Massage is a whole science, the basics of which can be understood by almost every person, but few become true masters. The situation is the same with massage parlors - in large cities they spring up like mushrooms after rain, and the quality of services in not all of them is at a decent level. As for small Russian cities, their residents do not have much choice - the level of competition among massage parlors in the provinces is relatively low, which does not at all contribute to improving the quality of massage services. The business plan for a massage parlor presented in this material with calculations implies the organization of this establishment in the territory of a small city in the Russian Federation with a population of no more than 300 thousand people.
To open a massage parlor of a decent level, an entrepreneur will need to initially invest at least 600,000 rubles - the amount is quite reasonable and it is easy to get a loan for it from many banks. But it’s better, of course, to do without lending and take the required amount from personal savings.
Concept Summary
The business of opening a massage parlor, an example of which is given here, is registered in the form of an individual entrepreneur using the simplified taxation system (STS). The tax rate in this system is 15% of the difference between income and expenses for the reporting period, and the procedure for filling out tax returns does not require a professional accountant on staff. To provide therapeutic massage services, an entrepreneur must have appropriate education and certificates confirming his right to obtain a license for this type of activity. The procedure for obtaining a license is regulated by the Federal Law “On Licensing of Certain Types of Activities”. When registering a massage parlor at the Federal Tax Service department, you need to select the following OKVED codes:
- 86.90.3 “Activities of massage parlors.”
- 80.90.9 “Other activities in the field of medicine, not included in other groups.”
The list of a standard set of services that can be provided by a relatively small massage parlor is as follows:
- Restorative body massage.
- Acupressure of individual parts of the body, possibly combined with acupuncture.
- Relaxing massage.
- Massotherapy.
- SPA massage.
- Anti-cellulite massage and wrap.
As the business develops and new employees with a specific specialization are hired, the range of services can be significantly expanded. For example, organize a Thai massage room or negotiate with sports organizations in the city and provide athletes with restorative massage services. In fact, there are a great many types and subtypes of massage, as well as the actual ways of developing a massage parlor.
How much to invest in opening
Material costs at the first stage of organizing a massage parlor are divided into the following items:
The main expense item at the first stage of organizing a massage salon will be the purchase of furniture, equipment and consumables, the cost of which depends on their quality. You will also have to invest a lot of money in renovating the premises and creating a corporate identity. There are no trifles in this business - it is very important to create a feeling of comfort and friendliness among clients visiting the salon for the first time. Visitors should want to return to the massage parlor more than once and subsequently become regular customers. In addition to the professionalism of the massage therapists, the furnishings of the room also play a significant role in creating the image of the salon.
Marketing plan
Marketing planning focused on promoting a massage parlor in a provincial town can be divided into the following components:
- Advertising in various print media in the region.
- Outdoor advertising in the form of banners encouraging people to visit the massage parlor.
- Development of a website with appropriate information content and its SEO promotion for medium and low-frequency queries.
- Creation of thematic groups in popular social networks with information about prices, services and promotions posted there.
- Development of a system of bonuses and discounts for regular customers.
The average attendance of a massage parlor in a small Russian city will be about 20 clients per day. The average amount they will spend on massage and related services is 700 rubles. Accordingly, with a 6-day working week, the salon’s monthly income, excluding current expenses, will be 350 thousand rubles. The annual revenue of this business will be around 4.2 million rubles.
Production plan
The premises rented for a massage parlor must have an area of at least 70 square meters. meters, be well insulated and have a reliable ventilation system. It should be divided into the following “compartments”:
- Reception area (hall) – 15 sq.m. meters.
- Two rooms for massage treatments - 10 square meters each.
- Room for SPA massage – 10 sq.m. meters.
- Administrator's office – 10 sq.m. meters.
- The staff rest area is 6 square meters.
- Bathroom – 4 sq.m. meters.
- Utility room – 5 sq.m. meters.
Needless to say, all fire safety rules and SanPiN standards in the massage parlor premises must be strictly observed (installation of a fire alarm is mandatory).
The optimal work schedule for a massage parlor is as follows:
- Tuesday-Friday from 10:00 to 20:00.
- Saturday-Sunday from 09:00 to 18:00.
