Every year, in December, Yandex and Google compile themes and ratings for the year. But these are not the most popular queries, which reflect the choices of users for the whole year.
In the Yandex blog it is written that "Topics of the Year" are not what was asked a lot in general, but what caused the greatest surge of interest. Over the years, the lists of events, people and phenomena that have become signs of the outgoing year will always include the main news, new phenomena, championships, next seasons of popular TV series, etc.
This is clearly shown in the Google video - Year in Search 2018
"Events of the year":
- Soccer World Cup
- Olympics
- Kemerovo
- Khabib vs McGregor fight
- Russian presidential elections
- Kerch
- Ice Hockey World Championship
- An-148
- Prince Harry's wedding
- Eclipse July 27
"People":
- Khabib Nurmagomedov
- Meghan Markle
- Nastya Rybka
- Pavel Grudinin
- President of Croatia
- Alexander Kokorin
- Alina Zagitova
- Elon Musk
- Conor McGregor
- Coin
"How to become":
- Blogger
- Model
- Election observer
- Programmer
- Astronaut
- Judge
- Volunteer
- Fitness trainer
- Photographer
- Stewardess
The lists are compiled based on the search queries that saw the biggest increase in traffic this year compared to last year.
Features of keyword statistics
- Wordstat.Yandex in its forecasts may take into account events that are no longer relevant for a given month. For example, in February, even compared to December 2017, a large increase in the number of impressions was expected for New Year congratulations, in March - for the holiday of February 23.
- The word “family” accounts for almost 30% of impressions on the socio-political site “7x7” (family seven) and the film “family seven”.
- Most of the requests may relate to a completely different topic. For example, the word “cure” was most often searched for the movie “Maze Runner: The Death Cure,” and “sea” was the cartoon “Vacation Monsters 3: The Sea Calls.”
- People search for Instagram mainly by the beginning of this word: “instagra”, “instagr”. The Instagram of Buzova and Borodina is of greatest interest.
- Yandex considers the words “children” and “child” to be the same, and the statistics for them are the same.
- "Home" - in first place is the series "House 2", "Dacha" - radio dacha, listen to dacha, dacha online, etc.
- Oddly enough, “YouTube” together with “youtube” are not even included in the TOP 10 most popular queries.
- With the word “Internet” the majority of impressions come from “online store”.
- The largest number of impressions is given not by “car”, but by “auto”; not “dentistry”, but “teeth”; not “social network”, but “social network”.
- Judging by the statistics, many users want to get a computer, laptop, or tablet for free.
- More than a quarter of all queries with the word “fish” do not relate to its preparation: horoscope of fish, photo of fish, why fish are dreamed of, etc.
User activity on the Internet depends on the time of year, current events and a number of other factors, and therefore the number of search queries for keywords is constantly changing.
Distribution of requests by time of day
People search for something on the Internet around the clock. In terms of the total number of requests, three topics almost always lead: school, cinema and porn.
Yandex has identified characteristic topics - those in which people are more interested during the day than on average (for the period January - May 2017).
In the morning (after 6 o’clock) the first thing they do is ask about the weather, find out the meaning of their dreams and congratulate each other on various holidays. Between 8 and 9 they are still trying to sort out their personal affairs.
From 9 to 17, the most common search topics are work and work-related topics - law, business, production (GOSTs, safety standards, product classifiers). Along with work, people are looking for answers to various questions related to money and government services - paperwork, payments, and so on.
At about 15:00, the first non-working topic appears among the most popular search topics - games. After 17 hours of work there are no more topics left. At this time, interest in games reaches its peak, and people also begin to look for culinary recipes and cartoons. Schoolchildren begin their homework.
At 22:00, queries about beauty and health, celebrities and sports appear. Before midnight, the most frequently searched topic is movies. At night, interest in cinema remains, but porn and intimate services become the most relevant - until 5-6 in the morning.
Search on computers, tablets and phones
The most popular queries on Google
Click on a line to find out more
A survey conducted in January 2016 by the Public Opinion Foundation showed that 87% of Internet users use social networks, of which 51% have accounts in several online communities. 13% do not use social networks.
News on the Internet
80% of Russian Internet users have read news on the Internet over the past month.
The greatest interest is caused by events in the world, politics in Russia, the activities of the Russian authorities, international relations and family, children, home.
48% of respondents trust information messages received from the Internet.
