen? Certainly! If you plan them.
Thanks to Santa Claus? Okay, I'll tell him!
It's not difficult to guess with gifts if you know where to choose them!
MEGA, family shopping centers. New Year's headlines and slogan, 2011

10
Let your colleagues think that you are wasting money. Special conditions for 2011 C-Class cars.
MERCEDES-BENZ, cars. Advertising for the Russian Federation, 2011

10 advertising slogans for Monday, December 26, 2011

1
I'll fight for Putin. (Churov tears up the Constitution of the Russian Federation)
Churov, where are our voices? State Department, where is our money?
I demand the dissolution of the Duma and new fair elections without Churov.
They stole our voices (the girl taped her mouth with this inscription)
4+9=49. Welcome to math lessons from the puppeteer and his bearded puppet.
We are not Banderlogs.
We don't have the law of the jungle! (on behalf of Mowgli)
Havel would have been with us.
We demand freedom for political prisoners, economic amnesty!
For Russia without Putin.
Get tired, go away! (to the portrait of Putin, to the portrait of Medvedev)
No to Putinism!
The best gift is not even honey, but a new adequate calculation!
Winnie the Poo fooled us all.
Vzho-Pu.
Vova, you're fired!
Enough! (Putin, Medvedev, Prokhorov are taken out of the Yeltsin doll)
We are for Navalny.
Wizard, how many fingers? (fak)
We will come again! There will be more of us!
We are 146%.
I am looking for a point for issuing small money from the State Department.
Putin has expired.
Stop feeding the boa constrictor.
Do not reuse a dirty tandem.
Prague is closer to us than Pyongyang. (to the portrait of Havel)
The white ribbon – V – is a symbol of your indifference to election fraud!
We weren't kidding! Falsifications will not work!
I'm here for free. I am a citizen of the Russian Federation, and I defend my constitutional rights.
Engineers are also for fair elections!
Russia will be free!
You don't even know us!
This election is a farce!
Russia is for russians! (a nationalist slogan that did not meet with majority support)
Slogans of a rally of thousands “For fair elections”, Moscow, Academician Sakharov Avenue, December 24, 2011
Election slogans

2
Russian Vodka Standard.
RUSSIAN STANDARD, vodka. International slogan, 2011
Other vodka slogans

3
Simplicity that goes beyond all boundaries.
Clients are close, even when you are far away.
ALL.BIZ, international online catalog of goods, services, companies. Advertising slogans in Russia, 2011

4
The steepest part of Mont Blanc has a slope of 70 degrees.
A hard-boiled egg can withstand pressure up to 25 kg.
Composer Krutoy wrote more than 100 hits.
Kommersant is cooler.
KOMMERSANT, national daily newspaper. Headlines and slogan, 2012
Other press slogans

5
For you, products are from the top shelf, and prices are from the bottom.
And good gifts are given to those who behaved well... well, or badly.
Give it to her. Give it to him. Or better yet, give it to yourself!
Who are you going to shoot this holiday? (advertising cameras)
WHITE WIND DIGITAL, a chain of electronics stores. Advertising slogans on the eve of the New Year, 2011
Other store slogans

6
Our freshness cannot be hacked!
GOLD MINE BEER, beer. Slogan of beer in new packaging, which “protects freshness 4 times more effectively”, Russia, 2011
Other beer slogans

7
Time to change gender.
OLD MAN KHOTTABYCH, chain of stores, goods for repair and construction. Flooring advertising, 2011

8
Has a love of discovery.
BARNEY BEAR, cookies. Slogan for Russia, 2011

9
If you fly in life, fly on the Internet.
MTS and SAMSUNG. Slogan of a promotion where they give a month of free internet when purchasing a Samsung Galaxy smartphone at MTS stores, Russia, 2011

10
Stop filming! It's time to buy!
MORTON, group of companies, developer. Slogan in Moscow and Moscow region, 2011
Men's shorts with polka dots with the inscription "Affordable Housing" hanging on a rope
Other real estate slogans

10 advertising slogans for Monday, December 12, 2011

1
You don't even know us.
Bring back fair elections!
Bring back snowy winter!
Observe the Constitution, damn it! Constitution of the Russian Federation, Article 3: “The only source of power is the people.”
Crooks and thieves, bring back the elections!
Where is my voice, wizard?
Churov, take me on the carousel!
Guys, it's time to move!
Moscow doesn't believe in eds.
They lie, eat and grin.
Some food in a bucket!
Leave the tricks to the circus!
I didn't vote for these bastards, I voted for other bastards!
Wizard Churov to Azkaban!
We don’t believe Churov. We believe Gauss.
You can't fool Gauss!
Putin, stop fooling around!
Churov, thank you for being funny.
Swindlers and thieves stole votes.
The Silence of the Lambs is over!
Stop lying!
Bring back our voices!
All power to the people!
We demand respect!
The authorities are afraid of fair elections!
The party of thieves and swindlers stole the elections!
Down with PZhiV!
Arrest those who nag and release Alexei Navalny!
Congress of ballet lovers.
Take me, riot police!
Slogans of a rally against fraud in the State Duma elections, Bolotnaya Square, Moscow, December 10, 2011
Other election slogans

2
Do you think bears drink whiskey? Yes! And, I'm afraid, they'll snack! (a conversation between two guys in a street cafe, towards which a bear is heading)
Mild taste, light character.
JAMESON, whiskey. Headline and slogan in the Russian Federation, 2011
Other alcohol slogans

3
Cold? “Lukhta” will warm you up beautifully.
LUHTA, clothes. Slogan for the Russian Federation, 2011
Other clothing slogans

4
High fashion for your eyelashes.
CLINIQUE High Impact Mascara, mascara. Slogan for the Russian Federation, 2011
Other cosmetic slogans

5
There is no luck, there is someone who creates it. Wait? Life is too short. I don't want to wait, I act. I find out, I feel, I try, I take risks, I love - I live! Who will I become? Where will I end up? Who will I be with tomorrow? I create my own world.
I create my own luck.
Luck is an attitude.
MARTINI, vermouth. Headline and slogan in Russia, 2011

6
There are many coffee recipes. There is only one button.
BOSCH Tassimo, coffee machines. Slogan for the Russian Federation, 2011

7
Drink positive.
Drink positive.
LIPTON, tea. International slogan, 2011
Other tea slogans

8
Don't be afraid to turn it up loud.
BOSE AE2, headphones. Slogan for the Russian Federation, 2011

9
More fun! Faster! Cheer up!
STOMP, show with acrobatics and drums. Advertising in Moscow, 2011
Other show and holiday slogans

10
No lunch break or other surprises.
ROBOKASSA, electronic payment system. Image motto, 2011

10 advertising slogans for Monday, December 5, 2011

1
indePENdent.
OLYMPUS PEN, compact and fast cameras. International slogan, 2011
Independent = "independence"
Other photo slogans

2
Business intelligence.
BUSINESS FM, “the first business radio”. Slogan for the Russian Federation, 2011
Other press slogans

3
We have no time for rest.
UBS, international financial group. Image motto, 2011
Other banking and finance slogans

4
If I were a radio, I would play your favorite song before you even think about it... But I'm a camera...
I'm always one step ahead.
I am life at its best.
NIKON 1 J1, camera. Headline and slogans in the Russian Federation, 2011