- Monday is a day off.
Particular attention should be paid to selecting qualified personnel for a massage salon. Massage therapists must have specialized education, and it is highly desirable that they have additional certificates. The owner of this business should not forget that a good massage can put a person on his feet, and a bad one, on the contrary, can leave him bedridden for an indefinite period of time.
This table lists the employees who need to be hired to work in a massage parlor:
| № | Job title | Number of people | Salary + approximate%, rub. | Monthly payment fund, rub. | Payment per year, rub. |
| 1 | Administrator | 1 | 30 000 | 30 000 | 360 000 |
| 2 | Secretary at the reception | 1 | 15 000 | 15 000 | 180 000 |
| 3 | Masseur | 3 | 25 000 | 75 000 | 900 000 |
| 4 | SPA master | 1 | 20 000 | 20 000 | 240 000 |
| 5 | Cleaning woman | 1 | 8000 | 8000 | 96 000 |
| TOTAL | 148 000 | 1 776 000 | |||
Note: massage therapists and spa masters should not be paid a high salary - the bulk of their earnings will be a percentage of customer service.
Listed below is the equipment that needs to be purchased for a massage parlor, as well as a sample list of furniture and supplies.
- TV in the reception area.
- Music Center.
- Cash register and computer.
- Two professional massage tables.
- Chairs and benches.
- Equipment and consumables for spa treatments.
- Towels, massage oils, etc.
Calculations of income and expenses
This section of the business plan is devoted to calculating material costs and profits from operating a massage parlor. The first table lists all the items of current expenses that an entrepreneur will face.
The profitability of a massage parlor in a provincial city is calculated in the following table:
The above calculations show that the net annual profit from the operation of a massage parlor after paying 15% of the simplified tax system to the state treasury will amount to more than one million rubles. A massage parlor will bring the entrepreneur about 90 thousand rubles of net income per month - quite a significant amount for a business operating in a provincial Russian city. Accordingly, the profitability of a massage parlor will be about 26%, and the investment in opening it will pay off in just over six months.
Possible risks
If we talk about possible risk factors that can affect the development of a massage parlor, then for the most part they are not critical and are easily predicted. The main risks are indicated in the following list:
- Increased competition in this segment of the service market, that is, the opening of massage parlors with a more attractive pricing policy for the target audience and a variety of services provided.
- There is a shortage of qualified massage therapists, which can lead to a narrowing of the range of massage parlor services.
- Increased attention from inspection authorities to the activities of the massage parlor, as well as fines that may be imposed for violating certain requirements of the SES and Rospotrebnadzor.
- A decrease in the overall level of solvency of the region's population and, as a consequence, a drop in demand for massage services.
Your own massage parlor, opened in a provincial town, can become both a very profitable endeavor and a source of numerous problems. It all depends on the entrepreneur’s approach to organizing this business. A qualitative analysis of the market for such services and work aimed at maximizing the satisfaction of the current needs of the target audience will certainly bear fruit.
The service business is in great demand among start-up entrepreneurs; it does not require the purchase of products for sale, which significantly reduces initial costs. It is important to choose a niche that is characterized by stable demand and assemble a team of professionals to fight competitors. Such a popular service today is massage. Thousands of people are buying up memberships for relaxing treatments. We will tell you how to open your own massage parlor from scratch in today’s article.
Massage services today are provided in all establishments specializing in beauty and health (fitness clubs, beauty salons, health centers). To get started, you need a minimum capital to purchase a couch and special oils. If you do not provide manual therapy services, you will not need a license from the Ministry of Health, which greatly simplifies business registration. Due to the low investment, the project pays for itself very quickly (from 2 to 6 months).
Massage services are now provided in all establishments related to beauty and health
Legal issues
To open a massage room, you must register with the tax service as an individual entrepreneur or limited liability company. If you are planning a small business, then it will be enough to open an individual entrepreneur. The cost will be 800 rubles (state duty). The activity code according to the OKVED classifier is 93.04 physical education and recreational activities and 85.14.1 activities of paramedical personnel in the field of therapeutic massage.