Have you ever asked yourself the question: what are people looking for on the Internet? What are they interested in? I think if you are a webmaster, or you are simply interested in the topic of the Internet, then you have asked yourself this question. Let's find out which search queries are the most popular in 2017 in Yandex and Google.
The most popular queries in Yandex 2017
The most popular phrase in Yandex is download for free, and other phrases are also very popular: either with the word “free” or with the word “download”! Well, what can you do, people love free things: download for free, watch for free, play games for free. But besides them, there are other common requests: March 8, New Year, February 23. Yes, holidays are another very popular topic. True, these are so-called situational requests, the traffic for which increases immediately before the event itself. Usually this happens 2-3 days before the holiday and after its completion, requests drop to almost zero. I also want to mention seasonal requests. These are the requests that arise during a certain period of time of the year. There are a lot of such requests, for example, “answers on the Unified State Exam,” “where to relax in the summer,” etc.
Here is a list of the most popular queries in Yandex in 2017.
The most popular queries on Google in 2017.
In Google, the list of the most popular queries is similar to the Yandex list. But there are also some differences. For example, the most popular word here is download. Download for free (also a leader), download MP3, download a movie, download a game. By and large, the lists of the most popular queries for both search engines are almost the same. This is if we take, of course, the Russia region in Google.
Well, now, look at the list of the most popular queries on Google in 2017.
What topic for an article should a webmaster choose to get maximum traffic to the site? First you need to check how many times a particular question has been asked. Some requests are very popular (download for free), others are extremely rare. It is clear that according to popular phrases, there is maximum traffic. But the competition for them is very strong. As a result, it is very difficult to get into the TOP10 of search results using such queries. For rare requests, and even more so for zero ones, getting to the top is usually not a problem. The problem is different, according to them, the traffic is either very small or there is none at all.
To determine the popularity of queries, there are two popular tools - Yandex Wordstat and Google keyword planner.
How to view keyword statistics in WordstatYandex
Yandex Wordstat is the most popular tool in RuNet for obtaining search query statistics. It is free, it allows you to collect data on all search phrases entered by users of the Yandex PS. It's no secret that Yandex is the most popular search engine in Russia.
What I like about the WordstatYandex service is its simplicity. To use it, just create an email account in Yandex and go to wordstat.yandex.ru. Next, enter a query and get its statistics. And it's all!
This way you can get the dynamics of statistics for any search query. Moreover, you can get data by region and month.
Yandex Wordstat shows statistics not only for the selected phrase, but also for other search queries related to the search phrase.
Unfortunately, this tool has some disadvantages.
The display of statistics is not entirely clear. For example, if you need statistics on the phrase “summer dresses,” then Yandex will show that this search query was requested 73,000 times. But that's not true. In fact, 73,000 times is the total number of searches that included the words “Summer Dresses.” That is, they also searched for “summer dresses photos”, “buy summer dresses” and so on. If you look at the statistics directly for the phrase “summer dresses”, it turns out that there were significantly fewer such search queries.
To determine exact statistics for a phrase, you need to use the “quote” operator. And then the answer will be completely different.
But you can find out the exact data for each search phrase using the exclamation point operator, see the screenshot.
Thanks to Yandex Wordstat, you can quickly find out statistics on the selected phrase and only then decide whether to use this phrase for promotion.
How to view statistics in Google Planner.
In addition to the Yandex Wordstat service, there is another service. This is a Google service and it is called Google Planner (Keyword Planner). In RuNet, the description of this service is much less common than the description of Yandex Wordstat. And in vain. Since the capabilities of the Google planner significantly exceed the capabilities of Yandex Wordstat.
As with Yandex, you also need to have your own account here. Simply put, you need to have an email account in Google. Next, go to adwords.google.com, after which you need to go to the Tools menu,
and select the item – Keyword Planner.
Now you need to select the item – Search for new keywords by phrase, site or category
Enter the desired search term. Here you can also set additional settings: landing page, category, and so on. However, it is not necessary to specify these settings; you can simply enter the desired phrase and click on the button - Show options.
A window will open with a lot of numbers. It displays how many options there are with the selected keys (as in Yandex), and separately, how many options there are for the selected query. There is also a button here - Download.
The report shows how many impressions a particular search query had. The statistics displayed are approximate. The values, from and to, differ tenfold: a hundred to a thousand requests, a thousand to ten thousand, and so on. For example: the search query, “Summer dresses,” has a total number of one hundred to one thousand (region – Russia). And this error applies to all search queries.