5
Last minute tours for money.
RAIFFEISEN bank. Slogan for fast money transfers, 2011

6
Fashionable smartphone and wall lamp.
Plasma screens and water taps.
Vegetable cutter, chisel and gold pendant.
For diving fins and a space blaster.
We give time for the present. Honestly. With love. As for myself.
A new way to buy.
Let's bring joy, create comfort.
To get a new closet in your apartment, you don’t need to ask your neighbor for a screwdriver!
ENTER, an online store in the Svyaznoy network with product delivery, installation, and configuration services. Headlines and slogans, 2011
Other store slogans

7
For those for whom delight is not enough.
VOLVO S60, car. Slogan polemicizing against BMW advertising, where the word “delight” is played on, 2011
Other car slogans

8
It is better to store in meters.
MORTON, developer company. Advertising slogan in the capital region, 2011

9
125 years in power!
MERCEDES-BENZ S-Class, car. The slogan of the anniversary series Edition 125 on the occasion of the 125th anniversary of the brand. Slogan within the Russian Federation, 2011

10
People don't share like that.
MINISTRY OF HEALTH AND SOCIAL DEVELOPMENT OF THE RF. Slogan of the “Accessible Environment” program, aimed at creating a tolerant attitude towards people with disabilities, 2011
Other social slogans

10 advertising slogans for Monday, November 28, 2011

1
Your money will burn beautifully!
Fireworks advertising, Moscow, 2011

2
If you know the laws, they will recognize you!
PONTIFIC, competition for practicing lawyers. Competition slogan, 2011

3
Look differently.
CHESTERFIELD, cigarettes. Image motto in Russia, 2011
Other cigarette slogans

4
Nano for business, nano for life.
IV International Forum on Nanotechnologies. Advertising slogan of the forum, Moscow, 2011

5
And we are getting stronger.
KOMMERSANT, daily national business newspaper. Newspaper advertising slogan, 2011

6
Kill the boss? Will my hand rise to fulfill the American dream?
2x2, TV channel. Headline from Homer Simpson, 2011

7
Buy thanks.
SBERBANK. The slogan of the bonus program, in which for each payment by bank card the holder is credited with a “Thank you” equal to 1 ruble, 2011
Other banking and finance slogans

8
The dark side of the force.
VOLVO XC90 Black Edition, car. Slogan for the Russian Federation, 2011

9
When are you going on a date? And come to us once, already for money!
How many times are you going to take your license? And come to us once, already for money!
ALFA BANK. Slogans for loan processing services on the bank’s website, 2011

10
Time to choose a leader. The leader's choice is Mercedes-Benz.
MERCEDES-BENZ, cars. Slogan on the eve of the Duma and presidential elections in Russia, autumn 2011
Other car slogans

10 advertising slogans for Monday, November 7, 2011

1
So that there is money.
KOMMERSANT Money, weekly economic magazine. Slogan on the territory of the Russian Federation, 2011
Other slogans of TV, radio, press

2
...And the wolves are full!
KOZLOVICA, Czech restaurants in Moscow, 2011
Other restaurant slogans

3
Trust and Bruce are a plus.
TRUST, bank. Advertising slogan for banking services on behalf of Bruce Willis, 2011
Other banking and finance slogans

4
I don’t care about Putin!
Opposition slogan, Russia, 2011
Other political slogans

5
1 look. 2nd look. 3rd look. "I know you're looking at me."
DIVAGE, cosmetics. Slogan on the territory of the Russian Federation, 2011
Other cosmetic slogans

6
Every look is yours.
DIVAGE, cosmetics. Image motto, 2011

7
Millions read with us.
ROSPECHAT, a network of newsstands and stores. Image motto

8
From reality to dreams – one Golf.
VOLKSWAGEN Golf, car. Slogan for the Russian Federation, 2011
Other car slogans

9
It's time to take power.
KOMMERSANT Power, magazine. Magazine advertising slogan, 2011

10
Let's discuss!
KOMUS Furniture, sale of office furniture. Slogan for the Russian Federation, 2011
Meeting table and chairs shown
Other furniture slogans

13
Guys! You don't need this!
NO TO DRUGS!, All-Russian anti-drug campaign. Slogan on behalf of Vladimir Putin, 2011

10 advertising slogans for Monday, October 31, 2011

1
Better every day.
MAIL.RU, portal. Image motto, 2011
Other Internet slogans

2
Everything we've done - in everything we do.
HONDA Inc. Image motto, 2011
Other industry slogans

3
Live forever or die trying.
TIME, film directed by Andrew Niccol. Rental motto in the Russian Federation, 2011
Other movie rental slogans

4
Every evening is a luxurious evening.
JOHNNIE WALKER Gold Label Reserve, whiskey. Advertising slogan on the territory of the Russian Federation, 2011
Other alcohol slogans

5
A future with a pedigree.
JAGUAR XF, car. Slogan for the Russian Federation, 2011
Other car slogans

6
You can't change people, but you can change their workflow.
CEREBRO, “tools for advertising business.” Advertising in Runet, 2011

7
A star known on all continents.

The red star is an element of Heineken's identity
Other beer slogans

8
The police say. Shows "Star".
STAR, TV channel. Slogan of the series “Police Speaks” on the channel, 2011
Other slogans of TV, radio, press

9
Perfection of imagination.
FORMULA CINEMA City, IMAX Sapphire cinema. Advertising in Moscow, 2011

10
Book with Internet access.
INCH, e-readers. Slogan for the Russian Federation, 2011

13
Increase your contribution. Even small ones are big!
HOME CREDIT, bank. Deposit slogan, 2011
Other banking and finance slogans

10 advertising slogans for Monday, October 24, 2011

1
You are able to.
FOREX CLUB, foreign exchange market. Slogan to attract new traders, Russia, 2011
Other finance slogans

2
Look what's happening.
Kommersant turns on the TV.
KOMMERSANT-TV, 24-hour news channel. Launch slogan, 2011
Other media slogans

3
Occupy Wall Street!
Occupy Wall Street!
Take over the streets!
Occupy streets!
Take over your city!
Occupy your city!
Take over America!
Occupy America!
Let's take it together!
Occupy together!
We are 99%.
We are 99%.
This revolution will not be shown on TV. Get the information yourself.
The revolution will not be televised. Keep yourself informed.
This revolution cannot be privatized.
The revolution will not be privatized.
You have the right to remain silent. Your money speaks for you.
You have the right to remain silent. And let your money speak for you.
Money talks. 99% are coming.
Money talks. 99% walks.
Rise up on October 15th. Bring your own posters. Bring your own tools. Bring your own supplies. Come informed. Come with courage. Bring the noise with you. Answer the call!
October 15 rise up. Bring your signs. Bring your instruments. Bring supplies. Bring an informed mind. Bring a full heart. Bring the noise. Answer the call!
We are here. There are more and more of us.
We are here. We are growing.
This is democracy, stupid.
It's democracy, stupid.
OCCUPY WALL STREET, social movement. Slogans in the USA, autumn 2011
Other political slogans