If a massage room involves providing therapeutic massage or manual therapy, then it is subject to mandatory licensing. All office specialists must have secondary medical education and specialized certificates that allow them to engage in this activity. If you remove manual therapy and therapeutic massage from the list of services provided, you will not be able to obtain a license. However, masters are required to have knowledge in the field of medicine and undergo various massage courses in order to conduct professional sessions. The same requirements apply to opening a children's massage parlor.
Selecting a room
The premises must be selected based on convenience for clients and the requirements of the sanitary and epidemiological station. More than 70% of clients visit the massage room for the purpose of relaxation, so the environment must be appropriate: comfortable furniture, a professional couch, an audio system with suitable music, fresh renovation.
According to the requirements of the SES, one massage therapist’s workplace requires a minimum of 8 square meters of space.
Remember: Permission to conduct massage procedures will not be given if the office is located in the basement, as this is a violation of sanitary standards.
For the comfort of visitors, the massage room should have a waiting room with a comfortable sofa, TV and a variety of magazines. You can also install an administrator stand in it. It is necessary to find a room with an area of 50–60 square meters. A bathroom must be installed; the walls and floor must be covered with tiles and washable wallpaper. You can set up a massage parlor at home. In this case, the minimum area you will need is 10 square meters.
There should be several parking spaces near the building so that customers do not have difficulties with where to leave their car. This will significantly increase visitor loyalty.
As for the acquisition of premises, this is a personal matter for each entrepreneur. It is best to rent it with the possibility of further purchase. And if the business generates stable income, then you will be able to purchase it.
The premises for a massage room must meet SES standards and the needs of visitors Equipment
The massage room must be equipped with:
- massage couch (1–2 pieces);
- massage table;
- sofa and coffee table for the waiting room;
- cabinets and shelving for the administrator.
Also, massage therapists will need special oils to work. They are usually purchased in bulk, since large volumes are sold at low prices, and due to the fact that towels that need to be washed are used during sessions, it is recommended to buy and install a washing machine.
To operate a massage room you need a table, couches and special oils. Service list
The massage room provides various types of massage:
- medicinal (license required) prescribed by doctors for general or local strengthening of the body;
- hygienic is carried out to prevent diseases, increases blood circulation, promotes psychological relief;
- sports – for muscle tone and recovery after training;
- cosmetic – to improve the condition of the skin.
Massage can also vary in the degree of influence on the body: acupressure, classical, fragmentary. According to statistics, more than 70% of visitors prefer anti-cellulite and relaxation massage.
Staff
The first step is to find an experienced specialist who can do various types of massage. This is not an easy task, since professionals most often work for themselves. However, this is not an insoluble problem: by creating favorable conditions and high wages, you can attract the right employee. Payment for a massage therapist can consist of a salary, which ranges from 5 to 10 thousand rubles, and a percentage for sessions performed (from 30 to 50 thousand rubles). On average, their salary is 40–50 thousand rubles. It is advisable to have two specialists on staff who will work in shifts.
For the smooth operation of the office, an administrator is needed who will accept orders and record clients. The employee's salary is 18–20 thousand rubles.
To prepare reports, you should hire an accountant on a remote basis; he will free you from paperwork. His salary is 10 thousand rubles per month.
It is most profitable to hire a universal massage therapist on staff; his salary will be about 50 thousand rubles Promotion of services
To effectively promote a massage parlor, several types of advertising are used:
- word of mouth, grateful clients are the best type of advertising, they will bring friends and acquaintances with them;
- a luminous sign that will attract potential customers;
- advertising on television will allow you to tell about the massage parlor to a wide audience;
- developing a loyalty system for regular customers will help retain visitors.
Expenses and income
Opening a massage parlor will require an initial investment of 300–350 thousand rubles. They will be spent on renovating the premises, purchasing furniture and equipment, and an advertising campaign.
Also, every month an entrepreneur will spend 200–220 thousand rubles on renting premises, wages of employees, purchasing oils, communications and the Internet.
The average income of a massage room with an area of 60 square meters ranges from 300 to 350 thousand rubles. In this case, the payback of the project will take from 3 to 6 months.