For a general assessment, such statistics will be sufficient. After all, in any case, this is only a rough assessment of whether it is necessary to work with this request. But there is one trick in AdWords. Thanks to this feature, you can get accurate statistics on all queries. True, for this you need to transfer money to an advertising company. Each country has its own minimum requirement for creating an advertising company.
Since I have such an account, here is a screenshot with the exact readings.
As you can see, the exact numbers are already displayed here. More precisely, exact average figures for the year. Although, when creating a report, you can check the box, and then it will indicate the values for each month for the past year.
Finding out the statistics of search queries in Yandex is not a problem. It's even easier to do this in Yandex. But Google immediately displays all related queries into an Excel file, thanks to which you can immediately select the necessary keys. You can sort the keys alphabetically, by frequency, by level of competition, by approximate cost.
What is the cost of advertising for a search phrase? First of all, AdWords is designed for advertisers. And of course, it is simply vital for potential advertisers to know how much advertising costs for a particular request. But for webmasters who do not intend to provide paid advertising, it will not be superfluous to know the meaning of this parameter.
In Yandex you can also find out how much advertising costs for a specific request. But for this, you need to open another service. And this is not at all so convenient.
One more thing. The fact is that Google can show phrases that may not contain the keywords you requested. However, these search queries may also be related to the search phrase.
For example, for the phrase “summer dresses,” Google will also suggest the word “sundress.” Essentially, this is a tip for webmasters. Which will allow you to use even more search queries for search engine promotion.
How to combine Yandex and Google tools.
Although Yandex is ahead of Google in terms of the number of search queries, Google also has a very large share. And therefore, for me these search engines are equal. When I receive statistics in Yandex, I understand that the statistics in Google will be similar. And vice versa. Therefore, both tools are relevant to me. And here the scheme of my work is simple.
I would also like to note that the same Wordstat does not define prepositions unless the + operator is added to them.
For example, for Yandex requests
“buy an apartment in Moscow” and
“Buy an apartment from Moscow” will be the same
To avoid this, you must use the + operator before the preposition
“buy an apartment + in Moscow” and
“Buy an apartment + from Moscow”
This is especially important when creating semantics for Direct!
Answer
other search engines do not have such services. I used to use Rambler, but it doesn't seem to work anymore. Yes, even if it works, it is of little use.
Before you do anything on the Internet: create a website, set up an advertising campaign, write an article or a book, you need to see what people are generally looking for, what they are interested in, what they enter in the search bar.
Search queries (key phrases and words) are most often collected in two cases:
- Before creating the site. In this case, you need to collect as many keywords as possible to cover your entire area. After collection, search queries are analyzed and based on this a decision is made on the structure of the site.
- To set up contextual advertising. Not everyone chooses for advertising, but only words by which one can determine interest in a product or service, preferably active interest expressed in the words “buy”, “price”, “order”, etc.
If you are going to set up contextual advertising, then .
And below we will look at how to collect statistics on search queries in popular search engines, as well as little secrets on how to do it better.
How to view Yandex request statistics
The Yandex search engine has a special “Word Selection” service, located at http://wordstat.yandex.ru/. It is very simple to use: we enter any words and usually, in addition to statistics on these words, we also see what we searched for along with these words.
It is very important to understand that statistics for shorter queries include statistics for all detailed queries with these words. For example, in the screenshot the request “query statistics” includes
the request “Yandex request statistics” and all other requests below.
The right column displays queries searched by people who searched for the query you entered. Where does this information come from? These are queries that were entered before or immediately after your query.
To see the exact number of requests for a phrase, you need to enter it in quotation marks “phrase”. Thus, the specific query “query statistics” was searched 5047 times.
How to view Google search query statistics Recently, the Google Trends tool has become available for Russia; it is located at http://www.google.com/trends/
. It displays the most popular search queries recently. You can enter any of your queries to evaluate its popularity.
In addition to the frequency of queries, Google will show popularity by region and similar queries. Second way
to see the frequency of Google search queries is to use the service for advertisers adwords.google.ru. To do this you need to register as an advertiser. In the “tools” menu, you need to select “Keyword Planner” and then “Get query statistics”.
Mail.ru search query statistics
Mail.ru has updated a tool showing statistics of search queries http://webmaster.mail.ru/querystat. The main feature of the service is the distribution of requests by gender and age.