4
Every tomboy has his own corner!
Mortgage for a family man.
URALSIB bank. Mortgage slogans, 2011

5
An airline whose punctuality is as good as your own.
SWISS, air transport. Slogan for Russia, 2011
Other airline slogans

6
Quality. When you don't have to pretend.
KITON, men's suits. Slogan in Moscow, 2011
Other clothing slogans

7
No friction between the drum and your items.
SAMSUNG, delicate washing machines. Slogan for the Russian Federation, 2011
Other household appliances slogans

8
Now you don't have to watch movies in your sleep.
MTS, telecom operator. The slogan of “Home TV” is movie channels for every taste at a time convenient for you,” 2011
Other communication slogans

9
Bank of the first.
SBERBANK. Slogan for premium financial services, 2011

10
Make way for your wishes!
PROMSVYAZBANK. Slogan for consumer loans, 2011

10 advertising slogans for Monday, October 17, 2011

1
I fall asleep with kefir, wake up with the Monarch!
DIXY, a chain of grocery stores. Jacobs Monarch coffee discount period slogan, 2011
Other store slogans

2
Real credit. The rest are surrogates.
TRUST, bank. Slogan on behalf of Bruce Willis, the hero of the film “Surrogates”, 2011
Other banking and finance slogans

3
There are many good people in the world who are optimistic about the future. But they sometimes back up (motorists)
There are many good people in the world, open and honest. But sometimes they flood (with water)
INGOSSTRAKH, insurance company. Insurance advertising, 2011
Other insurance slogans

4
So that all that remains of the car is not just a memory.
INTOUCH, insurance company. Slogan for car theft insurance, 2011

5
Our fish feels like a fish in water!
With us, every pea is a princess!
All our steaks are white bone!
We do not store potatoes in a long box!
All our cakes are worth the candle!
We don't have to blush for our fruits. (yellow pears)
We do everything so that you choose from the best!
ABC OF TASTE, chain of food supermarkets, Moscow and Moscow region, 2011

6
Sofas for home cinema. Premiere in Russia!
MOBEL & ZEIT, furniture, in particular sofas that adjust to a comfortable position for the body, 2011
Other furniture slogans

7
Undisguised superiority.
VOLKSWAGEN Jetta, car. Slogan for the Russian Federation, 2011
Other car slogans

8
Full of dynamics. Even in static conditions.
Created to be on the move.
BMW 6 Series. Slogans on the territory of the Russian Federation, 2011

9
Nothing will start without you.
BEELINE, telecom operator. Slogan for home digital television, 2011
Football referee hands the TV remote control to the viewer
Other communication slogans

10
Previously, it was inconvenient to find a husband with a residence permit and a car. Now it's convenient. Section "Dating".
Previously, selling my grandfather's library was inconvenient. Now it's convenient. Book section".
Previously, it was inconvenient to find an original tattoo artist. Now it's convenient. Section "Services".
Previously, buying a car cooler than the boss’s was inconvenient. Now it's convenient. "Auto" section.
Previously, it was inconvenient for a mistress to buy an apartment. Now it's convenient. Section "Real Estate".
Buying leather shorts used to be inconvenient. Now it's convenient. Section "Clothing".
Previously, buying a chainsaw along with a hockey mask was inconvenient. Now it's convenient. Section "Repair".
Selling wedding gifts used to be awkward. Now it's convenient. Section "Technology".
Feel free to live better.
FROM HANDS TO HANDS, IRR.RU, newspaper and free classifieds website. Advertising for the Russian Federation, 2011
Other slogans of TV, radio, press

10 advertising slogans for Monday, October 10, 2011

1
P...ts.
PEPPER, TV channel. Launch slogan, 2011
The contractor did not want to hang billboards with this slogan on Rublevskoye and Kutuzovskoye highways, because “he values ​​these billboards and is afraid that problems may arise”
Other slogans of TV, radio, press

2
Racing car on a chain.
A racing machine on a chain.
RICHARD MILLE, pocket tourbillon, brutal watch on a chain. International motto, 2011
Other watch slogans

3
Hearing on the case.
KOMMERSANT FM, news radio. Slogan on the territory of the Russian Federation, 2011

4
Adrenaline of victories, not mothballs of memories.
CITROEN DS3, car. Slogan for the Russian Federation, 2011
Other car slogans

5
Season of Rain.
RAIN, TV channel. Slogan at the beginning of the TV season, 2011

6
Are you on the list?
Are you on the list?
It's a private party!
This is a private party!
CAROLINA HERRERE 212 VIP, men's and women's fragrances. International slogans, 2011
Other perfume slogans

7
The road is ready, Your Majesty.
MERCEDES-BENZ RUS, official dealer of Mercedes-Benz. Slogan for special conditions for GL-Class cars, Moscow, 2011

8
Fueled by victory.
AUDI TDI, a car with a TDI diesel engine, created taking into account the experience of Audi racing cars. Slogan for the Russian Federation, 2011

9
Meet autumn with Hunting.
HUNT, beer. Advertising for the Russian Federation, 2011
Other beer slogans

10
For a Russia without swindlers and thieves!
A JUST RUSSIA, political party. Party slogan on the eve of elections to the State Duma of the Russian Federation, 2011
Other election slogans

10 advertising slogans for Monday, October 3, 2011

1
Washes washes twice as good twice as good.
BOSCH, "the world's first dishwasher with two rocker arms in the top bowl." Advertising slogan for the Russian Federation, 2011

2
We're 21! Now everything is possible!
ECHO OF MOSCOW, radio station. Slogan for the anniversary, 2011
Other slogans of TV, radio, press

3
The same money, only in profile.
Absolut Bank. Slogan for bank cards, 2011
Fingers holding a card show OK sign

4
Am I really the main decoration of the city?
MOSCOW JEWELRY FACTORY. Advertising slogan, Moscow, 2011
Other jewelry slogans

5
Change to juicy.
MY FAMILY, juices. Slogan for the Russian Federation, 2011
Other juice slogans

6
Taste and color comrade... yes! (Big Mac)
Maximum dipping! (Chicken McNuggets with sauces)
Everyone has their own McDonald's.
McDonald's, fast food restaurants. Headlines and slogan in the Russian Federation, 2011
Other restaurant slogans

7
We introduce your money to world markets.
CITIBANK. Slogan of investment programs, 2011
Other banking and finance slogans

8
Charcoal in Stakhanov style.
Slogan of activated carbon “new generation with chamomile and calendula”, 2011
Other medical slogans

9
Save the whole world and one love.
COUNTERPLAY, series. Advertising slogan for the series, 2011

10
Light up the sound.
BURN, energy drink. Burn slogan in support of DJ David Guetta's performance in Moscow, October 2011

10 advertising slogans for Monday, September 26, 2011

1
Vogue created a woman.
VOGUE, women's magazine. Advertising slogan for Russia, 2011
Phonetics game: "Vogue" resembles "God"
Other press slogans

2
You won't give us 15 years!
PROFILE, business magazine. Slogan for the magazine's anniversary, 2011
A hint at the famous slogan “For a real Kommersant, 15 years is not enough time,” inspired in turn by Khodorkovsky’s first term