How to open your own massage parlor (video)
//www.youtube.com/watch?v=AkWHhbUD8fI
As we were able to see, a massage room is a profitable type of investment. With start-up costs of less than 500 thousand rubles, the entrepreneur has the opportunity to break even in the third month of work. Therefore, if you decide to open a business providing services, then try your hand at massage. Good luck!
- Documentation
- Room
- Equipment and materials
- Staff
- Expenses and income
Recently, people have increasingly begun to resort to professional massage therapists to relieve stress and relax after a hard week of work. For entrepreneurs, such concern for health only benefits them, and many are beginning to think about how to open a massage parlor from scratch. This is an interesting business idea that will not require large initial investments and can bring good regular income in the future.
Documentation
In order to open your own massage parlor, you must obtain a special license to provide therapeutic massage. After receiving the appropriate permission and opening a business, the entrepreneur will be able to hire personnel from any country in the world. The main thing is to correctly prepare all documents related to the registration and employment of foreign citizens. Please note that only a specialist with a secondary or higher medical education has the right to perform therapeutic massage.
Many women are interested: is it possible to open your own massage parlor without a license? Yes, this activity is possible if you do not want to do massage therapy. To organize cosmetic, anti-cellulite or Thai massage, a license is not required. Of course, it is quite difficult to obtain a special permit to open such a business, but without a license the choice of areas of activity will be much smaller.
To open a private massage parlor, in addition to a license, you will need the entire standard package of documentation. To properly register your activity, you will need to register it as an individual entrepreneur or LLC, and also obtain permission from the SES and State Fire Inspectorate to use the premises (if you are not planning to open a business at home).
Please note that opening a massage business in a private apartment, without registering the activity, will be considered by law as deliberate tax evasion.
Room
Where to start if you decide to open a massage parlor? After completing the documentation, you need to start looking for a good premises. There are special requirements for opening a massage room, compliance with which is necessary to obtain permission from the SES:
- You can set up a massage room on the ground floor of a private house or in a separate room. Opening a room in the basement or other unsuitable places is prohibited.
- One massage therapist should have at least 8 square meters of area. If you decide to open not just a massage room for 1 person, but a large salon, try to equip a separate room for each specialist.
- The covering on the walls must be washable. Once every 7 days, the rooms must be disinfected by special services, with which an agreement must be concluded.
- In the room, in addition to the office itself, there should be a separate place for the administrator and a relaxation area for clients;
- The premises must be equipped with a bathroom and shower room.
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The best places to open a profitable massage parlor are wealthy residential and central areas of the city. Moreover, in the first option, you need to organize a business close to residential buildings. It has been proven that people in most cases will prefer a massage room that is located near their home than a more popular or cheaper establishment. A good option would be to open a massage room in a hotel, but you can’t do this without a medical education and a license. But good advertising and regular customers are guaranteed to you! Opening a massage business in the central area is a good idea for a small town (in the absence of strong competition.
As for the design, it all depends on your preferences and taste. The main rule is that the colors of the walls and furniture in the office should be calm shades. Remember that people go for massage more to get good relaxation. Bright colors will not allow you to completely relax and unwind. For inspiration, we invite you to look at the photo of the interior of the massage room:
Equipment and materials
In order to open a massage room, you will need to purchase special and additional equipment:
- Massage table, couch.
- Cabinets for storing cosmetics.
- Sofa and coffee table for the relaxation area.
- Desk for administrator.
- Phone and computer.
For a relaxation area, it is advisable to buy a flat-screen TV for the wall, and lay out business cards and a couple of fashion magazines on the coffee table. Of course, in addition to the above equipment, before opening it will be necessary to purchase various cosmetics and therapeutic products for massage, specialized literature, towels, hygiene items, etc.
Staff
Experts advise not to open a massage parlor with a large number of massage therapists. More often than not, such a solution turns out to be completely unprofitable. Two good professionals will be enough. If you have an impressive initial capital, it is profitable to open several small establishments in different parts of the city. In order for the massage business to flourish, it is necessary to hire only highly qualified massage therapists. It is desirable that the masters have at least a secondary medical education and experience in several massage techniques. Also, training in special courses and having certificates will be a big advantage. 