It can be assumed that the Yandex word selection service also takes into account requests from Mail, because At the moment, the Mail.ru search engine displays Yandex advertising, and the service is mainly designed for advertisers. Previously, by the way, Google ads were shown in Mail.ru.
In addition, you can use this trick. The approximate distribution of the audience between search engines is as follows: Yandex - 60%, Google - 30%, Mail - 10%. Of course, depending on the audience, the ratio may change. (For example, programmers may prefer Google.)
Then you can look at the statistics in Yandex and divide by 6. We get the approximate number of search queries in Mail.ru
By the way, the exact distribution of the audience between search engines for February 2014 can be seen in the screenshot below:
Rambler request statistics
From the graph above you can already see that the Rambler search engine covers only 1% of the Internet audience. But nevertheless, they have their own keyword statistics service. It is located at: http://adstat.rambler.ru/wrds/
The principle is the same as in other services.
Even fewer of our compatriots use the Bing search engine. And to view keyword statistics, you will have to register as an advertiser and understand the instructions in English.
This can be done at bingads.microsoft.com, and request statistics can be viewed at the stage of creating an advertising campaign:
Yahoo Query Statistics
In this system, as in the previous one, you need to register as an advertiser. You can view search query statistics here http://advertising.yahoo.com/
How to view YouTube search queries
Youtube also has its own search query statistics, which is called the “Keyword Tool”. It is mainly intended for advertisers, but you can use it to add suitable keywords to your video.
And it looks something like this:
Bottom line.
We reviewed all popular search query selection systems. I hope you find this review useful for writing articles, creating websites, or setting up advertising. If you have any questions, ask them in the comments.
According to the FOM, about 26 million people in Russia today use the Internet and, as statistics from recent years show, this figure is constantly increasing. The most popular “service” of the World Wide Web is the use of search engines. In our country, the most popular search engines are Yandex and Google.
What do our fellow citizens most often search for on the Internet? To answer this question, we used statistics from the Google search engine, which is the world leader in traffic.
At the end of 2006, Russians searched for dating sites the most on the Internet; in second place in searches were resources that were somehow related to photography - photo galleries, photo schools, photo competitions. Of course, there were also resources with erotic photographs. The top three search leaders are completed by requests for “abstract” topics - a large number of our fellow citizens want to find and download an essay, coursework or test for free.
Queries on the topic of “job search” and “New Year” fell just short of the “podium”, taking fourth and fifth place in the Google rankings, respectively. If job searches traditionally have a high rating, then the theme of the New Year is “seasonal” in nature - just as in the summer months requests for the services of various travel agencies or descriptions of resorts are in great demand.
Further down the list are the following popular queries: 6th place - news, 7th - horoscopes, 8th place was taken by sites with all kinds of jokes (jokes, pictures, photoshop collages, etc.), 9th place was taken by various chats, and the top ten is completed by " the very best” resources containing interesting pictures (screensavers, erotic, cartoons and others).
It is interesting to compare the “search” preferences of Russia with other countries. According to the same Google, at the end of 2006 in the UK, the majority of queries were related to the very popular shared networking resource Myspace.com in Western countries, which, however, is close to a popular Russian topic - dating - after all, myspace is one of the ways of dating. The British also like to ask search engines about real people. The top ten popular requests included personalities such as Britney Spears and Angelina Jolie (even Dima Bilan was not among our favorite requests!
But in Holland, search engines were asked most of all about Santa Claus (this is understandable, the end of the year for Europeans is associated with Christmas, and not with the New Year, like ours).
It is noteworthy that in Poland, also part of Europe, they were not interested in Santa Claus - topics such as politics, the 2006 elections and ... Paris Hilton were more popular.
Let's move from Europe to Asia. In Thailand, according to Google, the name of their country (!) is most often searched in search engines - this request comes first, as well as information about Korean cinema and movie stars. But in Taiwan, job search requests came first.
The preferences of our former fellow citizens, Ukrainians, are also interesting. The first place here was taken by requests for news resources. It is noteworthy that most of these sites are Russian.
Special research in the field of Internet search has not yet been carried out, but some psychiatrists and psychologists have already identified one type of so-called Internet addiction - compulsive web surfing (endless wandering around the Internet with the active use of search engines in order to find something “useful”) . However, according to the same studies, the percentage of such deviations from the norm is not very large.