3
For strong ears.
KOMMERSANT FM, “news radio”. Slogan on the territory of the Russian Federation, 2011

4
I love to lie down with Madame Bovary. (Artemy Troitsky)
I am personally familiar with “Hero of Our Time.” I recommend! (Olga Shelest)
I swallowed “Heart of a Dog” at the age of 14. (Ilya Lagutenko)
The night with "Martin Eden" was unforgettable! (Ksenia Sobchak)
Read books - be a Personality!
Headlines and slogan of a campaign featuring celebrities to support reading, Russia, 2011
Other book slogans

5
Rewriting worlds.
4th MOSCOW BIENNALE OF CONTEMPORARY ART. The name of the main program of the Biennale, which is used as an advertising slogan for the entire event, Moscow, 2011

6
It couldn't be easier!
URALSIB bank. Slogan for the period of reduced rates on consumer loans, 2011
Other banking and finance slogans

7
Nobody invited us to the Moon.
APOLLO 18, a mockumentary film directed by Gonzalo Lopez-Gallego. Rental motto in Russia, 2011
Other movie slogans

9
Smell better than you are.
Smell better than yourself.
OLD SPICE, deodorant. International slogan, 2011

10
At 17, everything is important! ...And your own apartment!
PIK, group of construction companies. Slogan for discounted apartments on the occasion of the 17th anniversary of the group of companies, 2011
Other real estate slogans

10 advertising slogans for Monday, September 19, 2011

1
Not everyone gets a modem as a gift.
YOTA, wireless internet. The slogan of the “Modem included” promotion, in which Yota gives a modem to those who buy 4G Internet for a month or two, 2011

2
There is such a demand for it that it is taken without asking.
McDonald's, fast food restaurants. Slogan French fries on the McDonald's menu, 2011
Other restaurant slogans

3
You can buy furniture from us without money.
LAZURIT, production and sale of furniture. Slogan for sales on credit with zero initial amount, Russia, 2011
Other store slogans

4
My silk chocolate.
DOVE, chocolate. Slogan for the Russian Federation, 2011
Other chocolate slogans

5
He will do everything for a luxurious debut... But the development of events depends only on you.
He will comfortably deliver your equipment anywhere... And a sea of ​​thrills is your choice.
Why do you need just a car when you can choose a Land Rover?
LAND ROVER Discovery 4, luxury SUV. Headlines and campaign slogan in Russia, 2011
Other car slogans

6
Engineering for men.
IWC watches. Slogan on the territory of the Russian Federation, 2011
Other watch slogans

7
Sensual form of the mind.
MERCEDES-BENZ CLS, car. Slogan on the territory of the Russian Federation, 2011

8
Wind is my playlist.
Hear many. Listen to yourself.
Be real. Be free. Be Marlboro.
Be yourself. Be free. Be with Marlboro.
MARLBORO, cigarettes. Headlines and slogan, 2011

9
Undisguised superiority.
VOLKSWAGEN Jetta, car. Slogan for the Russian Federation, 2011

10
The best gift is diamonds!
APPLE DIAMOND, Yakut diamonds. Slogan on the territory of the Russian Federation, 2011
Other jewelry slogans

10 advertising slogans for Monday, September 5, 2011

1
We don’t waste words.
We shed light, not water.
From news we make Izvestia.
IZVESTIA, newspaper. Headlines and image motto of the newspaper, 2011
Other press slogans

2
I've been everywhere, I want to go home.
PROMSVYAZBANK. Mortgage slogan, 2011
Other banking and finance slogans

3
All girls are his type.
FEAR NIGHT, a film by Craig Gillespie about a vampire. Rental motto in the Russian Federation, 2011
Other movie slogans

4
Aerobatics figure.
N-ERGO, a network of fitness clubs. Advertising in Moscow, 2011

5
It's a long road.
Everything is for your money.
OUTGATES OF RUSSIAN BUSINESS, a book about Berezovsky, Chichvarkin, Khodorkovsky... Advertising slogans of the book, 2011
Other book slogans

6
Not a prisoner!
Julia is cool!
Slogans of supporters of Yulia Tymoshenko during her trial, Kyiv, August 2011
Other political slogans

7
Decide to hug instead of shake hands.
Dare to say “Cool car!” when they take your parking lot.
Decide to send your boss an emoji.
Decide to be gentle.
MILKA, chocolate. Headlines and slogan in the Russian Federation, 2011

8
The point is clear that the beer is dark!
LOVENBRAU Dunkel, dark beer. Slogan for the Russian Federation, 2011
Other beer slogans

9
Kyiv. Sometimes clothing is an option.
Kyiv. Sometimes clothing is optional.
KYIV. Slogan of lovers in the city, 2011
Nude model against a brick wall

10
Come on, talking hollow, entertain!
OUR RUSSIA, comedy program on the TNT channel. Advertisement for new releases, 2011

10 advertising slogans for Monday, August 22, 2011

1
Less words. More running.
NIKE, sports shoes and clothing. Slogan of the Run Moscow race under the auspices of Nike, 2011
Other sports slogans

2
Pizza delivery faster than a bullet.
SOPRANOS PIZZA, pizzeria with pizza delivery to your home and office. Pizzeria slogan, Moscow, 2011
Other slogans for restaurants, cafes, pizzerias

3
The inevitability of change.
RIGHT CAUSE, political party. Slogan of a site close to her spirit, Made-in-Russia.ru, 2011
Other political slogans

4
By doing the robots' work for you.
Making robots work for you.
IROBOT, a manufacturing company of robots, including cleaning robots. Corporate motto

5
Hang out on your own!
JAPOSHA, restaurant chain. Slogan for waiter, cook, manager vacancies, Russia, 2011

6
Tasty in Russian.
Delicious in French.
Delicious Japanese style.
Delicious in any language.
McDonald's, a chain of fast food restaurants. Slogan on the territory of the Russian Federation, 2011

7
London in a cosmetic bag.
RIMMEL London, cosmetics. Name-slogan of the promotion, Russia, 2011
Other cosmetic slogans

8
Brighter style. Cooler temperament.
NISSAN Qashqai, car. Slogan of the new modification of Nissan Qashqai, Russia, 2011
Other car slogans

9
Yes, we set up camp.
Yes, we camp.
REAL DEMOCRACY, a worldwide movement. Slogan of a movement in which people go to squares and debate without holding any slogans in their hands, 2011

10
I'll fight for Putin!
PUTIN'S ARMY, community on the social network VKontakte. The name and slogan of the action, in which girls tore a T-shirt with a portrait of Vladimir Putin on their chests, 2011
Other election slogans

10 advertising slogans for Monday, August 8, 2011

1
No V's in this Vodka!
There is no V in Vodka.
WODKA WYBOROWA, Polish vodka. International slogan, 2011
Other vodka slogans

2
Live well!
PEPSI Lemon/Lime, soda. Slogan for the Russian Federation, 2011

3
We will buy your credit history.
CREDIT BANK OF MOSCOW. Slogan of the refinancing program, 2011
Other bank slogans

4
Taste rules.
BURGER KING, a chain of fast food restaurants. Image motto, 2011

5
Power is in the truth. Whoever is right is stronger.
Truth is the real power. Who is right is strong.
RIGHT CAUSE, political party. Party slogan, Russia, summer 2011
Other political slogans