In addition to massage therapists, you will need to hire two administrators, a cleaner and an accountant. By the way, the last two do not have to be hired. Cleaning companies and the provision of outsourcing services are becoming increasingly popular.
Expenses and income
To open a small massage parlor, an entrepreneur will have to invest 250,000 - 500,000 rubles in the business. This amount includes expenses for registration, renovation of the premises, purchase of equipment and consumables. Every month you will need to allocate about 100,000 rubles to pay rent, consumables and staff salaries. It should be noted that massage therapists most often work on a percentage system, i.e. they receive about 40-50% from each order. 
The calculation of profit depends on the success of the business. Experts assure that if you can open a successful massage parlor, then within 6-12 months the net profit will be 50,000 - 100,000 rubles per month. Business profitability is 30%.
Download massage parlor business plan you can from our partners!
Finally, we suggest you familiarize yourself with useful information about the massage business in this video:
We told you about how to open a massage parlor from scratch. This business can be a real boon for a competent entrepreneur who intends to organize a profitable and profitable business. The main thing is to take into account all the nuances and draw up a detailed business plan. This will help to realistically assess all the risks and opportunities of the chosen field of activity.
Similar business ideas:
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A massage parlor is a profitable and fashionable business with minimal input and quick payback. Therapeutic, health, and cosmetic massage brings a lot of benefits and pleasure. Clients flock to good specialists and do not spare money on their own health. According to experts, you can enter the business with about 500,000 rubles. Of this, about 300,000 rubles will be spent on renovation of the premises, decoration, purchase of equipment and consumables. 200,000 rubles will be spent on rent, salaries, and unforeseen expenses.
Education
Before opening a massage parlor, familiarize yourself with massage techniques. You must be aware of what is happening in your establishment, even if you do not intend to carry out the procedures yourself. Choose courses according to training conditions. Students should have modern massage tables, desks, and aromatic oils at their disposal. The optimal number of people in a group is no more than 7 people. Once you receive your certificate, don't stop there. The emergence of new massage techniques should encourage you to improve your skills.
Types of massage:
- wellness,
- medicinal (requires licensing),
- sports,
- cosmetic.
Legal issues
Before starting work, you will have to register a company or register as a private entrepreneur. It’s up to you to decide whether to choose an LLC or an individual entrepreneur. Experienced entrepreneurs, experienced in the field of business,. The peculiarity of a limited liability company lies precisely in limited liability. In case of failure, payment for the company's debts is made from the company's authorized capital. The disadvantage of an LLC is the difficulty of keeping records (an accountant will be needed). easier. An individual entrepreneur can keep records independently. But he must also independently bear responsibility for the success or failure of his enterprise. An individual entrepreneur is liable for his obligations with personal property.
How to open a massage parlor without a license? It’s very simple if you don’t do therapeutic massage. To carry out the usual procedures, it is enough to have a certificate of completion of the courses in hand. If you don’t have a certificate, but really want to open an office, hire certified massage therapists. In order to provide medical services and practice chiropractic care, you will need to obtain a license.
Massage room at home - advantages and disadvantages
Having received a certificate of completion of the courses, many newly-minted massage therapists want to start receiving services at home. At first glance, it seems that it is very simple: pay for advertising and wait for clients while sitting at home. There are actually two ways here:
- put a couch in your home and work illegally,
- transfer housing to non-residential stock and open officially.
In the first case, you face a fine for tax evasion. Tax officials do not sleep; they regularly raid “home workers”: they call advertisements and send fake clients to sessions.
In the second case, your activity will be no different from the usual opening of a massage parlor. Transferring residential premises to non-residential premises is a troublesome and thankless task. You will need to make a separate entrance for visitors and equip the salon in accordance with the requirements of the SES. The only advantage is that you don’t have to buy a building for a salon and pay rent.
Search for premises
Experienced entrepreneurs recommend starting a business by collaborating with beauty salons. Rent a room and pay rent monthly, or enter into an agreement with the salon owner, promising him 15-20% of your revenue. In fact, this is very convenient: clients come to popular salons, see your massage in the list of services and come to you. After you have built up a client base, you can think about how to open a massage parlor at home.