For most users, search engines are a kind of filter that allows them to run through millions of web pages and return only those that contain the requested information.
And for some, Internet search has even turned into a kind of game (or even a profession). For several years in a row, Yandex has been holding competitions for the Russian Open Cup in Internet search. To win the Cup, participants must complete several tasks within a certain period of time - find the necessary information using search engines.
For effective search on the Internet, there are several rules developed by specialists from the same Yandex. So, the correct way to search is this:
Check the spelling of words.
Use synonyms if the list of found pages is too small.
Search for more than one word at a time. Narrow your search as much as possible.
Do not start common words with a capital letter, except proper nouns.
To exclude documents that contain a certain word, put a minus sign in front of it. And vice versa, if this word is the most important, there is a plus sign.
If necessary, use query language to make your query more precise.
You can request a specific form of a word when searching (excluding other word forms) by placing a “!” in front of it.
Installing a special button in the Link Bar will allow you to start a search “with one touch”, without copying the query into the search bar.
Note that the document context may already contain the answer, i.e. there is no need to go into the document itself.
Use search settings to set convenient document description parameters and the structure of the search results page.
To speed up your search, disable loading images in your browser or use lighter versions of search engines. For example, Ya.ru.
The Yandex search engine receives more than one hundred million requests every day. What are they looking for on the Internet? About half of these requests are entered in ten cities of Russia: these are Moscow, St. Petersburg, Voronezh, Nizhny Novgorod, Samara, Yekaterinburg, Omsk, Novosibirsk and Khabarovsk. Users of the listed cities launch 18.5 million search sessions, the duration of which, in general, would be 100 years.
On average, a person spends two minutes creating a query and viewing search results. Queries consisting of three or more words have become more popular; queries consisting of one word are much less common. The most verbose Yandex queries are those with five words.
Most often, users turn to the Yandex search engine - 82.7%, then to Search Mail - 36.3% and Rambler - 20.3%. Users from different cities and regions most often request large regional portals that are unknown in other cities.
What is most often searched for on the Internet? In the search engines Yandex, QIP and Search Mail, the most popular queries remain queries on social networks. The majority of users visit them regularly. Next in popularity are queries with the word “porn”; the number of such queries is clearly not decreasing.
Top 10 search queries on Yandex:
- In contact with
- Classmates
- Mail.ru
- Porn
- In contact login to the site
- In contact login
- Auto RU
- Porn online
- My world
- Games for girls
Google also has its own TOP 10 search query:
- Download
- Classmates
- In contact with
- Download for free
- In contact with
- Yandex
- Weather
- Translator
- Programs
There are resources Yandex.Wordstat and Google.Adsense, where you can view and estimate the number of ad impressions in Yandex.Direct; all information is based on user requests. The service works to identify popular topics: the more popular the topic, the more users will be interested in it.
What are they looking for on the Internet now?
What questions are asked most often? Most often, users begin interrogative queries with: how many, which or who. These are the most commonly used questions, they are asked every day to all search programs: why do we need men, how to kiss correctly, where to go to study, what is love, where do children come from, where to buy, whose phone number, when will they open, how much does a wedding cost, why is Putin a crab? , what holiday is it today, who wants to become a millionaire.
About 10% of requests have clarifications or direct instructions - to sell, buy or receive something.
The most common clarifications today are requests for download and free.
Every year the number of Internet users is growing inexorably, so the question is always how to interest and attract people, what resources are popular and in demand. Studies have shown that, first of all, queries in various search engines depend on the age of the user.
What is often searched on the Internet
For example, young people 12-17 years old are most often interested in programming, computer equipment, games, payment systems, cars, cell phones, various possibilities of modern technologies and earning money from home. In the age category of 18-24 years old, social networks, chatting, website development and optimization, games (strategies, quests), music and mobile devices are added to all this.
Unlike guys, girls are interested in educational programs, fashion, music, social networks, cosmetics, TV series, television projects, nail extensions and other things.
In older age groups, the Internet is used as widely as among young people. What are people looking for on the Internet? Many people are interested in dating, with the help of which they are looking for a partner for a serious relationship. Some are looking for new movies, listening to online music, and online shopping is also popular.
Regardless of their position and age, users often request the social networks Odnoklassniki and VKontakte.
Good addition on operators, they really need to be used. By the way, I myself also often use “+”
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