6
Let's protect the ozone layer so as not to hurt the sky.
Protect the ozonosphere so that the sky is no longer injured.
GREENPEACE, an environmental organization. Slogan in China, 2011
A kite in the form of a band-aid was raised into the sky of Beijing, symbolically covering the “wounds” in the ozone layer

7
New addition to the family? We're lowering the rate!
URALSIB bank. Slogan for mortgages for young families with a reduction in interest rates upon the birth of a child, Russia, 2011

8
Overflowing with music.
FLY MC, telephones. Slogan for the Russian Federation, 2011

9
Power. Beauty. Soul.
Power. Beauty. Soul.
ASTON MARTIN, cars. Image motto, 2011
Other car slogans

10
For life, love and goodness.
To life, love ang loot.
CAPTAIN MORGAN, rum. International slogan, 2011
Other alcohol slogans

10 advertising slogans for Monday, July 25, 2011

1
Don't be afraid of fairy tales, life is scarier.
REN TV, slogan of the program “Russian Fairy Tales” by Sergei Dorenko, 2011
Other TV and press slogans

2
Don't worry, you're with us.
ADIDAS Climacool, ventilated sports shoes and clothing. Slogan on the territory of the Russian Federation, 2011
Other clothing slogans

3
Money in action!
AMT BANK. Advertising deposits for companies, Russia, 2011
Other banking and finance slogans

4
The envy of the neighbors will not take the family to the dacha.
Admiring glances will not take children out of school.
Someone else's attention won't drive you around the city.
High self-esteem will not go on a picnic with friends.
A sense of superiority will not go shopping.
Closer to life!
CHERY Bonus, car. Headlines and slogan for the Russian Federation, 2011

5
No budget Porsches. There are Porsches within the budget.
Porsche Center Moscow. Slogan for loans for the purchase of Porsche cars, 2011
Other car slogans

6
Birds of high comfort.
Flying delight.
EMIRATES airline. Slogans within the Russian Federation, 2011
Other airline slogans

7
Filled with deep meaning.
HAIER, vodka. Advertising for the Russian Federation, 2011
Other vodka slogans

8
Yakimanka. Boring Garden. Sky.
SKY HOUSE, Premium class residential complex. Advertising slogan in Moscow, 2011
Other real estate slogans

9
I don't fight dandruff, I get ahead of it.
CLEAR VITA ABE, anti-dandruff shampoo. Slogan on behalf of football player Cristiano Ronaldo, 2011

10
In a fresh bottle.
COOLER, beer. Slogan for the Russian Federation, 2011
Other beer slogans

13
A refreshingly simple way to save.
BARCLAYS, bank. Deposit slogan: withdrawal and replenishment of deposit at any time without loss of interest, Russia, 2011

10 advertising slogans for Monday, July 18, 2011

1
Transformed bathroom.
Mebliro bathroom.
Bathroom furniture at low prices.
LEROY MERLIN, home and renovation products. Advertising in the Russian Federation, 2011

2
Valya, fuck off!
Valentina, repent.
The city is tired.
St. Petersburg without Matvienko!
Opposition slogans against governor Valentina Matvienko, St. Petersburg, spring and summer 2011
The slogan “The city is tired” was used to drive away predecessor Vladimir Yakovlev in 2003...
Other political slogans

3
We have known our clients for a long time. Some – for as long as we can remember.
REVIVAL, bank. Image slogan, 2011
Other banking and finance slogans

4
Ownership of desires.
GRAND PARK, residential complex in Sergiev Posad. Advertising slogan of the complex, 2011
Other real estate slogans

5
15 times closer to the most interesting.
FUJIFILM Finepix F550, ultra-zoom camera. Advertising slogan within the Russian Federation, 2011
Other photo slogans

6
It's not a star, it's a comet!
MERCEDES-BENZ SLK, car. Advertising slogan on the territory of the Russian Federation, 2011
Other car slogans

7
Your child is a blank slate. Whoever is nearby fills it in.
DOESN'T MATTER?! Slogan of a social program encouraging parents to communicate more with their children, Russia, 2011

8
Golden times - two pairs, one price!
Slogan for a discount promotion in a shoe store, Sergiev Posad, 2011
Other store slogans

9
At this price it won't hurt your figure! (mayonnaise)
They've already reduced the price! (processed cheese)
DIXY, a chain of grocery stores. Advertising slogans for the Russian Federation, 2011

10
Go to Xquest.
BB will cover xquest.ru
XQUEST, an integrated campaign, “the most interesting quest in the history of Russia,” in which the name of Prime Minister V.V. Putin was used. Advertising slogans of the quest, Moscow, 2011
The White House ordered the removal of “VV will cover” posters
Other slogans for promotions and holidays

10 advertising slogans for Monday, July 11, 2011

1
Let's crunch for the better!
CRUNCHTEAM, crackers. Advertising in the Russian Federation, 2011

2
London 2012 rules the future.
London 2012 fueling the future.
BP, oil company. Slogan for BP's sponsorship of the London 2011 Olympic and Paralympic Games

3
MacBooks for three grand.
YUTINET.RU, online electronics hypermarket. Name-slogan of a promotion in which you can buy a Mac Book Air laptop for 3,000 rubles, Russia, 2011

4
If a person cannot be cured, this does not mean that he cannot be helped. Find out what you can do on the website...
VERA, hospice relief fund. Slogan in Russia, 2011
Other social slogans

5
Thirsts to communicate in any language.
HEINEKEN, beer. Slogan for the Russian Federation, 2011
Other beer slogans

6
By receiving a salary while smoking, you are stealing my money.
Amateur anti-tobacco slogan on behalf of an ordinary citizen of the Russian Federation, 2011

7
Don't spend your evenings with yourself.
Don't spend your evenings on your own.
AMOUR.COM, dating site. Slogan in France, 2011

8
Enjoy the summer!
COCA-COLA, soda. Slogan for the Russian Federation, 2011

9
Summer is Pepsi time.
Summer time is Pepsi time.
PEPSI, soda. International campaign slogan, 2011

10
It will all end on July 13th.
HARRY POTTER AND THE DEATHLY HALLOWS, part 2, film. Advertising for the latest Potter film, the premiere of which is scheduled for July 13, 2011

If I don’t stand for myself, then who will stand for me?

So do it!

Don't drag out your problems for the rest of your life.

Think about the upcoming victories!

There are no limits to making your dreams come true!

I am the first!

I know what I'm worth and what I want from life!

The most amazing thing in this life is that you can sculpt yourself the way you want.

The best way to get rid of fear is to face it, not every tiger can handle it.

Either you control your consciousness, or it controls you.

Remember, the strongest defense is the absence of fear. And in order to lose it, you need to be sure that you are the strongest person. Every person should love and respect themselves.

I can do anything, I just have to want it!

You are the architect of your own happiness.

Yes! I want this!

Never lose respect for yourself!

Success requires no explanation, failure requires no excuses

Take responsibility for your life.

A person should always set goals for himself in life and strive to achieve them. He must only go forward.

Learn to look people in the eyes.

Those who succeed in life do not blame others.

It's hard for you, I know, but you can handle it.

Set yourself a goal and go towards it firmly.

Do the wrong thing. What you like and what you need.

Obstacles exist to be overcome.