In addition to beauty salons, your potential clients “live” in fitness centers and sports clubs. Renting an office in an existing salon has many advantages. Ask the owner of the premises about his relationship with regulatory authorities. Read the contract carefully. Some landlords operate on an all-inclusive basis and provide premises for rent that have already been endorsed by the SES and the Ministry of Emergency Situations. Others rent bare walls, placing all responsibility for the condition of the premises on the tenant.
Do you think that renting a room is too low a start for you? Rent or buy a premises and open a full-fledged massage parlor. It is estimated that the optimal salon area should be from 70 to 100 square meters. This area is quite enough for 5 workplaces. Let you have four rooms: three rooms of 8 square meters for an individual reception and one room of 12 square meters for a couple reception (some clients like to come for a massage in the company of a significant other or girlfriend).
Equipment and design
A massage parlor is not a medical office. People come there to rest and relax, but they want to relax in impeccable, from a sanitary point of view, conditions. It is mandatory to have a bathroom for clients and staff. The floors and walls of the massage room should be covered with ceramic tiles or washable wallpaper. All surfaces: walls, floors, tables, sanitary areas will have to be regularly treated with disinfectant solutions.
Pay attention to the design. Are you planning to do oriental massage? Decorate the room in Asian style: with tatami mats, scented candles and Japanese curtains. Is there classical technique in the program? In this case, traditional European design with modern furniture, fashionable lamps and shiny surfaces is suitable. Experiment, create a special atmosphere in your establishment, make your style recognizable.
Be sure to take care of purchasing special equipment and furniture. Most likely you will need:
- massage tables (15,000 rubles per piece),
- couches (4,000 rubles),
- sofa in the reception area (30,000 rubles),
- rack for massage oils (10,000 rubles),
- washing machine (10,000 rubles).
Stock up on clean white towels. The number of towels per day is calculated as follows: the number of potential clients plus 5–10 pieces in reserve. Every morning you should have at least 20 clean towels on your shelf.
The massage is done using massage oils. For a simple procedure, olive oil is suitable. Relaxation techniques are performed using aromatic components. Just add the aromatic mixture to the base oil and get an excellent cosmetic product. Buy oils at wholesale stores: prices are lower there and there is more choice. It is estimated that 100 ml of olive oil is enough for approximately 5 sessions, a bottle of essential oil is enough for 100 sessions.
Staff
How to open a massage parlor from scratch and achieve success? Contact the professionals. Clients go to massage parlors not for the beauty of the interior or discounts, but for the sake of professional massage therapists. A good massage therapist takes years to make a name for himself. He has in his phone the numbers of regular clients who follow him from salon to salon. At some point, this massage therapist goes free, and the clients leave after him. Your task is to entice the best professionals by offering them conditions that they cannot refuse.
The second option is to start training your massage therapists from scratch. People learning a new profession, as a rule, are aware of their inexperience and do not demand a large salary. The option is cost-effective, but risky. Some beginners never become professionals. They master a profession at the level of artisans and plunge into routine, not being interested in advanced training.
A massage therapist's salary is calculated on a piece-rate basis. Depending on qualifications, the massage therapist receives 30–50% of the proceeds. A good master serves up to eight clients a day. An inexperienced or middle-aged massage therapist serves up to four people a day. Massage is hard physical work, so after each session the master must rest for half an hour.
In addition to massage therapists, you will need a cleaner, a security guard, an accountant and an administrator. It is highly recommended that you take on at least administrative responsibilities at first. This will help you save money at first. Clients will be pleased if they are greeted by the owner of the salon himself. This will create a favorable image for the establishment.
Payback
The cost of a massage session depends on the location, season, and type of procedure. On average, a classic back massage costs about 300 rubles, a full body massage costs about 700 rubles. The cost of a session of anti-cellulite, relaxing, oriental procedure starts from 1000 rubles. Demand for the service varies depending on the season: the peak is in spring, the decline is in summer.
Experts estimate business profitability at 25–30%. With a successful combination of circumstances, the project can pay for itself in 3–4 months, maximum in one year. By raising your massage business, you can expand: open your own beauty salon, spa, or relaxation center with a sauna (hammam) and a swimming pool.
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