Learn to control yourself, do everything in the best possible way...

Be your own strictest judge.

You stumble more when you run away.

You have choices and power you don't even know you have.

The future is today, there is no tomorrow, and don’t wait for the day of deliverance to come, it has already arrived.

Before you can learn to control the power contained in the grain, you must learn to control yourself.

A person is paid for his ability to do something. And from here the consequence is that they pay a lot of money for the ability to produce something that has even greater value.

Shall I try just once?

If you don’t know where you are going, you need to be very careful, otherwise you may not get there.

Follow the intended path persistently and consistently.

Act as if...

When you work hard and put your soul into your work, you achieve success.

I realized that if you want to achieve success, you have to work hard and that those who only complain will never reach the top.

Try your best and you will achieve your goal.

With effort you can achieve anything you want.

Life is a fight.

A good deed is never done in vain. Sooner or later it will return to you.

Courage lies not in the absence of fear, but in overcoming it.

The soul strives for selflessness, the body is filled with selfishness. We ourselves must establish the balance.

Perseverance brings success.

To conquer the world, you need to conquer your will.

I!!! Want!!!

There is a law in human relationships: how we present ourselves is how we are perceived.

I can’t believe that while remaining a slave to his weaknesses, a person will be a fighter in life.

Self-control is a person’s power over himself - this is the suppression of his habits, fears, laziness, reflexes in order to achieve a goal - this is the ability to suppress the sensual side of his psyche, the ability to resist temptation.

Is the choice still mine?

I am the master of my world, and only I can change it.

I live in a world of limitless possibilities!

When striving for something, you must believe in yourself.

Oh life you are beautiful, oh life you are beautiful, believe me.......

I want, I will, I must...

I am a winner!!!

I have a choice now, don't I7

If you do not conquer yourself, you yourself will be conquered.

Life is the only reward in the evolution of the soul...

Consider yourself lucky.

Don't shy away from making decisions

Love yourself

Consider everything achievable.

Consider all events as favorable.

Always finish what you start...

Live large, allow yourself excesses...

Don't compromise...

Don't share your secrets with anyone.

Be patient.

Stand up for your rights.

Focus on what you have achieved.

You are always the best.

If you want to be happy, be it!

In this life it is not difficult to die, but to make life much more difficult...

Live in a compartment for one day.

Don't waste all your energy looking at the outlines of distant horizons.

Hourglass: grain of sand by grain of sand, case by case.

Today a new life begins...

Where the spirit goes, the body follows.

“He understands that he had no life, that he passed by it, and now nothing can be changed...”

Today is the only thing we own. Only in him can we be completely sure...

First understand, then decide.

Convince yourself that you can succeed and success will come to you.

An essential element in life is unshakable faith in yourself.

Qualities necessary for the development of hypnosis: - self-confidence

Self-control

Hardness

Patience

When things get hard, the spirit is the first to give up, not the body.

You are a frank person, you have serious obligations to yourself and your loved ones. Make a commitment - study the problem in detail and begin to act, using your full personal potential.

I won't be afraid, I won't worry. If I have at least one chance, I will not miss it, I will live!

It is better to burn out from work than to wither from boredom.

Life is too short to be petty.

Lord, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

It is not the blind man who is unhappy. And the one who cannot tolerate blindness.

Our way of thinking has a striking effect on our physical capabilities.

Let's fight for our happiness!

We live the way we deserve.

The body is stupid and you shouldn’t forget about it.

Stop apologizing for no reason.

First you need to try to love your bodily shell.

You are your body, and aversion to it means not accepting yourself as a human being.

In fact, the happier you make yourself, the higher your intelligence potential.

No complaints about circumstances that we cannot change.

If you repeat something often enough, it will become part of you.

The basic law of possession: use it, otherwise you will lose it.

A person has limitless energy at his disposal, if only he knows how to get it, he will achieve everything.

Life is not worth a penny if you live it like a worm.

Anyone who believes that he does not have enough time for exercise will sooner or later have to make time for illness.

It is impossible to please everyone.

There are two types of people: some enter the room with the words: “Here I am,” and others: “Here you are!”

Too late we realize that the meaning of life is to live it, enjoying every day and hour given to us.

It's a disease. The disease is severely advanced if you change your position at the slightest sign of disapproval from the outside.

Everything that a person can imagine, everything that he believes in, it is all achievable.

A person does not suffer defeat until he admits defeat.

Don't drag out your problems for the rest of your life.

There are no limits to the mind except those we set ourselves.

Repeating an order addressed to the subconscious. The only way to consciously develop faith.

Self-discipline is the hardest and most important of all the jobs in life.

Do not wait. The right moment may not exist. Start immediately and act with all the means you have.

If you know what you want, you will achieve it

It is well known that if a statement is repeated many times, you begin to believe in it, regardless of whether it is true or false. Each person is what dominates his consciousness, what he allows to dominate. The thoughts that a person consciously introduces into his consciousness constitute the driving force that directs and controls every movement of a person, his every action and deed.

You have to fight. You must believe in yourself. You must know what is really hidden within yourself.

Every mental impulse that repeatedly enters the subconscious is eventually perceived by it and converted into a physical equivalent.

Never give in.

I will achieve my goal! I won't give in to anything or anyone anymore. I will fight and victory will be mine.

Inaction sets you back. Start your fight right now!

Whose life am I living, exactly?

People with courage and character are always inconvenient for others.

Life is either a risky adventure or nothing at all.

Think about it, you are free! You can go wherever you want! Everything is available1 Everything is real! So what are you waiting for?

Now I'm the head of everything!

Beware of your own indecision. After all, lack of determination always leads downward!

Don't shift responsibility for your life to others.

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For example: “Don’t let yourself dry out!”, or “Sometimes it’s better to chew than to talk.” It happens that a slogan floats on its own when no one remembers the subject of advertising. Do not confuse a headline with an advertising slogan; these text units have different tasks. The headline is designed to interest the consumer and encourage him to read the text. The function of a slogan is to convey the main idea of ​​an advertising campaign and maintain its integrity.

There are different requirements for the slogan and title: The slogan cannot be changed during the advertising campaign; it is a motto that must be heard from the beginning to the end of the campaign. The title is a variable element and can be changed. Thus, advertisements placed on a billboard and in a magazine may well have different headings. A slogan is the slogan of an advertising campaign; it must be easy to remember. This requirement has nothing to do with the title.

The main features of an effective slogan:

• brevity and memorability;
• originality;
• compliance with brand positioning;
• The slogan must contain the brand name.

Light, brief, elegant and aphoristic slogans are well remembered. The slogan should not be long - no more than ten words, preferably up to six. Don't use hard to pronounce words. Avoid hackneyed phrases and platitudes, then you can interest the audience and make the desired impression. Ideally, you will be able to see the unusual in the ordinary and you will create a masterpiece.

Unfortunately, slogans are often repeated almost verbatim. Certain words are used so often that they have already become hackneyed and set the teeth on edge. Experts have compiled a whole list of similar elements that are not recommended for use:

Nouns to avoid: choice, decision, idea, bliss, quality, harmony, dream, color, taste, aroma, sensation, look, pleasure, secret.

Adjectives: real, correct, exclusive, genuine, prestigious, faithful, true, valid, unique, unique, original, inimitable, special, tried, perfect, worthy, impeccable. It may seem that the ban on these words makes it impossible to compose an advertising slogan.

Believe me, the Russian language is much richer and more flexible than the lexical structures that are usually used in advertising. An unconditional taboo should be a combination of stamped nouns with the same adjectives. If you still cannot do without tired words, they must be justified by a very original “makeweight”.

How successful slogans are constructed

The slogan can draw the attention of potential consumers to:

• Features of operation - “You press the button, we do the rest ourselves” (Kodak advertising).
• Benefit for the buyer - “Let go of your anxiety!” (“Afobazole”, a sedative).
• Targeting consumers from a specific group: “The new generation chooses Pepsi” “Gillette. There is no better thing for a man."
• High professionalism and quality: “Indesit. It will last a long time."

The main motive may be the company’s philosophy: “It’s good where we are” (Samsung). In corporate slogans it is appropriate to focus on the authority of the company: “HP-Laser Jet – 20 years of confident victories.” One of the current solutions is the illusion of proximity to the consumer, contact with him. “We care about you and your health” (Johnson & Johnson), “Wella. You are awesome". In this case, the slogan can be constructed as a statement on behalf of the consumer: “Tefal. You always think about us", "McDonald's. Here is what I like". The slogan can also convey features of emotional positioning: “The joy of movement” (BMW slogan).

So, the slogan should be memorable, original, concise, relevant to the brand positioning and creative advertising strategy. In addition, it is important to remember that the tone of the slogan should not be condescending, dismissive, or arrogant. The slogan should not be unethical and vulgar, or contain negations. Positivity has a better effect. It is desirable that the slogan have a benevolent emotional connotation. These are the general rules for creating a good slogan. The more such recommendations are taken into account, the more effectively it will work.

Slogan categories

Depending on their purpose, slogans are divided into:

• Advertising – for goods.
• Company mottos.
• Supporting the company's image.
• Missions.

Brief instructions for creating an effective slogan

Highlight and display the company's main advantage. You are, of course, familiar with the slogan “M&M’s melts in your mouth, not in your hands.” The main advantage of colored sweets is that the glaze covering the chocolate does not melt when heated in your hands and does not stain them.

Note that products belonging to the same group are often presented with similar slogans. So, all expensive cars:

• Symbolizes your superiority.
• Indicate the desire for ideal.
• They encourage you to manage your dreams.
• They promise pleasure without delay.

Study your competitors' slogans and try not to copy them. Analyze the phonosemantics of your slogan. Simply put, listen to how it sounds. Sounds can be round and soft, strict and hard. Its perception will depend on which of them predominate in your motto.

Rhyme the slogan, or even better, give it rhythm. It’s very good if you manage to compose a slogan song. This type of advertising is memorable. Remember Always Coca-Cola? Report the company’s commitment and its steady development. Declare your commitment to your customers. Be honest. Self-praise with endless “number one” and “we are the best” does not deceive or attract anyone.

You can create your own slogan, or perhaps your company’s motto will appear as a result of the joint creativity of creative employees. If you are not confident in your abilities, contact professional copywriters, whose services are not that expensive: 10 slogan options usually cost $100 to $300.

At first glance, a slogan is just a set of words, but how well these words fit together in a general phrase and what semantic load they carry determines whether the brand will occupy a significant place in the buyer’s mind or remain an inconspicuous gray mouse among the crowd of faceless names. In this article we will take a step-by-step look at:

Why is a slogan so important?

What are good and bad slogans?

How to create a slogan correctly?

What is a company slogan?

Well, tell me a couple of slogans that come to your mind right now. Surely, these will be such cool advertising slogans as:

Why do these slogans stick so strongly in our brains?

Because a slogan is a key phrase in the buyer's brain that conveys an advertising message and combines the name, legend of the brand and its history. A good slogan should captivate your customer, outshine all competitors and evoke a strong emotional response, something like this:

Where did the slogan come from?

This term was first used by American advertising specialists. Today they replaced it with Tagline.

In England it is customary to use - endline. In Germany, marketers use the concept - claims, and in France - signatures. In fact, mottos have existed since the time of ancient rulers. Remember the well-known motto of the Three Musketeers: “One for all, and all for one?” Dumas adopted this motto from the Swiss Republic on the coat of arms. Effective slogans are expressive phrases dedicated to some event or time. For example, Stalin’s famous expression: “He who does not work, does not eat,” belongs to the Apostle Paul. And the famous expression supposedly by Alexander Nevsky: “Having taken the sword, they will perish by the sword” - can be found in the GOSPEL of Matthew.

When did the first advertising slogan appear?

The answer to this question is very difficult to find, but there is a legend according to which the advertising slogan appeared back in the 50s of the 19th century, when advertisers were limited by the volume of published lines in print media. To stand out from the gray mass, we had to look for creative ways to present information about the company and services. One of the advertisers decided to place the same phrase in newspaper lines with the following content: Have you used Piars pear soap today? It was better remembered by readers and really attracted attention.

A good slogan often turns into an independent advertising message and takes on a life of its own. A good one can become part of everyday speech, on everyone's lips all the time, but at the same time maintain a close connection with the brand. This is the goal that any brand owner should strive for. It also happens when a brand exists on its own, and a slogan exists on its own. In this case, the value of the slogan is very doubtful.

What advertising slogans are there to attract customers?

Based on their connection to the product, slogans are divided into:

The first two are best suited for consumer perception because they are easily remembered and associated with brands. The latter need time for people to begin to perceive the brand and slogan as one.

Is it possible to do without a slogan completely?

It's actually possible! Today, a slogan rarely adds any significant meaning or meaning to an advertising message. More and more it is a collection of meaningless words. But unless it's something brilliant, like the slogan for Rolls-Royce: "At sixty miles an hour, the loudest sound in the cabin is the ticking of the clock," which was coined by David Ogilvy.

This slogan doubled the company's sales in America. Or this Xerox slogan: We taught the world to copy.

Before starting work on the slogan for Rolls-Royce, Ogilvy spent three weeks in a row reading about all the cars, thoroughly studying their characteristics, until he was finally convinced of his thoughts about the ticking of a clock. This means that it will not be possible to create effective advertising without studying the product from all sides and without analyzing its market environment. For a super idea to really come to a person, his subconscious must be stuffed with information to the maximum. To do this, you need to collect facts, analyze data, and constantly think about finding a solution. Then you should suddenly turn off your brain and think rationally - go out for a breath of fresh air in the park, ride a bike, play with the children, jump with a parachute. Only then can a super idea be born. She can come to you even in a dream. It was there that Ogilvy saw the idea of ​​a running white horse pulling a large grain wagon across a field.

How to create the best slogans in the world?

You need to honestly answer these 5 questions:

1. When the idea first crossed your mind, did it make you freeze in your tracks?
2. Have you thought about creating something like this before?
3. Does this idea remind you of any other idea, is it unique?
4. How does the solution found fit with the company's strategy?
5. Can the slogan be used for the next 20-30 years? Will it lose relevance over time?

Remember how Dunno said on the Moon: “Oh, these morals of the lunar inhabitants! Shorty will never eat candy, bread and gingerbread from that factory that does not come up with some puzzling advertising to attract customers.

To make the process of creating a slogan simple, we offer several well-worn words that are best avoided in use.

Look at these three examples of slogans to attract customers, which one do you like best and why?

• Amazing form of relaxation
• More than just sea and sun
• Antidote to civilization

How to come up with a slogan for a brand?

Let's proceed directly to creating a slogan.

1. You need to start with the preparatory stage. This is receiving a detailed technical specification and all the necessary information about the company and brand.
2. Next, collect, if they do not exist, and study, if they exist, marketing aspects: naming, characteristics, target audience and avatar, main competitors, their advantages.
3. Identifying a unique selling proposition is the main advantage that distinguishes you from competitors.
4. Generate ideas and find the necessary images.
5. Choose words and choose an artistic genre.
6. Write slogans.
7. Test them and choose the most optimal one, taking into account the brand’s goals and strategy.

How to determine whether a slogan is good or bad?

• Firstly, a good slogan is immediately memorable.
• Secondly, it must be related to the characteristics of the product and its functional qualities. If there is no such connection, then the value of the slogan is minimal.
• Thirdly, the slogan must be unique and well differentiated from competitors.
• Fourthly, the slogan must hold the human mind long enough to milk money out of it. In other words, he must be a genius.

Speaking of geniuses... One day, Pushkin was sitting without money, and a German knocked on his door asking him to sell only 4 words. "What 4 words?" - the poet shouted, already about to send the petitioner rolling down the steps. “Clearer than day, blacker than night,” the German jabbered calmly. He was going to use these lines to advertise boot polish.

Where can you get ideas for inspiration?

Here’s another great hint where you can look for great slogans - in the works of great poets and writers.

Aphorisms help very well, because slogans originate from them. In order to get better, you need to constantly read aphorisms from different countries and peoples, including the statements of great people. Another source for finding inspiration and brilliant ideas is “Thoughts of Great People” or “Life of Great People”. To give your brain food, you need to read these volumes at least 15-20 minutes a day.

Proverbs and sayings - this is a whole treasury of folk sayings, which, if successfully paraphrased, you can get effective slogan models. For example, the well-known saying “God takes care of those who are careful” can easily be used to advertise condoms.

“The brave and the sea is knee-deep” - can be used to advertise some extreme tours - rafting on mountain rivers.

"Seven troubles - one answer" - Coldrex

“A mosquito won’t erode your nose” - Autan bite remedy

By changing some words, you can get effective and working slogans: Take everything tasty from life, Beauty does not require sacrifice, Galina Blanca - love at first spoon. Coming back is a good sign. Ideas can also be drawn from the works of ancient philosophers. Look at the cool aphorisms of Confucius, Japanese poetry is very interesting, because Japanese masters of words are famous for their ability to draw images in one detail and convey entire meanings in just three lines.

The process of writing a slogan is somewhat similar to the work of Japanese poets to compose tercets - haiku. First you need to delve into the very soul of the subject, and then transfer the state of mind into words. To create a slogan, you also need to get to the essence and express it in a few words. The following exercise is very helpful for successful copywriting: you need to take with you a volume of poems by the Japanese poet Basho and go into nature. By being inspired by picturesque landscapes and beautiful writing, you can significantly diversify your creativity and professional skills. In addition to all of the above, it wouldn’t hurt to just read good literature, watch TV shows, visit interesting places, and listen to speeches by famous personalities. This enriches everything and adds color to the professionalism of the copywriter. Of course, don’t forget about professional literature - read the works of famous copywriters.

How to test slogans?

1. The easiest way to test a slogan for attractiveness after creation is to read it to friends and acquaintances. If after reading they have a desire to buy the product, then it works. If not, it needs to be improved.
2. Focus group. A good method, but to conduct this research correctly, you need a qualified moderator with knowledge of marketing and preferably psychology.
3. Machine analysis. The www.analizfamilii.ru service allows you to analyze texts and phrases from the point of view of euphony.

Why are modern slogans so boring?

Why do slogans from the 90s remain in our memory, while modern ones rarely sink into our consciousness and remain there?

Advertisers are afraid and playing it safe. What can you see on TV channels now? If there is an advertisement for chocolate, it means there is a cheerful family and harmonious relationships; if there is an advertisement for dairy products, it is the same story. It's excellent - but it gets boring. But I want real creativity that breaks the mold. And we see the same stereotype - a satisfied mother, happy children and a smart dad, and yes, also a dog or cat.

English-language slogans in Russian media. Examples

Have you noticed that all English slogans have a very simple structure and usually consist of three or maximum four words? Sometimes this simplicity does not even allow translators to literally and vividly translate a slogan from English into Russian. Often in Russian, foreign slogans lose their zest. The main reason for using foreign words in slogans lies in imitation of imported brands. A study was conducted that showed that customers trust brands more that have a foreign word in their name.

Slogans that contain foreign names primarily attract youth audiences. For example, few people know that Sela is a St. Petersburg brand. Its famous slogan - Feel the same - is not specifically translated into Russian. English today is an international language, so an increasing number of slogans can be found in English.

Why understand the CAPITAL CAP when creating slogans?

It's important to think about it!

One of the reasons why slogans don't work is choosing the wrong words. As you know, words consist of letters, and each letter has its own symbolism, meaning and program, which means it can influence the semantic field of the slogan. Have you ever wondered why people speak in simple and familiar words, but do not understand each other? Because they don’t know the initial letter, they don’t know how to read the hidden symbols between the lines. We seem to know what the word means, but we don’t know the deeper meaning. By building a correct dialogue with language, it begins to open up a huge world of meanings to us; language introduces us to the deep and hidden truth. And it is the copywriter who writes slogans who first of all needs to master the knowledge of the Initial Letter in order to correctly convey the meaning of the advertising message. But in order to see what is hidden behind each letter, we are prevented by the false concept that we know everything. Thinking has a linguistic nature. If we interpret the world incorrectly, that is, we do not read the meanings contained in letters and words, we form an illusory or imaginary reality, which turns out to be a trap. To get out of it, it is necessary to understand the language with which we describe reality, only then will we get closer to the truth. Here is another reason why modern slogans do not work in business - they have incorrect meaning.

An unsuccessful combination of words can lead to failure, and a successful one, on the contrary, can lead to prosperity and the correct perception of the entire phrase by customers. In other words, a slogan is a symbolic code where the scenario of the fate of the company and brand is hidden. At first glance, this information seems insignificant. The science of the initial letter is not taught in institutes, nor is it taught in copywriting courses. But this is the basis of the basics, because each letter (and there are 49 of them) includes 48 figurative and one numerical meaning.

Just imagine - one letter has 48 images, some of which are positive aspects and some are negative.

But you need to approach the study of the initial letter consciously, because this knowledge is sacred and a superficial approach can be fatal. It’s better not to joke with letters, you never know what word they will form!

Online - Services that will help you create an interesting slogan:

Such generators will be an excellent help in creating slogans if your imagination and brain have stalled and can no longer offer interesting slogans to attract attention. Many will say that this is the easiest way to solve the problem. But even the most talented copywriter sometimes experiences a creative crisis, and urgently needs to squeeze out variant ideas under constant time pressure.

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